The Ad Standards Council (ASC) was established by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Philippine Association of National Advertisers (PANA), and the Association of Accredited Advertising Agencies - Philippines. It started operations on March 31, 2008 when the three organization signed an agreement with the Advertising Board of the Philippines (AdBoard). Under the deal, the ASC took over the screening function of the Adboard through its Advertising Content and Review Committee (ACRC). The Adboard would later become defunct in July 2016.[1]
Role
The ASC is a self-regulatory organization and through its screening committee reviews and approves advertising materials in the Philippines prior to its placement or broadcast. This includes television, radio, print, internet, out of home, and cinema ads. The materials are reviewed if they are compliant with the prevailing advertising code of ethics.[2][3][4] The Code of Ethics are based on prevailing national laws such as the Consumer Protection Act and the Milk Code and international standards such as the ASEAN handbook for cosmetic products.[5] The ASC does not regulate political ads such as one used by candidates for elections.[6]
^ASC Guidebook(PDF). Makati: Ad Standards Council. March 2019. p. 2. Retrieved November 7, 2021.
^Coghill, Roger. "ICC Code centre - Codes around the world : Asia Pacific". CodesCentre.
^Bigtas, Jannielyn Ann (April 15, 2019). "Ad Standards Council on controversial skin whitening ad: 'Materials posted were not approved'". GMA News. Retrieved November 7, 2021.
^"Ad council takes consumer interest as top priority". The Philippine Star. April 12, 2010. Retrieved November 7, 2021.
^"Anarchy of billboards in Metro Manila". Rappler. August 5, 2018. Retrieved November 7, 2021.
^Pe, Roger (November 15, 2013). "What if someone copies your ad?". Philippine Daily Inquirer. Retrieved March 12, 2022.
April 24, 2023
standards, council, philippines, standards, council, regulatory, body, advertising, industry, philippines, standards, councilabbreviationascpredecessoradvertising, board, philippinesformationmarch, 2008, years, 2008, typenon, stock, nonprofitpurposeself, regul. The Ad Standards Council ASC is a regulatory body of the advertising industry in the Philippines Ad Standards CouncilAbbreviationASCPredecessorAdvertising Board of the PhilippinesFormationMarch 31 2008 15 years ago 2008 03 31 TypeNon stock NonprofitPurposeSelf regulation of the advertising industryLocationMakati PhilippinesRegionPhilippinesWebsiteasc wbr com wbr ph Contents 1 History 2 Role 3 See also 4 ReferencesHistory EditThe Ad Standards Council ASC was established by the Kapisanan ng mga Brodkaster ng Pilipinas KBP Philippine Association of National Advertisers PANA and the Association of Accredited Advertising Agencies Philippines It started operations on March 31 2008 when the three organization signed an agreement with the Advertising Board of the Philippines AdBoard Under the deal the ASC took over the screening function of the Adboard through its Advertising Content and Review Committee ACRC The Adboard would later become defunct in July 2016 1 Role EditThe ASC is a self regulatory organization and through its screening committee reviews and approves advertising materials in the Philippines prior to its placement or broadcast This includes television radio print internet out of home and cinema ads The materials are reviewed if they are compliant with the prevailing advertising code of ethics 2 3 4 The Code of Ethics are based on prevailing national laws such as the Consumer Protection Act and the Milk Code and international standards such as the ASEAN handbook for cosmetic products 5 The ASC does not regulate political ads such as one used by candidates for elections 6 See also EditMovie and Television Review and Classification BoardReferences Edit ASC Guidebook PDF Makati Ad Standards Council March 2019 p 2 Retrieved November 7 2021 Coghill Roger ICC Code centre Codes around the world Asia Pacific CodesCentre Bigtas Jannielyn Ann April 15 2019 Ad Standards Council on controversial skin whitening ad Materials posted were not approved GMA News Retrieved November 7 2021 Ad council takes consumer interest as top priority The Philippine Star April 12 2010 Retrieved November 7 2021 Anarchy of billboards in Metro Manila Rappler August 5 2018 Retrieved November 7 2021 Pe Roger November 15 2013 What if someone copies your ad Philippine Daily Inquirer Retrieved March 12 2022 Retrieved from https en wikipedia org w index php title Ad Standards Council of the Philippines amp oldid 1116593659, wikipedia, wiki, book, books, library,
