A category killer is a retailer, often a big-box store, that specializes in and carries a large product assortment of a given category.[1]: 109–111 Through their wide merchandise selections, low pricing, deep supply, large buying power, and market penetration, they have a comparative advantage over other, smaller retailers, and can greatly reduce the sales of rival retailers within that category, in the area[2] and beyond it.[1]
Local merchants in cities with category killers "may suffer a substantial reduction in sales," and stores in a wider radius can be affected by the draw.[1]: 109–111 Between 1983 and 1993, Iowans spent 31% less in hardware stores, translating to a loss of 37% in the same time to those stores as a result of category killer stores.[1]: 67–68, 89
Canadian retailersedit
Examples of retailers considered to be category killers
Sporting goods stores that are category killers range in footprint from 10,000 to 40,000 square feet (930 to 3,720 m2).[1]: 37 Home Depot carries 30,000 items in 100,000-square-foot (9,300 m2) stores.[4]: 148
Examples of retailers considered to be category killers[1]: 4
^ abcdefghStone, Kenneth E. (1995). Competing With the Retail Giants: How to Survive in the New Retail Landscape. New York: Wiley. ISBN0-471-05440-2. OCLC 31901604.
^ abKraft, Manfred; Mantrala, Murali K. (2010). Retailing in the 21st Century: Current and Future Trends (2nd ed.). Berlin: Springer-Verlag. pp. 127, 133. ISBN978-3-540-72003-4. OCLC 567361303.
^Lal, Rajiv; Alvarez, Jose B (10 October 2011). "Retailing Revolution: Category Killers on the Brink". Working Knowledge. Harvard Business School. Retrieved 16 November 2016.
^ abMichman, Ronald D.; Greco, Alan James (1995). Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management. Alan James Greco. Westport, Conn.: Quorum Books. ISBN978-1-4294-7347-7. OCLC 232160862.
External linksedit
The dictionary definition of category killer at Wiktionary
This business term article is a stub. You can help Wikipedia by expanding it.
category, killer, category, killer, retailer, often, store, that, specializes, carries, large, product, assortment, given, category, through, their, wide, merchandise, selections, pricing, deep, supply, large, buying, power, market, penetration, they, have, co. A category killer is a retailer often a big box store that specializes in and carries a large product assortment of a given category 1 109 111 Through their wide merchandise selections low pricing deep supply large buying power and market penetration they have a comparative advantage over other smaller retailers and can greatly reduce the sales of rival retailers within that category in the area 2 and beyond it 1 Product shelves in an outlet of Bed Bath amp BeyondIn essence they are a price or discount based specialist mass retailer 1 13 2 Chains such as OfficeMax Best Buy Barnes amp Noble and Hobby Lobby have been considered category killers 3 Once typically found in power centers increasingly they are found in or adjacent to as an outbuilding of repurposed traditional malls Large category killer stores are mostly in mid and large sized cities because a large population is required to be feasible 1 33 Contents 1 Impact 2 Canadian retailers 3 United States retailers 4 See also 5 References 6 External linksImpact editLocal merchants in cities with category killers may suffer a substantial reduction in sales and stores in a wider radius can be affected by the draw 1 109 111 Between 1983 and 1993 Iowans spent 31 less in hardware stores translating to a loss of 37 in the same time to those stores as a result of category killer stores 1 67 68 89 Canadian retailers editExamples of retailers considered to be category killers Retailer CategoryThe Home Depot Home and constructionBest Buy ElectronicsToys R Us ToysIndigo Books and Music BooksStaples Office suppliesShoppers Drug Mart Drug StoresPetSmart Pet suppliesParty City Party suppliesDollarama Dollar StoresUnited States retailers editSporting goods stores that are category killers range in footprint from 10 000 to 40 000 square feet 930 to 3 720 m2 1 37 Home Depot carries 30 000 items in 100 000 square foot 9 300 m2 stores 4 148 Examples of retailers considered to be category killers 1 4 Retailer Category Defunct The Home Depot Home and constructionLowe sBuilders Square 1999 stores 2009 brand Home Quarters 1999Circuit City Electronics 2009 stores 2012 brand Best BuyToys R Us Toys 2018 US stores Barnes amp Noble BooksBorders 2011OfficeMax Office suppliesOffice DepotStaplesPetco Pet suppliesPetSmartParty City Party suppliesThe Gap 4 122 ClothingOld NavySee also editBig box storeReferences edit a b c d e f g h Stone Kenneth E 1995 Competing With the Retail Giants How to Survive in the New Retail Landscape New York Wiley ISBN 0 471 05440 2 OCLC 31901604 a b Kraft Manfred Mantrala Murali K 2010 Retailing in the 21st Century Current and Future Trends 2nd ed Berlin Springer Verlag pp 127 133 ISBN 978 3 540 72003 4 OCLC 567361303 Lal Rajiv Alvarez Jose B 10 October 2011 Retailing Revolution Category Killers on the Brink Working Knowledge Harvard Business School Retrieved 16 November 2016 a b Michman Ronald D Greco Alan James 1995 Retailing Triumphs and Blunders Victims of Competition in the New Age of Marketing Management Alan James Greco Westport Conn Quorum Books ISBN 978 1 4294 7347 7 OCLC 232160862 External links edit nbsp The dictionary definition of category killer at Wiktionary nbsp This business term article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Category killer amp oldid 1194802120, wikipedia, wiki, book, books, library,
