Christine Moorman

Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy,^[1] marketing organization and marketing research.^[2] She was the Editor-in-Chief of the Journal of Marketing.^[3]

Christine Moorman
Nationality	American
Title	T. Austin Finch Professor, Sr.
Academic background
Education	University of Pittsburgh
Thesis	The effects of stimulus-induced motivation and ability on the processing of nutrition information disclosures (1988)
Doctoral advisor	Gerald Zaltman C. Whan Park
Academic work
Discipline	Marketing
Institutions	Duke University University of Wisconsin, Madison

Books

• Moorman, Christine and George S. Day Strategy from the Outside In: Profiting from Customer Value. McGraw Hill, 2010.^[4]

Awards

• Irwin-McGraw Hill Distinguished Marketing Educator 2018, American Marketing Association.^[5]

References

1. "Marketers Keep Spending on Social Despite Lack of Results". Ad Age. 2016-02-17. Retrieved 2021-01-20.
2. Seetharaman, Deepa; Woo, Stu (2016-10-10). "Facebook Rolls Out Workplace Chat Tool". WSJ. Retrieved 2021-01-20.
3. . Archived from the original on 2018-02-26. Retrieved 2018-01-23.
4. "Outside the box? A timely book teaches to manage an enterprise 'outside-in' for great success". The Financial Express. 2017-08-25. Retrieved 2021-01-20.
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