Apatin Brewery (Serbian: Apatinska pivara), a member of the Molson Coors Europe, is a Serbian brewery based in Apatin. It is majority owned by the American company Molson Coors. The brewery's products are exported worldwide. Outside of Serbia, the beer is sold in Bosnia-Herzegovina, Croatia, Macedonia, Montenegro, Austria, Sweden, Slovenia and Switzerland.[4][5][6]
It was founded in 1756 as Imperial Brewery owned by the Imperial Chamber. It is one of the oldest breweries in Serbia.[7] The production of 12,000 hectoliters of beer was recorded in the 18th century. The brewery was transferred to private ownership for the first time at the end of the 19th century. Major investments were characteristic of that phase, with a primary goal of modernizing the brewing process and enlarging production capacities. In the period prior to World War I, the yearly production of beer was 16,000 hectoliters.[8]
The brewery went through hard times in 1930s, which ultimately led to the disruption of production in 1935. Nine years later, after the liberation of Belgrade in World War II and reparation of the old equipment, a new phase of the company began. By 1950, more than 40,000 hectoliters of beer were produced. Continuous investments resulted in the reconstruction and modernization of the production facilities and the application of new technologies in the production process and the increase in the beer production capacities. All this was conducted in the period 1958–1966 and it represented a basis for further development of the brewery and transformation into large company.[8]
In the 1970s, the process of automated production lines was introduced, the result of which was production over 630,000 hectoliters of beer in 1977, as well as the introduction of new non-alcoholic beverages tasting of orange, lemon, blueberry and Alpine herbs. The result of the economic sanctions in the 1990s was a brief period of decrease in the brewery production, so that 475,000 hectoliters of beer was produced yearly.[8]
The company began transferring into the private ownership in 1991, and in 2003 it became a part of the international InterBrew network which merged in 2005 in InBev corporation. Over three years, InBew invested around 100 million euros in technology of the company.[9] In 2008, the company became a part of Anheuser-Busch InBev. In December 2009, Apatin Brewery became a part of the StarBev regional brewery group based in Prague, founded by a leading investment company CVC Capital Partners. Except Serbia, the group operated on the markets of Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Montenegro, Romania and Slovakia.
On 3 April 2012, Molson Coors brewing company has completed its previously announced acquisition of StarBev for approximately €2.65 billion.[10][11] This way, Molson Coors took over the regional brewing group Starbev, as part of which Apatin Brewery in Serbia has been operating.
Today, it is the leading brewery on the Serbian market.[7]
Brandsedit
Brands produced in Apatin Brewery are: Jelen, Apatinsko, Jelen Cool, Jelen Fresh, Staropramen, Beck's, Stella Artois, Nikšićko pivo and Nikšićko tamno. Jelen is the leading beer brand on the Serbian market, and has its share in Bosnia and Herzegovina, Montenegro and Macedonia.[7]
Marketingedit
Apatin Brewery is known for its slogans for each of its brands: Jelen Pivo – "Men know why"; Jelen Cool – "Anytime, anywhere"; Nikšićko Pivo – "Always among friends"; Beck’s – "Deliberately different". According to the results of a 2009 study of TNS Medium Gallup, Apatin Brewery ranked third in Serbia in advertising and overall business results.[citation needed]
^(PDF). Наш Лист. Serbernas Riksförbund i Sverige. Archived from the original (PDF) on 9 October 2010. Retrieved 22 November 2011.
^ abc"APATINSKA PIVARA". portal-srbija.com. Retrieved 16 October 2014.
^ abc"History of Apatin Brewery". jelenpivo.com. Retrieved 17 October 2014.
^"InBev uložio 100 mil. € u Apatin". b92.net (in Serbian). Retrieved 17 October 2014.
^"Molson Coors to buy StarBev for €2.65bn". ft.com. Retrieved 16 October 2014.
^"Molson Coors Agrees to Buy Brewer StarBev for $3.5 Bln". bloomberg.com. Retrieved 16 October 2014.
External linksedit
Official website
Molson Coors acquired StarBev
Molson Coors Europe Official 12 November 2013 at the Wayback Machine
October 31, 2023
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Apatin Brewery Serbian Apatinska pivara a member of the Molson Coors Europe is a Serbian brewery based in Apatin It is majority owned by the American company Molson Coors The brewery s products are exported worldwide Outside of Serbia the beer is sold in Bosnia Herzegovina Croatia Macedonia Montenegro Austria Sweden Slovenia and Switzerland 4 5 6 Apatin BreweryOfficial logoNative nameApatinska pivara Apatinska pivaraTyped o o IndustryBeveragesFounded5 October 1991 32 years ago 1991 10 05 Current form First founded 23 September 1756HeadquartersTrg Oslobođenja 5 Apatin SerbiaArea servedSerbia Montenegro Bosnia and HerzegovinaKey peopleDragan Radivojevic Director ProductsBeers soft drinks vinegar and yeastProduction output4 5 million hlRevenue 87 79 million 2017 1 Net income 6 05 million 2017 1 Total assets 121 38 million 2017 2 Total equity 83 24 million 2017 2 OwnerMolson Coors 100 Number of employees719 2017 ParentMolson Coors Central EuropeWebsitewww wbr jelenpivo wbr comFootnotes referencesBusiness ID 08045577Tax ID 100962933 3 Contents 1 History 2 Brands 3 Marketing 4 References 5 External linksHistory edit nbsp The Apatin Brewery building It was founded in 1756 as Imperial Brewery owned by the Imperial Chamber It is one of the oldest breweries in Serbia 7 The production of 12 000 hectoliters of beer was recorded in the 18th century The brewery was transferred to private ownership for the first time at the end of the 19th century Major investments were characteristic of that phase with a primary goal of modernizing the brewing process and enlarging production capacities In the period prior to World War I the yearly production of beer was 16 000 hectoliters 8 The brewery went through hard times in 1930s which ultimately led to the disruption of production in 1935 Nine years later after the liberation of Belgrade in World War II and reparation of the old equipment a new phase of the company began By 1950 more than 40 000 hectoliters of beer were produced Continuous investments resulted in the reconstruction and modernization of the production facilities and the application of new technologies in the production process and the increase in the beer production capacities All this was conducted in the period 1958 1966 and it represented a basis for further development of the brewery and transformation into large company 8 In the 1970s the process of automated production lines was introduced the result of which was production over 630 000 hectoliters of beer in 1977 as well as the introduction of new non alcoholic beverages tasting of orange lemon blueberry and Alpine herbs The result of the economic sanctions in the 1990s was a brief period of decrease in the brewery production so that 475 000 hectoliters of beer was produced yearly 8 The company began transferring into the private ownership in 1991 and in 2003 it became a part of the international InterBrew network which merged in 2005 in InBev corporation Over three years InBew invested around 100 million euros in technology of the company 9 In 2008 the company became a part of Anheuser Busch InBev In December 2009 Apatin Brewery became a part of the StarBev regional brewery group based in Prague founded by a leading investment company CVC Capital Partners Except Serbia the group operated on the markets of Bosnia and Herzegovina Bulgaria Croatia Czech Republic Hungary Montenegro Romania and Slovakia On 3 April 2012 Molson Coors brewing company has completed its previously announced acquisition of StarBev for approximately 2 65 billion 10 11 This way Molson Coors took over the regional brewing group Starbev as part of which Apatin Brewery in Serbia has been operating Today it is the leading brewery on the Serbian market 7 Brands editBrands produced in Apatin Brewery are Jelen Apatinsko Jelen Cool Jelen Fresh Staropramen Beck s Stella Artois Niksicko pivo and Niksicko tamno Jelen is the leading beer brand on the Serbian market and has its share in Bosnia and Herzegovina Montenegro and Macedonia 7 Marketing editApatin Brewery is known for its slogans for each of its brands Jelen Pivo Men know why Jelen Cool Anytime anywhere Niksicko Pivo Always among friends Beck s Deliberately different According to the results of a 2009 study of TNS Medium Gallup Apatin Brewery ranked third in Serbia in advertising and overall business results citation needed Apatin Brewery is the sponsor of the Guca Trumpet Festival citation needed References edit a b BILANS USPEHA 2017 Apatinska Pivara d o o apr gov rs in Serbian Retrieved 10 October 2018 permanent dead link a b BILANS STAЊA 2017 Apatinska Pivara d o o apr gov rs in Serbian Retrieved 10 October 2018 permanent dead link Osnovni podaci o privrednom drushtvu apr gov rs in Serbian Serbian Business Registers Agency Retrieved 28 February 2018 permanent dead link Coop startet die Balkan Offensive 20 Minuten 10 June 2009 Retrieved 22 November 2011 http www dasbiber at content was hei C3 9Ft marketing auf ausl C3 A4ndisch Link nicht abrufbar SRBIJA NA VEZI PDF Nash List Serbernas Riksforbund i Sverige Archived from the original PDF on 9 October 2010 Retrieved 22 November 2011 a b c APATINSKA PIVARA portal srbija com Retrieved 16 October 2014 a b c History of Apatin Brewery jelenpivo com Retrieved 17 October 2014 InBev ulozio 100 mil u Apatin b92 net in Serbian Retrieved 17 October 2014 Molson Coors to buy StarBev for 2 65bn ft com Retrieved 16 October 2014 Molson Coors Agrees to Buy Brewer StarBev for 3 5 Bln bloomberg com Retrieved 16 October 2014 External links editOfficial website History of Apatin Brewery Molson Coors acquired StarBev Molson Coors Europe Official Archived 12 November 2013 at the Wayback Machine Retrieved from https en wikipedia org w index php title Apatin Brewery amp oldid 1164384173, wikipedia, wiki, book, books, library,