Atomic Antelope Ltd. was a digitalbook publisher. The company was best known for producing Alice for the iPad, a popular adaptation[1] of Lewis Carroll's Alice in Wonderland. The iPad adaptation caused significant controversy in the press and literary circles,[2]The New York Times initially rallied against Alice for the iPad, claiming it prized interactivity over quiet reading and would change children's habits for the worse.[3] Although Alice for the iPad was praised by Oprah Winfrey[4] and Gizmodo,[5] Atomic Antelope's then CEO, Chris Stevens, began a public feud with children's book publishers after the publication of an interview in Fast Company magazine in which Stevens told a reporter, "The paper publishers have clearly demonstrated that they have absolutely no acuity in the digital realm, and are stuck... Working with them is a waste of energy. Imagine if Henry Ford had decided to team up with a horse stables to make the Model T."[6]
Atomic Antelope was founded in 2009 by former CNET journalist Chris Stevens[7] and Ben Roberts. The company launched two minor titles for the iPhone before producing Alice for the iPad in March 2010. The book quickly became one of the most popular children's titles on the iPad platform.[8] Roberts left the company in September 2010.
Atomic Antelope was disbanded in 2017.
Cultureedit
Atomic Antelope was an outspoken opponent of traditional publishers. When Alice for the iPad held the number one spot in the App Store, Atomic Antelope's CEO wrote an open letter to the industry in which he asked, "how did we, as if by magic, wrestle Disney and Marvel to the floor with a book that is over 145 years old?".[9] The company also distanced itself from normal corporate structures, in 2010 Stevens told Fast Company magazine that "It's important to be aware that if you have ten people in a room, 8 of them have no interest beyond keeping their job secure, one is there to criticize everything they see, and then, there's you. So, most of the room is going to be against anything that is either A) new B) risky. Since A tends to equal B, you might as well ignore the opinion of everyone in any corporate environment."[6]
^"Alice for the iPad Shows Why E-Books Are Cool". Mashable. 16 April 2010. Retrieved 28 October 2010.
^"Making Alice for the iPad". The Literary Platform. 14 April 2010. Retrieved 28 October 2010.
^"Some Thoughts About E-Reading". The New York Times. 10 October 2010. Retrieved 28 October 2010.
^"Oprah Winfrey Show: Alice for the iPad". Oprah Winfrey Show. 10 October 2010. Retrieved 28 October 2010.
^"The Cleverest iPad Book Yet". Gizmodo. 10 October 2010. Retrieved 28 October 2010.
^ ab"Risk and Rabbit Holes". Fast Company. 10 October 2010. Retrieved 28 October 2010.
^. CNET. 11 September 2008. Archived from the original on 31 December 2010. Retrieved 28 October 2010.
^. The Independent. 14 April 2010. Archived from the original on 17 April 2010. Retrieved 28 October 2010.
^"iBrothers Grimm: The eBook is dead, long live the eBook". Recombu. 13 April 2010. Retrieved 28 October 2010.
External linksedit
Video of Alice for the iPad on The Oprah Winfrey Show
April 10, 2024
atomic, antelope, digital, book, publisher, company, best, known, producing, alice, ipad, popular, adaptation, lewis, carroll, alice, wonderland, ipad, adaptation, caused, significant, controversy, press, literary, circles, york, times, initially, rallied, aga. Atomic Antelope Ltd was a digital book publisher The company was best known for producing Alice for the iPad a popular adaptation 1 of Lewis Carroll s Alice in Wonderland The iPad adaptation caused significant controversy in the press and literary circles 2 The New York Times initially rallied against Alice for the iPad claiming it prized interactivity over quiet reading and would change children s habits for the worse 3 Although Alice for the iPad was praised by Oprah Winfrey 4 and Gizmodo 5 Atomic Antelope s then CEO Chris Stevens began a public feud with children s book publishers after the publication of an interview in Fast Company magazine in which Stevens told a reporter The paper publishers have clearly demonstrated that they have absolutely no acuity in the digital realm and are stuck Working with them is a waste of energy Imagine if Henry Ford had decided to team up with a horse stables to make the Model T 6 Atomic AntelopeCompany typePrivateIndustryPublishingFounded2009DefunctMarch 8 2017 2017 03 08 HeadquartersLondon UKProductsBooks Contents 1 Company history 2 Culture 3 Publications 4 See also 5 References 6 External linksCompany history editAtomic Antelope was founded in 2009 by former CNET journalist Chris Stevens 7 and Ben Roberts The company launched two minor titles for the iPhone before producing Alice for the iPad in March 2010 The book quickly became one of the most popular children s titles on the iPad platform 8 Roberts left the company in September 2010 Atomic Antelope was disbanded in 2017 Culture editAtomic Antelope was an outspoken opponent of traditional publishers When Alice for the iPad held the number one spot in the App Store Atomic Antelope s CEO wrote an open letter to the industry in which he asked how did we as if by magic wrestle Disney and Marvel to the floor with a book that is over 145 years old 9 The company also distanced itself from normal corporate structures in 2010 Stevens told Fast Company magazine that It s important to be aware that if you have ten people in a room 8 of them have no interest beyond keeping their job secure one is there to criticize everything they see and then there s you So most of the room is going to be against anything that is either A new B risky Since A tends to equal B you might as well ignore the opinion of everyone in any corporate environment 6 Publications editAtomic Antelope 2009 Bauble iPhone ed iTunes Atomic Antelope 2009 Twitch Origins iPhone ed iTunes Atomic Antelope 2010 Alice for the iPad iPad ed iTunes Atomic Antelope 2011 Alice in New York iPad ed iTunes Atomic Antelope amp ustwo Ltd 2011 Nursery Rhymes with Storytime iPad ed iTunes an adaptation of Mother Goose Nursery RhymesSee also editPortal nbsp Children s literatureReferences edit Alice for the iPad Shows Why E Books Are Cool Mashable 16 April 2010 Retrieved 28 October 2010 Making Alice for the iPad The Literary Platform 14 April 2010 Retrieved 28 October 2010 Some Thoughts About E Reading The New York Times 10 October 2010 Retrieved 28 October 2010 Oprah Winfrey Show Alice for the iPad Oprah Winfrey Show 10 October 2010 Retrieved 28 October 2010 The Cleverest iPad Book Yet Gizmodo 10 October 2010 Retrieved 28 October 2010 a b Risk and Rabbit Holes Fast Company 10 October 2010 Retrieved 28 October 2010 CNET s Space Bubble CNET 11 September 2008 Archived from the original on 31 December 2010 Retrieved 28 October 2010 Alice app for iPad points the way toward a new generation of pop up books The Independent 14 April 2010 Archived from the original on 17 April 2010 Retrieved 28 October 2010 iBrothers Grimm The eBook is dead long live the eBook Recombu 13 April 2010 Retrieved 28 October 2010 External links editVideo of Alice for the iPad on The Oprah Winfrey Show Retrieved from https en wikipedia org w index php title Atomic Antelope amp oldid 1082808884, wikipedia, wiki, book, books, library,
