WeGotYou is a 2015 antidrug media campaign funded by Partnership for Drug-Free Kids. It is unusual for being communicated primarily by emoji on billboards and other public media,[1][2][3] in an attempt to get the attention of teens and tweens.[4] American ad agency Hill Holliday created the campaign.[5]
Awards
The campaign won two Clio Awards in 2016: gold in the health and wellness category for the integrated campaign, and bronze for the digital/mobile creation in the same category.[6][7]
References
^ "A new anti-drug campaign has a wild idea to stop kids from drinking and doing drugs". The Washington Post. 2015-07-16. Retrieved 2017-04-27.
^ "New anti-drug campaign message written entirely in emoji". Fox News. 2015-07-17. Retrieved 2017-04-27.
^ "Can You Guess What This Emoji-Only Ad Is Trying to Say?". Vogue. 2015-07-16. Retrieved 2017-04-27.
^ Rebekah Lowin (July 17, 2015), Is this our brain on drugs? Take a look at these emoji-filled anti-drug ads
^ Richards, Katie (2015-07-09). "You Need to Speak Emoji to Understand This Anti-Drug Campaign". Adweek – Breaking News in Advertising, Media and Technology. Retrieved 2017-04-27.
^Clios winner: gold (2016) Entrant Company Hill Holliday, Boston Medium Integrated Campaign Category Integrated Campaign Entry Type Health & Wellness: Lifestyle
^Clios winner: bronze (2016) Entrant Company Hill Holliday, Boston Medium Digital/Mobile Category Other Entry Type Health & Wellness: Lifestyle
External links
Official website
January 25, 2023
wegotyou, 2015, antidrug, media, campaign, funded, partnership, drug, free, kids, unusual, being, communicated, primarily, emoji, billboards, other, public, media, attempt, attention, teens, tweens, american, agency, hill, holliday, created, campaign, awards, . WeGotYou is a 2015 antidrug media campaign funded by Partnership for Drug Free Kids It is unusual for being communicated primarily by emoji on billboards and other public media 1 2 3 in an attempt to get the attention of teens and tweens 4 American ad agency Hill Holliday created the campaign 5 Awards EditThe campaign won two Clio Awards in 2016 gold in the health and wellness category for the integrated campaign and bronze for the digital mobile creation in the same category 6 7 References Edit A new anti drug campaign has a wild idea to stop kids from drinking and doing drugs The Washington Post 2015 07 16 Retrieved 2017 04 27 New anti drug campaign message written entirely in emoji Fox News 2015 07 17 Retrieved 2017 04 27 Can You Guess What This Emoji Only Ad Is Trying to Say Vogue 2015 07 16 Retrieved 2017 04 27 Rebekah Lowin July 17 2015 Is this our brain on drugs Take a look at these emoji filled anti drug ads Richards Katie 2015 07 09 You Need to Speak Emoji to Understand This Anti Drug Campaign Adweek Breaking News in Advertising Media and Technology Retrieved 2017 04 27 Clios winner gold 2016 Entrant Company Hill Holliday Boston Medium Integrated Campaign Category Integrated Campaign Entry Type Health amp Wellness Lifestyle Clios winner bronze 2016 Entrant Company Hill Holliday Boston Medium Digital Mobile Category Other Entry Type Health amp Wellness LifestyleExternal links EditOfficial website Retrieved from https en wikipedia org w index php title WeGotYou amp oldid 1007595767, wikipedia, wiki, book, books, library,
