Tá no Ar
Tá no Ar: a TV na TV (or simply Tá no Ar) was a Brazilian sitcom created by Marcelo Adnet, Marcius Melhem and Maurício Farias for Rede Globo. The series satirizes some Brazilian television programs, including the other stations. The series was written by Adnet and Melhem, with Farias directing. Since its debut, Tá no Ar was well received by critics and having great repercussion on internet
| Tá no Ar | |
|---|---|
| Also known as | Tá no Ar: a TV na TV |
| Genre | Sitcom Satire Sketch comedy |
| Created by | Marcelo Adnet Marcius Melhem Maurício Farias |
| Opening theme | "Televisão" by Titãs |
| Country of origin | Brazil |
| Original language | Portuguese |
| No. of seasons | 6 |
| No. of episodes | 68 |
| Production | |
| Camera setup | Multi-camera |
| Running time | 22 minutes |
| Production company | Esúdios Globo |
| Original release | |
| Network | Rede Globo |
| Release | April 10, 2014 – April 9, 2019 |
| Related | |
| TV Pirata | |
Production edit
Development edit
| "Marcius was very generous to me. He's a guy who knows much better than I the station [sic]. He gave me a lot of freedom to be who I am." |
| —Marcelo Adnet about the "help" that Marcius gave him.[1] |
On January 28, 2013, comedian Marcelo Adnet is hired by TV Globo, after leaving the MTV Brasil.[2][3]
His first program, O Dentista Mascarado,[4][5] created by Fernanda Young and Alexandre Machado, had low ratings, which resulted in its cancellation after 12 episodes.[6] After the end of the program, Adnet was added to the cast of Fantástico, producing parody and entertainment blocks.[7][8] However, he eventually left the program later.[9][10]
Later, TV Globo asked Marcius Melhem,[11] who had just finished Os Caras de Pau, to produce a comedy show starring Adnet.[12] Melhem created a sketch comedy program, but with a different style from the other programs of this format in Brazil,[1] very similar to TV Pirata, satirical series that made a big success on TV Globo in the 80's.
Globo is well known for not citing programs of other stations. About this "policy" Adnet said: "[...] that was never a problem. [...]"[13]
Release edit
The series was officially launched by TV Globo on April 2, 2014, during the "vem_aí" event in which the broadcaster launches its programming.[14] The program was announced by Adnet himself.
For the 2014 season, Globo climbed A Grande Família and Doce de Mãe/A Segunda Dama to compose the Thursday night grid. The premiere took place on the third slot of shows, which is usually shown between 11:30 PM—12:30 AM.
Cast edit
| Actor/Actress[15] |
|---|
| Marcelo Adnet |
| Marcius Melhem |
| Danton Mello |
| Carol Portes |
| Georgiana Góes |
| Luana Martau |
| Maurício Rizzo |
| Márcio Vito |
| Renata Gaspar |
| Verônica Debom |
| Welder Rodrigues |
Episodes edit
Season 1 (2014) edit
| No. in series | No. in season | Title | Directed by | Written by | Original air date | Ibope rating |
|---|---|---|---|---|---|---|
| 1 | 1 | "Episode 1" | Maurício Farias | Marcius Melhem & Marcelo Adnet | April 10, 2014 | 10.0[16] |
| 2 | 2 | "Episode 2" | Maurício Farias | Marcius Melhem & Marcelo Adnet | April 17, 2014 | 11.2[17] |
| 3 | 3 | "Episode 3" | Maurício Farias | Marcius Melhem & Marcelo Adnet | April 24, 2014 | 8.8[18] |
| 4 | 4 | "Episode 4" | Maurício Farias | Marcius Melhem & Marcelo Adnet | May 1, 2014 | 9.0[19] |
| 5 | 5 | "Episode 5" | Maurício Farias | Marcius Melhem & Marcelo Adnet | May 8, 2014 | 9.0[20] |
| 6 | 6 | "Episode 6" | Maurício Farias | Marcius Melhem & Marcelo Adnet | May 15, 2014 | 9.8[21] |
| 7 | 7 | "Episode 7" | Maurício Farias | Marcius Melhem & Marcelo Adnet | May 22, 2014 | 8.2[22] |
| 8 | 8 | "Episode 8" | Maurício Farias | Marcius Melhem & Marcelo Adnet | May 29, 2014 | 7.8[23] |
| 9 | 9 | "Episode 9" | Maurício Farias | Marcius Melhem & Marcelo Adnet | June 5, 2014 | 9.2[24] |
Season 2 (2015) edit
| No. in series | No. in season | Title | Directed by | Written by | Original air date | Ibope rating |
|---|---|---|---|---|---|---|
| 10 | 1 | "Episode 10" | Maurício Farias | Marcius Melhem & Marcelo Adnet | February 12, 2015 | 13.8[25] |
| 11 | 2 | "Episode 11" | Maurício Farias | Marcius Melhem & Marcelo Adnet | February 19, 2015 | 15.0[26] |
| 12 | 3 | "Episode 12" | Maurício Farias | Marcius Melhem & Marcelo Adnet | February 26, 2015 | 11.0[27] |
| 13 | 4 | "Episode 13" | Maurício Farias | Marcius Melhem & Marcelo Adnet | March 5, 2015 | 13.3[28] |
| 14 | 5 | "Episode 14" | Maurício Farias | Marcius Melhem & Marcelo Adnet | March 12, 2015 | 12.3[29] |
| 15 | 6 | "Episode 15" | Maurício Farias | Marcius Melhem & Marcelo Adnet | March 19, 2015 | 12.2[30] |
| 16 | 7 | "Episode 16" | Maurício Farias | Marcius Melhem & Marcelo Adnet | March 26, 2015 | 10.8[31] |
| 17 | 8 | "Episode 17" | Maurício Farias | Marcius Melhem & Marcelo Adnet | April 2, 2015 | 13.3[32] |
| 18 | 9 | "Episode 18" | Maurício Farias | Marcius Melhem & Marcelo Adnet | April 9, 2015 | 10.8[33] |
| 19 | 10 | "Episode 19" | Maurício Farias | Marcius Melhem & Marcelo Adnet | April 16, 2015 | 12.3[34] |
Season 3 (2016) edit
| No. in series | No. in season | Title | Directed by | Written by | Original air date | Ibope rating |
|---|---|---|---|---|---|---|
| 20 | 1 | "Episode 20" | Maurício Farias | Marcius Melhem & Marcelo Adnet | January 19, 2016 | 14.1[35] |
| 21 | 2 | "Episode 21" | Maurício Farias | Marcius Melhem & Marcelo Adnet | January 26, 2016 | 14.3[36] |
| 22 | 3 | "Episode 22" | Maurício Farias | Marcius Melhem & Marcelo Adnet | February 2, 2016 | 15.4[37] |
| 23 | 4 | "Episode 23" | Maurício Farias | Marcius Melhem & Marcelo Adnet | February 9, 2016 | 16.1[38] |
| 24 | 5 | "Episode 24" | Maurício Farias | Marcius Melhem & Marcelo Adnet | February 16, 2016 | 13.8[39] |
| 25 | 6 | "Episode 25" | Maurício Farias | Marcius Melhem & Marcelo Adnet | February 23, 2016 | 14.2[40] |
| 26 | 7 | "Episode 26" | Maurício Farias | Marcius Melhem & Marcelo Adnet | March 1, 2016 | 16.3[41] |
| 27 | 8 | "Episode 27" | Maurício Farias | Marcius Melhem & Marcelo Adnet | March 8, 2016 | 15.8[42] |
| 28 | 9 | "Episode 28" | Maurício Farias | Marcius Melhem & Marcelo Adnet | March 15, 2016 | 14.2[43] |
| 29 | 10 | "Episode 29" | Maurício Farias | Marcius Melhem & Marcelo Adnet | March 22, 2016 | 14.1[44] |
| 30 | 11 | "Episode 30" | Maurício Farias | Marcius Melhem & Marcelo Adnet | March 29, 2016 | 10.4[45] |
| 31 | 12 | "Episode 31" | Maurício Farias | Marcius Melhem & Marcelo Adnet | April 5, 2016 | 17.2[46] |
Season 4 (2017) edit
Reception edit
Ratings edit
In the 2014 season, the main program of TV Globo, the 9PM telenovela (at the time, "Em Família"), had been recording lousy viewing figures, a large rejection of the public and critics,[49][50][51] creating a "domino effect".[52][53] The shows was directly affected, and long-standing programs such as A Grande Família hit historic negative record ratings.[54]
The show's debut recorded 10 rating points in IBOPE, considering the measurement to São Paulo, and 11 points in Rio,[55] the two major advertising markets in Brazil. This hearing is considered "satisfactory". Despite the good start, the ratings ebbed and flowed, and the program was in second place in its exhibition schedule sometimes. The average of the first season was 9.2 points.[56]
| Season | Timeslot (BRT) | Episodes | Premiered | Ended | TV Season | Rank | Ibope Rating | ||
|---|---|---|---|---|---|---|---|---|---|
| Date | Premiere Rating | Date | Finale Rating | ||||||
| 1 | Thursday 11:30 PM | 9 | April 10, 2014 | 10[56] | June 5, 2014 | 9.2 | 2014 | +50[57] | 9.2[56] |
| 2 | 9 | February 12, 2015 | 13.8 | April 16, 2015 | 12.3 | 2015 | +20[58] | 13.8[59] | |
| 3 | Tuesday 11:30 PM | 12 | January 19, 2016 | 14.1 | April 5, 2016 | 17.2 | 2016 | 16th[60] | 14.6[61] |
Critical edit
The debut of the series was well received by critics. Fernando Oliveira, of R7, labeled it "best premiere", and highlighted the satires and references to other programs.[62] Mauricio Stycer, of Universo Online (UOL), was positive, and highlighted the parody of a northeastern activist.[63]
Awards and nominations edit
| Year | Award | Category | Nominee | Result |
|---|---|---|---|---|
| 2014 | Prêmio F5 | Program of the Year | Tá no Ar | Nominated[64] |
| 2017 | 45th International Emmy Awards | Best Comedy | Tá no Ar | Nominated |
References edit
- ^ a b Ribeiro, Marcela (March 25, 2014). "Com Adnet, Globo ironiza programação de concorrentes em novo humorístico". UOL Entretenimento. Universo Online. Retrieved April 11, 2014.
- ^ G1 - Marcelo Adnet é o mais novo contratado da TV Globo.
- ^ Revista Veja - Globo tenta resgatar o "velho" Adnet. 2015-03-30 at the Wayback Machine
- ^ O Povo - Marcelo Adnet vai estrelar série na Globo
- ^ BOL Notícias - Marcelo Adnet terá jornada dupla na Globo com seriado e quadro no "Fantástico"
- ^ BlogFolha, by UOL - Série de Adnet não deve ter nova temporada na Globo
- ^ Revista Veja - Marcelo Adnet vira comentarista de futebol no 'Fantástico'
- ^ Vírgula, by UOL - Marcelo Adnet defende seu quadro no Fantástico: ‘Opinião, cada um tem a sua’
- ^ Folha de S. Paulo - Após fiasco, Marcelo Adnet deve deixar o "Fantástico".
- ^ - Marcelo Adnet não agrada e deve deixar o "Fantástico"
- ^ NaTelinha - Marcelo Adnet terá programa com Marcius Melhem na Globo
- ^ PureBreak - Marcelo Adnet vai comandar "Tá No Ar", novo programa da Globo
- ^ Ramos, Nina (March 25, 2014). "Em "Tá no Ar: a TV na TV", atores, que assinam juntos a redação final da atração, receberam carta branca para falar sobre tudo". IG Gente. Internet Group. Retrieved April 11, 2014.
- ^ vem_aí: descubra tudo o que estreia na programação da Globo em 2014
- ^ "Conheça toda a trupe de Tá no Ar: a TV na TV | Tá no Ar: a TV na TV". Gshow.globo.com. Retrieved 2015-04-16.
- ^ "Tá no Ar, novo programa de Adnet, estreia com 10 pontos no Ibope". O Fuxico. Retrieved January 14, 2015.
- ^ Armando Vannucci, José. "Confira a audiência consolidada da quinta-feira, 17 de abril". Jovem Pan. Parabólica blog - Jovem Pan, by UOL. Archived from the original on January 18, 2015. Retrieved January 14, 2015.
- ^ Armando Vannucci, José. . Jovem Pan. Parabólica blog - Jovem Pan, by UOL. Archived from the original on May 4, 2014. Retrieved January 14, 2015.
- ^ Kogut, Patrícia. "Confira as principais audiências de quinta-feira, 1/5/2014". Patrícia Kogut. O Globo. Retrieved January 14, 2015.
- ^ Kogut, Patrícia. "Confira as principais audiências de quinta-feira, 8/5/2014". Patrícia Kogut. O Globo. Retrieved January 14, 2015.
- ^ Armando Vannucci, José. . Jovem Pan. Parabólica blog - Jovem Pan, by UOL. Archived from the original on October 31, 2014. Retrieved January 14, 2015.
- ^ Armando Vannucci, José. "Confira a audiência consolidada da quinta-feira, 22 de Maio". Jovem Pan. Parabólica blog - Jovem Pan, by UOL. Retrieved January 14, 2015.
- ^ Armando Vannucci, José. . Jovem Pan. Parabólica blog - Jovem Pan, by UOL. Archived from the original on June 5, 2014. Retrieved January 14, 2015.
- ^ IBOPE: CONFIRA OS CONSOLIDADOS DE QUINTA-FEIRA, DIA 05/06/14
- ^ Parabólica. ""Tá no Ar: a TV na TV" não aproveita impulso do BBB. Confira a audiência consolidada da quinta-feira, 12 de fevereiro". JovemPan, UOL. Retrieved February 14, 2015.
- ^ Dell Santo, João Paulo. ""Império" bate recorde e atinge maior marca desde a estreia; confira as audiências de quinta". RD1, IG. Retrieved February 20, 2015.
- ^ Capobiango, Maísa. "Confira as principais audiências de quinta, 26/02/2015". Kogut, Globo.com. Retrieved February 27, 2015.
- ^ “Jornal Nacional” tem audiência recorde em 2015; confira os consolidados desta quinta-feira (05/03/15)
- ^ Notícias da TV - Jornal Nacional faz 'esquenta' para Império e bate recorde em 2015
- ^ OPlaneta TV - Confira as audiências consolidadas de quinta, 19 de março
- ^ Principais audiências da TV [Quinta 26/3/15]
- ^ Ratinho marca ótima audiência; confira os consolidados da quinta-feira (02/04/15)
- ^ Telemaníacos - Aqui as audiências consolidadas de quinta-feira, dia 09/04/15
- ^ Confira as audiências consolidadas de quinta, 16 de abril
- ^ TV Show - “Tá no Ar: a TV na TV” estreia bombando no Twitter, mas derruba a audiência da Globo
- ^ Bastidores da TV - Audiências consolidadas de terça-feira (26/01)
- ^ Bastidores da TV - Audiências consolidadas de terça-feira (02/02)
- ^ F5 - 'Tá no Ar' chama novela das 23h de 'soft porn' e bate recorde de audiência
- ^ Bastidores da TV - Audiências consolidadas de terça-feira (16/02)
- ^ Bastidores da TV - Audiências consolidadas de terça-feira (23/02)
- ^ Bastidores da TV - Audiências consolidadas de terça-feira (01/03)
- ^ Bastidores da TV - Audiências consolidadas de terça-feira (08/03)
- ^ Bastidores da TV - Audiências consolidadas de terça-feira (15/03)
- ^ Bastidores da TV - Audiências consolidadas de terça-feira (22/03)
- ^ Bastidores da TV - Audiências consolidadas de terça-feira (29/03)
- ^ Bastidores da TV - Audiências consolidadas de terça-feira (05/04)
- ^ "Com Sandy e crítica social, Tá no Ar tem a melhor estreia de temporada". Notícias da TV. January 26, 2017. Retrieved January 26, 2017.
- ^ "No primeiro paredão de Tiago Leifert, BBB dá mais ibope do que com Bial". Notícias da TV. February 1, 2017. Retrieved February 1, 2017.
- ^ Rafaela Santos (July 21, 2014). "'Em família' termina com 41 pontos no Rio e 37 em São Paulo". O Globo. Retrieved July 22, 2014.
- ^ Redação (July 21, 2014). "O Rebu perde 44% em uma semana, mas cai menos do que Saramandaia". UOL. Notícias da TV. Retrieved July 22, 2014.
- ^ Vitor Moreno (July 22, 2014). "'Em Família' termina com pior desempenho de uma trama das 21h da Globo". Folha Online. Outro Canal. Retrieved July 22, 2014.
- ^ Novela “Em Família” esvazia audiência da Globo
- ^ Revista Veja - Pior da história.
- ^ NaTelinha - "A Grande Família" tem pior média da história; "Tá no Ar" perde para o SBT
- ^ 'Tá no ar' faz ótima estreia com 11 pontos no RJ e 10 em SP
- ^ a b c 'Tá no Ar' encerra temporada mais querido na web do que na TV. 2015-05-02 at the Wayback Machine
- ^ Mundo Brasil - Os 50 programas mais vistos de 2014 no Brasil são todos da Globo
- ^ Os 20 programas mais vistos de julho! Record e SBT quebram monopólio da Globo com suas novelas
- ^ Universo Online - "Tá no Ar" cresce 35% em ibope na nova temporada
- ^ Bastidores da TV - Top 50 São Paulo TV programs
- ^ ZeroHora - Com alta audiência, "Tá no Ar" tem nova temporada confirmada
- ^ Oliveira, Fernando (April 11, 2014). . Mundo da TV. R7. Archived from the original on April 13, 2014. Retrieved April 11, 2014.
- ^ Stycer, Mauricio (April 11, 2014). ""Tá no Ar" faz crítica rápida, mas certeira dos absurdos da TV". Blog do Mauricio Stycer. Universo Online. Retrieved April 11, 2014.
- ^ "Prêmio F5 - Programa do Ano".