CNTRL: Beyond EDM

CNTRL: Beyond EDM was an educational initiative, centred on electronic dance music (EDM), and comprising music production seminars, lessons in the music business and live music performances on a tour of North American universities.^[1] Organised by a core team of Richie Hawtin, Loco Dice and Ean Golden, the tour included many high-profile guest speakers and performers.^[2] Their stated aim was "engaging young North American fans of EDM and showing them the roots of the music, the history of a global movement and demonstrating what the future of music technology and performance has the power to become." Partners included Sennheiser,^[3] New York DJ school Dubspot and DJTechtools magazine.^[4] The CNTRL branding featured a fingerprint/circuitboard logo representing the expression of musicians' individuality through electronics.^[5]

Events

The first series of events took place in October and November 2012, touring the east coast of the United States and Canada. Seminars were held in:

University at Buffalo, Buffalo, New York Syracuse University, Syracuse, New York Berklee College of Music, Boston, Massachusetts American University, Washington, District of Columbia Drexel University, Philadelphia, Pennsylvania Tisch School of the Arts, New York, New York

McGill University, Montreal, Quebec University of Western Ontario, London, Ontario University of Windsor, Windsor, Ontario Ryerson University, Toronto, Ontario Wayne State University, Detroit, Michigan University of Illinois, Urbana, Illinois

University of Michigan, Ann Arbor, Michigan University of Dayton, Dayton, Ohio Columbia College Chicago, Chicago, Illinois Madison Media Institute, Madison, Wisconsin Slam Academy, Minneapolis, Minnesota

Each was followed by an evening performance at a nearby venue.

A further event took place in March 2013 at the SXSW music festival in Austin, Texas.^[6][7]

References

1. Sami Yenigun (29 October 2012). "Dance Music Looks Beyond EDM And Hopes The Crowd Will Follow". GBP News. Georgia Public Broadcasting. Retrieved 6 November 2012.
2. "The Week Ahead: Oct. 28 – Nov. 3". The New York Times. 26 October 2012. Retrieved 6 November 2012.
3. "CNTRL: Beyond EDM Discovering Electronic & Techno(logy) Music". Tisch School of the Arts at NYU. Archived from the original on 9 April 2013. Retrieved 6 November 2012.
4. Russell Smith (7 November 2012). "Wanna dance? Bring back the techno underground". The Globe and Mail. Retrieved 20 November 2012.
5. Ben Slater. "CNTRL Beyond EDM Tour - Richie Hawtin – Loco Dice". Behance. Retrieved 9 November 2013.
6. Amanda Mesa (5 March 2013). "CNTRL: Beyond EDM – SxSW Special w/ Richie Hawtin & more". Elektro. Retrieved 3 April 2013.
7. "CNTRL: BEYOND EDM – A SXSW Special w Richie Hawtin, Loco Dice, Tiga, Azari & III (DJ Set) and more…". Only The Beat. 5 March 2013. Retrieved 3 April 2013.

External links

• Official website
• CNTRL branding and artwork