fbpx
Wikipedia

Bitburger Brewery

Bitburger Brewery (Bitburger Brauerei Th. Simon GmbH) is a large German brewery in Bitburg, Rhineland-Palatinate. Founded in 1817 by Johann Wallenborn, its Pilsner is the third best-selling in Germany, and the nation's top-selling draught beer.[2]

Bitburger Brewery
LocationBitburg, Germany
Coordinates49°58′28″N 6°31′18″E / 49.97444°N 6.52167°E / 49.97444; 6.52167
Opened1817; 207 years ago (1817)
Annual production volume3.84 million hectolitres (3,270,000 US bbl) in 2015[1]
Other productsSeptember

History edit

 
A 5L mini keg of Bitburger Pilsner
 
A Bitburger Pilsner
 
A glass of Bitburger

Johann Peter Wallenborn (1784–1839) founded the brewery in Bitburg in 1817 at the age of 33. His father owned a brewery in Kyllburg. Three years after Wallenborn's death in 1839, Ludwig Bertrand Simon (1813–1869) married Wallenborn's daughter Elisabeth (1819–1891) and became owner of the brewery, naming it Simonbräu. Their son, Theobald Simon (1847–1924), took over the brewery in 1876 at the age of 29.[3]

Product range edit

Bitburger is a 4.8% abv Pilsner with annual sales of 1.2 million hectolitres (1.0 million US beer barrels).[citation needed] Although Germans generally prefer local breweries, it is a popular beer throughout western Germany, and is favored in many areas of North Rhine Westphalia even over Alt beer or Kölsch, which are popular in Düsseldorf and Cologne.

In Germany, there are also variations of the original beer, mostly beermixes, available. "Bit Sun" (a light beer), "Cola Libre" (beer and cola and rum-lemon-flavour), "Bit Copa" (beer and lime and cachaça) and "Bit Passion" (beer and pomegranate). There is also a malzbier called "Kandimalz" and "Bitburger Alkoholfrei" (sold as Bitburger 'Drive' in English-speaking countries), a non-alcoholic version of the normal "Bitburger".[4]

It is exported throughout the world. It is also available in mini kegs in some countries, such as Australia. In the US, it's available in 500 mL (16.9 US fl oz) cans, 330 mL (11.2 US fl oz) bottles, the 5 L (170 US fl oz) mini keg, and on tap in select locations.

Advertising edit

The company slogan is, "Bitte ein Bit." This is literally, "Please, a Bit," or "A Bit, please." In the 1970s, a second slogan was introduced, "Abends Bit, morgens fit" ("Bit in the evening, fit in the morning") implying that the consumption would not lead to a hangover. During that time either of the slogans could be found on Bitburger glasses.

The brand sponsored the German Football Association from 1992 until 2018. It also sponsored Benetton Formula One in 1994 and 1995, where German driver Michael Schumacher won the Formula One championship both seasons.

See also edit

References edit

  1. ^ "Biermarken in Deutschland". Aktion Gutes Bier (in German). n.d. Retrieved 2016-10-12.
  2. ^ "Germany: The most successful German beer brands in 2020", Inside Beer
  3. ^ Glaser, Gregg (26 January 2004). "Bitte, ein bit: Bitburger sells more draft than any other German brewer". Modern Brewery Age – via The Free Library.
  4. ^ "Product data: Bitburger Drive 0,0% alkoholfreies Pils". Bitburger Braugruppe. n.d. Retrieved 15 August 2019.

External links edit

  • Official site (English)

bitburger, brewery, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, march, . This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Bitburger Brewery news newspapers books scholar JSTOR March 2013 Learn how and when to remove this message Bitburger Brewery Bitburger Brauerei Th Simon GmbH is a large German brewery in Bitburg Rhineland Palatinate Founded in 1817 by Johann Wallenborn its Pilsner is the third best selling in Germany and the nation s top selling draught beer 2 Bitburger BreweryLocationBitburg GermanyCoordinates49 58 28 N 6 31 18 E 49 97444 N 6 52167 E 49 97444 6 52167Opened1817 207 years ago 1817 Annual production volume3 84 million hectolitres 3 270 000 US bbl in 2015 1 Other productsSeptember Contents 1 History 2 Product range 3 Advertising 4 See also 5 References 6 External linksHistory edit nbsp A 5L mini keg of Bitburger Pilsner nbsp A Bitburger Pilsner nbsp A glass of Bitburger Johann Peter Wallenborn 1784 1839 founded the brewery in Bitburg in 1817 at the age of 33 His father owned a brewery in Kyllburg Three years after Wallenborn s death in 1839 Ludwig Bertrand Simon 1813 1869 married Wallenborn s daughter Elisabeth 1819 1891 and became owner of the brewery naming it Simonbrau Their son Theobald Simon 1847 1924 took over the brewery in 1876 at the age of 29 3 Product range editBitburger is a 4 8 abv Pilsner with annual sales of 1 2 million hectolitres 1 0 million US beer barrels citation needed Although Germans generally prefer local breweries it is a popular beer throughout western Germany and is favored in many areas of North Rhine Westphalia even over Alt beer or Kolsch which are popular in Dusseldorf and Cologne In Germany there are also variations of the original beer mostly beermixes available Bit Sun a light beer Cola Libre beer and cola and rum lemon flavour Bit Copa beer and lime and cachaca and Bit Passion beer and pomegranate There is also a malzbier called Kandimalz and Bitburger Alkoholfrei sold as Bitburger Drive in English speaking countries a non alcoholic version of the normal Bitburger 4 It is exported throughout the world It is also available in mini kegs in some countries such as Australia In the US it s available in 500 mL 16 9 US fl oz cans 330 mL 11 2 US fl oz bottles the 5 L 170 US fl oz mini keg and on tap in select locations Advertising editThe company slogan is Bitte ein Bit This is literally Please a Bit or A Bit please In the 1970s a second slogan was introduced Abends Bit morgens fit Bit in the evening fit in the morning implying that the consumption would not lead to a hangover During that time either of the slogans could be found on Bitburger glasses The brand sponsored the German Football Association from 1992 until 2018 It also sponsored Benetton Formula One in 1994 and 1995 where German driver Michael Schumacher won the Formula One championship both seasons nbsp Wikimedia Commons has media related to Bitburger Brauerei See also editList of brewing companies in Germany nbsp Beer portal nbsp Companies portal nbsp Germany portalReferences edit Biermarken in Deutschland Aktion Gutes Bier in German n d Retrieved 2016 10 12 Germany The most successful German beer brands in 2020 Inside Beer Glaser Gregg 26 January 2004 Bitte ein bit Bitburger sells more draft than any other German brewer Modern Brewery Age via The Free Library Product data Bitburger Drive 0 0 alkoholfreies Pils Bitburger Braugruppe n d Retrieved 15 August 2019 External links editOfficial site English Retrieved from https en wikipedia org w index php title Bitburger Brewery amp oldid 1219187411, wikipedia, wiki, book, books, library,

article

, read, download, free, free download, mp3, video, mp4, 3gp, jpg, jpeg, gif, png, picture, music, song, movie, book, game, games.