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Livraria Cultura

Livraria Cultura is a chain of bookstores in Brazil, founded in 1948 in São Paulo by Eva Herz.[1]

Livraria Cultura

History

In 1947, Eva Herz, daughter of German immigrants, set up a book rental service called Biblioteca Circulante (Circulating Library) at her home in Alameda Lorena, São Paulo.[2] The books were imported from Europe and their clientele was mainly immigrants. The service became popular and the circulating library started to borrow books from Brazilian authors, as well as to sell them.

In 1969, Herz moved the bookstore, now called Livraria Cultura, to the Conjunto Nacional on Avenida Paulista. Eva's son, Pedro Herz, became her partner in the company.[2]

The company expanded to a chain present in several cities in Brazil, such as Brasília, Campinas, Curitiba, Fortaleza, Porto Alegre, Recife, Ribeirão Preto, and Salvador, as well as having a store specialized in comics, videogames and other pop culture goods, called Geek.Etc.Br in São Paulo. On July 19, 2017, Livraria Cultura acquired the operation of Fnac in Brazil without disclosing figures. At the end of the same year the bookstore purchased the online marketplace Estante Virtual.[3]

After years of financial losses, which included the closing of the physical units in Rio de Janeiro, the company filed a request for judicial recovery on October 24, 2018, seeking to renegotiate its debts with book publishers and other creditors of the company.[4][5]

In February, 9th 2023, the Livraria Cultura had its bankruptcy decreed by the 2nd Bankruptcy and Judicial Recovery Court of São Paulo.[6]

References

  1. ^ "Brazil's Biggest Bookseller Expands Vertically". Publishers Weekly. 2000-01-10. Retrieved 2008-05-24.
  2. ^ a b "A fantástica história da Livraria Cultura". Revista Bula (in Brazilian Portuguese). 2018-01-16. Retrieved 2019-06-02.
  3. ^ "Livraria Cultura compra operações da Fnac no Brasil". G1 (in Brazilian Portuguese). Retrieved 2019-06-02.
  4. ^ "Com receita em queda e dívidas, Livraria Cultura pede recuperação judicial - Economia". Estadão (in Brazilian Portuguese). Retrieved 2019-06-02.
  5. ^ "Livraria Cultura entra com pedido de recuperação judicial". G1 (in Brazilian Portuguese). Retrieved 2019-06-02.
  6. ^ "Livraria Cultura tem falência decretada pela Justiça". Folha de S.Paulo (in Brazilian Portuguese). 2023-02-09. Retrieved 2023-02-10.

External links

  • Livraria Cultura website

livraria, cultura, this, article, needs, updated, please, help, update, this, article, reflect, recent, events, newly, available, information, february, 2023, chain, bookstores, brazil, founded, 1948, são, paulo, herz, history, editin, 1947, herz, daughter, ge. This article needs to be updated Please help update this article to reflect recent events or newly available information February 2023 Livraria Cultura is a chain of bookstores in Brazil founded in 1948 in Sao Paulo by Eva Herz 1 Livraria CulturaHistory EditIn 1947 Eva Herz daughter of German immigrants set up a book rental service called Biblioteca Circulante Circulating Library at her home in Alameda Lorena Sao Paulo 2 The books were imported from Europe and their clientele was mainly immigrants The service became popular and the circulating library started to borrow books from Brazilian authors as well as to sell them In 1969 Herz moved the bookstore now called Livraria Cultura to the Conjunto Nacional on Avenida Paulista Eva s son Pedro Herz became her partner in the company 2 The company expanded to a chain present in several cities in Brazil such as Brasilia Campinas Curitiba Fortaleza Porto Alegre Recife Ribeirao Preto and Salvador as well as having a store specialized in comics videogames and other pop culture goods called Geek Etc Br in Sao Paulo On July 19 2017 Livraria Cultura acquired the operation of Fnac in Brazil without disclosing figures At the end of the same year the bookstore purchased the online marketplace Estante Virtual 3 After years of financial losses which included the closing of the physical units in Rio de Janeiro the company filed a request for judicial recovery on October 24 2018 seeking to renegotiate its debts with book publishers and other creditors of the company 4 5 In February 9th 2023 the Livraria Cultura had its bankruptcy decreed by the 2nd Bankruptcy and Judicial Recovery Court of Sao Paulo 6 References Edit Brazil s Biggest Bookseller Expands Vertically Publishers Weekly 2000 01 10 Retrieved 2008 05 24 a b A fantastica historia da Livraria Cultura Revista Bula in Brazilian Portuguese 2018 01 16 Retrieved 2019 06 02 Livraria Cultura compra operacoes da Fnac no Brasil G1 in Brazilian Portuguese Retrieved 2019 06 02 Com receita em queda e dividas Livraria Cultura pede recuperacao judicial Economia Estadao in Brazilian Portuguese Retrieved 2019 06 02 Livraria Cultura entra com pedido de recuperacao judicial G1 in Brazilian Portuguese Retrieved 2019 06 02 Livraria Cultura tem falencia decretada pela Justica Folha de S Paulo in Brazilian Portuguese 2023 02 09 Retrieved 2023 02 10 External links EditLivraria Cultura website Retrieved from https en wikipedia org w index php title Livraria Cultura amp oldid 1139840758, wikipedia, wiki, book, books, library,

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