White Mischief is a brand of Indian vodka and brandy manufactured by United Spirits Ltd (USL), a subsidiary of Diageo.[1] United Spirits Ltd, the spirits division of Diageo, claims a market share of 46%, making it the largest selling vodka in India.[2]
White Mischief vodka is India's best selling vodka with about 48% market share in the regular vodka segment. It appeals to the youth and is positioned as a young, fun and flirty brand. Zayed Khan was hired as its brand ambassador in 2005.
White Mischief sponsors the cheerleaders in Indian Premier League. They are popularly known as White Mischief Gals.[3]
In 2003, Shaw Wallace extended the White Mischief brand to brandy. The company consciously decided to launch White Mischief Brandy, initially in the State of Kerala as it was the prime brandy market in India. The company also launched a White Mischief Zing, a lime flavoured vodka variant of White Mischief vodka, the same year.[4]
Referencesedit
^"Shaw Wallace brands". 12 December 2006. Retrieved 2009-05-30.
^. United Spirits Limited. Archived from the original on April 30, 2009. Retrieved 2009-05-30.
^. Hindustan Times. 2013-03-23. Archived from the original on June 18, 2013. Retrieved 2013-04-05.
^Chatterjee, Purvita (27 August 2003). "SWC extends White Mischief brand to brandy". The Hindu Business Line. Retrieved 21 September 2014.
This distilled beverage–related article is a stub. You can help Wikipedia by expanding it.
white, mischief, liquor, white, mischief, brand, indian, vodka, brandy, manufactured, united, spirits, subsidiary, diageo, united, spirits, spirits, division, diageo, claims, market, share, making, largest, selling, vodka, india, white, mischieftypeindian, vod. White Mischief is a brand of Indian vodka and brandy manufactured by United Spirits Ltd USL a subsidiary of Diageo 1 United Spirits Ltd the spirits division of Diageo claims a market share of 46 making it the largest selling vodka in India 2 White MischiefTypeIndian vodkaIndian brandyManufacturerUnited Spirits Ltd USL Country of origin IndiaAlcohol by volume 42 8 ColourWhiteVariantsUltra Pure Strawberry Ginseng Mango Mint Green apple CinnamonRelated productsRomanovWebsiteWhite Mischief White Mischief vodka is India s best selling vodka with about 48 market share in the regular vodka segment It appeals to the youth and is positioned as a young fun and flirty brand Zayed Khan was hired as its brand ambassador in 2005 White Mischief sponsors the cheerleaders in Indian Premier League They are popularly known as White Mischief Gals 3 In 2003 Shaw Wallace extended the White Mischief brand to brandy The company consciously decided to launch White Mischief Brandy initially in the State of Kerala as it was the prime brandy market in India The company also launched a White Mischief Zing a lime flavoured vodka variant of White Mischief vodka the same year 4 References edit Shaw Wallace brands 12 December 2006 Retrieved 2009 05 30 White Mischief Vodka An Indian Vodka United Spirits Limited Archived from the original on April 30 2009 Retrieved 2009 05 30 Mischief Gals Cheerleaders are back Photos Cricket Hindustan Times 2013 03 23 Archived from the original on June 18 2013 Retrieved 2013 04 05 Chatterjee Purvita 27 August 2003 SWC extends White Mischief brand to brandy The Hindu Business Line Retrieved 21 September 2014 nbsp This distilled beverage related article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title White Mischief liquor amp oldid 1188150491, wikipedia, wiki, book, books, library,
