ESGE AG,[3] operating under the brand name Bamix (stylized bamix), is a Swiss company founded in 1953[1] that is active in the sector of electrical kitchen appliances. It is known for the Bamix, a hand-held blender which was invented by Roger Perrinjaquet, a Swiss engineer, and fully produced in Switzerland. Furthermore, ESGE AG also produces appliances which are co-branded. The models are Mono, Classic, DeLuxe, SwissLine, Superbox, Gastro, and SliceSy.
The company name, ESGE, comes from the initials of Spingler and Gschwend ("Es" and "Ge"), the founders of the original company, founded in Germany. Bamix is distributed worldwide in more than 40 countries with mainly exclusive distributors. In Germany, the company is marketed under the brand ESGE Zauberstab (English: "ESGE Magic Wand").
History
In 1950, the Swiss engineer Roger Perrinjaquet invented an appliance, which was patented on 6 March 1950 under the section handheld appliances. The application described the world's first stick (or wand) blender. His wish was to work with this appliance directly in pans on the stove. He called the new appliance Bamix, an abbreviation of the French words battre et mixer (English: beat and mix).[4]
Without having investors, Perrinjaquet sold the patent rights in 1954 to ESGE Werner Spingler KG,[5] founded in 1953,[6] which was initially producing bicycle racks, electrical kitchen knives, watches and small electrical motors. By the end of the year, the company produced the first wand blenders. In 1957, the company changed its name to ESGE Gschwend + Spingler KG. The product range was expanded to include hand-held vacuum cleaners, citrus juicers, and toasters.[6] At the end of the 1950s, the company launched the fabrication of the first handheld blenders in series. At the beginning of the 1960s, several production sites were opened, including the current head office of the company in Mettlen, in the canton Thurgau. During this period, the daily production amounted to 250 blenders. In 1963, sales of the Bamix completely collapsed in Germany.[1] In 1964, the founders Spingler and Gschwend sold their company to the US conglomerate General Electric.[7] The Americans planned to restructure the group and closed all production sites except the locations in Mettlen, Switzerland and Neuffen, Germany.[1]
Despite improving sales figures beginning from 1967, General Electric decided to sell the company off in 1971. As the biggest buyer of Bamix food processors, Walter Bodart from Belgium purchased the production company in Switzerland with all rights for Bamix and ESGE Zauberstab, and introduced a strategy based on quality and a single product. ESGE AG in Mettlen became the only production site for Bamix.[4] In 1983, the daily production reached 1,600 units.[4] In 1986, Bodart agreed to a management buyout and sold ESGE AG to Valentin Gunsch (finance), Max Rüttimann (technology), and Werner Stahl (marketing).[1] In 2002, Gunsch, Rüttimann, and Stahl sold the group to Hans Jud and Erich Eigenmann.[2] Eigenmann served as CEO of ESGE AG from 1 October 2002.[1] Since then the focus was on quality, branding and building up new markets to cover all relevant distribution channels in the markets. As of 2010, production capacity is 2,000 blenders per day.[4] On 1 April 2019, Martin Schmied started as CEO of ESGE AG.[2]
^ abcdefg"bamix: Brilliantly simple. Simply brilliant" (PDF). ESGE AG. 2014. Retrieved 17 June 2021 – via Yumpu.com.
^ abcGriesser Kym, Thomas (13 March 2019). "Der Stabmixer hat noch Potenzial: Bamix holt neuen Chef an Bord". St. Galler Tagblatt (in German). Retrieved 16 June 2021.
^ abcd"About us". ESGE AG. Retrieved 16 June 2021.
^(PDF). Electro Radio Mercuur (in Dutch). 16 April 1955. p. 227. Archived from the original (PDF) on 16 June 2021. Retrieved 17 June 2021.
^ ab"Geschichte". www.focusdynamics.de (in German). from the original on 26 February 2016. Retrieved 16 June 2021.
^"Control of ESGE is Bought by G.E.; Swiss Housewares Maker's Stock Purchased for Cash". The New York Times. 3 June 1964. Retrieved 16 June 2021.
"The spin on sticks," by Janice Matsumoto. Restaurants & Institutions, March 1, 2000.Vol.110, Issue 6, page 95.
"A Whirling Dervish That Dips Right Into Your Pot," by Amanda Hesser. New York Times, August 19, 1998, page F.3.
External links
Wikimedia Commons has media related to Bamix.
Official website
January 31, 2023
bamix, topic, this, article, meet, wikipedia, notability, guidelines, companies, organizations, please, help, demonstrate, notability, topic, citing, reliable, secondary, sources, that, independent, topic, provide, significant, coverage, beyond, mere, trivial,. The topic of this article may not meet Wikipedia s notability guidelines for companies and organizations Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention If notability cannot be shown the article is likely to be merged redirected or deleted Find sources Bamix news newspapers books scholar JSTOR August 2022 Learn how and when to remove this template message ESGE AG 3 operating under the brand name Bamix stylized bamix is a Swiss company founded in 1953 1 that is active in the sector of electrical kitchen appliances It is known for the Bamix a hand held blender which was invented by Roger Perrinjaquet a Swiss engineer and fully produced in Switzerland Furthermore ESGE AG also produces appliances which are co branded The models are Mono Classic DeLuxe SwissLine Superbox Gastro and SliceSy ESGE AG Bamix TypePrivateIndustrySmall appliancesFounded1953 70 years ago 1953 in Germany 1954as the Bamix brand 1 FoundersWerner SpinglerJosef Gschwend 1 HeadquartersMettlen SwitzerlandArea servedWorldwideKey peopleMartin Schmied CEOProductsImmersion blendersOwnersHans JudErich Eigenmann 2 Number of employees55Websitewww bamix comThe company name ESGE comes from the initials of Spingler and Gschwend Es and Ge the founders of the original company founded in Germany Bamix is distributed worldwide in more than 40 countries with mainly exclusive distributors In Germany the company is marketed under the brand ESGE Zauberstab English ESGE Magic Wand History EditIn 1950 the Swiss engineer Roger Perrinjaquet invented an appliance which was patented on 6 March 1950 under the section handheld appliances The application described the world s first stick or wand blender His wish was to work with this appliance directly in pans on the stove He called the new appliance Bamix an abbreviation of the French words battre et mixer English beat and mix 4 Without having investors Perrinjaquet sold the patent rights in 1954 to ESGE Werner Spingler KG 5 founded in 1953 6 which was initially producing bicycle racks electrical kitchen knives watches and small electrical motors By the end of the year the company produced the first wand blenders In 1957 the company changed its name to ESGE Gschwend Spingler KG The product range was expanded to include hand held vacuum cleaners citrus juicers and toasters 6 At the end of the 1950s the company launched the fabrication of the first handheld blenders in series At the beginning of the 1960s several production sites were opened including the current head office of the company in Mettlen in the canton Thurgau During this period the daily production amounted to 250 blenders In 1963 sales of the Bamix completely collapsed in Germany 1 In 1964 the founders Spingler and Gschwend sold their company to the US conglomerate General Electric 7 The Americans planned to restructure the group and closed all production sites except the locations in Mettlen Switzerland and Neuffen Germany 1 Despite improving sales figures beginning from 1967 General Electric decided to sell the company off in 1971 As the biggest buyer of Bamix food processors Walter Bodart from Belgium purchased the production company in Switzerland with all rights for Bamix and ESGE Zauberstab and introduced a strategy based on quality and a single product ESGE AG in Mettlen became the only production site for Bamix 4 In 1983 the daily production reached 1 600 units 4 In 1986 Bodart agreed to a management buyout and sold ESGE AG to Valentin Gunsch finance Max Ruttimann technology and Werner Stahl marketing 1 In 2002 Gunsch Ruttimann and Stahl sold the group to Hans Jud and Erich Eigenmann 2 Eigenmann served as CEO of ESGE AG from 1 October 2002 1 Since then the focus was on quality branding and building up new markets to cover all relevant distribution channels in the markets As of 2010 production capacity is 2 000 blenders per day 4 On 1 April 2019 Martin Schmied started as CEO of ESGE AG 2 Since its invention Bamix has changed rarely during the last decennium citation needed References Edit a b c d e f g bamix Brilliantly simple Simply brilliant PDF ESGE AG 2014 Retrieved 17 June 2021 via Yumpu com a b c Griesser Kym Thomas 13 March 2019 Der Stabmixer hat noch Potenzial Bamix holt neuen Chef an Bord St Galler Tagblatt in German Retrieved 16 June 2021 Legal Notice ESGE AG Retrieved 17 June 2021 a b c d About us ESGE AG Retrieved 16 June 2021 Electro Radio Mercuur Nr 247 PDF Electro Radio Mercuur in Dutch 16 April 1955 p 227 Archived from the original PDF on 16 June 2021 Retrieved 17 June 2021 a b Geschichte www focusdynamics de in German Archived from the original on 26 February 2016 Retrieved 16 June 2021 Control of ESGE is Bought by G E Swiss Housewares Maker s Stock Purchased for Cash The New York Times 3 June 1964 Retrieved 16 June 2021 The spin on sticks by Janice Matsumoto Restaurants amp Institutions March 1 2000 Vol 110 Issue 6 page 95 A Whirling Dervish That Dips Right Into Your Pot by Amanda Hesser New York Times August 19 1998 page F 3 History of BamixExternal links Edit Wikimedia Commons has media related to Bamix Official website Retrieved from https en wikipedia org w index php title Bamix amp oldid 1107548717, wikipedia, wiki, book, books, library,
