Odido

Odido Netherlands (formerly T-Mobile Netherlands) is the largest mobile phone company in the Netherlands.^[2] It was owned by Deutsche Telekom before being sold to WP/AP Telecom Holdings IV B.V., a joint venture between Warburg Pincus and Apax Partners. From 2021–23, it licensed the T-Mobile brand name from Deutsche Telekom. As of January 2024, it had 6.9 million customers.^[3][4]

Odido Netherlands B.V.

Industry	Wireless telecommunications
Predecessors	T-Mobile Netherlands Tele2 Netherlands
Founded	2007; 17 years ago (2007)
Headquarters	The Hague , Netherlands
Area served	Netherlands
Key people	Søren Abildgaard, CEO Gero Niemeyer, CFO Kim Larsen, CTO Leon Toet, Business to Business director Tisha van Lammeren, Consumer director ^[1]
Products	Mobile telephony Wireless broadband
Revenue	€1.4 billion (2015)^[1]
Operating income	€500 million (2015)^[1]
Owner	Apax Partners (50 %) Warburg Pincus (50 %)
Number of employees	1500 FTE (2015)^[1]
Parent	Odido Netherlands Holding B.V.
Subsidiaries	Ben Tele2 Thuis Simpel
Website	www.odido.nl

On 5 September 2023, both the T-Mobile and Tele2 Mobile were rebranded altogether under one brand as Odido.^[5]

History

See also: Ben NL § History

Deutsche Telekom entered the Dutch market by the acquisition of Ben on 20 September 2002. In 2007, T-Mobile Netherlands, a wholly owned subsidiary of T-Mobile International, acquired Orange Netherlands from France Télécom for EUR 1.33 billion. This made it the third largest mobile telephone operator in the country behind KPN and VodafoneZiggo. Prior to its 2019 merger, Tele2 Netherlands used to use T-Mobile's infrastructure for the old 3G and 2G bands, as it only had a licence for the 4G band.

On September 7, 2021, T-Mobile Netherlands was purchased by WP/AP Telecom Holdings IV B.V.; a joint venture between Warburg Pincus and Apax Partners. The transaction stood at 5.1 billion euros gaining full control of the company from the former shareholders of Deutsche Telekom and Tele2.^[6][7]

Capacity problems

T-Mobile announced in May 2010 that it was dealing with major capacity problems on its 3G network.^[8][9] T-Mobile admitted the problems after much pressure from customers and the Dutch media. T-Mobile could not keep up with the growing data demand from smartphones, caused by the number of new customers who wanted an iPhone: T-Mobile in the Netherlands failed to keep up with the demand, and capacity problems on the network were the result. T-Mobile denied the problems at first by telling complaining customers that their mobile phone or SIM-card was causing the problem.^[10]

The capacity problems occurred mostly in cities and densely populated areas. When affected, people could experience problems with calling or receiving calls, text messaging (SMS), or data services. A substantial number of customers were not able to use any of these services in cities or urban areas when the network capacity was overloaded, for instance, the cities of Amsterdam and Utrecht were heavily impacted.

After being put under pressure by several consumer interest groups and the Dutch media, as well as criticism from Dutch comedian Youp van 't Hek,^[11] T-Mobile started a cash-back settlement for all consumers who had complained about failing communication services.

T-Mobile invested tens of millions of euros to upgrade its network. The upgrade was completed around the end of the first quarter of 2011.^[12][13]

Acquisition of Vodafone Thuis

In August 2016, after Ziggo and Vodafone Netherlands announced their merger, the European Commission required Vodafone to split off their fixed-line Internet business, as a condition to approve the merger.^[14] T-Mobile Netherlands reached an agreement to acquire Vodafone Thuis in November 2016, taking over their 150,000 customers.^[15] The deal was completed in December 2016.^[16] The service was rebranded T-Mobile Thuis on 15 February 2017.^[17]

Acquisition of Tele2 Netherlands

In December 2017, T-Mobile announced its intent to buy Tele2 Netherlands.^[18] After a delay because of a European Commission investigation, the merger was completed in January 2019.^[19]

IPTV TV service Knippr

On 9 June 2016 T-Mobile Netherlands launched IPTV TV service Knippr in the Netherlands. After 2 years on 1 June 2018 the service has been stopped due to the lack of customers.

References

1. "Feiten en cijfers" [Facts and figures]. T-Mobile Netherlands (in Dutch). Retrieved 2016-12-01.
2. "Netherlands: mobile network operators market share 2023". Statista. Retrieved 2024-03-08.
3. "Odido case study". ThoughtSpot. Retrieved 2024-01-28.
4. "Information in English | Odido". www.odido.nl. Retrieved 2024-01-28.
5. "T-Mobile Netherlands adopts 'Odido' brand for T-Mobile/Tele2 services". September 5, 2023.
6. "Apax Funds and Warburg Pincus to acquire T-Mobile Netherlands". Techzine Europe. 2021-09-07. Retrieved 2023-09-28.
7. "T-Mobile acquired by two investors for €5.1 billion | NL Times". nltimes.nl. Retrieved 2023-09-28.
8. van Beijnum, Iljitsch (7 June 2010). "iPhone overload: Dutch T-Mobile issues refund after 3G issues". arstechnica.com. Retrieved 2012-03-24.
9. "Netwerkprobleem T-Mobile door smartphones" [T-Mobile network problems because of smartphones] (in Dutch). NU.nl. 2008-05-28. Retrieved 2012-03-24.
10. Funnekotter, Wout (2010-05-28). "T-Mobile: Op korte termijn geen oplossing voor belproblemen" [T-Mobile: No short-term call problem solution] (in Dutch). tweakers.net. Retrieved 2012-03-24.
11. "Column | Klantenservice". NRC. 22 October 2010.
12. Schievink, Bauke (2010-06-16). "T-Mobile meldt oplossing voor 3g-problemen" [T-Mobile reports solution to 3g problems] (in Dutch). tweakers.net. Retrieved 2012-03-24.
13. "Bereik" [Coverage] (in Dutch). t-mobile.nl. Retrieved 2012-03-24. In het eerste half jaar van 2010 investeerde T-Mobile een bedrag van tientallen miljoenen euro's in de optimalisering en verdere uitbreiding van het netwerk
14. Julian Huijbregts (3 August 2016). "Europese Commissie keurt fusie Vodafone en Ziggo goed onder voorwaarden" [European Commission approves merger Vodafone and Ziggo, with conditions]. Tweakers (in Dutch).
15. Julian Huijbregts (4 November 2016). "T-Mobile bereikt overeenkomst met Vodafone over overname vastenetwerkdiensten" [T-Mobile and Vodafone reach agreement about fixed-line services]. Tweakers (in Dutch).
16. "Vodafone completes sale of Vodafone Netherlands' consumer fixed business to T-Mobile Netherlands". Vodafone. 16 December 2016.
17. Jarco Kriek (12 January 2017). "T-Mobile Thuis nieuwe naam Vodafone Thuis" [T-Mobile Thuis new name Vodafone Thuis]. Totaal TV (in Dutch).
18. Joris Jansen (15 December 2017). "T-Mobile Nederland neemt Tele2 over" [T-Mobile Netherlands acquires Tele2]. Tweakers (in Dutch).
19. Olaf van Miltenburg (2 January 2019). "T-Mobile en Tele2 ronden fusie af" [T-Mobile and Tele2 complete merger]. Tweakers (in Dutch).

External links

• Official website (in Dutch)