Beatties was a small British department store group located primarily in the Midlands of England. In 2005, when it had 12 stores, the group was acquired by House of Fraser. On 14 January 2006, the Birmingham store closed, because a similar House of Fraser store, Rackhams, was not far away. In August 2007, the Telford store was rebranded, along with the Solihull and Sutton Coldfield stores.[1] The group gradually rebranded all its branches under the House of Fraser name. In January 2010 the Dudley branch was closed.
On 7 June 2018, it was announced that the last branch which had retained the Beatties name, the former head office in Wolverhampton, was to close in 2019.[2] Former Beatties-branded House of Fraser stores in Aylesbury, Birkenhead, Telford and Worcester were also announced to close.[3]
Despite the CVA, Mike Ashley started saving stores on the basis of whether they could cut rent to achieve a specific margin. The Telford branch proposed closure was repealed on 23 August 2018, the first to be repealed. As of December 2018, all ‘Beatties’ currently trading are announced to be remaining open.[citation needed]
Beatties was founded in 1877 and had grown from a small family drapery business in Wolverhampton to a department store with an excellent reputation for customer service. The Company Policy (known as the Four Corners of Responsibility) stated that the responsibility to the customer was
"To provide the customer with a good range of well chosen, good value merchandise. To offer this to the public in attractive surroundings, backed by pleasant and effective service, and in an atmosphere of complete integrity and responsibility. To demonstrate at all times a genuine desire to please".
On joining Beatties, each member of staff (known as a "Member") was presented with a "Members' Guide" to provide members with information about the company and its policies, the condition of service offered, the facilities available and the rules to be followed.
Staff structureedit
Members' Guide books issued to staff on joining Beatties
General Manager (GM), Assistant General Manager (AGM), Personnel Manager (PM), Department Sales Manager (DSM), Assistant Sales Manager (ASM), Loss Prevention Officer (Plain Clothes Security), Sales Assistants, Deck Service Personnel (Warehouse and Delivery), Catering Personnel (for Staff and Customer Restaurant)
Managers at Department level and above were known as Grade 1 members. Managers at Assistant Manager level were known as Grade 2 members.
As well as Beatties own staff the store also employed concession managers and staff. The majority of these were in Perfumery and Ladies fashions but there were also a number of Jewellery concessions.
Department store locationsedit
The Beatties department store in Telford prior to August 2007 rebranding to House of Fraser.
All stores now trade as House of Fraser, except the former Wolverhampton flagship store which is currently empty following the opening of Frasers in the former Debenhams department store in the Mander Centre.
Wolverhampton, West Midlands (Closed and relocated as Frasers Department Store in Mander Shopping Centre)
Referencesedit
^New store loses Beatties name : Express & Star: [dead link]
^Penfold, Simon 140 years of city history faces the end with Beatties closure, Express & Star, Wolverhampton, 7 June 2018. Retrieved on 7 June 2018.
^House of Fraser to close 31 stores, BBC Business, 7 June 2018. Retrieved on 7 June 2018.
External linksedit
January 01, 1970
beatties, defunct, model, retailer, london, other, uses, beattie, small, british, department, store, group, located, primarily, midlands, england, 2005, when, stores, group, acquired, house, fraser, january, 2006, birmingham, store, closed, because, similar, h. For the defunct model retailer see Beatties of London For other uses see Beattie Beatties was a small British department store group located primarily in the Midlands of England In 2005 when it had 12 stores the group was acquired by House of Fraser On 14 January 2006 the Birmingham store closed because a similar House of Fraser store Rackhams was not far away In August 2007 the Telford store was rebranded along with the Solihull and Sutton Coldfield stores 1 The group gradually rebranded all its branches under the House of Fraser name In January 2010 the Dudley branch was closed BeattiesCompany typeSubsidiary of House of FraserIndustryRetailGenreDepartment storeFoundedWolverhampton 1877 FateRemaining stores trading as House of Fraser amp FrasersHeadquartersWolverhampton West Midlands EnglandProductsClothing cosmetics housewaresParentHouse of FraserWebsiteBeatties archived version House of Fraser On 7 June 2018 it was announced that the last branch which had retained the Beatties name the former head office in Wolverhampton was to close in 2019 2 Former Beatties branded House of Fraser stores in Aylesbury Birkenhead Telford and Worcester were also announced to close 3 Despite the CVA Mike Ashley started saving stores on the basis of whether they could cut rent to achieve a specific margin The Telford branch proposed closure was repealed on 23 August 2018 the first to be repealed As of December 2018 all Beatties currently trading are announced to be remaining open citation needed Contents 1 History 2 Staff structure 3 Department store locations 3 1 Former locations 4 References 5 External linksHistory edit nbsp The first Beatties store in Wolverhampton Beatties was founded in 1877 and had grown from a small family drapery business in Wolverhampton to a department store with an excellent reputation for customer service The Company Policy known as the Four Corners of Responsibility stated that the responsibility to the customer was To provide the customer with a good range of well chosen good value merchandise To offer this to the public in attractive surroundings backed by pleasant and effective service and in an atmosphere of complete integrity and responsibility To demonstrate at all times a genuine desire to please On joining Beatties each member of staff known as a Member was presented with a Members Guide to provide members with information about the company and its policies the condition of service offered the facilities available and the rules to be followed Staff structure edit nbsp Members Guide books issued to staff on joining Beatties General Manager GM Assistant General Manager AGM Personnel Manager PM Department Sales Manager DSM Assistant Sales Manager ASM Loss Prevention Officer Plain Clothes Security Sales Assistants Deck Service Personnel Warehouse and Delivery Catering Personnel for Staff and Customer Restaurant Managers at Department level and above were known as Grade 1 members Managers at Assistant Manager level were known as Grade 2 members As well as Beatties own staff the store also employed concession managers and staff The majority of these were in Perfumery and Ladies fashions but there were also a number of Jewellery concessions Department store locations edit nbsp The Beatties department store in Telford prior to August 2007 rebranding to House of Fraser All stores now trade as House of Fraser except the former Wolverhampton flagship store which is currently empty following the opening of Frasers in the former Debenhams department store in the Mander Centre Aylesbury Buckinghamshire Sutton Coldfield West Midlands Telford Shropshire Now a Frasers Department Store Worcester Worcestershire Former locations edit Birmingham West Midlands closed January 2006 Burton upon Trent Staffordshire closed September 2012 Dudley West Midlands closed January 2010 building now partly occupied by Iceland Northampton Northamptonshire closed 2014 building now occupied by Next and Primark Birkenhead closed March 2020 Huddersfield West Yorkshire closed August 2022 Solihull West Midlands closed 28 August 2023 Wolverhampton West Midlands Closed and relocated as Frasers Department Store in Mander Shopping Centre References edit New store loses Beatties name Express amp Star dead link Penfold Simon 140 years of city history faces the end with Beatties closure Express amp Star Wolverhampton 7 June 2018 Retrieved on 7 June 2018 House of Fraser to close 31 stores BBC Business 7 June 2018 Retrieved on 7 June 2018 External links editOfficial site Retrieved from https en wikipedia org w index php title Beatties amp oldid 1191919273, wikipedia, wiki, book, books, library,
