Sinebrychoff is part of the international brewery group Carlsberg.[1][2][3] The energy drink was launched in 1997 and is currently sold in various flavors in over 35 countries.[2][4]
The basic idea of the brand is to provide energy like an electric battery and to look like one. The brand's slogan is "Keeps you going".
In addition to the brand's original energy drink, called Battery Energy Drink, several variations have been produced, including coffeed, cranberry, sugarfree, gingered, juiced orange, and Battery Jungled. The availability of the different flavors varies by country and according to the market.
In Finland previously there has also been available other flavors: Heat with cranberry and chili flavors, orange juiced and energy Shot.
The energy drinks are mainly sold in plastic bottles of 40cl and in cans of 33cl. In August 2010 in Finland a limited-edition pint cans (0.568 liters) were launched as "Battery Limited Edition 0.568 L". Currently the product is sold under the name "Big Edition" since the sales are no longer limited.
The design of the bottles was renewed in March 2011 and the content was changed to 40cl instead of 45cl. At the same time the price per bottle decreased.
Internationalizationedit
Developed and launched in Finland in January 1997, Battery has been sold in international markets since its inception.[2] In the summer of 1997, it was launched in Estonia, Latvia and Lithuania, and in the following year in the rest of Norway and Sweden. Nowadays, it is being sold in approximately 40 countries in all populated continents.[5]
There have been local specialties in product characteristics and promotions. For example, the appearance of the can in Yemen has been adjusted to better fit Arabic culture by replacing the plus sign with a lightning bolt.
Referencesedit
^"Red Bull faces challenger in Carlsberg's Battery Energy Drink". Marketing Week. October 18, 2007. Carlsberg is plotting a major UK launch of its Battery Energy Drink with the intention of taking advantage of the fast-growing energy drinks sector and wresting ...
^ abc. AMEinfo.com. October 14, 2006. Archived from the original on July 2, 2011. Retrieved July 5, 2012. Battery is a registered trademark of and manufactured by Oy Sinebrychoff Ab, a Finnish company that is part of the world-renowned Carlsberg Breweries A/S. The energy drink ... was launched in 1997 and is now available in a growing number of countries including Norway, Sweden, Denmark, Russia, Switzerland, Costa Rica and Australia.
^"The Sinebruchoffs, A part of Finnish industry and cultural history".[permanent dead link]
^"Battery Juiced is a new kind of energy drink (in Finnish)".
^"Battery Energy Drink | Details - BevNET.com Brand Database". BevNet. 15 years after the launch, there were already 40 countries on the Battery Energy Drink map, each with their own characteristics and fascinating stories.
Further readingedit
"The use of taurine and D-glucurono-gamma-lactone as constituents of the so-called "energy" drinks". AME Info. February 12, 2009. Retrieved July 20, 2012.
. Beverage Manager. January 23, 2008. Archived from the original on June 18, 2012. Retrieved July 5, 2012.
Britcher, Chris (March 15, 2007). . SportBusiness International magazine. Archived from the original on July 5, 2012. Retrieved July 5, 2012.
External linksedit
Battery energy drinks - official website
March 16, 2024
battery, drink, battery, brand, energy, drinks, produced, finnish, brewery, sinebrychoff, their, stimulating, effects, based, coffee, guarana, extracts, well, taurine, sinebrychoff, part, international, brewery, group, carlsberg, energy, drink, launched, 1997,. Battery is a brand of energy drinks produced by the Finnish brewery Sinebrychoff Their stimulating effects are based on coffee and guarana extracts as well as taurine Sinebrychoff is part of the international brewery group Carlsberg 1 2 3 The energy drink was launched in 1997 and is currently sold in various flavors in over 35 countries 2 4 The basic idea of the brand is to provide energy like an electric battery and to look like one The brand s slogan is Keeps you going Contents 1 Products 2 Internationalization 3 References 4 Further reading 5 External linksProducts editIn addition to the brand s original energy drink called Battery Energy Drink several variations have been produced including coffeed cranberry sugarfree gingered juiced orange and Battery Jungled The availability of the different flavors varies by country and according to the market In Finland previously there has also been available other flavors Heat with cranberry and chili flavors orange juiced and energy Shot The energy drinks are mainly sold in plastic bottles of 40cl and in cans of 33cl In August 2010 in Finland a limited edition pint cans 0 568 liters were launched as Battery Limited Edition 0 568 L Currently the product is sold under the name Big Edition since the sales are no longer limited The design of the bottles was renewed in March 2011 and the content was changed to 40cl instead of 45cl At the same time the price per bottle decreased Internationalization editDeveloped and launched in Finland in January 1997 Battery has been sold in international markets since its inception 2 In the summer of 1997 it was launched in Estonia Latvia and Lithuania and in the following year in the rest of Norway and Sweden Nowadays it is being sold in approximately 40 countries in all populated continents 5 There have been local specialties in product characteristics and promotions For example the appearance of the can in Yemen has been adjusted to better fit Arabic culture by replacing the plus sign with a lightning bolt References edit Red Bull faces challenger in Carlsberg s Battery Energy Drink Marketing Week October 18 2007 Carlsberg is plotting a major UK launch of its Battery Energy Drink with the intention of taking advantage of the fast growing energy drinks sector and wresting a b c New energy drink to be launched at Food Expo 2006 AMEinfo com October 14 2006 Archived from the original on July 2 2011 Retrieved July 5 2012 Battery is a registered trademark of and manufactured by Oy Sinebrychoff Ab a Finnish company that is part of the world renowned Carlsberg Breweries A S The energy drink was launched in 1997 and is now available in a growing number of countries including Norway Sweden Denmark Russia Switzerland Costa Rica and Australia The Sinebruchoffs A part of Finnish industry and cultural history permanent dead link Battery Juiced is a new kind of energy drink in Finnish Battery Energy Drink Details BevNET com Brand Database BevNet 15 years after the launch there were already 40 countries on the Battery Energy Drink map each with their own characteristics and fascinating stories Further reading edit The use of taurine and D glucurono gamma lactone as constituents of the so called energy drinks AME Info February 12 2009 Retrieved July 20 2012 Carlsberg debuts energy brand in Bulgaria Beverage Manager January 23 2008 Archived from the original on June 18 2012 Retrieved July 5 2012 Britcher Chris March 15 2007 Williams Extends Two Sponsorships SportBusiness International magazine Archived from the original on July 5 2012 Retrieved July 5 2012 External links editBattery energy drinks official website Retrieved from https en wikipedia org w index php title Battery drink amp oldid 1186377890, wikipedia, wiki, book, books, library,
