Dana Leslie Fields is an American magazine publisher[1] and an inaugural inductee into the Magazine Publishers Hall of Fame.[2][3] She is best known for having been the publisher of Rolling Stone, President of FHM magazine,[4][5] as well as other magazine titles with young adult audiences.[6] In 2014, Fields became the publisher of Nylon magazine.[7]
Fields was born into the third generation of New York fashion industry families, growing up in fashion marketing.[8] Her grandfather started out in Manhattan’s Lower East Side, making suits for the immigrant community and later moving to Moppets, one of the largest children’s fashion manufacturers. Her stepfather, Mike Kislak,[9] was an importer of many French fashion lines, including Cacharel.[8][10] During her school years, young Dana worked in the family fashion businesses in Europe, learning other languages especially French. At 18 she enrolled at Duke University,[11] and she was photo editor of the student newspaper, the Duke Chronicle,[12] and also worked part-time as a stringer for UPI.[13] After graduating magna cum laude,[14] she found a job in advertising sales at an in flight magazine company called the East-West Network.[8]
Rolling StoneEdit
In 1981, Fields was looking to get into fashion ad sales and she had an impromptu lunch with then a Rolling Stones Executive, Dan Chaifair.[15] Fields was then hired as an account executive for fashion ad sales; in 1982, she was put in charge of the New England region and sales increased 288%. She was quickly promoted to Vice President. In 1985 Rolling Stone United States circulation reached over one million. By 1990, Rolling Stone owner Jann Wenner and his company, Wenner Media, also acquired full ownership of US Magazine, and in 1991 launched Men's Journal; by then sporting a full portfolio of titles focused on the lucrative 18-34 young adult demographic.[16] Fields was promoted to Associate Publisher in 1990,[17] and in 1991 was named Group Publisher of all these titles.[18] This was a period of spectacular growth for Wenner Media and Fields' star rose within the company[19] and in New York media circles. In her first year as Group Publisher, newsstand sales increased by 110,000 copies. And in 1993, US Magazine advertising pages increased 20%; she brought in Bloomingdales as a client, with a men's fashion show, and music video tie in.[20] In 1994 she was named to Crains Forty under 40.[21] Both Rolling Stone and Men's Journal became top performers in the male 18-34 advertising category.[6][22] In 1995, Fields organized a highly innovative collaboration with two of her biggest competitors, Men's Health and Esquire, for a joint promotional campaign for the Hagger Clothing Company, cited by the common client as "taking advertising to another level."[23] In 1997 she brought in the AT&T business to Rolling Stone to sponsor a cover store on college campuses.[24] She secured business from Tommy Hilfiger.[25] MediaPost, when subsequently wring about Fields, wrote that "her performance at Wenner was outstanding..."[26] In 1998 rumors surfaced of a falling out between Fields and Wenner Media General Manager Kent Brownridge. Fields took an extended maternity leave and never returned to the company. Her 17-year tenure at Rolling Stone was over.[27]
FHMEdit
In 1999, the British media giant EMAP was looking to bring its highly successful young men's title FHM to the United States, to challenge Maxim magazine. Fields was hired to be president of FHM, reporting directly to Chairman Jim Dunning[6][28][29] In her first year at FHM, Fields was able to pick off a substantial number of advertising clients away from other young men's magazines including GQ, ESPN, Spin and Maxim, and FHM monthly circulation grew rapidly to 750,000.[30] Advertisers such as Tommy Hillfinger, Jim Beam, Ninetendo, and Toyota became advertisers.[31] Fields star was rising in New York media, adorning the cover of MediaWeek in February 2000.[32] By 2002, FHM was the fastest growing men's magazine in the United States, with circulation exceeding one million,[33] and Fields was she named Magazine Publisher of the Year.[34][35] Fields was featured on the cover of Media Magazine in the July 2004 issue, captioned "Men's Magazine's Are Smoking Hot", with Fields holding FHM. In 2005, Media Daily News reported a novel advertising campaigns she brought to FHM from the BMW owned Mini (marque),[36] and she was nominated for Advertising Sales Person of the Year by Media Industry News.[37] In 2006, Brooke Hogan, daughter of wrestling celebrity Hulk Hogan and a recording artist who was charting on the Billboard charts, was selected to be on the cover of FHM. However, before the issue went to print, it was discovered that Hogan had not yet reached her 21st birthday, and Fields proactively pulled all advertising for distilled spirits from the issue, to prevent what otherwise would have been a scandal from using a minor to promote the sales of alcoholic beverages.[38] Later that year, FHM chose Diana Chaifair as Miss FHM. It turned out that Chiafair was the daughter of Dan Chiafair, the former Rolling Stone executive who had given Fields her start back in 1981.[15]
With the secular decline in printed media, and with FHM becoming less lucrative, Fields left FHM, and started a media consultancy.[14][18][39]
NylonEdit
In 2014, Fields and Joe Mohen partnered to merge Nylon Magazine with FashionIndie, to create a media company for young adult audiences, with an editorial focus on fashion, music, and lifestyle. Fields became EVP and Publisher of the new Nylon.[40] The Nylon takeover in 2014 is a case study of the transition of magazine title with primarily print revenues into one with primarily digital revenues. She remained Publisher of Nylon while it completed its transition to a nearly all-digital platform.[41]
Personal lifeEdit
In 1996, Fields married Dan Gearon, who attended United States Military Academy and Columbia University,[42] and, who at the time, was CEO of a Boston-based advertising agency,[9][43][44] whose client, the Boston Beer Company, concocted a Steinbier (stone beer) from a German recipe dating back centuries for their reception.[1] Fields serves on the Board of Overseers of the Duke Cancer Institute,[45][46] and is active in religious philanthropy.[47] Fields and Gearon have a son, Matthew, born in 1998.[48]
ReferencesEdit
^ ab. Archived from the original on 2015-09-24. Retrieved 2014-02-26.
^. Archived from the original on 2015-03-29. Retrieved 2014-02-26.
^Media Industry News, Advertising Report, May 2005, Ann Cooper
^Elliott, Stuart (2006-11-20). "Man Law No. 10: No Wimpy Print Campaigns". The New York Times. Retrieved 2014-02-26.
^"History of Wenner Media, Inc. – FundingUniverse". Fundinguniverse.com. Retrieved 2014-02-25.
^Randall Rothenberg (1990-02-07). "THE MEDIA BUSINESS: ADVERTISING; Rolling Stone - New York Times". The New York Times. Retrieved 2014-02-25.
^ ab"Dana L. Fields - 1994 - 40 Under Forty | Crain's New York Business". Mycrains.crainsnewyork.com. 2012-10-12. Retrieved 2014-02-25.
^. News.egypt.com. Archived from the original on 2014-03-05. Retrieved 2014-02-25.
^. Connection.ebscohost.com. Archived from the original on 2014-03-04. Retrieved 2014-02-25.
^"Dana L. Fields - 1994 - 40 Under Forty | Crain's New York Business". Mycrains.crainsnewyork.com. 2012-10-12. Retrieved 2014-02-26.
^Dana Canedy (1997-04-16). "People - New York Times". The New York Times. Retrieved 2014-02-25.
^Stuart Elliott (1995-06-06). "THE MEDIA BUSINESS: Advertising; Esquire, Men's Health and Rolling Stone find rare common ground in a promotion for Haggar. - New York Times". The New York Times. Retrieved 2014-02-25.
^"IQ News: AT&T and Rolling Stone Dial Up College Student Promo". Adweek.com. Retrieved 2014-02-25.
^"FHM US reports record advertising gains - Brand Republic News". Brandrepublic.com. 2002-09-10. Retrieved 2014-02-25.
^. 2009-01-12. Archived from the original on 2016-03-09. Retrieved 2014-02-25.
^David Carr (2002-07-29). "British Publishers Attack U.S. And Take Young Male Readers - New York Times". The New York Times. Great Britain. Retrieved 2014-02-25.
^Chapin, Adele (October 5, 2015). "Nylon Magazine Lays off Staff". Racked. Retrieved October 25, 2021.
^"UNITED STATES MILITARY ACADEMY CLASS OF 1964" (PDF). West-point.org. Retrieved 2014-02-25.
^"Dana L. Fields, Daniel F. Gearon - New York Times". The New York Times. 1996-09-08. Retrieved 2014-02-25.
^Gianatasio, David (2002-12-09). "Horner Returns to Gearon Hoffman Fold". Adweek. Retrieved 2014-02-25.
^"Duke to Transform Patient Care with New Cancer Building" (PDF). Medspace.mc.duke.edu. Retrieved 2014-02-25. {{cite journal}}: Cite journal requires |journal= (help)
^"Microsoft Word - Color Final Versionnoclassphotos" (PDF). Retrieved 2014-02-26.
October 20, 2023
dana, leslie, fields, american, magazine, publisher, inaugural, inductee, into, magazine, publishers, hall, fame, best, known, having, been, publisher, rolling, stone, president, magazine, well, other, magazine, titles, with, young, adult, audiences, 2014, fie. Dana Leslie Fields is an American magazine publisher 1 and an inaugural inductee into the Magazine Publishers Hall of Fame 2 3 She is best known for having been the publisher of Rolling Stone President of FHM magazine 4 5 as well as other magazine titles with young adult audiences 6 In 2014 Fields became the publisher of Nylon magazine 7 Dana Leslie FieldsBornNew York CityNationalityAmericanAlma materDuke UniversityOccupation s Publisher Magazine amp Digital MediaEmployerNylonKnown forInaugural Inductee into Magazine Hall of FameSpouseDan GearonChildrenMatthew Gearon Contents 1 Early life 2 Rolling Stone 3 FHM 4 Nylon 5 Personal life 6 ReferencesEarly life EditFields was born into the third generation of New York fashion industry families growing up in fashion marketing 8 Her grandfather started out in Manhattan s Lower East Side making suits for the immigrant community and later moving to Moppets one of the largest children s fashion manufacturers Her stepfather Mike Kislak 9 was an importer of many French fashion lines including Cacharel 8 10 During her school years young Dana worked in the family fashion businesses in Europe learning other languages especially French At 18 she enrolled at Duke University 11 and she was photo editor of the student newspaper the Duke Chronicle 12 and also worked part time as a stringer for UPI 13 After graduating magna cum laude 14 she found a job in advertising sales at an in flight magazine company called the East West Network 8 Rolling Stone EditIn 1981 Fields was looking to get into fashion ad sales and she had an impromptu lunch with then a Rolling Stones Executive Dan Chaifair 15 Fields was then hired as an account executive for fashion ad sales in 1982 she was put in charge of the New England region and sales increased 288 She was quickly promoted to Vice President In 1985 Rolling Stone United States circulation reached over one million By 1990 Rolling Stone owner Jann Wenner and his company Wenner Media also acquired full ownership of US Magazine and in 1991 launched Men s Journal by then sporting a full portfolio of titles focused on the lucrative 18 34 young adult demographic 16 Fields was promoted to Associate Publisher in 1990 17 and in 1991 was named Group Publisher of all these titles 18 This was a period of spectacular growth for Wenner Media and Fields star rose within the company 19 and in New York media circles In her first year as Group Publisher newsstand sales increased by 110 000 copies And in 1993 US Magazine advertising pages increased 20 she brought in Bloomingdales as a client with a men s fashion show and music video tie in 20 In 1994 she was named to Crains Forty under 40 21 Both Rolling Stone and Men s Journal became top performers in the male 18 34 advertising category 6 22 In 1995 Fields organized a highly innovative collaboration with two of her biggest competitors Men s Health and Esquire for a joint promotional campaign for the Hagger Clothing Company cited by the common client as taking advertising to another level 23 In 1997 she brought in the AT amp T business to Rolling Stone to sponsor a cover store on college campuses 24 She secured business from Tommy Hilfiger 25 MediaPost when subsequently wring about Fields wrote that her performance at Wenner was outstanding 26 In 1998 rumors surfaced of a falling out between Fields and Wenner Media General Manager Kent Brownridge Fields took an extended maternity leave and never returned to the company Her 17 year tenure at Rolling Stone was over 27 FHM EditIn 1999 the British media giant EMAP was looking to bring its highly successful young men s title FHM to the United States to challenge Maxim magazine Fields was hired to be president of FHM reporting directly to Chairman Jim Dunning 6 28 29 In her first year at FHM Fields was able to pick off a substantial number of advertising clients away from other young men s magazines including GQ ESPN Spin and Maxim and FHM monthly circulation grew rapidly to 750 000 30 Advertisers such as Tommy Hillfinger Jim Beam Ninetendo and Toyota became advertisers 31 Fields star was rising in New York media adorning the cover of MediaWeek in February 2000 32 By 2002 FHM was the fastest growing men s magazine in the United States with circulation exceeding one million 33 and Fields was she named Magazine Publisher of the Year 34 35 Fields was featured on the cover of Media Magazine in the July 2004 issue captioned Men s Magazine s Are Smoking Hot with Fields holding FHM In 2005 Media Daily News reported a novel advertising campaigns she brought to FHM from the BMW owned Mini marque 36 and she was nominated for Advertising Sales Person of the Year by Media Industry News 37 In 2006 Brooke Hogan daughter of wrestling celebrity Hulk Hogan and a recording artist who was charting on the Billboard charts was selected to be on the cover of FHM However before the issue went to print it was discovered that Hogan had not yet reached her 21st birthday and Fields proactively pulled all advertising for distilled spirits from the issue to prevent what otherwise would have been a scandal from using a minor to promote the sales of alcoholic beverages 38 Later that year FHM chose Diana Chaifair as Miss FHM It turned out that Chiafair was the daughter of Dan Chiafair the former Rolling Stone executive who had given Fields her start back in 1981 15 With the secular decline in printed media and with FHM becoming less lucrative Fields left FHM and started a media consultancy 14 18 39 Nylon EditIn 2014 Fields and Joe Mohen partnered to merge Nylon Magazine with FashionIndie to create a media company for young adult audiences with an editorial focus on fashion music and lifestyle Fields became EVP and Publisher of the new Nylon 40 The Nylon takeover in 2014 is a case study of the transition of magazine title with primarily print revenues into one with primarily digital revenues She remained Publisher of Nylon while it completed its transition to a nearly all digital platform 41 Personal life EditIn 1996 Fields married Dan Gearon who attended United States Military Academy and Columbia University 42 and who at the time was CEO of a Boston based advertising agency 9 43 44 whose client the Boston Beer Company concocted a Steinbier stone beer from a German recipe dating back centuries for their reception 1 Fields serves on the Board of Overseers of the Duke Cancer Institute 45 46 and is active in religious philanthropy 47 Fields and Gearon have a son Matthew born in 1998 48 References Edit a b Here comes the brew Archived from the original on 2015 09 24 Retrieved 2014 02 26 CONGRATULATIONS TO min s CLASS OF 2005 HALL OF FAME INDUCTEES Archived from the original on 2015 03 29 Retrieved 2014 02 26 Media Industry News Advertising Report May 2005 Ann Cooper Elliott Stuart 2006 11 20 Man Law No 10 No Wimpy Print Campaigns The New York Times Retrieved 2014 02 26 MediaPost Publications Printer Friendly Mediapost com 2004 06 03 Retrieved 2014 02 25 a b c Oliver Jones 1999 04 14 Fields of male dreams for Petersen Variety Retrieved 2014 02 25 Yi David May 2 201r Nylon and Fashionindie Now Merged WWD a b c THE SURPRISING LINK BETWEEN FHM S DANA FIELDS AND MISS FHM DIANA CHIAFAIR Minonline com Retrieved 2014 02 25 a b BARBARA J KISLAK Obituary View BARBARA KISLAK s Obituary by New York Times Legacy com 2013 03 09 Retrieved 2014 02 25 Sunday Gazette Mail Charleston West Virginia USA June 10 1966 page 42 https www newspapers com newspage 42501300 MIN April 12 2004 Archived 2014 06 11 at the Wayback Machine Duke Chronicle Duke University Durham NC USA November 29 1976 Raleigh News and Observer Raleigh August 10 1977 a b Dana Fields Cottus Info Retrieved 2014 02 25 a b A food guide for surviving suburban offices Print Edition Advertising Age Adage com 2006 12 04 Retrieved 2014 02 25 History of Wenner Media Inc FundingUniverse Fundinguniverse com Retrieved 2014 02 25 Randall Rothenberg 1990 02 07 THE MEDIA BUSINESS ADVERTISING Rolling Stone New York Times The New York Times Retrieved 2014 02 25 a b Dana L Fields 1994 40 Under Forty Crain s New York Business Mycrains crainsnewyork com 2012 10 12 Retrieved 2014 02 25 Wiki BUSINESS keyword christie hefner News egypt com Archived from the original on 2014 03 05 Retrieved 2014 02 25 Rolling Stone Bloomies hit runway Tags ROLLING Stone Periodical DEPARTMENT stores Connection ebscohost com Archived from the original on 2014 03 04 Retrieved 2014 02 25 Dana L Fields 1994 40 Under Forty Crain s New York Business Mycrains crainsnewyork com 2012 10 12 Retrieved 2014 02 26 Dana Canedy 1997 04 16 People New York Times The New York Times Retrieved 2014 02 25 Stuart Elliott 1995 06 06 THE MEDIA BUSINESS Advertising Esquire Men s Health and Rolling Stone find rare common ground in a promotion for Haggar New York Times The New York Times Retrieved 2014 02 25 IQ News AT amp T and Rolling Stone Dial Up College Student Promo Adweek com Retrieved 2014 02 25 PHOTOREVIEW News Advertising Age Adage com 1995 03 06 Retrieved 2014 02 25 MediaPost Publications Printer Friendly Mediapost com 2002 11 04 Retrieved 2014 02 25 Fields Out at Wenner Media Burstein Becomes Us Pub Dana Fields Larry Burstein new publisher Brief Article 1998 09 07 Archived from the original on 2015 12 22 Retrieved 2014 02 25 Britain s top men s title to launch a U S edition Medialifemagazine com 8080 Archived from the original on 2014 03 02 Retrieved 2014 02 25 RE FHM S ED NEEDHAM BECOMES ROLLING STONE MANAGING EDITOR 1 HIS FHM BOSS DANA FIELDS KNOWS THE THRILLS AND CHILLS AT WENNER Archived from the original on 2015 09 24 Retrieved 2014 02 26 Tharp Paul 2000 08 09 Fhm Going Monthly Sizzling Growth Cited New York Post Nypost com Retrieved 2014 02 25 Mediaweek August 7 2000 page 44 Mediaweek February 2000 FHM US reports record advertising gains Brand Republic News Brandrepublic com 2002 09 10 Retrieved 2014 02 25 Magazine publisher of the year Marketing And Media Awards 2009 01 12 Archived from the original on 2016 03 09 Retrieved 2014 02 25 David Carr 2002 07 29 British Publishers Attack U S And Take Young Male Readers New York Times The New York Times Great Britain Retrieved 2014 02 25 MediaPost Publications Printer Friendly Mediapost com 2003 06 16 Retrieved 2014 02 25 MIN ANNOUNCES FINALISTS IN SALES EXECUTIVE OF YEAR AWARD PROGRAM PDF Press release 2005 04 14 Archived from the original PDF on 2016 03 04 Retrieved 2014 02 25 Miller Lia 2006 10 09 Under Age Cover Girl Farewell Liquor Ads The New York Times Retrieved 2014 02 26 Men s Titles Magazine Death Pool 2007 08 15 Retrieved 2014 02 25 AdWeek http www adweek com news press nylon magazine merges fashionindie 157460 Chapin Adele October 5 2015 Nylon Magazine Lays off Staff Racked Retrieved October 25 2021 UNITED STATES MILITARY ACADEMY CLASS OF 1964 PDF West point org Retrieved 2014 02 25 Dana L Fields Daniel F Gearon New York Times The New York Times 1996 09 08 Retrieved 2014 02 25 Gianatasio David 2002 12 09 Horner Returns to Gearon Hoffman Fold Adweek Retrieved 2014 02 25 Duke to Transform Patient Care with New Cancer Building PDF Medspace mc duke edu Retrieved 2014 02 25 a href Template Cite journal html title Template Cite journal cite journal a Cite journal requires journal help Duke Cancer Institute Web Site http www dukecancerinstitute org Temple Shaaray Tefila Perspectives PDF Shaaraytefilanyc org Retrieved 2014 02 25 permanent dead link Microsoft Word Color Final Versionnoclassphotos PDF Retrieved 2014 02 26 Retrieved from https en wikipedia org w index php title Dana Leslie Fields amp oldid 1176353837, wikipedia, wiki, book, books, library,
