Carole MacGillvray Rappeport[1] was an employee of the General Mills Toy Group. As early as 1978, she was associate vice-president of Hasbro's toy marketing unit;[2] in the early 1980s, she served as vice-president of U.S. marketing at General Mills' CPG (Consumer Products Group) division.[4] In February 1984, she became president of General Mills' M.A.D. (Marketing and Design) service, replacing Bernard Loomis.[5][6] In the mid-1990s, she ran a toy consulting company in Santa Barbara, California.[3]
MacGillvray was a boss to fellow General Mills/Kenner staffer Paul Pressler.[1] Both were executive producers for 1985's The Care Bears Movie, produced by Canada's Nelvana studio.[7] Before its completion, MacGillvray's search for a distributor led to rejections from major U.S. studios; The Samuel Goldwyn Company, an independent outfit, eventually acquired the film for U.S. release.[8][9]
Personal lifeedit
MacGillvray was born Carole Ann Bienkowski in Boston in 1937 to Adam and Eleanor Bienkowski.[10][11][12]
^ abcdZeider, Sue (September 26, 2002). "Newsmaker: 'Idea' man Pressler tapped for Gap helm". Reuters.
^ abc"Who's What Where". The Boston Globe. May 14, 1978. p. 55. Hasbro Industries Inc., Pawtucket: Carole MacGillvray of Warwick, associate vice president marketing for its Rhode Island toy division...
^ abWoodyard, Chris (November 20, 1994). "After a Successful Stint at Disney Stores, Paul Pressler Is Becoming ... : The New Mayor of Disneyland". Los Angeles Times. p. 3. Retrieved September 5, 2011.
^ abSalmans, Sandra (February 10, 1981). "Little Miss Was Born to Sell". The New York Times. p. D1. Retrieved September 5, 2011.
^ abDougherty, Philip H. (February 16, 1984). "Advertising; People". The New York Times. Retrieved September 5, 2011.
^ abSalmans, Sandra (February 14, 1985). "New Yorkers & Co.; A Grown-up's Winning Touch in Toys (Usually)". The New York Times. p. D1. Retrieved September 5, 2011.
^Selznick, Arna (director) (1985). The Care Bears Movie (Animated film). The Samuel Goldwyn Company (distributor) / Nelvana Limited / American Greetings / CPG Products Corp.
^Sharkey, Betsy (April 22, 1985). "Selling the Whole Family on Film That Cares-a-Lot". Adweek. A/S/M Communications, Inc. Creative Solutions.
^Salamon, Julie (April 16, 1985). "At the Movies: Care Bears Hit It Big, Onscreen and Off". The Wall Street Journal. p. 32 (W)/28 (E).
^"Obituary for Eleanor Bienkowski". The Boston Globe. 27 November 1994. Retrieved 27 January 2023.
^"Obituary for Adam Bienkowski". The Boston Globe. 6 January 1984. Retrieved 27 January 2023.
^"Massachusetts, U.S., Birth Index, 1860-1970". Ancestry. Retrieved 27 January 2023.
^"Mr Locklin and Bride Will Live in Squantum". The Boston Globe. 20 August 1961. Retrieved 27 January 2023.
carole, macgillvray, rappeport, employee, general, mills, group, early, 1978, associate, vice, president, hasbro, marketing, unit, early, 1980s, served, vice, president, marketing, general, mills, consumer, products, group, division, february, 1984, became, pr. Carole MacGillvray Rappeport 1 was an employee of the General Mills Toy Group As early as 1978 she was associate vice president of Hasbro s toy marketing unit 2 in the early 1980s she served as vice president of U S marketing at General Mills CPG Consumer Products Group division 4 In February 1984 she became president of General Mills M A D Marketing and Design service replacing Bernard Loomis 5 6 In the mid 1990s she ran a toy consulting company in Santa Barbara California 3 Carole MacGillvray 1 BornCarole Ann Bienkowski1937Boston Massachusetts U S NationalityAmericanYears activeLate 1970s mid 1990s 2 3 EmployersHasbro late 1970s 2 General Mills 1980s 4 5 6 Kenner Parker Toys 1980s 1 MacGillvray was a boss to fellow General Mills Kenner staffer Paul Pressler 1 Both were executive producers for 1985 s The Care Bears Movie produced by Canada s Nelvana studio 7 Before its completion MacGillvray s search for a distributor led to rejections from major U S studios The Samuel Goldwyn Company an independent outfit eventually acquired the film for U S release 8 9 Personal life editMacGillvray was born Carole Ann Bienkowski in Boston in 1937 to Adam and Eleanor Bienkowski 10 11 12 In 1961 she married Edward A Locklin 13 References edit a b c d Zeider Sue September 26 2002 Newsmaker Idea man Pressler tapped for Gap helm Reuters a b c Who s What Where The Boston Globe May 14 1978 p 55 Hasbro Industries Inc Pawtucket Carole MacGillvray of Warwick associate vice president marketing for its Rhode Island toy division a b Woodyard Chris November 20 1994 After a Successful Stint at Disney Stores Paul Pressler Is Becoming The New Mayor of Disneyland Los Angeles Times p 3 Retrieved September 5 2011 a b Salmans Sandra February 10 1981 Little Miss Was Born to Sell The New York Times p D1 Retrieved September 5 2011 a b Dougherty Philip H February 16 1984 Advertising People The New York Times Retrieved September 5 2011 a b Salmans Sandra February 14 1985 New Yorkers amp Co A Grown up s Winning Touch in Toys Usually The New York Times p D1 Retrieved September 5 2011 Selznick Arna director 1985 The Care Bears Movie Animated film The Samuel Goldwyn Company distributor Nelvana Limited American Greetings CPG Products Corp Sharkey Betsy April 22 1985 Selling the Whole Family on Film That Cares a Lot Adweek A S M Communications Inc Creative Solutions Salamon Julie April 16 1985 At the Movies Care Bears Hit It Big Onscreen and Off The Wall Street Journal p 32 W 28 E Obituary for Eleanor Bienkowski The Boston Globe 27 November 1994 Retrieved 27 January 2023 Obituary for Adam Bienkowski The Boston Globe 6 January 1984 Retrieved 27 January 2023 Massachusetts U S Birth Index 1860 1970 Ancestry Retrieved 27 January 2023 Mr Locklin and Bride Will Live in Squantum The Boston Globe 20 August 1961 Retrieved 27 January 2023 External links editCarole MacGillvray at IMDb Retrieved from https en wikipedia org w index php title Carole MacGillvray amp oldid 1135913184, wikipedia, wiki, book, books, library,
