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Yesmail

Yesmail Interactive, is now known as Data Axle. The email marketing provider was previously headquartered in Portland, Oregon. Data Axle is headquartered in Dallas, Texas and has offices in San Francisco, Los Angeles, New York, Chicago, Boston, Atlanta, Omaha, Toronto, London and Singapore.

Yesmail
Company typePrivate
FoundedLibertyville, Illinois 1995
HeadquartersPortland, Oregon
Key people
Michael Fisher, President
Number of employees
250
Website[1]

History edit

Yesmail first started as a Web directory in 1995 and was later named Starting Point Directory in 1997. The website became one of the top 10 most visited sites on the web and was operated by co-owner and webmaster, Frank Addante, serial entrepreneur. The company was created after its initial business, WebPromote, Inc. and its founders, Ken Wruk, Kevin Manley, John Weiss, and Keith Speer merged with a new firm founded by Mike Santer, Alex Hern and executives David Tolmie (CEO) and Peder Jungck (CTO) in early 1999. The new firm was named Yesmail.com. The business grew based on its ability to use technology to manage its database of millions of e-mail addresses. Yesmail's growth led to a $37 million IPO in the fall of 1999, and was acquired by CMGI in 2000 for $520 million.[1] Yesmail was later acquired by infoUSA in 2003.[2]

In November, 2006, Yesmail agreed to pay a $50,717 civil penalty to settle Federal Trade Commission charges that it violated the CAN-SPAM Act of 2003 by sending unsolicited commercial e-mails after consumers asked it to stop doing so. The FTC charged Yesmail, "doing business as @Once" at the time of the violation in 2004, with sending e-mail messages on behalf of its clients more than 10 business days after recipients had opted out.[3] Citing the problem as one of the minor technical issues allowed under the Act, and not a violation of federal law, Yesmail deemed the charges too costly to fight, and agreed to settle. "Doing business as @Once" means the issue related to an incident that took place in 2004 before @once Inc. (then a Portland, OR-based e-mail marketing company) was integrated (along with its liabilities) in 2005 with infoUSA's existing e-mail subsidiary Yesmail.[4]

In April 2017, Yesmail became known as Yes Lifecycle Marketing. In 2019, it dropped "Lifecycle" and became known as Yes Marketing. [5] In May 2019, Yes Marketing, the announced that it would be sunsetting Yesmail. Yes Marketing will support its proprietary Yesmail platform for the next 36 months while actively migrating current clients onto Adobe Campaign.[6]

Acquisitions edit

  • Markado, 2003
  • @once, 2005[7]
  • Digital Connexxions, 2006[8]

See also edit

References edit

  1. ^ "Company News; CMGI to acquire Yesmail for $523 million". The New York Times. December 16, 1999.
  2. ^ "InfoUSA Buys Yesmail". ClickZ.com. March 3, 2003.
  3. ^ "Marketer Settles With FTC for Sending Unwanted E-Mails". FTC.gov. November 6, 2006.
  4. ^ "Yesmail settles with FTC". DMNews.com. November 6, 2006.
  5. ^ "Cross Channel Marketing Solution & Services | Marketing Strategy Firms - Yes Marketing". www.yesmarketing.com. Retrieved August 28, 2020.
  6. ^ Forrester. "Does Yesmail's Sunset Mark The End Or The Beginning Of The Email Era?". Forbes. Retrieved August 28, 2020.
  7. ^ "E-mail marketing company sold". Portland Business Journal. February 2, 2005.
  8. ^ "InfoUSA Buys Digital Connexxions to Strengthen Yesmail Unit". DMNews.com. October 4, 2006.

External links edit

  • infoUSA, Inc. Company Profile

yesmail, major, contributor, this, article, appears, have, close, connection, with, subject, require, cleanup, comply, with, wikipedia, content, policies, particularly, neutral, point, view, please, discuss, further, talk, page, april, 2012, learn, when, remov. A major contributor to this article appears to have a close connection with its subject It may require cleanup to comply with Wikipedia s content policies particularly neutral point of view Please discuss further on the talk page April 2012 Learn how and when to remove this template message Yesmail Interactive is now known as Data Axle The email marketing provider was previously headquartered in Portland Oregon Data Axle is headquartered in Dallas Texas and has offices in San Francisco Los Angeles New York Chicago Boston Atlanta Omaha Toronto London and Singapore YesmailCompany typePrivateFoundedLibertyville Illinois 1995HeadquartersPortland OregonKey peopleMichael Fisher PresidentNumber of employees250Website 1 Contents 1 History 2 Acquisitions 3 See also 4 References 5 External linksHistory editYesmail first started as a Web directory in 1995 and was later named Starting Point Directory in 1997 The website became one of the top 10 most visited sites on the web and was operated by co owner and webmaster Frank Addante serial entrepreneur The company was created after its initial business WebPromote Inc and its founders Ken Wruk Kevin Manley John Weiss and Keith Speer merged with a new firm founded by Mike Santer Alex Hern and executives David Tolmie CEO and Peder Jungck CTO in early 1999 The new firm was named Yesmail com The business grew based on its ability to use technology to manage its database of millions of e mail addresses Yesmail s growth led to a 37 million IPO in the fall of 1999 and was acquired by CMGI in 2000 for 520 million 1 Yesmail was later acquired by infoUSA in 2003 2 In November 2006 Yesmail agreed to pay a 50 717 civil penalty to settle Federal Trade Commission charges that it violated the CAN SPAM Act of 2003 by sending unsolicited commercial e mails after consumers asked it to stop doing so The FTC charged Yesmail doing business as Once at the time of the violation in 2004 with sending e mail messages on behalf of its clients more than 10 business days after recipients had opted out 3 Citing the problem as one of the minor technical issues allowed under the Act and not a violation of federal law Yesmail deemed the charges too costly to fight and agreed to settle Doing business as Once means the issue related to an incident that took place in 2004 before once Inc then a Portland OR based e mail marketing company was integrated along with its liabilities in 2005 with infoUSA s existing e mail subsidiary Yesmail 4 In April 2017 Yesmail became known as Yes Lifecycle Marketing In 2019 it dropped Lifecycle and became known as Yes Marketing 5 In May 2019 Yes Marketing the announced that it would be sunsetting Yesmail Yes Marketing will support its proprietary Yesmail platform for the next 36 months while actively migrating current clients onto Adobe Campaign 6 Acquisitions editMarkado 2003 once 2005 7 Digital Connexxions 2006 8 See also editEmail marketingReferences edit Company News CMGI to acquire Yesmail for 523 million The New York Times December 16 1999 InfoUSA Buys Yesmail ClickZ com March 3 2003 Marketer Settles With FTC for Sending Unwanted E Mails FTC gov November 6 2006 Yesmail settles with FTC DMNews com November 6 2006 Cross Channel Marketing Solution amp Services Marketing Strategy Firms Yes Marketing www yesmarketing com Retrieved August 28 2020 Forrester Does Yesmail s Sunset Mark The End Or The Beginning Of The Email Era Forbes Retrieved August 28 2020 E mail marketing company sold Portland Business Journal February 2 2005 InfoUSA Buys Digital Connexxions to Strengthen Yesmail Unit DMNews com October 4 2006 External links editinfoUSA Inc Company Profile Retrieved from https en wikipedia org w index php title Yesmail amp oldid 1145333074, wikipedia, wiki, book, books, library,

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