Cowin Auto (official name Yibin Kaiyi (Cowin) Automobile Co., Ltd., Chinese: 凯 翼, Kǎiyì) is a Chinese car manufacturer founded in 2014, focusing on young people, offering cost-benefit cars. In 2022, the brand starts selling only as Kaiyi Auto.
The origin of the Cowin denomination dates back to 2003 when it was introduced to identify the homonymous car model which was nothing more than the restyling of the old Chery Fulwin (the licensed version of the first series of Seat Toledo as well as the first car produced by the same Chinese); subsequently, from 2009, Chery decided to reorganize its product range using this name to identify a sub-range of models that are now old and at the end of the production cycle but kept in the price list only because they still guaranteed decent sales volumes; thus were born the Chery Cowin 1 (the restyling of the old QQ6), the Chery Cowin 2 (ex Chery Cowin / Fulwin), Chery Cowin 3 (ex model Chery A5), etc.[2]
Cowin Auto was established as a subsidiary of the Chinese automaker Chery Automobile in 2014 with the aim of developing a new niche in the dynamically developing car market in China. Cowin was targeted at young buyers from medium-sized and small towns in an Asian country, wanting to encourage them to buy mainly through a low price.[3]
The first vehicle of the Cowin brand was the subcompact car C3 sedan and C3R hatchback, which went on sales in November 2014 - six months after its debut.[4] In the following years, Cowin's lineup was expanded mainly in terms of SUVs and crossovers starting with the X3 in 2016.[5] Then a year later, it was joined by the larger X5.[6] In 2020, Cowin launched a more powerful car in the form of the E5,[7] while at the same time, in order to stop the decline in popularity of the brand, the Showjet was launched.[8]
In July 2022, Cowin Auto announced rebranding, changing its name to the more Chinese-sounding Kaiyi Auto and changing the brand name along with the entire visual identification of the models.[9] The company presented a series of prototypes heralding a completely new model range.[10] In December of the same year, the company's first new model after the rebranding went on sale in the form of a large SUV Kaiyi Kunlun.[11] In January 2023, Kaiyi officially began distributing its cars in Russia, also starting local production of the Xuandu sedan under the name Kaiyi E5 at the Avtotor plant in Kaliningrad.[12]
In October 2023, Kaiyi presented the first production model, an extension of the family of prototypes from the spring of the same year. A study of the i-EA 01 small electric hatchback evolved into the Kaiyi Shiyue.[13]
Sale of shares to the city of Yibinedit
In 2018, following a restructuring of the Chery shareholding, part of Cowin was sold to the city of Yibin through the subsidiaries Yibin Auto Industry Development Investment Co., Ltd. and Sichuan Yibin Pushi (PUSH) Group Co., Ltd. which took possession of 50.5% and 0.5% respectively. Chery Automobile retained a 49% stake.[14]
Yibin City paid a total of RMB 2.5 billion for a 51% stake in Cowin (valuing the company at around RMB 5 billion, about $800 million). Cowin Auto's headquarters moved to Yibin, Sichuan and the company changed its official name to Yibin Kaiyi (Cowin) Automobile Co., Ltd.[15]
On 7 January 2019 the new production plant in Yibin was inaugurated and the X5 goes into production. Production at the Chery plant in Wuhu will continue for the X3 model.[16]
^"All-new Chery Cowin to be launched in 2009". Gasgoo. Retrieved 2022-06-28.
^"This is the new Cowin Auto C3 sedan for the Chinese auto market". 13 November 2014. Retrieved 2021-03-14.
^"Cowin C3 launched on the Chinese auto market". 27 November 2014. Retrieved 2021-03-14.
^"Beijing Auto Show 2016: The most impressive Chinese carmakers (4/6)". 27 May 2016. Retrieved 2021-03-14.
^"Кроссовер Chery Tiggo 5 обрел вторую жизнь под именем Cowin X5" (in Russian). 15 August 2017. Retrieved 2021-03-14.
^"续航里程401公里 凯翼E5 EV正式上市" (in Chinese). Retrieved 2021-03-14.
^"Crossover Chery Tiggo 4 replaced brand and design". Retrieved 2021-03-14.
^"Auto world news: life without Chery. Brand Cowin has changed its name and prepares cool crossovers". Retrieved 2022-12-29.
^"Kaiyi Auto Shows New Cars And Product Planning In China". 26 July 2022. Retrieved 2022-12-29.
^"Kaiyi Kunlun SUV Pre-Sale Starts At 15,300 USD In China, Official Launch In Feb 2023". 26 December 2022. Retrieved 2022-12-29.
^"Официально: Автотор начал производство седана Kaiyi, на подходе три кроссовера" (in Russian). Retrieved 2023-01-30.
^"Kaiyi Shiyue". 25 October 2023. Retrieved 2023-10-31.
^"Wuliangye Group acquires stakes of Cowin Auto". 4 January 2018. Retrieved 13 June 2021.
^"Wuliangye Group acquires stakes of Cowin Auto". Gasgoo. Retrieved 2022-06-28.
^"Cowin Auto qualified by MIIT to produce fuel-burning PVs, BEVs". 20 January 2020. Retrieved 13 June 2021.
External linksedit
Official website
April 12, 2024
kaiyi, cowin, auto, official, name, yibin, cowin, automobile, chinese, kǎiyì, chinese, manufacturer, founded, 2014, focusing, young, people, offering, cost, benefit, cars, 2022, brand, starts, selling, only, auto, cowin, autonative, namewuhu, cowin, automobile. Cowin Auto official name Yibin Kaiyi Cowin Automobile Co Ltd Chinese 凯 翼 Kǎiyi is a Chinese car manufacturer founded in 2014 focusing on young people offering cost benefit cars In 2022 the brand starts selling only as Kaiyi Auto Cowin AutoNative nameWuhu Kaiyi Cowin Automobile Co LtdRomanized nameKǎiyiCompany typeSubsidiaryTraded asCowin AutoIndustryAutomotivePredecessorsWeier AutomobileFoundedJanuary 2014 10 years ago 2014 01 FoundersChery AutomobileHeadquartersYibin ChinaArea servedChinaProductsAutomobilesOwnersYibin Automobile Industry Development Investment 51 Chery Automobile 49 1 Websitehttps www kaiyihome com Contents 1 History 1 1 Sale of shares to the city of Yibin 2 Vehicles 3 References 4 External linksHistory editThe origin of the Cowin denomination dates back to 2003 when it was introduced to identify the homonymous car model which was nothing more than the restyling of the old Chery Fulwin the licensed version of the first series of Seat Toledo as well as the first car produced by the same Chinese subsequently from 2009 Chery decided to reorganize its product range using this name to identify a sub range of models that are now old and at the end of the production cycle but kept in the price list only because they still guaranteed decent sales volumes thus were born the Chery Cowin 1 the restyling of the old QQ6 the Chery Cowin 2 ex Chery Cowin Fulwin Chery Cowin 3 ex model Chery A5 etc 2 Cowin Auto was established as a subsidiary of the Chinese automaker Chery Automobile in 2014 with the aim of developing a new niche in the dynamically developing car market in China Cowin was targeted at young buyers from medium sized and small towns in an Asian country wanting to encourage them to buy mainly through a low price 3 The first vehicle of the Cowin brand was the subcompact car C3 sedan and C3R hatchback which went on sales in November 2014 six months after its debut 4 In the following years Cowin s lineup was expanded mainly in terms of SUVs and crossovers starting with the X3 in 2016 5 Then a year later it was joined by the larger X5 6 In 2020 Cowin launched a more powerful car in the form of the E5 7 while at the same time in order to stop the decline in popularity of the brand the Showjet was launched 8 In July 2022 Cowin Auto announced rebranding changing its name to the more Chinese sounding Kaiyi Auto and changing the brand name along with the entire visual identification of the models 9 The company presented a series of prototypes heralding a completely new model range 10 In December of the same year the company s first new model after the rebranding went on sale in the form of a large SUV Kaiyi Kunlun 11 In January 2023 Kaiyi officially began distributing its cars in Russia also starting local production of the Xuandu sedan under the name Kaiyi E5 at the Avtotor plant in Kaliningrad 12 In October 2023 Kaiyi presented the first production model an extension of the family of prototypes from the spring of the same year A study of the i EA 01 small electric hatchback evolved into the Kaiyi Shiyue 13 Sale of shares to the city of Yibin edit In 2018 following a restructuring of the Chery shareholding part of Cowin was sold to the city of Yibin through the subsidiaries Yibin Auto Industry Development Investment Co Ltd and Sichuan Yibin Pushi PUSH Group Co Ltd which took possession of 50 5 and 0 5 respectively Chery Automobile retained a 49 stake 14 Yibin City paid a total of RMB 2 5 billion for a 51 stake in Cowin valuing the company at around RMB 5 billion about 800 million Cowin Auto s headquarters moved to Yibin Sichuan and the company changed its official name to Yibin Kaiyi Cowin Automobile Co Ltd 15 On 7 January 2019 the new production plant in Yibin was inaugurated and the X5 goes into production Production at the Chery plant in Wuhu will continue for the X3 model 16 Vehicles editCowin C3 Cowin E3 Cowin E5 Cowin X3 Cowin X5 Cowin V3 Cowin V7 Cowin Showjet Xuanjie Cowin Xuandu Cowin Kunlun Kaiyi i EA 01 Kaiyi i EA 02 Kaiyi Tanggu nbsp Cowin Xuandu nbsp Cowin Showjet ProReferences edit Profile Retrieved 7 June 2021 All new Chery Cowin to be launched in 2009 Gasgoo Retrieved 2022 06 28 This is the new Cowin Auto C3 sedan for the Chinese auto market 13 November 2014 Retrieved 2021 03 14 Cowin C3 launched on the Chinese auto market 27 November 2014 Retrieved 2021 03 14 Beijing Auto Show 2016 The most impressive Chinese carmakers 4 6 27 May 2016 Retrieved 2021 03 14 Krossover Chery Tiggo 5 obrel vtoruyu zhizn pod imenem Cowin X5 in Russian 15 August 2017 Retrieved 2021 03 14 续航里程401公里 凯翼E5 EV正式上市 in Chinese Retrieved 2021 03 14 Crossover Chery Tiggo 4 replaced brand and design Retrieved 2021 03 14 Auto world news life without Chery Brand Cowin has changed its name and prepares cool crossovers Retrieved 2022 12 29 Kaiyi Auto Shows New Cars And Product Planning In China 26 July 2022 Retrieved 2022 12 29 Kaiyi Kunlun SUV Pre Sale Starts At 15 300 USD In China Official Launch In Feb 2023 26 December 2022 Retrieved 2022 12 29 Oficialno Avtotor nachal proizvodstvo sedana Kaiyi na podhode tri krossovera in Russian Retrieved 2023 01 30 Kaiyi Shiyue 25 October 2023 Retrieved 2023 10 31 Wuliangye Group acquires stakes of Cowin Auto 4 January 2018 Retrieved 13 June 2021 Wuliangye Group acquires stakes of Cowin Auto Gasgoo Retrieved 2022 06 28 Cowin Auto qualified by MIIT to produce fuel burning PVs BEVs 20 January 2020 Retrieved 13 June 2021 External links editOfficial website Retrieved from https en wikipedia org w index php title Kaiyi amp oldid 1217147775, wikipedia, wiki, book, books, library,
