This article needs to be updated. Please help update this article to reflect recent events or newly available information.(June 2020)
Coast is an American brand of deodorantsoap and body wash owned by High Ridge Brands Company. It was originally introduced by Procter & Gamble in 1976. Its marketing catchphrase is "The Eye Opener!" Originally a bar soap, the company also began to produce body wash in 2003.[1]
In 2012, the Coast brand was sold by Henkel to Brynwood Partners VI LP, a Stamford, Connecticut-based firm, through its subsidiary, High Ridge Brands Company (HRB), which owns a variety of personal care products, including Zest, Alberto VO5, and Rave.[3] HRB was later sold to Clayton, Dubilier & Rice and is now a portfolio component of Tengram Capital Partners.[4]
Marketingedit
The target market for Coast soap has always been men.[5] In 2006, the company won a "Top 100 Rebrand award" for a packaging redesign that was credited with doubling sales of the body wash product and maintaining a market presence that had been declining for the bar soaps.[5] To recognize the 35th anniversary of Coast soap, it was marketed in limited-edition "throwback" packaging from the late 1970s, and an online gallery featured several decades of advertisements for the product.[6]
^"Brynwood adds Coast soaps, Soft & Dri deodorant, to portfolio", Connecticut Post, April 20, 2012
^"About", High Ridge Brands, retrieved 3 August 2021
^ ab. Archived from the original on 2013-12-16. Retrieved 2012-04-26.
^"MetLife's Cartoon Ads Are The Latest In Nostalgia Marketing", Hartford Courant, February 7, 2012
^. RacingWest. May 24, 2001. Archived from the original on 23 December 2014. Retrieved 16 August 2013.
External linksedit
Coast Soap official website
January 01, 1970
coast, soap, this, article, needs, updated, please, help, update, this, article, reflect, recent, events, newly, available, information, june, 2020, coast, american, brand, deodorant, soap, body, wash, owned, high, ridge, brands, company, originally, introduce. This article needs to be updated Please help update this article to reflect recent events or newly available information June 2020 Coast is an American brand of deodorant soap and body wash owned by High Ridge Brands Company It was originally introduced by Procter amp Gamble in 1976 Its marketing catchphrase is The Eye Opener Originally a bar soap the company also began to produce body wash in 2003 1 CoastOwnerHigh Ridge Brands CompanyIntroduced1976 48 years ago 1976 MarketsSoapPrevious ownersProcter amp Gamble 1976 2000 The Dial Corporation 2000 2012 TaglineThe Eye Opener Websitehttp www coastsoap com In 2000 the Coast brand was sold by Procter amp Gamble to The Dial Corporation an Arizona based company that became a subsidiary of Henkel in 2004 2 In 2012 the Coast brand was sold by Henkel to Brynwood Partners VI LP a Stamford Connecticut based firm through its subsidiary High Ridge Brands Company HRB which owns a variety of personal care products including Zest Alberto VO5 and Rave 3 HRB was later sold to Clayton Dubilier amp Rice and is now a portfolio component of Tengram Capital Partners 4 Marketing editThe target market for Coast soap has always been men 5 In 2006 the company won a Top 100 Rebrand award for a packaging redesign that was credited with doubling sales of the body wash product and maintaining a market presence that had been declining for the bar soaps 5 To recognize the 35th anniversary of Coast soap it was marketed in limited edition throwback packaging from the late 1970s and an online gallery featured several decades of advertisements for the product 6 The company has sponsored a car in the Indianapolis 500 and the rest of the Indy Racing League schedule 7 References edit History Coast Soap website Retrieved 16 August 2013 Company Briefs New York Times April 26 2000 Brynwood adds Coast soaps Soft amp Dri deodorant to portfolio Connecticut Post April 20 2012 About High Ridge Brands retrieved 3 August 2021 a b Rebrand com Top 100 awards 2006 Archived from the original on 2013 12 16 Retrieved 2012 04 26 MetLife s Cartoon Ads Are The Latest In Nostalgia Marketing Hartford Courant February 7 2012 Coast Soap to sponsor Dreyer amp Reinbold racing in Indy Racing RacingWest May 24 2001 Archived from the original on 23 December 2014 Retrieved 16 August 2013 External links editCoast Soap official website Retrieved from https en wikipedia org w index php title Coast soap amp oldid 1208107971, wikipedia, wiki, book, books, library,
