Asymmetric competition refers to forms of business competition where firms are considered competitors in some markets or contexts but not in others.[1] In such cases, a firm may choose to allocate competitive resources and marketing actions among its competitors out of proportion to their market share.[2][3][4][5] Asymmetric competition can be visualized using techniques such as multidimensional scaling and perceptual mapping.
^DeSarbo, Wayne S., Rajdeep Grewal, and Jerry Wind. "Who competes with whom? A demand‐based perspective for identifying and representing asymmetric competition." Strategic Management Journal 27, no. 2 (2006): 101-129.
^Carpenter, Gregory S., Lee G. Cooper, Dominique M. Hanssens, and David F. Midgley. "Modeling asymmetric competition." Marketing Science 7, no. 4 (1988): 393-412.
^Gonzalez-Benito, Oscar, Pablo A. Munoz-Gallego, and Praveen K. Kopalle. "Asymmetric competition in retail store formats: Evaluating inter-and intra-format spatial effects." Journal of Retailing 81, no. 1 (2005): 59-73.
^Heath, Timothy B., Gangseog Ryu, Subimal Chatterjee, Michael S. McCarthy, David L. Mothersbaugh, Sandra Milberg, and Gary J. Gaeth. "Asymmetric competition in choice and the leveraging of competitive disadvantages." Journal of Consumer Research 27, no. 3 (2000): 291-308.
^"The Jeff Bezos Formula for Asymmetric Competition". Forbes.
Bibliographyedit
Carpenter, Gregory S., Lee G. Cooper, Dominique M. Hanssens, and David F. Midgley. "Modeling asymmetric competition." Marketing Science 7, no. 4 (1988): 393-412.
Scitovsky, Tibor. "The benefits of asymmetric markets." The Journal of Economic Perspectives 4, no. 1 (1990): 135-148.
DeSarbo, Wayne S., Rajdeep Grewal, and Jerry Wind. "Who competes with whom? A demand‐based perspective for identifying and representing asymmetric competition." Strategic Management Journal 27, no. 2 (2006): 101-129.
Etzion, Hila, and Edieal J. Pinker. "Asymmetric competition in B2B spot markets." Production and Operations Management 17, no. 2 (2008): 150-161.
Ringel, Daniel M., and Bernd Skiera. "Visualizing asymmetric competition among more than 1,000 products using big search data." Marketing Science 35, no. 3 (2016): 511-534.
This marketing-related article is a stub. You can help Wikipedia by expanding it.
asymmetric, competition, refers, forms, business, competition, where, firms, considered, competitors, some, markets, contexts, others, such, cases, firm, choose, allocate, competitive, resources, marketing, actions, among, competitors, proportion, their, marke. Asymmetric competition refers to forms of business competition where firms are considered competitors in some markets or contexts but not in others 1 In such cases a firm may choose to allocate competitive resources and marketing actions among its competitors out of proportion to their market share 2 3 4 5 Asymmetric competition can be visualized using techniques such as multidimensional scaling and perceptual mapping Contents 1 Forms of asymmetric competition 2 See also 3 References 4 BibliographyForms of asymmetric competition editFirm A may compete with B in some markets but not others Firm A competes with B over certain attributes such as reliability and design but not over others price Firm A considers B as a competitor but B does not consider A to be a competitor Firm A does not consider B to be a competitor however consumers see A s products as competing with B s products See also editCompetition Coopetition Product differentiation Non price competition Information asymmetry Multimarket contact Size asymmetric competition Outline of organizational theoryReferences edit DeSarbo Wayne S Rajdeep Grewal and Jerry Wind Who competes with whom A demand based perspective for identifying and representing asymmetric competition Strategic Management Journal 27 no 2 2006 101 129 Carpenter Gregory S Lee G Cooper Dominique M Hanssens and David F Midgley Modeling asymmetric competition Marketing Science 7 no 4 1988 393 412 Gonzalez Benito Oscar Pablo A Munoz Gallego and Praveen K Kopalle Asymmetric competition in retail store formats Evaluating inter and intra format spatial effects Journal of Retailing 81 no 1 2005 59 73 Heath Timothy B Gangseog Ryu Subimal Chatterjee Michael S McCarthy David L Mothersbaugh Sandra Milberg and Gary J Gaeth Asymmetric competition in choice and the leveraging of competitive disadvantages Journal of Consumer Research 27 no 3 2000 291 308 The Jeff Bezos Formula for Asymmetric Competition Forbes Bibliography editCarpenter Gregory S Lee G Cooper Dominique M Hanssens and David F Midgley Modeling asymmetric competition Marketing Science 7 no 4 1988 393 412 Scitovsky Tibor The benefits of asymmetric markets The Journal of Economic Perspectives 4 no 1 1990 135 148 DeSarbo Wayne S Rajdeep Grewal and Jerry Wind Who competes with whom A demand based perspective for identifying and representing asymmetric competition Strategic Management Journal 27 no 2 2006 101 129 Etzion Hila and Edieal J Pinker Asymmetric competition in B2B spot markets Production and Operations Management 17 no 2 2008 150 161 Ringel Daniel M and Bernd Skiera Visualizing asymmetric competition among more than 1 000 products using big search data Marketing Science 35 no 3 2016 511 534 nbsp This marketing related article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Asymmetric competition amp oldid 1178214373, wikipedia, wiki, book, books, library,
