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Wren's Super Wax Shoe Polish

April 14, 2024

WREN'S is the brand name of a British shoe polish, first launched, produced and sold in England in 1889.[1] It is the only remaining recognized shoe polish brands to exist through three centuries. The founder of the brand was William Edward Wren.[2]

WREN'S Super Wax Shoe Polish
Company typePrivate
IndustryRetail
Founded1889
FounderWilliam Edward Wren
HeadquartersLondon, England
Area served
Worldwide
ProductsShoe and leather care
OwnerHackson and Sons Ltd
Websitewww.wrens1889.com

Early history (late 19th century) edit

The company's name was initially William Wren & Co but was given as Wm. Wren & Co Ltd by 1918.[3] In a list compiled under the name "NORTHAMPTON BOOT & SHOE TRADE 1928" by Elaine Allen, the company's name was listed as Wren, William & Co. Ltd. in three different addresses in Northamptonshire.[4]

Business was brisk from the start as Northamptonshire, even now, is home to many fine shoe and boot makers, such as Edward Green, Loake, Church's and Tricker's. WREN'S became known for its quality and prestige and was awarded the First Award from the Leather Trades Exhibition in 1892.

In those days, the Leather Trades Exhibition held in the centre of Britain's boot-making industry Northampton was a very prestigious event and was of significant importance to the trade. Building on this success, William Wren & Co Ltd soon branched into other products like Floor & Furniture Polish, Metal Polish, Saddle & Harness Paste, Puwite Shoe Whitener as well as the reputed Lavendo Furniture Polish in the early years.

Golden years (1908–1964) edit

From the beginning of the 20th century, WREN'S became almost synonymous with the Royal Family in England. During the reign of King Edward VII, a WREN'S advertisement for its Boot & Shoe Polish in 1908 appeared with the declaration “As used by all branches of His Majesty’s Service” , particularly His Majesty's Own Royal Lancaster Regiment, the First and Fifth Battalion.[5] The words "Made In England Since 1889" also became synonymous with the brand. In the same year, WREN'S won the Grand Prix (Grand Prize) at the International Exhibition held in Brussels as well.

WREN'S reputation reached its peak when King George VI emulated his grandfather by awarding the Royal Warrant to WREN'S despite the acquisition by Chiswick Polish Co., Ltd in 1938. All shoe and boot polish would have "By appointment to H. M. King George VI" on the lids. The product became known as WREN'S Super Wax Shoe Polish.

WREN'S Shoe Polish was very likely used by the British Army during World War II but this was never confirmed. King George VI died in 1952 due to ill health and was succeeded by Queen Elizabeth II. There was a version of the shoe polish with the Royal Warrant "By appointment to the late H. M. King George VI", very likely as a gesture of mourning for a great King.

Declining years (1965–2010s) edit

The Royal Warrant continued until around 1964, when WREN'S merged with Meltonian to form Meltonian Wren Limited. The company name appeared on the lid of the transparent shoe polish "By appointment to H. M. The Queen, Mfrs. of shoe polish Meltonian Wren Ltd". The discontinuation of the Royal Warrant was most likely due to the uncertainties caused by the successive acquisitions taking place in such a short period. After further acquisition by Reckitt & Colman Ltd, the brand went on a downward spiral until the 21st century.

Revival edit

WREN'S has been active on social media since 2014 with Facebook and Instagram being favoured over other social media platforms.[6][7]

In 2016, WREN'S was relaunched in a few countries namely Singapore, Taiwan, New Zealand, Poland, the United Kingdom, Australia, Hong Kong, South Korea, Japan, France, Spain, Italy, Germany, Canada and Indonesia. WREN'S has since enjoyed relative success and popularity on Amazon Europe consisting of Amazon UK, Amazon Italy, Amazon France, Amazon Spain and Amazon Germany.

WREN'S marked their 130th anniversary in 2019.

References edit

  1. ^ "William Wren Ltd". Blanco and Bull. Retrieved 2015-12-06.
  2. ^ "William Wren". www.gracesguide.co.uk. Retrieved 2015-12-06.
  3. ^ "William Wren". Blanco and Bull. Retrieved 2015-12-06.
  4. ^ "familyhistorynorthants".
  5. ^ "Wren's Polish". Blanco and Bull. Retrieved 2015-12-06.
  6. ^ "Wren's 1889". Facebook. Retrieved 2016-02-06.
  7. ^ "Wrens1889". Retrieved 2016-03-06.

External links edit

  • Official website

April 14, 2024
wren, super, shoe, polish, this, article, multiple, issues, please, help, improve, discuss, these, issues, talk, page, learn, when, remove, these, template, messages, this, article, possibly, contains, original, research, please, improve, verifying, claims, ma. This article has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages This article possibly contains original research Please improve it by verifying the claims made and adding inline citations Statements consisting only of original research should be removed July 2016 Learn how and when to remove this template message This article relies excessively on references to primary sources Please improve this article by adding secondary or tertiary sources Find sources Wren s Super Wax Shoe Polish news newspapers books scholar JSTOR December 2015 Learn how and when to remove this template message Learn how and when to remove this template message WREN S is the brand name of a British shoe polish first launched produced and sold in England in 1889 1 It is the only remaining recognized shoe polish brands to exist through three centuries The founder of the brand was William Edward Wren 2 WREN S Super Wax Shoe PolishCompany typePrivateIndustryRetailFounded1889FounderWilliam Edward WrenHeadquartersLondon EnglandArea servedWorldwideProductsShoe and leather careOwnerHackson and Sons LtdWebsitewww wbr wrens1889 wbr com Contents 1 Early history late 19th century 2 Golden years 1908 1964 3 Declining years 1965 2010s 4 Revival 5 References 6 External linksEarly history late 19th century editThe company s name was initially William Wren amp Co but was given as Wm Wren amp Co Ltd by 1918 3 In a list compiled under the name NORTHAMPTON BOOT amp SHOE TRADE 1928 by Elaine Allen the company s name was listed as Wren William amp Co Ltd in three different addresses in Northamptonshire 4 Business was brisk from the start as Northamptonshire even now is home to many fine shoe and boot makers such as Edward Green Loake Church s and Tricker s WREN S became known for its quality and prestige and was awarded the First Award from the Leather Trades Exhibition in 1892 In those days the Leather Trades Exhibition held in the centre of Britain s boot making industry Northampton was a very prestigious event and was of significant importance to the trade Building on this success William Wren amp Co Ltd soon branched into other products like Floor amp Furniture Polish Metal Polish Saddle amp Harness Paste Puwite Shoe Whitener as well as the reputed Lavendo Furniture Polish in the early years Golden years 1908 1964 editFrom the beginning of the 20th century WREN S became almost synonymous with the Royal Family in England During the reign of King Edward VII a WREN S advertisement for its Boot amp Shoe Polish in 1908 appeared with the declaration As used by all branches of His Majesty s Service particularly His Majesty s Own Royal Lancaster Regiment the First and Fifth Battalion 5 The words Made In England Since 1889 also became synonymous with the brand In the same year WREN S won the Grand Prix Grand Prize at the International Exhibition held in Brussels as well WREN S reputation reached its peak when King George VI emulated his grandfather by awarding the Royal Warrant to WREN S despite the acquisition by Chiswick Polish Co Ltd in 1938 All shoe and boot polish would have By appointment to H M King George VI on the lids The product became known as WREN S Super Wax Shoe Polish WREN S Shoe Polish was very likely used by the British Army during World War II but this was never confirmed King George VI died in 1952 due to ill health and was succeeded by Queen Elizabeth II There was a version of the shoe polish with the Royal Warrant By appointment to the late H M King George VI very likely as a gesture of mourning for a great King Declining years 1965 2010s editThe Royal Warrant continued until around 1964 when WREN S merged with Meltonian to form Meltonian Wren Limited The company name appeared on the lid of the transparent shoe polish By appointment to H M The Queen Mfrs of shoe polish Meltonian Wren Ltd The discontinuation of the Royal Warrant was most likely due to the uncertainties caused by the successive acquisitions taking place in such a short period After further acquisition by Reckitt amp Colman Ltd the brand went on a downward spiral until the 21st century Revival editWREN S has been active on social media since 2014 with Facebook and Instagram being favoured over other social media platforms 6 7 In 2016 WREN S was relaunched in a few countries namely Singapore Taiwan New Zealand Poland the United Kingdom Australia Hong Kong South Korea Japan France Spain Italy Germany Canada and Indonesia WREN S has since enjoyed relative success and popularity on Amazon Europe consisting of Amazon UK Amazon Italy Amazon France Amazon Spain and Amazon Germany WREN S marked their 130th anniversary in 2019 References edit William Wren Ltd Blanco and Bull Retrieved 2015 12 06 William Wren www gracesguide co uk Retrieved 2015 12 06 William Wren Blanco and Bull Retrieved 2015 12 06 familyhistorynorthants Wren s Polish Blanco and Bull Retrieved 2015 12 06 Wren s 1889 Facebook Retrieved 2016 02 06 Wrens1889 Retrieved 2016 03 06 External links editOfficial website Retrieved from https en wikipedia org w index php title Wren 27s Super Wax Shoe Polish amp oldid 1199728135, wikipedia, wiki, book, books, library,

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