1948–49 United States network television schedule (daytime)
Talk shows are highlighted in yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.
NOTE: This page is missing info on the DuMont Network, which started daytime transmission before any other United States television network.
Monday-Friday edit
| 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm | 6:00 pm | 6:30 pm | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ABC | Fall | local programming | The Singing Lady | local programming | |||||||||||||||
| November | Cartoon Teletales (M W) / The Singing Lady (Tu Th) | ||||||||||||||||||
| Winter | local programming | ||||||||||||||||||
| CBS | Fall | local programming | Vanity Fair (Tu Th) / This Is the Missus | The Missus Goes a-Shopping / Ladies Day | local programming | 6:30 PM: The Adventures of Lucky Pup 6:45 PM: local programming | |||||||||||||
| Winter | Ladies Day (MWF) | Ladies Day / Vanity Fair (M Tu Th F) | local programming | The Chuck Wagon | |||||||||||||||
| February | Vanity Fair (M Tu Th F) | ||||||||||||||||||
| Spring | local programming | Ladies Day | Vanity Fair (MWF) | local programming | The Chuck Wagon | local programming | |||||||||||||
| Summer | The Ted Steele Show | The Chuck Wagon | |||||||||||||||||
| July | local programming | 2:30: local programming 2:45: Classified Column (from 7/25) | local programming | 5:00: local programming 5:15: Classified Column (from 7/25) | |||||||||||||||
| NBC | Fall | local programming | Howdy Doody | local programming | |||||||||||||||
| Winter | local programming | 5:00: These Are My Children 5:15: Western Balladeer (variety) | |||||||||||||||||
| Spring | Western Balladeer (M F, then Tu Th from 5/9, at 5:15) / Here's Archer (Tu Th) (to 5:15) | ||||||||||||||||||
| Summer | 5:00: Here's Archer (Tu Th) 5:15: Western Balladeer (Tu Th) | ||||||||||||||||||
| July | local programming | ||||||||||||||||||
| DMN | Fall | ? | 6:30 PM: Russ Hodges' Scoreboard (F, to 6:45) | ||||||||||||||||
| November | ? | TV Shopper (since November 1)[1] | ? | ||||||||||||||||
| Winter | Johnny Olson's Rumpus Room | Welcome, Neighbors | local programming | Man in the Street (to 12:15) / Amanda (from 12:15) | Camera Headlines (encore to 12:45) / Fashions in Song (from 12:45) | Okay, Mother[2] | ? | The Wendy Barrie Show | A Woman to Remember (to 3:15) / Vincent Lopez Speaking (from 3:15) | ? | |||||||||
| Spring | TV Shopper | ? | 11:45: A Woman to Remember (to 12:00, until May 2) | ? | ? | ||||||||||||||
| Late April | ? | ||||||||||||||||||
| May | ? | ||||||||||||||||||
| July | ? | The Magic Cottage (since July 18)[3] | |||||||||||||||||
There is some dispute as to the exact lineup on DuMont in the winter. The above listing is according to What Women Watched: Daytime Television in the 1950s (University of Texas Press, 2005) by Marsha Cassidy. This would create a conflict with some other sources that have TV Shopper still in the lineup at this time.
- On Dumont, Okay, Mother was previously aired on New York based WABD channel, then the network flagship station.
By network edit
ABC edit
| Returning Series | New Series | Not Returning From 1947 to 1948 |
CBS edit
| Returning Series
| New Series
| Not Returning From 1947 to 1948 |
NBC edit
| Returning Series | New Series
| Not Returning From 1947 to 1948
|
Dumont edit
| Returning series
| New Series | Not Returning From 1947 to 1948
|
See also edit
- 1948-49 United States network television schedule (prime-time)
Notes edit
- ^ Clarke Ingram. "DuMont TV historical website".
- ^ McNeil, Alex (1996). Total Television, p. 615. Penguin Books. ISBN 0-14-024916-8.
- ^ Davis, Jeffery (1995). Children's Television, 1947-1990. Jefferson, NC: McFarland. p. 163. ISBN 0-89950-911-8.