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Wikipedia

Nielsen Audio

January 26, 2023

Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s.[2] The company's initial business was the collection of broadcast television ratings.

Nielsen Audio
TypeSubsidiary
IndustryMedia market (research)
FoundedWashington, D.C. (1949)
Headquarters
Columbia, Maryland
Area served
United States
Key people
Sean Creamer, CEO
ProductsRatings data
RevenueUS$422.31 million(FY 2010)[1]
US$85.11 million (FY 2010)[1]
US$53.29 million (FY 2010)[1]
Total assetsUS$238.96 million (FY 2010)[1]
Total equityUS$126.81 million (FY 2010)[1]
OwnerThe Nielsen Company
Number of employees
1,625 (Dec 2011)[1]
Websitewww.nielsen.com/audio

The company changed its name to Arbitron in the mid‑1960s, the namesake of the Arbitron System, a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York City, it gave instant ratings data on what people were watching. A reporting board lit up to indicate which homes were listening to which broadcasts.[3]

On December 18, 2012, The Nielsen Company announced that it would acquire Arbitron, its only competitor, for US$1.26 billion.[4][5] The acquisition closed on September 30, 2013, and the company was re-branded as Nielsen Audio. As a condition of the deal to allow a monopoly, Nielsen must license its ratings data and technology to a third party for eight years.[6]

Methods

Survey

Arbitron's syndicated radio ratings service collects data by selecting a random sample of a population throughout the United States, primarily in 294 metropolitan areas, using a paper diary service 2‑4 times a year and the Portable People Meter (PPM) electronic audience measurement service 365 days a year.

The term commonly used in the radio industry for these ratings is Arbitron book, a carryover from the era when ratings were published in a softcover report that was mailed to clients. More specifically, in the diary-measured markets these reports were called the "Spring book", "Summer book", "Fall book", and "Winter book". Between these "books", Arbitron releases interim monthly reports called "Arbitrends", which contain data from the previous three months known as "rolling average" reports. The two interim reports would be known, for example, as "Spring, Phase I" and "Spring, Phase II".

Arbitron recruits diary survey respondents to note their listening habits in a seven-day paper diary and mail it back to Arbitron. The respondents are paid a small cash incentive for their participation. Turnaround time for release of data from the end of the survey period is approximately three weeks.

After collection, the data is marketed to radio broadcasters, radio networks, cable TV companies, advertisers, advertising agencies, out-of-home advertising companies, and the online radio industry.[7] Major ratings products include cume (the cumulative number of unique listeners over a period), average quarter hour (AQH share – the average number of people listening in a given 15‑minute period), time spent listening (TSL), and market breakdowns by age, gender, and race/ethnicity. It is important to understand that the "cume" only counts a listener once, whereas the AQH is a product of "cume" and time spent listening. For example, if you looked into a room and saw Fred and Jane, then 15 minutes later saw Fred with Sara. The "cume" would be 3 (Fred, Jane, Sara) and the AQH would be 2 (an average of two people in the room in a given 15‑minute period).

Portable People Meter

Responding to requests from its customers — radio broadcasters, ad agencies and advertisers — that expressed their interest in the collection of more accurate ratings data, Arbitron introduced the Portable People Meter (PPM) service in 2007.[8]

The PPM is a wearable portable device, much like a pager or mobile phone, that electronically gathers subaudible codes that identify the source of a broadcast, such as a radio station. Arbitron recruits and compensates a cross-section of consumers to wear the meter for an average of one year and up to two years. The audience estimates generated from each monthly survey are used as the buy/sell currency for radio stations and advertisers/agencies.

As of December 2009, the PPM was measured in 33 media markets, including Houston, Philadelphia, Pittsburgh, New York City, Atlanta, Detroit, Long Island, Middlesex-Somerset-Union, Chicago, Los Angeles, Riverside-San Bernardino, San Francisco, Jacksonville, Baltimore, and San Jose.[9] By 2010, 48 markets are being measured using the PPM.[10][11]

See also

References

  1. ^ a b c d e f "Arbitron, Form 10-K, Annual Report, Filing Date Feb 24, 2012" (PDF). secdatabase.com. Retrieved Jan 13, 2013.
  2. ^ Richter, William A. (2006). Radio: A Complete Guide to the Industry, Volume 4 of Media industries. Peter Lang. p. 84. ISBN 9780820476339.
  3. ^ Beville, Hugh Malcolm (1988). Audience Ratings: Radio, Television, and Cable. Psychology Press. p. 68. ISBN 9780805801743.
  4. ^ "Arbitron, Form 8-K, Current Report, Filing Date Dec 18, 2012". secdatabase.com. Retrieved Jan 13, 2013.
  5. ^ "Nielsen to Branch Out With Arbitron". The Wall Street Journal. Retrieved 19 December 2012.
  6. ^ "Nielsen Deal For Arbitron Is Complete". The New York Times. Retrieved 1 October 2013.
  7. ^ "What We Do". Arbitron. from the original on 11 January 2007. Retrieved 2007-01-11.
  8. ^ "Arbitron, Form 10-K, Annual Report, Filing Date Feb 27, 2007" (PDF). secdatabase.com. Retrieved Jan 13, 2013.
  9. ^ "Arbitron, Form 10-K, Annual Report, Filing Date Mar 1, 2010". secdatabase.com. Retrieved Jan 13, 2013.
  10. ^ "Arbitron, Form 10-K, Annual Report, Filing Date Feb 24, 2011" (PDF). secdatabase.com. Retrieved Jan 13, 2013.
  11. ^ (PDF). Arbitron. 2011-10-12. Archived from the original (PDF) on 2012-01-05. Retrieved 2011-12-12.
  12. ^ Vega, Tanzina (13 September 2012). "ESPN, Aided by Arbitron and comScore, to Follow the Audience Wherever It Goes". New York Times. Retrieved 13 September 2012.

External links

  • Official website
  • Arbitron SEC Filings
  • Ratings - Persons 12+ from Arbitron for commercial stations
  • Ratings - Persons 12+ from FMQB for commercial stations
  • for commercial stations
  • List of U.S. Radio Markets (ranked by size)
  • Audio interview of Ernest H. Clay, ARB's Research and Production Director on WGN's discussion show Your Right To Say It

January 26, 2023
nielsen, audio, formerly, arbitron, consumer, research, company, united, states, that, collects, listener, data, radio, broadcasting, audiences, founded, american, research, bureau, seiler, 1949, became, national, merging, with, angeles, based, coffin, cooper,. Nielsen Audio formerly Arbitron is a consumer research company in the United States that collects listener data on radio broadcasting audiences It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles based Coffin Cooper and Clay in the early 1950s 2 The company s initial business was the collection of broadcast television ratings Nielsen AudioTypeSubsidiaryIndustryMedia market research FoundedWashington D C 1949 HeadquartersColumbia MarylandArea servedUnited StatesKey peopleSean Creamer CEOProductsRatings dataRevenueUS 422 31 million FY 2010 1 Operating incomeUS 85 11 million FY 2010 1 Net incomeUS 53 29 million FY 2010 1 Total assetsUS 238 96 million FY 2010 1 Total equityUS 126 81 million FY 2010 1 OwnerThe Nielsen CompanyNumber of employees1 625 Dec 2011 1 Websitewww nielsen com audioThe company changed its name to Arbitron in the mid 1960s the namesake of the Arbitron System a centralized statistical computer with leased lines to viewers homes to monitor their activity Deployed in New York City it gave instant ratings data on what people were watching A reporting board lit up to indicate which homes were listening to which broadcasts 3 On December 18 2012 The Nielsen Company announced that it would acquire Arbitron its only competitor for US 1 26 billion 4 5 The acquisition closed on September 30 2013 and the company was re branded as Nielsen Audio As a condition of the deal to allow a monopoly Nielsen must license its ratings data and technology to a third party for eight years 6 Contents 1 Methods 1 1 Survey 1 2 Portable People Meter 2 See also 3 References 4 External linksMethods EditSurvey Edit Arbitron s syndicated radio ratings service collects data by selecting a random sample of a population throughout the United States primarily in 294 metropolitan areas using a paper diary service 2 4 times a year and the Portable People Meter PPM electronic audience measurement service 365 days a year The term commonly used in the radio industry for these ratings is Arbitron book a carryover from the era when ratings were published in a softcover report that was mailed to clients More specifically in the diary measured markets these reports were called the Spring book Summer book Fall book and Winter book Between these books Arbitron releases interim monthly reports called Arbitrends which contain data from the previous three months known as rolling average reports The two interim reports would be known for example as Spring Phase I and Spring Phase II Arbitron recruits diary survey respondents to note their listening habits in a seven day paper diary and mail it back to Arbitron The respondents are paid a small cash incentive for their participation Turnaround time for release of data from the end of the survey period is approximately three weeks After collection the data is marketed to radio broadcasters radio networks cable TV companies advertisers advertising agencies out of home advertising companies and the online radio industry 7 Major ratings products include cume the cumulative number of unique listeners over a period average quarter hour AQH share the average number of people listening in a given 15 minute period time spent listening TSL and market breakdowns by age gender and race ethnicity It is important to understand that the cume only counts a listener once whereas the AQH is a product of cume and time spent listening For example if you looked into a room and saw Fred and Jane then 15 minutes later saw Fred with Sara The cume would be 3 Fred Jane Sara and the AQH would be 2 an average of two people in the room in a given 15 minute period Portable People Meter Edit Responding to requests from its customers radio broadcasters ad agencies and advertisers that expressed their interest in the collection of more accurate ratings data Arbitron introduced the Portable People Meter PPM service in 2007 8 The PPM is a wearable portable device much like a pager or mobile phone that electronically gathers subaudible codes that identify the source of a broadcast such as a radio station Arbitron recruits and compensates a cross section of consumers to wear the meter for an average of one year and up to two years The audience estimates generated from each monthly survey are used as the buy sell currency for radio stations and advertisers agencies As of December 2009 the PPM was measured in 33 media markets including Houston Philadelphia Pittsburgh New York City Atlanta Detroit Long Island Middlesex Somerset Union Chicago Los Angeles Riverside San Bernardino San Francisco Jacksonville Baltimore and San Jose 9 By 2010 48 markets are being measured using the PPM 10 11 See also EditComScore an internet analytics company with which Arbitron is partnering to analyze cross media management 12 List of most listened to radio programs List of United States radio markets Nielsen ratings for television programs Radio amp Records periodical that published Arbitron data for commercial stations Radio Research Consortium non profit corporation which publishes Arbitron data for non commercial stations The Media Audit Time spent listening TSL one of the metrics measuredReferences Edit a b c d e f Arbitron Form 10 K Annual Report Filing Date Feb 24 2012 PDF secdatabase com Retrieved Jan 13 2013 Richter William A 2006 Radio A Complete Guide to the Industry Volume 4 of Media industries Peter Lang p 84 ISBN 9780820476339 Beville Hugh Malcolm 1988 Audience Ratings Radio Television and Cable Psychology Press p 68 ISBN 9780805801743 Arbitron Form 8 K Current Report Filing Date Dec 18 2012 secdatabase com Retrieved Jan 13 2013 Nielsen to Branch Out With Arbitron The Wall Street Journal Retrieved 19 December 2012 Nielsen Deal For Arbitron Is Complete The New York Times Retrieved 1 October 2013 What We Do Arbitron Archived from the original on 11 January 2007 Retrieved 2007 01 11 Arbitron Form 10 K Annual Report Filing Date Feb 27 2007 PDF secdatabase com Retrieved Jan 13 2013 Arbitron Form 10 K Annual Report Filing Date Mar 1 2010 secdatabase com Retrieved Jan 13 2013 Arbitron Form 10 K Annual Report Filing Date Feb 24 2011 PDF secdatabase com Retrieved Jan 13 2013 Arbitron PPM Update September 2011 Report Release PDF Arbitron 2011 10 12 Archived from the original PDF on 2012 01 05 Retrieved 2011 12 12 Vega Tanzina 13 September 2012 ESPN Aided by Arbitron and comScore to Follow the Audience Wherever It Goes New York Times Retrieved 13 September 2012 External links EditOfficial website Arbitron SEC Filings Ratings Persons 12 from Arbitron for commercial stations Ratings Persons 12 from FMQB for commercial stations Ratings Persons 12 from Radio and Records for commercial stations List of U S Radio Markets ranked by size Audio interview of Ernest H Clay ARB s Research and Production Director on WGN s discussion show Your Right To Say It Retrieved from https en wikipedia org w index php title Nielsen Audio amp oldid 1134385660, 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