Bluewashing (a word with similar connotations to "whitewash" and "greenwash") is term used to describe deceptive marketing that overstates a company's commitment to responsible social practices.[1] It can be used interchangeably with the term greenwashing but has a greater focus on economic and community factors.[2] Alternatively, it could be phrased as a way that companies hide the social damage that their policies have caused.[3]
Active disinformation is a tool that companies use to make their goods or services more attractive to their consumers and shareholders.[4]
Bluewashing is a relatively new term that is still being established. It has generally been accepted to be a spin on greenwashing with a greater focus on social and economic responsibility, but the actual definition varies in different academia.[citation needed]
Bluewashing was first used in relation to the United Nations and their Global Compact. A report found that 40% of corporate members who volunteered for the compact did not use its ten principles to make any policy reforms.[5] The compact is non-binding and the United Nations has publicly stated that it does not have the resources to monitor the bodies who are supposedly participating in it.[6] Therefore, concerns were raised that participating companies were using the compact as a way to "blue wash" their reputation aka improve public perception of their morals without legitimately introducing any policy reforms.[7][8] The companies who joined were accused of using the United Nations' "excellent social reputation" to improve their own standing.[9] The word blue was inspired by the colour of the United Nations' flag.[10]
Other interpretations have been made in the digital domain. Van Dijk and co-authors use the term in the context of human rights such as privacy. Blue-washing here refers to the minimal instrumental use by organizations of supposed right-protecting measures like privacy by design without adequate checks, in order to portray themselves as more privacy-friendly than is factually justified. The colour blue refers to first-generation human rights as civic and political freedoms, often called blue rights, which can be contrasted with second-generation economic, social and cultural rights called red rights, and third-generation environmental rights called green rights (see three generations of human rights).[11] Luciano Floridi uses the term in the context of ethics and also defines it as a digital alternative to its counterpart, greenwashing. He describes bluewashing as a form of misinformation that deceives consumers into thinking a corporation is more digitally ethical than it actually is. This is usually achieved by vague or unsubstantiated claims in a company's advertisements. The key example given is that of an AI; he notes that in many cases, it would be cheaper to persuade people that an AI meets ethical considerations rather than legitimately ensuring the AI meets them.[12]
Consumer impactEdit
The impact of bluewashing is markedly similar to the impact of greenwashing. Ensuring that consumers believe that a company is ethically and morally responsible raises a positive attitude toward the company.[13] This can result in increased consumer loyalty, higher market shares and a willingness to pay higher prices for their products.[14] However, the presence of bluewashing and greenwashing has been linked with an increase of consumer distrust. Consumers are becoming increasingly aware of the deceptive marketing practices, which can lead them to automatically doubt claims of social responsibility.[15]
Societal impactEdit
As bluewashing consists of false or misleading claims, instances of it have the potential to obscure the true facts of a situation.[10]
ReferencesEdit
^Vinzenz, Friederike; Priskin, Julianna; Wirth, Werner; Ponnapureddy, Sindhuri; Ohnmacht, Timo (2019-11-02). "Marketing sustainable tourism: the role of value orientation, well-being and credibility". Journal of Sustainable Tourism. 27 (11): 1663–1685. doi:10.1080/09669582.2019.1650750. ISSN 0966-9582. S2CID 203176834.
^Julien, Bazillier, Rémi Vauday. The Greenwashing Machine : is CSR more than Communication. OCLC 859511967.{{cite book}}: CS1 maint: multiple names: authors list (link)
^McElroy, Erin (2019-07-03). "Data, dispossession, and Facebook: techno-imperialism and toponymy in gentrifying San Francisco". Urban Geography. 40 (6): 826–845. doi:10.1080/02723638.2019.1591143. ISSN 0272-3638. S2CID 150455690.
^Hickman, Beth Wallace; Gates, Gail E.; Dowdy, Richard P. (September 1993). "Nutrition claims in advertising: A study of four women's magazines". Journal of Nutrition Education. 25 (5): 227–235. doi:10.1016/S0022-3182(12)81000-4.
^"Our Integrity Measures | UN Global Compact". www.unglobalcompact.org. Retrieved 2021-05-04.
^Thérien, Jean-Philippe; Pouliot, Vincent (2006). "The Global Compact: Shifting the Politics of International Development?". Global Governance. 12 (1): 55–75. doi:10.1163/19426720-01201006. ISSN 1075-2846. JSTOR 27800598.
^Hirsch, Asher Lazarus; Doig, Cameron (2018-05-28). "Outsourcing control: the International Organization for Migration in Indonesia". The International Journal of Human Rights. 22 (5): 681–708. doi:10.1080/13642987.2017.1417261. ISSN 1364-2987. S2CID 149483565.
^Mattera, Marina; Alba Ruiz-Morales, Carmen (2020-01-01). "UNGC principles and SDGs: perception and business implementation". Marketing Intelligence & Planning. 39 (2): 249–264. doi:10.1108/MIP-08-2018-0319. ISSN 0263-4503. S2CID 225361390.
^ abCerne, Annette; Jansson, Johan (2019-01-01). "Projectification of sustainable development: implications from a critical review". International Journal of Managing Projects in Business. 12 (2): 356–376. doi:10.1108/IJMPB-04-2018-0079. ISSN 1753-8378. S2CID 182133951.
^van Dijk, Niels; Tanas, Alessia; Rommetveit, Kjetil; Raab, Charles (2018-04-10). "Right engineering? The redesign of privacy and personal data protection". International Review of Law Computers & Technology. 32 (2): 230–256. doi:10.1080/13600869.2018.1457002. hdl:20.500.11820/fc11577d-3520-4ae4-abfd-3d767aeac906. S2CID 65276552.
^Floridi, Luciano (2019-06-01). "Translating Principles into Practices of Digital Ethics: Five Risks of Being Unethical". Philosophy & Technology. 32 (2): 185–193. doi:10.1007/s13347-019-00354-x. ISSN 2210-5441.
^Vinzenz, Friederike; Priskin, Julianna; Wirth, Werner; Ponnapureddy, Sindhuri; Ohnmacht, Timo (2019-11-02). "Marketing sustainable tourism: the role of value orientation, well-being and credibility". Journal of Sustainable Tourism. 27 (11): 1663–1685. doi:10.1080/09669582.2019.1650750. ISSN 0966-9582. S2CID 203176834.
^Berliner, Daniel; Prakash, Aseem (2015). ""Bluewashing" the Firm? Voluntary Regulations, Program Design, and Member Compliance with the United Nations Global Compact". Policy Studies Journal. 43 (1): 115–138. doi:10.1111/psj.12085. ISSN 1541-0072.
^Verma, Dr Priti (2015). Effective Communication, Management & Organizational Growth. Variety Books. pp. 94–100.
August 28, 2023
bluewashing, topic, this, article, meet, wikipedia, notability, guideline, neologisms, please, help, demonstrate, notability, topic, citing, reliable, secondary, sources, that, independent, topic, provide, significant, coverage, beyond, mere, trivial, mention,. The topic of this article may not meet Wikipedia s notability guideline for neologisms Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention If notability cannot be shown the article is likely to be merged redirected or deleted Find sources Bluewashing news newspapers books scholar JSTOR May 2021 Learn how and when to remove this template message Bluewashing a word with similar connotations to whitewash and greenwash is term used to describe deceptive marketing that overstates a company s commitment to responsible social practices 1 It can be used interchangeably with the term greenwashing but has a greater focus on economic and community factors 2 Alternatively it could be phrased as a way that companies hide the social damage that their policies have caused 3 Active disinformation is a tool that companies use to make their goods or services more attractive to their consumers and shareholders 4 Contents 1 Terminology 2 Consumer impact 3 Societal impact 4 ReferencesTerminology EditBluewashing is a relatively new term that is still being established It has generally been accepted to be a spin on greenwashing with a greater focus on social and economic responsibility but the actual definition varies in different academia citation needed Bluewashing was first used in relation to the United Nations and their Global Compact A report found that 40 of corporate members who volunteered for the compact did not use its ten principles to make any policy reforms 5 The compact is non binding and the United Nations has publicly stated that it does not have the resources to monitor the bodies who are supposedly participating in it 6 Therefore concerns were raised that participating companies were using the compact as a way to blue wash their reputation aka improve public perception of their morals without legitimately introducing any policy reforms 7 8 The companies who joined were accused of using the United Nations excellent social reputation to improve their own standing 9 The word blue was inspired by the colour of the United Nations flag 10 Other interpretations have been made in the digital domain Van Dijk and co authors use the term in the context of human rights such as privacy Blue washing here refers to the minimal instrumental use by organizations of supposed right protecting measures like privacy by design without adequate checks in order to portray themselves as more privacy friendly than is factually justified The colour blue refers to first generation human rights as civic and political freedoms often called blue rights which can be contrasted with second generation economic social and cultural rights called red rights and third generation environmental rights called green rights see three generations of human rights 11 Luciano Floridi uses the term in the context of ethics and also defines it as a digital alternative to its counterpart greenwashing He describes bluewashing as a form of misinformation that deceives consumers into thinking a corporation is more digitally ethical than it actually is This is usually achieved by vague or unsubstantiated claims in a company s advertisements The key example given is that of an AI he notes that in many cases it would be cheaper to persuade people that an AI meets ethical considerations rather than legitimately ensuring the AI meets them 12 Consumer impact EditThe impact of bluewashing is markedly similar to the impact of greenwashing Ensuring that consumers believe that a company is ethically and morally responsible raises a positive attitude toward the company 13 This can result in increased consumer loyalty higher market shares and a willingness to pay higher prices for their products 14 However the presence of bluewashing and greenwashing has been linked with an increase of consumer distrust Consumers are becoming increasingly aware of the deceptive marketing practices which can lead them to automatically doubt claims of social responsibility 15 Societal impact EditAs bluewashing consists of false or misleading claims instances of it have the potential to obscure the true facts of a situation 10 References Edit Vinzenz Friederike Priskin Julianna Wirth Werner Ponnapureddy Sindhuri Ohnmacht Timo 2019 11 02 Marketing sustainable tourism the role of value orientation well being and credibility Journal of Sustainable Tourism 27 11 1663 1685 doi 10 1080 09669582 2019 1650750 ISSN 0966 9582 S2CID 203176834 Julien Bazillier Remi Vauday The Greenwashing Machine is CSR more than Communication OCLC 859511967 a href Template Cite book html title Template Cite book cite book a CS1 maint multiple names authors list link McElroy Erin 2019 07 03 Data dispossession and Facebook techno imperialism and toponymy in gentrifying San Francisco Urban Geography 40 6 826 845 doi 10 1080 02723638 2019 1591143 ISSN 0272 3638 S2CID 150455690 Hickman Beth Wallace Gates Gail E Dowdy Richard P September 1993 Nutrition claims in advertising A study of four women s magazines Journal of Nutrition Education 25 5 227 235 doi 10 1016 S0022 3182 12 81000 4 Assessing the Global Compact s Impact 2004 May 11 In McKinsey amp Company https d306pr3pise04h cloudfront net docs news events 2F8 1 2Fimp ass pdf Our Integrity Measures UN Global Compact www unglobalcompact org Retrieved 2021 05 04 Therien Jean Philippe Pouliot Vincent 2006 The Global Compact Shifting the Politics of International Development Global Governance 12 1 55 75 doi 10 1163 19426720 01201006 ISSN 1075 2846 JSTOR 27800598 Hirsch Asher Lazarus Doig Cameron 2018 05 28 Outsourcing control the International Organization for Migration in Indonesia The International Journal of Human Rights 22 5 681 708 doi 10 1080 13642987 2017 1417261 ISSN 1364 2987 S2CID 149483565 Mattera Marina Alba Ruiz Morales Carmen 2020 01 01 UNGC principles and SDGs perception and business implementation Marketing Intelligence amp Planning 39 2 249 264 doi 10 1108 MIP 08 2018 0319 ISSN 0263 4503 S2CID 225361390 a b Cerne Annette Jansson Johan 2019 01 01 Projectification of sustainable development implications from a critical review International Journal of Managing Projects in Business 12 2 356 376 doi 10 1108 IJMPB 04 2018 0079 ISSN 1753 8378 S2CID 182133951 van Dijk Niels Tanas Alessia Rommetveit Kjetil Raab Charles 2018 04 10 Right engineering The redesign of privacy and personal data protection International Review of Law Computers amp Technology 32 2 230 256 doi 10 1080 13600869 2018 1457002 hdl 20 500 11820 fc11577d 3520 4ae4 abfd 3d767aeac906 S2CID 65276552 Floridi Luciano 2019 06 01 Translating Principles into Practices of Digital Ethics Five Risks of Being Unethical Philosophy amp Technology 32 2 185 193 doi 10 1007 s13347 019 00354 x ISSN 2210 5441 Vinzenz Friederike Priskin Julianna Wirth Werner Ponnapureddy Sindhuri Ohnmacht Timo 2019 11 02 Marketing sustainable tourism the role of value orientation well being and credibility Journal of Sustainable Tourism 27 11 1663 1685 doi 10 1080 09669582 2019 1650750 ISSN 0966 9582 S2CID 203176834 Berliner Daniel Prakash Aseem 2015 Bluewashing the Firm Voluntary Regulations Program Design and Member Compliance with the United Nations Global Compact Policy Studies Journal 43 1 115 138 doi 10 1111 psj 12085 ISSN 1541 0072 Verma Dr Priti 2015 Effective Communication Management amp Organizational Growth Variety Books pp 94 100 Retrieved from https en wikipedia org w index php title Bluewashing amp oldid 1170136364, wikipedia, wiki, book, books, library,
