CBS Daytime

CBS Daytime is a division within CBS that is responsible for the daytime television block programming on the CBS' late morning and early afternoon schedule. The block has historically encompassed soap operas and game shows.

CBS Daytime

Country	United States
Network	CBS
Ownership
Owner	Paramount Global
Links
Website	Official website

Schedule

NOTE: All regular times listed are in Eastern Time Zone.

10:00 am – 11:00 am/3:00 pm – 4:00 pm	Let's Make a Deal or local programming*
11:00 am – 12:00 pm	The Price Is Right
12:30 pm – 1:30 pm	The Young and the Restless*
1:30 pm – 2:00 pm	The Bold and the Beautiful*
2:00 pm – 3:00 pm	The Talk

Most CBS affiliates in the Central, Mountain, and Pacific time zones, and in Alaska and Hawaii air this schedule one hour earlier (starting at 9:00 am); local schedules may differ over all time zones.

• CBS provides two separate feeds of Let's Make a Deal, at 10:00 am and 3:00 pm Eastern time (9:00 am and 2:00 pm Central time); affiliates who follow the network's master schedule have the option to air the program in either timeslot.
• CBS provides an alternate feed of The Young and the Restless at 11:00 am Central time (12:00 pm Eastern); this feed is used by some stations outside of the Eastern Time Zone to accommodate their Noon hour local newscasts. CBS stations who utilize this option include network-owned WCCO-TV in Minneapolis, and affiliates KLAS-TV in Las Vegas, KMOV in St. Louis, and KIRO-TV in Seattle.
• Some CBS affiliates air The Bold and the Beautiful at different times other than 1:30/12:30 PM, military 13:30/12:30 (e.g. KIRO-TV in Seattle, which airs the show at 2:00 PM, military 14:00).

Current programs

Game shows

Let's Make a Deal

• Debut: October 5, 2009
• Replaced program: Guiding Light
• Taping location: Haven Studios, Glendale, California
• Host: Wayne Brady
• Announcer: Jonathan Mangum
• Production Company: Marcus/Glass Entertainment in association with Fremantle/RTL Group
• Producing Team: John Quinn (executive producer)
• Directing/Writing Team: Lenn Goodside (director)

The Price Is Right

• Debut: September 4, 1972
• Replaced program: The Beverly Hillbillies
• Taping location: Haven Studios, Glendale, California
• Host: Drew Carey
• Announcer: George Gray
• Production Company: Fremantle/RTL Group
• Producing Team: Evelyn Warfel (executive producer), Adam Sandler (co-executive producer), Adam Sandler^[1] (producer), Stan Blits, Sue MacIntyre (co-producers), Vanessa Voss (prize producer), Gina Edwards Nyman (associate producer)
• Directing/Writing Team: Adam Sandler (director)

Soap operas

The Young and the Restless

• Debut: March 26, 1973
• Replaced program: Where the Heart Is
• Taping location: Television City, Los Angeles, California (Stage 41 and 43)
• Creators: William J. Bell, Lee Phillip Bell
• Production company: Bell Dramatic Serial Company and Corday Productions in association with Sony Pictures Television
• Producing team: Anthony Morina (Executive Producer), Matthew J. Olsen (Producer), Jonathan Fishman (Producer), Lisa de Cazotte (Supervising Producer), John Fisher (Supervising Producer)
• Directing team: Sally McDonald, Owen Renfroe, Michael Eilbaum, Dean LaMont
• Head writer: Josh Griffith
• Script Editor: Matt Clifford
• Associate head/breakdown/script writers: Sara A. Bibel, Beth Milstein, Natalie Minardi Slater, Jeff Beldner, Amanda L. Beall, Janice Ferri Esser, Susan Dansby, Michael Conforti, Christopher Dunn, Dave Rupel, Christian McLaughlin, Michael Montgomery
• Casting director: Sheila Guthrie
• Cast: Peter Bergman, Eric Braeden, Sharon Case, Sean Dominic, Melissa Claire Egan, Hayley Erin, Conner Floyd, Michael Graziadei, Camryn Grimes, Mark Grossman, Amelia Heinle, Courtney Hope, Bryton James, Christel Khalil, Allison Lanier, Christian LeBlanc, Kate Linder, Michael Mealor, Joshua Morrow, Melissa Ordway, Brytni Sarpy, Zuleyka Silver, Melody Thomas Scott, Trevor St. John, Michelle Stafford, Jason Thompson, Susan Walters

The Bold and the Beautiful

• Debut: March 23, 1987
• Replaced program: Capitol
• Taping location: Television City, Los Angeles, California (Stage 31)
• Creators: William J. Bell, Lee Phillip Bell
• Production company: Bell-Phillip Television Productions Inc.^[2]
• Producing team: Bradley Bell (Executive Producer), Edward Scott (Supervising Producer), Casey Kasprzyk (Supervising Producer), Cynthia J. Popp (Producer), Mark Pinciotti (Producer)
• Directing team: Michael Stich, Deveney Kelly, Cynthia J. Popp, David Shaughnessy, Jennifer Howard, Steven A. Wacker, Clyde Kaplan, Catherine Sedwick
• Head writer: Bradley Bell
• Co-Head Writers: Michael Minnis, Mark V. Pincotti
• Script writers: John F. Smith, Rex M. Best, Tracey Ann Kelly, Adam Dusevoir, Shannon B. Bradley, Patrick Mulcahey, Michele Val Jean
• Story consultant: Patrick Mulcahey, Lee Phillip Bell (Long Term Story Advisor)
• Casting Director: Christy Dooley
• Cast: Matthew Atkinson, Scott Clifton, Delon de Metz, Don Diamont, Joshua Hoffman, Sean Kanan, Thorsten Kaye, Katherine Kelly Lang, John McCook, Annika Noelle, Tanner Novlan, Romy Park, Lawrence Saint-Victor, Heather Tom, Diamond White, Jacqueline MacInnes Wood, Lisa Yamada

Talk show

The Talk

• Debut: October 18, 2010
• Replaced program: As the World Turns
• Taping location: CBS Studio Center, Studio City, Los Angeles
• Hosts: Sheryl Underwood, Amanda Kloots, Jerry O'Connell, Akbar Gbaja-Biamila and Natalie Morales (moderator)
• Production Company: CBS Studios
• Producing Team: John Redmann (executive producer), Sara Gilbert (executive producer)

Former shows on CBS Daytime

Soap operas

• As the World Turns (1956–2010)
• The Brighter Day (1954–1962)
• Capitol (1982–1987)
• The Clear Horizon (1960–1961; 1962)
• The Edge of Night (1956–1975; moved to ABC from 1975–1984)
• The Egg and I (1951–1952)
• The First Hundred Years (1950–1952)
• Full Circle (1960–1961)
• Guiding Light (1952–2009, on radio 1937–1956)
• Hotel Cosmopolitan (1957–1958)
• Love Is a Many Splendored Thing (1967–1973)
• Love of Life (1951–1980)
• Portia Faces Life (1954–1955)
• The Road of Life (1954–1955)
• Search for Tomorrow (1951–1982; moved to NBC from 1982–1986)
• The Secret Storm (1954–1974)
• The Seeking Heart (1954–1955)
• Valiant Lady (1953–1957)
• Where The Heart Is (1969–1973)
• Woman with a Past (1954)

Game shows

Despite little genre output when compared to NBC and ABC, CBS is the last remaining Big Three television networks to carry daytime game shows. While NBC and ABC were still producing several game shows in daytime, CBS gave up on the format during the 1967–68 season. From 1968 until March 1972, the network carried no game shows. However, as part of CBS's "rural purge" effort to lure wealthier suburban viewers, CBS executive Fred Silverman commissioned the game show Amateur's Guide to Love. Hosted by Gene Rayburn, the show ran from March 27 to June 23.

Despite the failure of Amateur's Guide, Silverman commissioned three other games for debut on September 4 – The New Price Is Right, Gambit, and The Joker's Wild – to replace the reruns seen in the daytime slots up to this point. All were major hits, and more games were added as time went on; Joker ended in 1975 and Gambit in 1976, but both have spawned revivals. The Price Is Right has aired continuously in daytime on CBS since its debut.

Currently, CBS carries two network games: The Price Is Right and a revival of Let's Make a Deal which debuted in 2009. Prior to Deal, the last game on CBS (other than Price) was the Ray Combs-hosted revival of Family Feud, which aired from 1988 to 1993.

• Missus Goes a Shopping (1947–1949; renamed This Is The Missus in November 1948)
• Beat the Clock (1950–1958, 1979–1980; renamed All-Star Beat the Clock in November 1979)
• Winner Take All (1951)
• Strike It Rich (1951–1958)
• Your Surprise Store (1952)
• Wheel of Fortune (1952–1953; not the same game show as the 1989–1991 version)
• Double or Nothing (1952–1954)
• There's One In Every Family (1952–1953)
• Freedom Rings (1953)
• I'll Buy That (1953–1954)
• The Big Payoff (1953–1959)
• On Your Account (1954–1956)
• Love Story (1955–1956)
• Dotto (1958)
• How Do You Rate? (1958)
• For Love or Money (1958–1959)
• Top Dollar (1958–1959; replaced Dotto)
• Play Your Hunch (1958–1959)
• Video Village (1960–1962)
• Your Surprise Package (1961–1962)
• Double Exposure (1961)
• Face the Facts (1961)
• Password (1961–1967; replaced Face the Facts; Million Dollar Password from 2008 to 2009)
• To Tell the Truth (1962–1968; currently airs in primetime on ABC)
• The Amateur's Guide to Love (1972)
• Gambit (1972–1976; later aired on NBC from 1980–1981)
• The Joker's Wild (1972–1975; later aired in syndication from 1977–1986; revived in primetime by TBS in 2017)
• Hollywood's Talking (1973)
• The $10,000 Pyramid (1973–1974; later aired on ABC from 1974–1981)
• Match Game '73–'79 (1973–1979; replaced Hollywood's Talking; currently airs in primetime on ABC as Match Game)
• Now You See It (1974–1975 and April–July 1989; replaced Card Sharks in 1989)
• Tattletales (1974–1978; 1982–1984)
• Spin-Off (1975; replaced The Joker's Wild)
• Musical Chairs (1975)
• Give-n-Take (1975; replaced Spin-Off)
• Double Dare (1976–1977; replaced Gambit)
• Pass the Buck (1978)
• Tic-Tac-Dough (Summer 1978; later aired in syndication from 1978–1986)
• Whew! (1979–1980; renamed Celebrity Whew! in November 1979)
• Child's Play (1982–1983, replaced by Press Your Luck)
• The $25,000 Pyramid (1982–1988; temporarily replaced by Blackout; currently airs in primetime on ABC as The $100,000 Pyramid)
• Press Your Luck (1983–1986; replaced Child's Play; revived in primetime by ABC in 2019)
• Body Language (1984–1986; replaced Tattletales)
• Card Sharks (1986–1989; replaced Body Language; revived in primetime by ABC in 2019)
• Blackout (1988; replaced and subsequently replaced by The $25,000 Pyramid, later replaced by Family Feud)
• Family Feud (1988–1993; replaced The $25,000 Pyramid and Blackout; renamed Family Feud Challenge and expanded to 60 minutes in June 1992; currently airs in syndication; primetime celebrity series aired on NBC in 2008 and on ABC from 2015–present)
• Wheel of Fortune (1989–1991; replaced Now You See It; currently airs in syndication)

Past proposed series

• 1957: The Will to Dream by Doris Frankel about the relationship between an atomic scientist and his wife
• 1964: Roy Winsor created The Widening Circle, a spinoff of The Secret Storm. A pilot was shot with James Vickery as Alan Dunbar and Diana Muldaur as Ann Wicker.
• 1971: Fred J. Scollay created Absent Without Love.
• 1972: Winifred Wolfe and Mary Harris had a proposal for a one-hour serial titled Yesterday's Child...Tomorrow's Adult
• 1982: Beverly Hills, California
• 1983: Grosse Pointe – set in Michigan; featured competing families in the auto industry and auto racers
• 1985: series created by Johnathan Valin [1]
• 1986: During her absence from Ryan's Hope, Michael Brockman, former President of CBS Daytime, asked Claire Labine to develop a new serial in 1986. Her proposal was entitled Celebration but never made it to the air.
• 1986: The Billionaires by Barbara Bauer and Paul Rauch

Executives

Name	Title	Years	Notes
Lester Gottlieb	Director of Daytime programming	1955–1960	Began in the position in July 1955 and remaining until January 1960^[3]^[4]
Fred Silverman	Vice President of Daytime Programming	1963–1970	Oversaw the development of daytime programming before eventually heading the entire network.
Bud Grant	Vice President of Daytime Programming	1970–1975	He was the head of CBS Daytime programming at the time The Young and the Restless went into development and he gave the show the green light. Cancelled in-house produced soaps Love Is a Many Splendored Thing, Where the Heart Is, and The Secret Storm while sparing Love of Life, which improved in ratings toward the end of his tenure. Successfully relaunched an updated version of The Price Is Right, which remains on air to date.
Mike Ogiens	Vice President of Daytime Programming	1975–1979	Took over the daytime programming in 1975 and ultimately removed The Edge of Night from CBS to make room to expand As the World Turns to a full hour and he would later expand Guiding Light to a full hour in 1977.
Brian Frons	Vice President of Daytime Programming	1979–1983	Under his leadership, he canceled Love of Life and awarded The Young and the Restless to expand to a full hour and a move to a different time slot. He canceled Search for Tomorrow in March 1982 to replace it with new soap opera, Capitol. Frons eventually left to work for NBC Daytime.
Michael Brockman	Vice President of Daytime Programming	1983–1989	During his tenure he introduced seasonal campaign graphics with network slogans for the daytime promotions of CBS' daytime shows. Brockman departed in July 1989 when he left to join ABC Daytime. From 1983 to 1987, Bob Short served as Chief Consultant for CBS Daytime during Brockman's tenure.^[5]^[6]
Lucy Johnson	Senior Vice President of Daytime Programming	1989–2003	Departed her post at the end of January 2003. Johnson had been with the network for 14 years. At the time of Johnson's departure, CBS president Les Moonves went on record to state "What Lucy has achieved with our daytime lineup may never happen again. To maintain a position of leadership for more than 13 years in any field is an unbelievable accomplishment. To do it in television, where viewing habits can change dramatically, is even more impressive."
Barbara Bloom	Senior Vice President of Daytime Programming	2003–2011	Served as Executive Vice President from January 2003 to February 2011. Bloom reported to Nina Tassler who in turn reported to her boss Nancy Tellem who reported to head CBS president Les Moonves. Previously worked as a writer and producer on ABC Daytime. In an unusual move for a network executive, Bloom, a Writers Guild of America member who used to write for ABC's Port Charles, also wrote breakdowns, and accepted on-screen credit for two episodes of The Young and the Restless in 2007. Bloom gave input into the CBS soaps long-term storylines and gave extensive notes on every single outline and script – a practice that had long been in place during her tenure at ABC. She also oversaw the search for a new host of The Price Is Right, successfully replacing the retiring Bob Barker with Drew Carey as well as the introduction of CBS' first daytime talk show The Talk.
Richard Mensing	Vice President of Daytime Programming	2003–2008	Mensing was raised in Richmond, Virginia, and had been with CBS Daytime from 2003 to 2008 working alongside of Barbara Bloom, and was ABC Daytime's Creative Director from 1999 to 2002. Replaced by Michelle Newman in May 2008.
Michelle Newman	Vice President of Daytime Programming	2008–2012	Replaced Richard Menning while working alongside Barbara Bloom. Served as interim Senior Vice President after Bloom left, and until McDaniel was named as the permanent replacement for Bloom.
Angelica McDaniel	Senior Vice President of Daytime Programming	2012–2019	Assumed this position in early 2012. Joined CBS in 2010 in the Daytime division working alongside of Barbara Bloom and Michelle Newman. Job eliminated as part of CBS restructuring. CBS Daytime folded into division currently run by Amy Reisenbach.
Margot Wain	Vice President of Daytime Programming	2012–2019	Had been a CBS Daytime executive since Lucy Johnson's tenure. Wain was considered as a contender for Vice President as a successor had yet to be announced after Barbara Bloom stepped down, but the job eventually went to Angelica McDaniel, whom Wain works alongside of. She served as Director of daytime programming until being promoted to Vice President of daytime programming in September 2013.^[7]

As of 2019, CBS Daytime has been folded into the network's current programming division.^[8]

Notable profiles

Soderberg

Robert Soderberg is an American TV writer. He was born in Lakewood, Ohio and died in Santa Barbara, California in 1996.

In 1969, he co-wrote the teleplay for an unsold television pilot called Shadow Man about a man who has plastic surgery and assumes the identity of a multi-billionaire to do good for all humanity.

He has thirteen credits to his name, including being the Head Writer of CBS Daytime's As the World Turns (1973–1978) and Guiding Light and ABC Daytime’s One Life to Live and General Hospital (1989).^[9]

He has received three Daytime Emmy Awards.^[10]

Calhoun

Robert Calhoun is an American television writer, producer and director.

He graduated from the University of Maryland, College Park then went on to serve three years in the United States Navy. He was a gay man. [2]

His credits include Guiding Light (as Head Writer during the 1988 Writers Guild of America strike and Executive Producer from 1988 to 1991; replaced by Jill Farren Phelps), As the World Turns (EP: 1984–1988 replaced by Laurence Caso), Another World and Texas (1981).

He has garnered 8 Daytime Emmy Award nominations. His first nomination in 1979 was shared with Ira Cirker, Melvin Bernhardt, and Paul Lammers.^[11][12][13]

Frisch

Peter Frisch is an American TV and theatre producer and director. [3] [4]

He received his M.F.A. in stage direction from Carnegie Mellon. As a nationally recognized teacher and coach, Peter has held faculty posts at Carnegie, The Juilliard School, Harvard University, Boston University, Cal Arts, and UCLA. He has taught and coached professional actors and directors in New York and Los Angeles over the last forty years.

Prior to coming to Santa Barbara, Frisch served as Producer on The Young and the Restless for CBS Daytime. He came to the show directly from Pittsburgh and a six-year stint as Head of Drama at Carnegie Mellon University's prestigious School of Drama where he also taught and directed for the mainstage. Moonlighting, he also directed seventeen events for the Pittsburgh Symphony Orchestra, working with musicians such as Mariss Jansons, Marvin Hamlisch and Rolando Villazon.

During the past 35 years, Peter has directed over 160 productions in the New York and regional theatre, including a full range of classic and contemporary plays, cabaret and opera. He has been Producing Director of the Hyde Park Festival Theatre (NY), Resident Director with the Berkshire Theatre Festival and Artistic Director of American Playwrights Theatre in Washington, D.C.

Peter received a Joseph Jefferson Award for the Chicago premiere of American Dreams (co-authored with Studs Terkel) and the Outer Circle Award for My Papa's Wine on New York's Theatre Row. At American Playwrights Theatre, his collaboration with Larry L. King led to a 1988 Helen Hayes Award for The Night Hank Williams Died. Also at APT, he won an inaugural John F. Kennedy Center for the Performing Arts/American Express Grant for his production of Speaking In Tongues, about controversial film director Pier Paolo Pasolini.

Previously in Los Angeles, Peter served as a Producer on Fox Broadcasting Company's Tribes.

Frisch has been a panelist for the National Endowment for the Arts and the Fulbright Program and served as a board member of the Society of Stage Directors and Choreographers Foundation. He is an enthusiastic amateur musician and has been published in a variety of journals from Sound & Vision to The Washington Report on Middle Eastern Affairs.

CBS Daytime slogans

• 1981: "Powerful Dramas"
• 1982: "DayDreams"
• 1985–1986: "In the Heat of the Day"
• 1986: "In the Heat of It" (summer slogan)
• 1986–1987: "Rumor Has It"
• 1987–1988: "Can't Get Enough"
• 1988–1989: "Be Tempted"
• 1989–1990: "Wilder Than Ever"
• 1990–1991: "Anything can happen...On the Edge"
• 1991–1992: "Try Me"
• 1992–1993: "Imagine"
• 1993–1994: "Don't Blink and Don't Look Away"
• 1994–1995: "Every Moment"
• 1995–1996: "Aren't You Glad Today"
• 1996–1997: "Always Watch Your Back"
• 1997: "Lose Your Cool" (summer slogan)
• 1997–1999: "Oh, If You Only Knew"
• 1999–2001: "What Happens Next...is Everything (It's Everything)"
• 2001–2002: "Did You Understand That?"
• 2002–2003: "Get it On"
• 2003–2004: "Hot Enough for You"
• 2004–2005: "The Look That's Got You Hooked"
• 2005–2006: "Nobody Does it Better"
• 2006–2007: "The Day Belongs to CBS"
• 2007–2009: "The Drama is Always On"
• 2009: "Summer is for CBS Daytime" (summer slogan)
• 2009–2020: "Only CBS Daytime"
• 2012: "CBS Daycation" (summer slogan)
• 2014–2020: "So Good" (alternate)

TV ratings

Because of a quirk in The Price Is Right from 1975 during the experimental run at a one-hour format in September that became final that November, that show's ratings in daytime are split into first half and second half segments. The same has been done for the ratings for Let's Make a Deal since that show's premiere in 2009.

See also

• ABC Daytime
• NBC Daytime

References

1. Not to be confused with the actor.
2. . imagen.org. Archived from the original on August 4, 2009. Retrieved February 23, 2017.
3. Billboard. Nielsen Business Media, Inc. November 16, 1959. p. 8. ISSN 0006-2510. Retrieved February 23, 2017.
4. Billboard. Nielsen Business Media, Inc. November 16, 1959. p. 21. ISSN 0006-2510. Retrieved February 23, 2017.
5. Cincinnati Magazine. Emmis Communications. October 1972. p. 13. ISSN 0746-8210. Retrieved February 23, 2017.
6. "We Love Soaps: Harding Lemay Interview: Part One". welovesoaps.net. Retrieved February 23, 2017.
7. Errol Lewis. "CBS Daytime Announces Executive Promotion | Soap Opera Network". soapoperanetwork.com. Retrieved February 23, 2017.
8. "SHOCKER: Angelica McDaniel OUT as Daytime Head Amid CBS Restructuring". daytimeconfidential.com. Retrieved September 5, 2019.
9. "GH – Fri, Aug 11, 1989 – (End Credits) – YouTube". youtube.com. Archived from the original on December 13, 2021. Retrieved February 23, 2017.
10. "Robert Soderberg – Awards – IMDb". imdb.com. Retrieved February 23, 2017.
11. ""Include Me Out" – 5/1/2007". talkinbroadway.com. Retrieved February 23, 2017.
12. . us.macmillan.com. Archived from the original on September 8, 2011. Retrieved February 23, 2017.
13. . tvweek.com. Archived from the original on December 2, 2013. Retrieved February 23, 2017.

External links

• (from the Internet Archive Wayback Machine)