Close-Up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste.[1][2] The brand is marketed worldwide by Unilever[3] and licensed since 2003[4][5] to Church & Dwight for the North American market.
Close-Up toothpaste is also available in the Philippines, Pakistan, Peru, Argentina, Indonesia, Vietnam, Sri Lanka, India, Iran, Brazil, Russia, Nigeria, Indonesia and Bangladesh. It is one of the top brands in terms of sales in India.[6] The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns.[7] According to an August 2016 report in The Economic Times, Close-Up was in the second spot in market share of toothpaste in India during January–June 2015 as well as January–June 2016.
The Close-Up toothpaste brand was considered the #1 toothpaste brand in Nigeria until early 2016 when a new brand Oral-B entered the market sold by American company, Procter & Gamble, and it has since been a competition between the two companies for the toothpaste market in Nigeria.[6]
^Kanner, Bernice (March 29, 1982). "The gelling of America". New York Magazine. Retrieved December 8, 2016.
^. Unileverme.com. Archived from the original on February 24, 2012. Retrieved March 13, 2012.
^. The Financial Express. April 21, 1999. Archived from the original on November 8, 2012. Retrieved March 13, 2012.
^"Church & Dwight agrees to purchase Unilever's oral care brands in the U.S. and Canada; Transaction Will Strengthen Company's 'Strategically Important Oral Care Business'". Business Wire. September 10, 2003. Retrieved April 6, 2018.
^"Unilever sells oral healthcare lines". Cnn.com. September 10, 2003. Retrieved March 13, 2012.
^ abBhushan, Ratna (August 9, 2016). "Dabur Red toothpaste rides herbal wave, moves to 3rd slot". The Economic Times. Retrieved December 8, 2016.
^Krishnamurthy, Sandeep (2006). Contemporary research in e-marketing, Volume 2. Idea Group Inc (IGI). p. 317. ISBN1591408245.
This product article is a stub. You can help Wikipedia by expanding it.
close, toothpaste, close, american, brand, toothpaste, launched, 1967, unilever, first, toothpaste, brand, marketed, worldwide, unilever, licensed, since, 2003, church, dwight, north, american, market, close, upproduct, typetoothpasteownerchurch, dwight, unite. Close Up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste 1 2 The brand is marketed worldwide by Unilever 3 and licensed since 2003 4 5 to Church amp Dwight for the North American market Close upProduct typeToothpasteOwnerChurch amp Dwight United States Unilever rest of the world CountryUnited StatesIntroduced1967 57 years ago 1967 MarketsWorldwide Close Up toothpaste is also available in the Philippines Pakistan Peru Argentina Indonesia Vietnam Sri Lanka India Iran Brazil Russia Nigeria Indonesia and Bangladesh It is one of the top brands in terms of sales in India 6 The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns 7 According to an August 2016 report in The Economic Times Close Up was in the second spot in market share of toothpaste in India during January June 2015 as well as January June 2016 The Close Up toothpaste brand was considered the 1 toothpaste brand in Nigeria until early 2016 when a new brand Oral B entered the market sold by American company Procter amp Gamble and it has since been a competition between the two companies for the toothpaste market in Nigeria 6 See also editClose Up Forever Summer concert deaths List of toothpaste brands nbsp Companies portalReferences edit Kanner Bernice March 29 1982 The gelling of America New York Magazine Retrieved December 8 2016 A unique oral care brand for up close situations Unileverme com Archived from the original on February 24 2012 Retrieved March 13 2012 Colgate and Unilever battle in India with the same smile The Financial Express April 21 1999 Archived from the original on November 8 2012 Retrieved March 13 2012 Church amp Dwight agrees to purchase Unilever s oral care brands in the U S and Canada Transaction Will Strengthen Company s Strategically Important Oral Care Business Business Wire September 10 2003 Retrieved April 6 2018 Unilever sells oral healthcare lines Cnn com September 10 2003 Retrieved March 13 2012 a b Bhushan Ratna August 9 2016 Dabur Red toothpaste rides herbal wave moves to 3rd slot The Economic Times Retrieved December 8 2016 Krishnamurthy Sandeep 2006 Contemporary research in e marketing Volume 2 Idea Group Inc IGI p 317 ISBN 1591408245 nbsp This product article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Close Up toothpaste amp oldid 1221261693, wikipedia, wiki, book, books, library,
