The Chokito bar is originally made in Switzerland at the Nestlé-owned Cailler factory in Broc since 1964, as a modernized version of the long-established Branche chocolate bar, to counter competition from other brands.[4][5] Shortly after, in 1965, a modified version was launched in the United Kingdom.[6] The bar became very popular on the Swiss market[1] and soon faced competition from Frey, who introduced the equivalent Risoletto in 1967.[7] The chocolate bar was then launched in Brazil and Australia in the 1970s. In 2018, Swiss production was relocated elsewhere in Switzerland.[8]
Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation.[9] This included moving away from compound chocolate that was in the original formula. Also in 2010 was a new advertising campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no." The campaign, targeted at men 24–35, had 380,000 views in two weeks, on sites YouTube and Break.com.[10] The new formulation Chokito was launched in New Zealand in 2012. Chokito was also originally marketed by Nestle South Africa in the late 1960s but then withdrawn in the early 1980s.
The current slogan for Chokito in Australia is "big feed, big taste",[11] while in the 1970s the tag line was "Chokito gets you going".
See alsoEdit
100 Grand Bar, a similar chocolate bar also introduced by Nestlé in 1964
^ abCandy and Snack Industry: Volume 145, Issues 1-6. Magazines for Industry, Incorporated. 1980. p. 32. The [Broc] plant also operates six coating lines, five of which are equipped with machines from Winkler & Dunnebier and the sixth from Sollich. Among the leading coated products are Chokito and Branches (cylinder-shaped with hazelnut splinters). The Chokito bar, another Swiss favorite, has a fudge center, which is cut on Hutt equipment, coated with chocolate on a Winkler & Dunnebier enrober, showered with crisp rice and then given a second chocolate coat.
^"Chocolate Chokito" (in Portuguese). Nestlé Brazil. Retrieved 4 June 2011.
^. Nestlé Australia. Archived from the original on 23 July 2011. Retrieved 4 June 2011.
^"Lancement de la nouvelle marque MAISON CAILLER et ses pralinés « sur mesure »" (PDF). Nestlé. 24 January 2012. Retrieved 5 May 2022. La fabrique de chocolat de Nestlé (1898): Création de grands classiques du chocolat, tel que Ambassador, Femina, Frigor, Branche, Rayon, Chokito [The Nestlé chocolate factory (1898): Creation of great chocolate classics, such as Ambassador, Femina, Frigor, Branche, Rayon, Chokito]
^Métral, Nicole (16 May 1998). "«Cervelas de la chocolaterie», la branche reste une exclusivité suisse". 24 heures. Lausanne. p. 43. Pour contrer l'introduction en Suisse des Mars, américains, l'usine de Broc sortit en 1964 une branche plus moderne, le Chokito [To counter the introduction of the Mars chocolate bar in Switzerland, the Broc factory released a more modern chocolate bar ["branche"] in 1964, the Chokito]
^Management Monographs, Numéro 37. Business International Corporation. 1966. p. 24. Nestle, when it introduced several new products in Europe in 1965 did so by modifying the brand name for each country. Its soluble coffee was introduced into Germany under the name "Nescafe Gold" and in Britain under "Nescafe Gold Blend." A new milk chocolate bar was launched under the name "Chokito" in both Switzerland and the UK, with a slight product change for the UK consumer.
^"Wieviel IT steckt in einem Risoletto" [How much IT is there in a Risoletto]. informatiktage.ch (in German). Amt für Wirtschaft und Arbeit Volkswirtschaftsdirektion des Kantons Zürich. 9 March 2017. Retrieved 9 June 2021. Mit Risoletto werden Kindheitserinnerungen wach. Seit 1967 ist das Risoletto ein treuer Begleiter für Schulreisen, Skilager oder die Rekrutenschule. [With Risoletto, childhood memories are awakened. Since 1967 the Risoletto has been a loyal companion for school trips, ski camps or the recruit school.]
^"Les chocolats Chokito et Rayon ne seront plus fabriqués à l'usine Cailler à Broc, mais ailleurs en Suisse" [Chokito and Rayon chocolates will no longer be produced at the Cailler factory in Broc, but elsewhere in Switzerland.]. RTS Info. 16 March 2018. Retrieved 5 May 2022.
^"Nestlé Chokito – NEW Creamier Chocolate". Gone Chocco. 17 May 2010. Retrieved 4 June 2011.
^"JWT Sydney scores over 380,000 views with Chokito 'Bouncer' web film in less than 2 weeks". Campaign Brief. 12 May 2010. Retrieved 4 June 2011.
^. Archived from the original on 2011-03-12. Retrieved 2009-02-07.
External linksEdit
Official website
Chokito review on the Chocablog
October 19, 2023
chokito, combination, chocolate, brand, created, owned, nestlé, original, consists, ingot, shaped, caramel, fudge, center, with, coating, milk, chocolate, crisped, rice, outside, manufactured, nestlé, switzerland, brazil, australia, wrapperproduct, typechocola. Chokito is a combination chocolate bar brand created and owned by Nestle The original bar consists of an ingot shaped caramel fudge center with a coating of milk chocolate and crisped rice on the outside 1 It is manufactured by Nestle in Switzerland Brazil 2 and Australia 3 ChokitoA Chokito bar and its wrapperProduct typeChocolate barOwnerNestleCountrySwitzerlandIntroduced1964 59 years ago 1964 MarketsEurope South America OceaniaWebsitenestle com au chokitoThe Chokito bar is originally made in Switzerland at the Nestle owned Cailler factory in Broc since 1964 as a modernized version of the long established Branche chocolate bar to counter competition from other brands 4 5 Shortly after in 1965 a modified version was launched in the United Kingdom 6 The bar became very popular on the Swiss market 1 and soon faced competition from Frey who introduced the equivalent Risoletto in 1967 7 The chocolate bar was then launched in Brazil and Australia in the 1970s In 2018 Swiss production was relocated elsewhere in Switzerland 8 Contents 1 Advertising 2 See also 3 References 4 External linksAdvertising EditChokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation 9 This included moving away from compound chocolate that was in the original formula Also in 2010 was a new advertising campaign based around a man barring club bouncers from entering places like bathrooms and a gym saying the advertising s catchphrase No no no The campaign targeted at men 24 35 had 380 000 views in two weeks on sites YouTube and Break com 10 The new formulation Chokito was launched in New Zealand in 2012 Chokito was also originally marketed by Nestle South Africa in the late 1960s but then withdrawn in the early 1980s The current slogan for Chokito in Australia is big feed big taste 11 while in the 1970s the tag line was Chokito gets you going See also Edit100 Grand Bar a similar chocolate bar also introduced by Nestle in 1964 Crunch another crisped rice bar from Nestle List of Nestle brandsReferences Edit a b Candy and Snack Industry Volume 145 Issues 1 6 Magazines for Industry Incorporated 1980 p 32 The Broc plant also operates six coating lines five of which are equipped with machines from Winkler amp Dunnebier and the sixth from Sollich Among the leading coated products are Chokito and Branches cylinder shaped with hazelnut splinters The Chokito bar another Swiss favorite has a fudge center which is cut on Hutt equipment coated with chocolate on a Winkler amp Dunnebier enrober showered with crisp rice and then given a second chocolate coat Chocolate Chokito in Portuguese Nestle Brazil Retrieved 4 June 2011 Chokito nutritional info Nestle Australia Archived from the original on 23 July 2011 Retrieved 4 June 2011 Lancement de la nouvelle marque MAISON CAILLER et ses pralines sur mesure PDF Nestle 24 January 2012 Retrieved 5 May 2022 La fabrique de chocolat de Nestle 1898 Creation de grands classiques du chocolat tel que Ambassador Femina Frigor Branche Rayon Chokito The Nestle chocolate factory 1898 Creation of great chocolate classics such as Ambassador Femina Frigor Branche Rayon Chokito Metral Nicole 16 May 1998 Cervelas de la chocolaterie la branche reste une exclusivite suisse 24 heures Lausanne p 43 Pour contrer l introduction en Suisse des Mars americains l usine de Broc sortit en 1964 une branche plus moderne le Chokito To counter the introduction of the Mars chocolate bar in Switzerland the Broc factory released a more modern chocolate bar branche in 1964 the Chokito Management Monographs Numero 37 Business International Corporation 1966 p 24 Nestle when it introduced several new products in Europe in 1965 did so by modifying the brand name for each country Its soluble coffee was introduced into Germany under the name Nescafe Gold and in Britain under Nescafe Gold Blend A new milk chocolate bar was launched under the name Chokito in both Switzerland and the UK with a slight product change for the UK consumer Wieviel IT steckt in einem Risoletto How much IT is there in a Risoletto informatiktage ch in German Amt fur Wirtschaft und Arbeit Volkswirtschaftsdirektion des Kantons Zurich 9 March 2017 Retrieved 9 June 2021 Mit Risoletto werden Kindheitserinnerungen wach Seit 1967 ist das Risoletto ein treuer Begleiter fur Schulreisen Skilager oder die Rekrutenschule With Risoletto childhood memories are awakened Since 1967 the Risoletto has been a loyal companion for school trips ski camps or the recruit school Les chocolats Chokito et Rayon ne seront plus fabriques a l usine Cailler a Broc mais ailleurs en Suisse Chokito and Rayon chocolates will no longer be produced at the Cailler factory in Broc but elsewhere in Switzerland RTS Info 16 March 2018 Retrieved 5 May 2022 Nestle Chokito NEW Creamier Chocolate Gone Chocco 17 May 2010 Retrieved 4 June 2011 JWT Sydney scores over 380 000 views with Chokito Bouncer web film in less than 2 weeks Campaign Brief 12 May 2010 Retrieved 4 June 2011 Nestle Chokito Snacks Across the Pond Archived from the original on 2011 03 12 Retrieved 2009 02 07 External links EditOfficial website nbsp Chokito review on the Chocablog Retrieved from https en wikipedia org w index php title Chokito amp oldid 1147992334, wikipedia, wiki, book, books, library,
