The term "conspicuous conservation" was coined by University of Syracuse economics professor Seymour Sacks, in a private conversation.[4][5]
Experimentsedit
Figure 1: Percentage of participants in each group choosing the pro-environmental products. Respective to the car (purple), soap (blue), and dishwasher (green), the control group chose the pro-environmental products 37.2%, 25.7%, and 34.5% of the time.[1]Participants of the motive-status group were much more likely to choose the green products and choose them 54.5%, 41.8%, and 49.1% of the time, respectively.[1]
Between 2007 and 2009, psychology professors Vladas Griskevicius (University of Minnesota), Joshua M. Tybur (University of New Mexico), and Bram Van den Bergh (Rotterdam School of Management) conducted a series of experiments investigating conspicuous conservation. In the resulting paper, Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation they argued that "buying such products can be construed as altruistic, since green products often cost more and are of lower quality than their conventional counterparts, but green goods benefit the environment for everyone".[1] Because altruistic behavior might function as a costly signal of social status, conspicuous conservation can be interpreted as a signal of high status.[6] Their experiments showed that activating status motives led people to choose green products over more luxurious non-green products. The status motive increases the willingness to buy green products in public (but not in private) settings and in settings where green products cost more than non-green products. According to the authors, status competition can thus be used to promote pro-environmental behavior.[1]
^ abcdeGriskevicius, Vladas; Tybur, Joshua M.; Van den Bergh, Bram (2010). "Going green to be seen: Status, reputation, and conspicuous conservation". Journal of Personality and Social Psychology. 98 (3): 392–404. doi:10.1037/a0017346. ISSN 1939-1315. PMID 20175620.
^Sexton, Steven E.; Sexton, Alison L. (May 2014). "Conspicuous conservation: The Prius halo and willingness to pay for environmental bona fides". Journal of Environmental Economics and Management. 67 (3): 303–317. doi:10.1016/j.jeem.2013.11.004. ISSN 0095-0696.
^Veblen, Thorstein. (1899) Theory of the Leisure Class: An Economic Study in the Evolution of Institutions. New York: Macmillan.
^White, Ron D. (June 1, 1978). "Growth versus Conservation: A Veblenian Perspective". Journal of Economic Issues: 433 – via ProQuest.
^White, Ron D. (June 1, 1978). "Growth versus Conservation: A Veblenian Perspective". Journal of Economic Issues. XII (2) – via ProQuest.
^Griskevicius, Vladas; Tybur, Joshua; Van den Bergh, Bram (2010). "Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation". doi:10.1037/e621072012-217. {{cite journal}}: Cite journal requires |journal= (help)
Further readingedit
Griskevicius, Vladas; Tybur, Joshua M.; Van den Bergh, Bram (2010). "Going green to be seen: Status, reputation, and conspicuous conservation". Journal of Personality and Social Psychology. 98 (3): 392–404. doi:10.1037/a0017346. ISSN 1939-1315. PMID 20175620.
January 01, 1970
conspicuous, conservation, describes, consumers, purchase, environmentally, friendly, products, order, signal, higher, social, status, contents, origins, experiments, also, references, further, readingorigins, editthe, term, derived, from, term, conspicuous, c. Conspicuous conservation describes consumers who purchase environmentally friendly products in order to signal a higher social status 1 Contents 1 Origins 2 Experiments 3 See also 4 References 5 Further readingOrigins editThe term is derived from the term conspicuous consumption coined by economist and sociologist Thorstein Veblen in his 1899 book The Theory of the Leisure Class An Economic Study in the Evolution of Institutions Veblen described certain sections of the nouveau riche who used their purchasing power to display prestige 2 3 The term conspicuous conservation was coined by University of Syracuse economics professor Seymour Sacks in a private conversation 4 5 Experiments edit nbsp Figure 1 Percentage of participants in each group choosing the pro environmental products Respective to the car purple soap blue and dishwasher green the control group chose the pro environmental products 37 2 25 7 and 34 5 of the time 1 Participants of the motive status group were much more likely to choose the green products and choose them 54 5 41 8 and 49 1 of the time respectively 1 Between 2007 and 2009 psychology professors Vladas Griskevicius University of Minnesota Joshua M Tybur University of New Mexico and Bram Van den Bergh Rotterdam School of Management conducted a series of experiments investigating conspicuous conservation In the resulting paper Going Green to Be Seen Status Reputation and Conspicuous Conservation they argued that buying such products can be construed as altruistic since green products often cost more and are of lower quality than their conventional counterparts but green goods benefit the environment for everyone 1 Because altruistic behavior might function as a costly signal of social status conspicuous conservation can be interpreted as a signal of high status 6 Their experiments showed that activating status motives led people to choose green products over more luxurious non green products The status motive increases the willingness to buy green products in public but not in private settings and in settings where green products cost more than non green products According to the authors status competition can thus be used to promote pro environmental behavior 1 See also editAltruism Conspicuous consumption Social status Virtue signalling Conspicuous leisure Class consciousness Anti consumerism Sign value Signalling theoryReferences edit a b c d e Griskevicius Vladas Tybur Joshua M Van den Bergh Bram 2010 Going green to be seen Status reputation and conspicuous conservation Journal of Personality and Social Psychology 98 3 392 404 doi 10 1037 a0017346 ISSN 1939 1315 PMID 20175620 Sexton Steven E Sexton Alison L May 2014 Conspicuous conservation The Prius halo and willingness to pay for environmental bona fides Journal of Environmental Economics and Management 67 3 303 317 doi 10 1016 j jeem 2013 11 004 ISSN 0095 0696 Veblen Thorstein 1899 Theory of the Leisure Class An Economic Study in the Evolution of Institutions New York Macmillan White Ron D June 1 1978 Growth versus Conservation A Veblenian Perspective Journal of Economic Issues 433 via ProQuest White Ron D June 1 1978 Growth versus Conservation A Veblenian Perspective Journal of Economic Issues XII 2 via ProQuest Griskevicius Vladas Tybur Joshua Van den Bergh Bram 2010 Going Green to Be Seen Status Reputation and Conspicuous Conservation doi 10 1037 e621072012 217 a href Template Cite journal html title Template Cite journal cite journal a Cite journal requires journal help Further reading editGriskevicius Vladas Tybur Joshua M Van den Bergh Bram 2010 Going green to be seen Status reputation and conspicuous conservation Journal of Personality and Social Psychology 98 3 392 404 doi 10 1037 a0017346 ISSN 1939 1315 PMID 20175620 Retrieved from https en wikipedia org w index php title Conspicuous conservation amp oldid 1217190146, wikipedia, wiki, book, books, library,
