This article is about a sales promotion technique. For the album by Andy LaVerne, see Buy One Get One Free (album).
"Buy one, get one free" or "two for the price of one" is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.[1]
This technique is commonly known in the marketing industry by the acronym BOGOF, or simply BOGO.[2][3]
Criticismedit
Two-for-one promotions in the food industry have been criticized as contributing to food waste. Because many foods under such offers have short shelf lives, customers are more likely to pass the products' use by date.[4][5][6][7]
Referencesedit
^Buy one get one free, from Marginal Revolution. Retrieved 2008-01-05.
^Wallop, Harry (2008-07-07). "Food waste: Why supermarkets will never say bogof to buy one get one free". London: Telegraph. Retrieved 2010-08-28.
^Shop wisely: Better habits can prevent waste of precious resource
^Young, Philippa (6 April 2014). "Supermarket 'Bogof' deals criticised over food waste". BBC News. Retrieved 17 October 2014.
^"Buy-one-get-one-free offers 'should be scrapped to cut food waste'". 6 April 2014. Retrieved 17 October 2014.
^Swinburne, Zander (6 April 2014). "Supermarkets urged to scrap buy-one-get-one-free as shoppers waste 222m tons of food a year". The Independent. London. Retrieved 20 October 2014.
December 20, 2023
free, this, article, about, sales, promotion, technique, album, andy, laverne, free, album, price, common, form, sales, promotion, economist, alex, tabarrok, argued, that, success, this, promotion, lies, fact, that, consumers, value, first, unit, significantly. This article is about a sales promotion technique For the album by Andy LaVerne see Buy One Get One Free album Buy one get one free or two for the price of one is a common form of sales promotion Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one So compared to a seemingly equivalent Half price off promotion they may only buy one item at half price because the value they attach to the second unit is lower than even the discounted price 1 Happy hour sign on a pub in Jerusalem Buy one draught beer get one freeThis technique is commonly known in the marketing industry by the acronym BOGOF or simply BOGO 2 3 Criticism editTwo for one promotions in the food industry have been criticized as contributing to food waste Because many foods under such offers have short shelf lives customers are more likely to pass the products use by date 4 5 6 7 References edit Buy one get one free from Marginal Revolution Retrieved 2008 01 05 Wallop Harry 2008 07 07 Food waste Why supermarkets will never say bogof to buy one get one free London Telegraph Retrieved 2010 08 28 Roberts Loren 2012 01 24 What does BOGO really mean Monroe GA Walton Tribune Retrieved 2021 02 19 Shop wisely Better habits can prevent waste of precious resource Young Philippa 6 April 2014 Supermarket Bogof deals criticised over food waste BBC News Retrieved 17 October 2014 Buy one get one free offers should be scrapped to cut food waste 6 April 2014 Retrieved 17 October 2014 Swinburne Zander 6 April 2014 Supermarkets urged to scrap buy one get one free as shoppers waste 222m tons of food a year The Independent London Retrieved 20 October 2014 Retrieved from https en wikipedia org w index php title Buy one get one free amp oldid 1108411746, wikipedia, wiki, book, books, library,
