Wesson was originally a trademark of the Southern Cotton Oil Company, named after David Wesson (1861–1934), a food chemist at the firm who, in 1899 developed a novel process for deodorizing cottonseed oil, producing the first commercial all-vegetable shortenings from cottonseeds. This new product was marketed as Snowdrift. The Savannah, Georgia, factory was erected in 1911 and torn down in 2004.[citation needed] In the 1920s, the vegetable oil division was spun off as the Wesson Oil & Snowdrift Company. In 1960, this firm merged with Hunt's Foods, Inc. to become Hunt-Wesson Foods, which later merged with Beatrice Foods. The brand was sold to ConAgra Foods along with many other former Beatrice brands in 1990.[citation needed]
Advertising lawsuitedit
In July 2011, two lawsuits were brought against ConAgra, arguing that it misrepresented Wesson as being "pure and natural" when it used genetically modified corn and soy in its oils. They argued that ConAgra "engaged in this misleading and deceptive campaign to charge a premium and take away market share from other similar products".[1][2] In March 2019 a $27 million settlement or damages and reliefs was agreed to,[3] pending a final hearing and approval by the courts set for October 7, 2019.[4][clarification needed]
Proposed acquisitionedit
After an antitrust lawsuit filed by the Federal Trade Commission (FTC) in early March 2018, Conagra Brands Inc. and J. M. Smucker Co. cancelled a deal for Smucker to purchase the Wesson brand. The FTC claimed that Smucker would have controlled at least 70 percent of the market for branded canola and vegetable oils.[5][6]
On December 18, 2018, Conagra announced that it had reached an agreement to sell Wesson to Richardson International, Limited, Canada’s largest agribusiness operating elevators, crop input facilities, canola processing and oat milling facilities in Canada, the US and Britain.[7]
The longtime spokeswoman for Wesson cooking oil was actress Florence Henderson, Although she sang the jingle, the word "Wessonality" was actually coined by a copywriter named Mark Itkowitz at BBDO New York in 1976. His initial concept was to use the Lloyd Price version of the song "Personality". It was Jim Jordan, who was BBDO's Creative Director who suggested using the version by Johnny Mercer as the basis for the campaign. Florence Henderson appeared in television commercials for Wesson from 1976 until 1996.[citation needed]
^"ConAgra Lawsuit: Cooking Oil Giant Sued Over Fishy 'All-Natural' Claims". 25 August 2011. Retrieved 2 June 2017 – via Huff Post.
^"Practitioner Insights - Westlaw Legal Research - Legal Solutions". newsandinsight.thomsonreuters.com. Reuters. Retrieved 2 June 2017.
^"Conagra, Plaintiffs Settle Wesson Oil 'Natural' Suit". Bloomberg Law . March 13, 2019. Retrieved July 9, 2019.
^"Robert Briseno v. Conagra Foods, Inc. (2:11-cv-05379) District Court, C.D. California". CourtListener. June 12, 2019. Retrieved July 9, 2019.
^Armental, Maria (2018-03-07). "Smucker, Conagra Call Off Wesson Oil Deal After FTC Challenge". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-10-19.
^"J.M. Smucker drops bid to buy Conagra's Wesson Oil after U.S. objects". Reuters. 2018-03-06. Retrieved 2021-10-19.
^Armental, Maria (March 6, 2018). "Smucker, Conagra Call Off Wesson Oil Deal After FTC Challenge". The Wall Street Journal. The New York Times, New York City, United States. Retrieved March 9, 2018.
^Crum, Chris (2013-05-08). "Saul Bass Google Doodle Hits The Rest Of The World". WebProNews. Retrieved 2021-08-28.
^"Our Story". Pure Wesson. Retrieved 31 July 2023.
External linksedit
Wikimedia Commons has media related to Wesson Oil.
Official website
March 16, 2024
wesson, cooking, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, march, 201. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Wesson cooking oil news newspapers books scholar JSTOR March 2013 Learn how and when to remove this template message Wesson cooking oil is an American brand of vegetable oil manufactured in Memphis Tennessee and sold by Richardson International Historically Wesson was cottonseed oil but as of 2009 the products sold under the Wesson brand are oil mixtures that may include canola oil corn oil soybean oil or sunflower oil Wesson OilProduct typeCooking oilOwnerRichardson InternationalCountryUnited StatesIntroduced1899Previous ownersSouthern Oil CompanyBeatrice Foods Conagra FoodsWebsiteWesson Oil Contents 1 History 1 1 Founding 1 2 Advertising lawsuit 1 3 Proposed acquisition 2 Wesson logo and jingle 3 See also 4 References 5 External linksHistory editFounding edit nbsp Wesson Oil advertisement 1918Wesson was originally a trademark of the Southern Cotton Oil Company named after David Wesson 1861 1934 a food chemist at the firm who in 1899 developed a novel process for deodorizing cottonseed oil producing the first commercial all vegetable shortenings from cottonseeds This new product was marketed as Snowdrift The Savannah Georgia factory was erected in 1911 and torn down in 2004 citation needed In the 1920s the vegetable oil division was spun off as the Wesson Oil amp Snowdrift Company In 1960 this firm merged with Hunt s Foods Inc to become Hunt Wesson Foods which later merged with Beatrice Foods The brand was sold to ConAgra Foods along with many other former Beatrice brands in 1990 citation needed Advertising lawsuit edit In July 2011 two lawsuits were brought against ConAgra arguing that it misrepresented Wesson as being pure and natural when it used genetically modified corn and soy in its oils They argued that ConAgra engaged in this misleading and deceptive campaign to charge a premium and take away market share from other similar products 1 2 In March 2019 a 27 million settlement or damages and reliefs was agreed to 3 pending a final hearing and approval by the courts set for October 7 2019 4 clarification needed Proposed acquisition edit After an antitrust lawsuit filed by the Federal Trade Commission FTC in early March 2018 Conagra Brands Inc and J M Smucker Co cancelled a deal for Smucker to purchase the Wesson brand The FTC claimed that Smucker would have controlled at least 70 percent of the market for branded canola and vegetable oils 5 6 On December 18 2018 Conagra announced that it had reached an agreement to sell Wesson to Richardson International Limited Canada s largest agribusiness operating elevators crop input facilities canola processing and oat milling facilities in Canada the US and Britain 7 Wesson logo and jingle editThe Wesson logo was created by Saul Bass in 1964 8 9 The longtime spokeswoman for Wesson cooking oil was actress Florence Henderson Although she sang the jingle the word Wessonality was actually coined by a copywriter named Mark Itkowitz at BBDO New York in 1976 His initial concept was to use the Lloyd Price version of the song Personality It was Jim Jordan who was BBDO s Creative Director who suggested using the version by Johnny Mercer as the basis for the campaign Florence Henderson appeared in television commercials for Wesson from 1976 until 1996 citation needed See also editList of ConAgra brandsReferences edit ConAgra Lawsuit Cooking Oil Giant Sued Over Fishy All Natural Claims 25 August 2011 Retrieved 2 June 2017 via Huff Post Practitioner Insights Westlaw Legal Research Legal Solutions newsandinsight thomsonreuters com Reuters Retrieved 2 June 2017 Conagra Plaintiffs Settle Wesson Oil Natural Suit Bloomberg Law March 13 2019 Retrieved July 9 2019 Robert Briseno v Conagra Foods Inc 2 11 cv 05379 District Court C D California CourtListener June 12 2019 Retrieved July 9 2019 Armental Maria 2018 03 07 Smucker Conagra Call Off Wesson Oil Deal After FTC Challenge Wall Street Journal ISSN 0099 9660 Retrieved 2021 10 19 J M Smucker drops bid to buy Conagra s Wesson Oil after U S objects Reuters 2018 03 06 Retrieved 2021 10 19 Armental Maria March 6 2018 Smucker Conagra Call Off Wesson Oil Deal After FTC Challenge The Wall Street Journal The New York Times New York City United States Retrieved March 9 2018 Crum Chris 2013 05 08 Saul Bass Google Doodle Hits The Rest Of The World WebProNews Retrieved 2021 08 28 Our Story Pure Wesson Retrieved 31 July 2023 External links edit nbsp Wikimedia Commons has media related to Wesson Oil Official website Retrieved from https en wikipedia org w index php title Wesson cooking oil amp oldid 1184331565, wikipedia, wiki, book, books, library,
