Cost per impression (CPI) and cost per thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising and marketing related to web traffic.[citation needed] They refer to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s).[1] CPM is an initialism for cost per mille, with mille being Latin for thousand.
In recent years, to address the potential issue of advertisers getting charged for low-value ad impressions, a new metric has become an industry standard: viewable CPM. With this an ad is counted as 'viewable' when at least 50 per cent of a display ad is shown for one second or longer, or a video ad plays continuously for two seconds or more.
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising.[1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership. CPI provides a comparable measure to contrast internet advertising with other media.
Impression versus pageviewedit
An impression is the display of an ad to a user while viewing a web page. A single web page may contain multiple ads. In such cases, a single pageview would result in one impression for each ad displayed. To count the impressions served as accurately as possible and prevent fraud, an ad server may exclude certain non-qualifying activities such as page refreshes or other user actions from counting as impressions. When advertising rates are described as CPM or CPI, this is the amount paid for every thousand qualifying impressions served at cost.
Constructionedit
Cost per impression is derived from advertising costs and the number of impressions.
Cost per impression ($) = Advertising cost ($) / Number of Impressions (#)
Cost per impression is often expressed as Cost per Thousand Impressions (CPM) to make the numbers easier to manage.[1]
^ abcCost per impression (CPI), or "cost per thousand impressions" (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic.[1] It refers to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s).[2] CPM is an initialism for cost per mille, with mille being Latin for thousand. Contents [hide] 1Purpose 1.1Impression versus pageview 2Construction 3See also 4References 5Further reading Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN0-13-705829-2. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing .
Further readingedit
Chaffey, Dave; et al. (2006). Internet Marketing: Strategy, Implementation and Practice (3rd ed.). Harlow, England: Prentice Hall. ISBN0-273-69405-7.
January 01, 1970
cost, impression, cost, thousand, impressions, terms, used, traditional, advertising, media, selection, well, online, advertising, marketing, related, traffic, citation, needed, they, refer, cost, traditional, advertising, internet, marketing, email, advertisi. Cost per impression CPI and cost per thousand impressions CPM are terms used in traditional advertising media selection as well as online advertising and marketing related to web traffic citation needed They refer to the cost of traditional advertising or internet marketing or email advertising campaigns where advertisers pay each time an ad is displayed CPI is the cost or expense incurred for each potential customer who views the advertisement s while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement s 1 CPM is an initialism for cost per mille with mille being Latin for thousand In recent years to address the potential issue of advertisers getting charged for low value ad impressions a new metric has become an industry standard viewable CPM With this an ad is counted as viewable when at least 50 per cent of a display ad is shown for one second or longer or a video ad plays continuously for two seconds or more Contents 1 Purpose 1 1 Impression versus pageview 2 Construction 3 See also 4 References 5 Further readingPurpose editCost per impression along with pay per click PPC and cost per order is used to assess the cost effectiveness and profitability of online advertising 1 Cost per impression is the closest online advertising strategy to those offered in other media such as television radio or print which sell advertising based on estimated viewership listenership or readership CPI provides a comparable measure to contrast internet advertising with other media Impression versus pageview edit An impression is the display of an ad to a user while viewing a web page A single web page may contain multiple ads In such cases a single pageview would result in one impression for each ad displayed To count the impressions served as accurately as possible and prevent fraud an ad server may exclude certain non qualifying activities such as page refreshes or other user actions from counting as impressions When advertising rates are described as CPM or CPI this is the amount paid for every thousand qualifying impressions served at cost Construction editCost per impression is derived from advertising costs and the number of impressions Cost per impression Advertising cost Number of Impressions Cost per impression is often expressed as Cost per Thousand Impressions CPM to make the numbers easier to manage 1 See also editEffective cost per mille eCPM Cost per action CPA Effective cost per action eCPA Click through rate CTR Digital marketing Performance based advertising Conversion rate CVR References edit a b c Cost per impression CPI or cost per thousand impressions CPM is a term used in traditional advertising media selection as well as online advertising and marketing related to web traffic 1 It refers to the cost of traditional advertising or internet marketing or email advertising campaigns where advertisers pay each time an ad is displayed CPI is the cost or expense incurred for each potential customer who views the advertisement s while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement s 2 CPM is an initialism for cost per mille with mille being Latin for thousand Contents hide 1Purpose 1 1Impression versus pageview 2Construction 3See also 4References 5Further reading Farris Paul W Neil T Bendle Phillip E Pfeifer David J Reibstein 2010 Marketing Metrics The Definitive Guide to Measuring Marketing Performance Upper Saddle River New Jersey Pearson Education Inc ISBN 0 13 705829 2 The Marketing Accountability Standards Board MASB endorses the definitions purposes and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language in Marketing Project Further reading editChaffey Dave et al 2006 Internet Marketing Strategy Implementation and Practice 3rd ed Harlow England Prentice Hall ISBN 0 273 69405 7 Retrieved from https en wikipedia org w index php title Cost per impression amp oldid 1198901868, wikipedia, wiki, book, books, library,
