Beyond Live

Beyond Live (commonly stylized as Beyond LIVE) is an online live concert streaming service and concert series^[1] first established in April 2020 by South Korean entertainment company SM Entertainment in partnership with Naver. It is the first paid concert streaming service in the world that delivers full-scaled live online concert aided by technology such as augmented reality and with real-time interactions between artists and live audience enabled.^{[2][3][4][5][1]} On its establishment, the platform has been regarded by global media as a relevant response in substituting traditional concerts during the ongoing COVID-19 pandemic.^[2][6] The first live concert of the Beyond Live series was headlined by South Korean boy supergroup SuperM with the concert titled SuperM: Beyond the Future on April 26, 2020; the live concert recorded over 75,000 virtual tickets sold, playing to real-time audience from 109 countries.^[3][7][8] In August 2020, JYP Entertainment joined with SM Entertainment to create Beyond Live Corporation, a joint venture operating and expanding the Beyond Live platform. It was launched on December 23, 2021.^[9] Since its creation, multiple artists from SM and JYP have delivered full-length live online concerts within Beyond Live series, and other K-pop entertainment enterprises started to produce virtual live concerts in similar format.

Beyond LIVE

Online live concerts tour by SMTOWN and JYP Nation artists
Venue	V Live platform
Start date	April 26, 2020 (2020-04-26)
No. of shows	68 (as of January 8, 2023)
Producers	Beyond LIVE Corporation (SM Entertainment JYP Entertainment Naver)
Website	Official website

Background, technology and media reaction

By April 2020, it was announced South Korea's largest entertainment company SM Entertainment and South Korean Internet search platform and media corporation Naver had signed a Memorandum of Understanding (MOU) with purpose to expand the reach of concerts to global audience.^[3][2][4] The joint effort lead to the creation of Beyond Live, a series of online live concerts which, according to SM, was formed in order to combine "SM's content development capabilities with Naver's platform technology."^[4] On April 20, SM Entertainment released a trailer on their official YouTube channel announcing the upcoming series of live concerts, with the first live show to be headlined by K-pop boy group SuperM.^[10][6] Initially, Beyond Live was scheduled with four concert dates in April and May 2020. The concerts are hosted on the Vlive application and made available to audience from over 200 countries and territories.^[11][1] Subtitles in different languages are made available to live audience.^[1] Together with real-time access to the live concert, the paid audience have rights to on-demand viewing of the concerts afterwards.^[12]

"Beyond Live" constitutes a real-time customized performance service for full-length and full-sized arena live concert in which there are no in-person audience, which is considered as different from prior commonly used methods of broadcasting a performance online from home or broadcasting an existing footage from previous concerts.^[2][13] The format and design of the concert is optimized for the online audience with the aid of technology including augmented reality (AR) technology, three-dimensional backdrop graphics, live sync camera walk, and digital communication to enable real-time interactions (two-way) between performers and the online audience.^{[2][1][14][15]} Specifically, Beyond Live concerts are credited for implementing augmented reality graphics to transform the stage to fit each performance, as well as varying camera shots arranged differently from normal concert broadcasts.^[4][2] Artists perform on a stage before "a backdrop of screens and visuals [...] directed in real-time" by camera operators personnel.^[2] Real-time communication and Q&A sessions between artists and online audience are conducted via video calls.^[2]

Global media outlets like Forbes, Rolling Stone, and ABC News have commended the platform as a viable and timely alternative to traditional in-person concerts, which were being cancelled around the world as a result of the ongoing COVID-19 pandemic, as well as ensuing rules on social distancing and restricted travels enforced in various countries.^{[6][3][2][14][7]} The Beyond Live concert series is also regarded as a digital innovation created to foster interactions between artists and the "technical-savvy audience."^[6] In addition, Forbes remarked that, even if the impact of the COVID-19 pandemic is to be ignored, the concert streaming service still addresses a prevalent need from international K-pop fans located across regions where K-pop acts rarely travel to, highlighting that for areas outside certain countries in Asia, the Americas, Europe, and Australia, fans lack the chance for in-person concerts and would need to turn to online alternatives regardless.^[6]

On August 4, 2020, SM Entertainment and JYP Entertainment announced the establishment of Beyond Live Corporation, a joint company for virtual concerts. It was formed to grow Beyond LIVE into a global online concert brand by strengthening global joint business development by adding synergy between SM's content production capabilities and Naver's technology.^[16][17]

Shows and reception

For a more comprehensive list, see List of Beyond Live shows.

Piracy concerns

Illegal live-streaming has been identified as a potential concern. Before the first concert in the series, the SuperM: Beyond the Future show, SM Entertainment had warned of legal actions against copyright violation streaming.^[3] However, Forbes noted it is possible that many people had attempted to stream the first live show via unofficial sources.^[3]

References

1. "SuperM Promises to Perform Unreleased Songs During Augmented Reality Live Stream Concert". Billboard. April 24, 2020. from the original on April 29, 2020. Retrieved April 30, 2020.
2. Chan, Tim (April 25, 2020). "SuperM Set Unprecedented Live Streaming Concert to Give Back to Fans". Rolling Stone. from the original on April 30, 2020. Retrieved April 30, 2020.
3. Herman, Tamar. "SuperM's Virtual K-Pop Concert Sees Major Earnings". Forbes. from the original on May 2, 2020. Retrieved April 30, 2020.
4. "K-pop stars look to online platforms to fill gap left by canceled performances". The Hankyoreh (english.hani.co.kr). from the original on September 12, 2020. Retrieved April 30, 2020.
5. "SM, 세계 최초 온라인 전용 콘서트 26일 첫 선..콘서트의 새로운 미래". n.news.naver.com. Retrieved April 30, 2020.
6. Herman, Tamar. "'Beyond Live' K-Pop Concert Streaming Service Launches With SuperM, WayV, NCT Dream And NCT 127". Forbes. from the original on May 9, 2020. Retrieved April 30, 2020.
7. Kwak, Kristine (April 26, 2020). "Love Beyond Live: SuperM Livestream Concert From Seoul Is a Win for Fans, Despite Technical Issues". Variety. from the original on October 20, 2020. Retrieved April 30, 2020.
8. "Beyond Live: K-pop band SuperM sell 75,000 virtual tickets". IQ. April 27, 2020. from the original on May 3, 2020. Retrieved April 30, 2020.
9. "SM Entertainment, JYP Entertainment to launch joint online concert company | Yonhap News Agency". August 5, 2020. from the original on October 30, 2020. Retrieved December 28, 2020.
10. Beyond Live : A new era of live concert begins, from the original on December 4, 2020, retrieved April 30, 2020 – via YouTube
11. "K-pop boy band SuperM announces a new album on the way". The National. April 28, 2020. from the original on May 1, 2020. Retrieved April 30, 2020.
12. Smith, Sophie (April 24, 2020). "SuperM Will Debut New Songs In Cutting-Edge Broadcast". uDiscover. from the original on January 16, 2021. Retrieved April 30, 2020.
13. "SuperM, 신개념 온라인 콘서트 '비욘드 라이브' 첫 주자..26일 V라이브 생중계[공식]". n.news.naver.com. Retrieved April 30, 2020.
14. "K-pop boy band SuperM thrills fans as it performs concert online during coronavirus pandemic". ABC News. from the original on January 31, 2021. Retrieved April 30, 2020.
15. "K-pop Innovates with Online Concerts Amidst Coronavirus Woes". from the original on April 29, 2020. Retrieved April 30, 2020.
16. "SM and JYP join hands to lead global online concert brand growth!". SM Entertainment. August 4, 2020. from the original on February 6, 2021. Retrieved August 6, 2020.
17. Yoon, So-Yeon (August 4, 2020). "SM Entertainment, JYP Entertainment join forces for Beyond LIVE Corporation". Korea JoongAng Daily. from the original on August 4, 2020. Retrieved August 6, 2020.

External links

• Official website