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99 Cents Only Stores

99 Cents Only Stores (also branded as The 99 Store, and 99¢ Only Stores[2]) is an American price-point retailer chain based in Commerce, California. It offers "a combination of closeout branded merchandise, general merchandise and fresh foods."[3] The store initially offered all products at 99¢ or less.[4] The base price was raised to 99.99¢ in 2008, and products have been introduced at higher prices. [3] Founded by Dave Gold in 1982, there are stores located in California, Arizona, Nevada, and Texas. The company also operates Bargain Wholesale, which sells wholesale to retailers across the United States and exports to more than 15 countries from showrooms in Los Angeles. It also exhibits at trade shows in Las Vegas and Chicago.

99 Cents Only Stores LLC
TypePrivate
IndustryDiscount, variety store
Founded1982
Los Angeles, California
FounderDave Gold
Headquarters,
Number of locations
394 [1]
Key people
Jack Sinclair, CEO

Jason Kidd, COO

Felicia Thornton, CFO
Revenue $2.06 billion (2017)
$53 million (2017)
$118 million (2017)
Total assets $662.87 million (2009)
Total equity $523.85 million (2009)
OwnerAres Management
CPP Investment Board
Number of employees
17,000 (2017)
Website99only.com
99 Cents Only Store, Dallas, Texas

History edit

 
99 Cents Only Store, North Hollywood, California

Early history edit

99 Cents Only Stores dates back to the 1960s when the company’s founder, Dave Gold, inherited a tiny liquor store in downtown Los Angeles and decided to run a test by selling bottles of wine at a fixed price-point of 99 cents. The test was an instant success, and Dave thought that selling everything in the store for 99 cents would be hugely popular.

"Whenever I'd put wine or cheese on sale for $1.02 or 98 cents, it never sold out," Gold said in a 2001 interview with The Los Angeles Times. "When I put a 99 cent sign on anything, it was gone in no time. I realized it was a magic number."[5]

On a “lucky” Friday, August 13, 1982, Dave and Sherry Gold opened the first 99 Cents Only Store in Los Angeles. To celebrate the grand opening, Dave decided to sell television sets for only 99 cents to the first 13 families. More than 300 people showed up to stand in line and wait for the store to open. The huge line caught the media’s attention, and more than 10 TV outlets covered the store’s first day. The success of this first grand opening inspired a tradition, with new stores continuing for years to offer 99-cent deals for televisions and other products.

2000s edit

In November 2003, a more flexible pricing structure was implemented where items are sold for prices lower than 99 cents (for example, 69 or 49 cents). The management believed that this will permit better management of commodity price increases.[6]

In September 2007, the company raised its prices by $0.0099 - about 1%, e.g. from 99 cents to 99.99 cents—the first increase in the history of the franchise—to combat "dramatically rising costs and inflation."[7][8] However, the store now carries some items that are over the .9999 price point; such as $1.99 and $2.99

Despite having announced on September 18, 2008, that the company would close all stores in Texas, in February 2009, the company decided that it will close only one-third of its Texas stores. The company quoted a rise in sales, and plans to keep the stores open, as long as the stores remain profitable.[7][9]

2010s edit

 
99 Cents Only store, Ontario, California under The 99 Store branding

In October 2011, the company agreed to a $1.6-billion buy-out by private equity firm Ares Management and the CPP Investment Board. [10] The deal was completed on January 13, 2012. New ownership decided to lay off 172-plus employees in October 2013. [11] The Gold family ended their involvement with the company in January 2013.

2020s edit

In September 2023, 99 Cents Only Stores announced that they have sold their Los Angeles County warehouse.[12] In October 2023, Fitch Ratings reported that 99 Cents Only Stores was nearing a potential Chapter 11 bankruptcy filing.[13]

In popular culture edit

99 Cents Only Stores advertises that it is open "9 days a week", often invoking humorous commentary on holidays with products sold for 99 cents. One advertisement wished Joan Rivers "Happy 99th Facelift"; another congratulated the "Dodgers on Losing 99 Games."[5] The company also celebrates the 99th birthday of public figures and names 99-year-old individuals as honorary spokespersons.

Photographer Andreas Gursky's diptych of the inside of the Hollywood, California, 99 Cents Only store became at the time of its sale in February 2007, the most expensive photograph ever sold, being auctioned for $3.3 million.[14]

99 Cents Only Stores trucks and vans state that "Our drivers carry 99 cents only".

99 Cents Only Stores allows returns of up to nine items within nine days of purchase and are typically open from 9 a.m. to 9 p.m., although individual stores may open at 8 a.m. or close at 10 p.m.

The store mottos include: "Do the 99", "Low prices are born here, and raised elsewhere", featuring a picture of a baby chick.[15]

A 99 Cents Only store was featured in scenes in the 2002 movie Punch-Drunk Love.[16]

Grand Theft Auto: San Andreas 69 Cent Stores are a parody of 99 Cents Only Stores.

In 2016, late night talk show Jimmy Kimmel Live! aired a sketch parodying the 99 Cents Only Store called The 50 Cent Store featuring American rapper Curtis "50 Cent" Jackson.[17]

References edit

  1. ^ Khouri, Andrew (January 25, 2013). "99 Cents Only Stores' family management team departs". Los Angeles Times. Retrieved May 17, 2015.
  2. ^ "Bring Home More! Redeem This Coupon at the 99 Store. | 99 Cents Only Stores". 99only.com. Retrieved September 21, 2021.
  3. ^ a b Troy, Mike (August 1, 2018). "Why 99 Cents Only isn't a dollar stor". Retail Leader. Retrieved October 3, 2021.
  4. ^ Chang, Andrea (July 22, 2010). "99 Cents Only Stores sued over price increase". Los Angeles Times. Retrieved November 21, 2010.
  5. ^ a b Li, Shan (April 26, 2013). "Dave Gold dies at 80; entrepreneur behind 99 Cents Only chain". Los Angeles Times.
  6. ^ "99 Cents Only Stores(R) Announces a $5.2 Million Loss for the Second Quarter of Fiscal 2008 Ended September 30, 2007". Business Wire (Press release). November 8, 2007. Retrieved May 17, 2015.
  7. ^ a b Welch, Creighton A. (September 18, 2008). . San Antonio Express-News. Archived from the original on September 20, 2008.
  8. ^ Jinks, Beth & Burke, Heather (September 8, 2008). . Bloomberg. Archived from the original on June 20, 2015.
  9. ^ Halkias, Maria (February 4, 2009). . Dallas Morning News. Archived from the original on April 4, 2009.
  10. ^ Chang, Andrea & Li, Shan (October 12, 2011). "99 Cents Only Stores agrees to .6-billion buyout". Los Angeles Times.
  11. ^ "99 Cents Only Stores: NYSE:NDN quotes & news - Google Finance". Google Finance. Retrieved May 17, 2015.
  12. ^ "99 Cents Only Stores Sells Los Angeles County Warehouse". CoStar. September 13, 2023. Retrieved October 3, 2023.
  13. ^ "11 retailers at risk of bankruptcy in 2023". Retail Dive. October 2, 2023. Retrieved October 3, 2023.
  14. ^ Schonauer, David (March 7, 2007). . PopPhoto.com. Archived from the original on March 18, 2007. Retrieved August 3, 2017.
  15. ^ "99 Cents Only Stores Slogan - Slogans for 99 Cents Only Stores - Tagline of 99 Cents Only Stores - Slogan List". www.sloganlist.com.
  16. ^ Levine, Bettijane (January 4, 2003). "Buy low, live high". Los Angeles Times. Retrieved November 9, 2018.
  17. ^ "50 Cent Opened Up a 50 Cent Store For All of Your Back to School Needs". E! Online. August 24, 2016. Retrieved April 1, 2022.

External links edit

  • Official 99¢ Only Stores website
  • Coffey, Brendan (September 30, 2002). . Forbes. Archived from the original on February 7, 2003.
  • Market Intelligence Center
  • 99 Store
  • Brott, Tamar (August 2001). "The Price is Right: Why Wall Street Loves Dave Gold's 99 Cent Only Empire". Los Angeles Magazine. Vol. 46, no. 8. pp. 42, 44, 46, 48, 50, 52, 54. ISSN 1522-9149.

cents, only, stores, stores, general, variety, store, also, branded, store, only, stores, american, price, point, retailer, chain, based, commerce, california, offers, combination, closeout, branded, merchandise, general, merchandise, fresh, foods, store, init. For 99 stores in general see Variety store 99 Cents Only Stores also branded as The 99 Store and 99 Only Stores 2 is an American price point retailer chain based in Commerce California It offers a combination of closeout branded merchandise general merchandise and fresh foods 3 The store initially offered all products at 99 or less 4 The base price was raised to 99 99 in 2008 and products have been introduced at higher prices 3 Founded by Dave Gold in 1982 there are stores located in California Arizona Nevada and Texas The company also operates Bargain Wholesale which sells wholesale to retailers across the United States and exports to more than 15 countries from showrooms in Los Angeles It also exhibits at trade shows in Las Vegas and Chicago 99 Cents Only Stores LLCTypePrivateIndustryDiscount variety storeFounded1982Los Angeles CaliforniaFounderDave GoldHeadquartersCommerce California United StatesNumber of locations394 1 Key peopleJack Sinclair CEO Jason Kidd COO Felicia Thornton CFORevenue 2 06 billion 2017 Operating income 53 million 2017 Net income 118 million 2017 Total assets 662 87 million 2009 Total equity 523 85 million 2009 OwnerAres ManagementCPP Investment BoardNumber of employees17 000 2017 Website99only wbr com99 Cents Only Store Dallas Texas Contents 1 History 1 1 Early history 1 2 2000s 1 3 2010s 1 4 2020s 2 In popular culture 3 References 4 External linksHistory edit nbsp 99 Cents Only Store North Hollywood CaliforniaEarly history edit 99 Cents Only Stores dates back to the 1960s when the company s founder Dave Gold inherited a tiny liquor store in downtown Los Angeles and decided to run a test by selling bottles of wine at a fixed price point of 99 cents The test was an instant success and Dave thought that selling everything in the store for 99 cents would be hugely popular Whenever I d put wine or cheese on sale for 1 02 or 98 cents it never sold out Gold said in a 2001 interview with The Los Angeles Times When I put a 99 cent sign on anything it was gone in no time I realized it was a magic number 5 On a lucky Friday August 13 1982 Dave and Sherry Gold opened the first 99 Cents Only Store in Los Angeles To celebrate the grand opening Dave decided to sell television sets for only 99 cents to the first 13 families More than 300 people showed up to stand in line and wait for the store to open The huge line caught the media s attention and more than 10 TV outlets covered the store s first day The success of this first grand opening inspired a tradition with new stores continuing for years to offer 99 cent deals for televisions and other products 2000s edit In November 2003 a more flexible pricing structure was implemented where items are sold for prices lower than 99 cents for example 69 or 49 cents The management believed that this will permit better management of commodity price increases 6 In September 2007 the company raised its prices by 0 0099 about 1 e g from 99 cents to 99 99 cents the first increase in the history of the franchise to combat dramatically rising costs and inflation 7 8 However the store now carries some items that are over the 9999 price point such as 1 99 and 2 99Despite having announced on September 18 2008 that the company would close all stores in Texas in February 2009 the company decided that it will close only one third of its Texas stores The company quoted a rise in sales and plans to keep the stores open as long as the stores remain profitable 7 9 2010s edit nbsp 99 Cents Only store Ontario California under The 99 Store brandingIn October 2011 the company agreed to a 1 6 billion buy out by private equity firm Ares Management and the CPP Investment Board 10 The deal was completed on January 13 2012 New ownership decided to lay off 172 plus employees in October 2013 11 The Gold family ended their involvement with the company in January 2013 2020s edit In September 2023 99 Cents Only Stores announced that they have sold their Los Angeles County warehouse 12 In October 2023 Fitch Ratings reported that 99 Cents Only Stores was nearing a potential Chapter 11 bankruptcy filing 13 In popular culture edit99 Cents Only Stores advertises that it is open 9 days a week often invoking humorous commentary on holidays with products sold for 99 cents One advertisement wished Joan Rivers Happy 99th Facelift another congratulated the Dodgers on Losing 99 Games 5 The company also celebrates the 99th birthday of public figures and names 99 year old individuals as honorary spokespersons Photographer Andreas Gursky s diptych of the inside of the Hollywood California 99 Cents Only store became at the time of its sale in February 2007 the most expensive photograph ever sold being auctioned for 3 3 million 14 99 Cents Only Stores trucks and vans state that Our drivers carry 99 cents only 99 Cents Only Stores allows returns of up to nine items within nine days of purchase and are typically open from 9 a m to 9 p m although individual stores may open at 8 a m or close at 10 p m The store mottos include Do the 99 Low prices are born here and raised elsewhere featuring a picture of a baby chick 15 A 99 Cents Only store was featured in scenes in the 2002 movie Punch Drunk Love 16 Grand Theft Auto San Andreas 69 Cent Stores are a parody of 99 Cents Only Stores In 2016 late night talk show Jimmy Kimmel Live aired a sketch parodying the 99 Cents Only Store called The 50 Cent Store featuring American rapper Curtis 50 Cent Jackson 17 References edit Khouri Andrew January 25 2013 99 Cents Only Stores family management team departs Los Angeles Times Retrieved May 17 2015 Bring Home More Redeem This Coupon at the 99 Store 99 Cents Only Stores 99only com Retrieved September 21 2021 a b Troy Mike August 1 2018 Why 99 Cents Only isn t a dollar stor Retail Leader Retrieved October 3 2021 Chang Andrea July 22 2010 99 Cents Only Stores sued over price increase Los Angeles Times Retrieved November 21 2010 a b Li Shan April 26 2013 Dave Gold dies at 80 entrepreneur behind 99 Cents Only chain Los Angeles Times 99 Cents Only Stores R Announces a 5 2 Million Loss for the Second Quarter of Fiscal 2008 Ended September 30 2007 Business Wire Press release November 8 2007 Retrieved May 17 2015 a b Welch Creighton A September 18 2008 99 Cents Only closing all its Texas stores San Antonio Express News Archived from the original on September 20 2008 Jinks Beth amp Burke Heather September 8 2008 99 Cents Only Stores Raises Top Price to 99 99 Cents Update2 Bloomberg Archived from the original on June 20 2015 Halkias Maria February 4 2009 99 Cents Only Stores to stay open in Texas after all Dallas Morning News Archived from the original on April 4 2009 Chang Andrea amp Li Shan October 12 2011 99 Cents Only Stores agrees to 6 billion buyout Los Angeles Times 99 Cents Only Stores NYSE NDN quotes amp news Google Finance Google Finance Retrieved May 17 2015 99 Cents Only Stores Sells Los Angeles County Warehouse CoStar September 13 2023 Retrieved October 3 2023 11 retailers at risk of bankruptcy in 2023 Retail Dive October 2 2023 Retrieved October 3 2023 Schonauer David March 7 2007 The First 3M Photograph PopPhoto com Archived from the original on March 18 2007 Retrieved August 3 2017 99 Cents Only Stores Slogan Slogans for 99 Cents Only Stores Tagline of 99 Cents Only Stores Slogan List www sloganlist com Levine Bettijane January 4 2003 Buy low live high Los Angeles Times Retrieved November 9 2018 50 Cent Opened Up a 50 Cent Store For All of Your Back to School Needs E Online August 24 2016 Retrieved April 1 2022 External links edit nbsp Los Angeles portal nbsp Companies portalOfficial 99 Only Stores website Coffey Brendan September 30 2002 Every penny counts Forbes Archived from the original on February 7 2003 Market Intelligence Center 99 StoreBrott Tamar August 2001 The Price is Right Why Wall Street Loves Dave Gold s 99 Cent Only Empire Los Angeles Magazine Vol 46 no 8 pp 42 44 46 48 50 52 54 ISSN 1522 9149 Retrieved from https en wikipedia org w index php title 99 Cents Only Stores amp oldid 1178458894, wikipedia, wiki, book, books, library,

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