WebSideStory, Inc. (later Visual Sciences), was founded by Blaise Barrelet in 1996 as web analytics tool and link directory; its products were Hitbox and HBX.[1] The company went public on September 28, 2004[2] (NASDAQ: WSSI). In 2006, WebSideStory acquired high-end private data analysis and visualization software company Visual Sciences for $57 million.[3] A year after the acquisition, WebSideStory rebranded itself as Visual Sciences, Inc.[4] In January 2008 Visual Sciences, Inc. was acquired by Omniture (NASDAQ: OMTR) for $394 million.[5]
WebSideStory originally launched with a SaaS business model, charging customers a monthly fee for web analytics, but finding customers willing to pay for web analytics proved difficult. WebSideStory then pivoted to offer a limited version of the analytics product for free in exchange for a small advertising banner on each website. Users who clicked the banners were directed to a list of top sites owned by WebSideStory, creating an advertising revenue opportunity. Unlike many late '90s Internet startups, WebSideStory did not raise angel funding or venture capital, but became profitable through customers and by displaying banners on their top site list.
In late 1999, WebSideStory opted to target larger brick-and-mortar businesses as customers for their Hitbox product. Customers opted to pay for more in-depth statistics in exchange for removing the traditional Hitbox banner from their websites, giving birth to the "HBX" product line. Once WebSideStory was financially sound, it shuttered the free version of Hitbox and its associated advertising revenues. The company went public in 2004 and eventually purchased Visual Sciences, adopting their name. Visual Sciences was in turn acquired by Omniture in 2008, and then in October 2009 Omniture was acquired again by Adobe Systems, and integrated into the Adobe Marketing Cloud.[7]
Referencesedit
^Review, HBX. . IT Product Guide. InfoWorld. Archived from the original on March 3, 2005. Retrieved March 16, 2014.
^NASDAQ. "WSSI IPO Filing". S-1 Filing. Retrieved March 16, 2014.
^Newcomb, Kevin (February 2, 2006). "WebSideStory Buys Visual Sciences". ClickZ. Incisive Media. Retrieved March 14, 2013.
websidestory, later, visual, sciences, founded, blaise, barrelet, 1996, analytics, tool, link, directory, products, were, hitbox, company, went, public, september, 2004, nasdaq, wssi, 2006, acquired, high, private, data, analysis, visualization, software, comp. WebSideStory Inc later Visual Sciences was founded by Blaise Barrelet in 1996 as web analytics tool and link directory its products were Hitbox and HBX 1 The company went public on September 28 2004 2 NASDAQ WSSI In 2006 WebSideStory acquired high end private data analysis and visualization software company Visual Sciences for 57 million 3 A year after the acquisition WebSideStory rebranded itself as Visual Sciences Inc 4 In January 2008 Visual Sciences Inc was acquired by Omniture NASDAQ OMTR for 394 million 5 Visual Sciences WebSideStoryType of businessWeb software companyTraded asWSSI NASDAQ FoundedSeptember 10 1996HeadquartersSan Diego CA United StatesFounder s Blaise BarreletCEOJeff LunsfordIndustryWeb AnalyticsURLwebsidestory comCurrent statusAcquired by Adobe Omniture WebSideStory was founded and headquartered in San Diego California 6 This section s factual accuracy is disputed Relevant discussion may be found on Talk WebSideStory Please help to ensure that disputed statements are reliably sourced December 2013 Learn how and when to remove this template message Business model evolution editWebSideStory originally launched with a SaaS business model charging customers a monthly fee for web analytics but finding customers willing to pay for web analytics proved difficult WebSideStory then pivoted to offer a limited version of the analytics product for free in exchange for a small advertising banner on each website Users who clicked the banners were directed to a list of top sites owned by WebSideStory creating an advertising revenue opportunity Unlike many late 90s Internet startups WebSideStory did not raise angel funding or venture capital but became profitable through customers and by displaying banners on their top site list In late 1999 WebSideStory opted to target larger brick and mortar businesses as customers for their Hitbox product Customers opted to pay for more in depth statistics in exchange for removing the traditional Hitbox banner from their websites giving birth to the HBX product line Once WebSideStory was financially sound it shuttered the free version of Hitbox and its associated advertising revenues The company went public in 2004 and eventually purchased Visual Sciences adopting their name Visual Sciences was in turn acquired by Omniture in 2008 and then in October 2009 Omniture was acquired again by Adobe Systems and integrated into the Adobe Marketing Cloud 7 References edit Review HBX WebSideStory HBX On Demand Web Analytics 2 5 IT Product Guide InfoWorld Archived from the original on March 3 2005 Retrieved March 16 2014 NASDAQ WSSI IPO Filing S 1 Filing Retrieved March 16 2014 Newcomb Kevin February 2 2006 WebSideStory Buys Visual Sciences ClickZ Incisive Media Retrieved March 14 2013 Dignan Larry May 9 2007 WebSideStory becomes Visual Sciences bolsters enterprise focus ZDNet Omniture Press Detail Omniture to Acquire Visual Sciences Web Archive WebSideStory Corporate HQ websidestory Archived from the original on February 8 2006 Retrieved March 9 2015 Adobe acquires Omniture Software October 23 2009 Retrieved from https en wikipedia org w index php title WebSideStory amp oldid 1127652214, wikipedia, wiki, book, books, library,
