fbpx
Wikipedia

WVIB

January 01, 1970

WVIB (100.1 FM, "V100") is a radio station broadcasting an urban adult contemporary format fed via satellite from Westwood One (known as "The Touch" or "Today's R&B and Old School"). The station is licensed to Holton, Michigan and serves the Muskegon market. It can be heard as far south as Allendale, Michigan, as far east as Lakeview, Michigan, and as far north as Ludington, Michigan. However, its range is limited by WBCH to the southeast and WSJP-FM to the west.

WVIB
Broadcast areaMuskegon, Michigan
Frequency100.1 MHz
BrandingV100
Programming
FormatUrban adult contemporary
AffiliationsThe Steve Harvey Morning Show (Premiere Networks)
The Touch (Westwood One)
Ownership
Owner
WLAW, WLCS, WLAW-FM, WWSN
History
First air date
1971 (as WSHN-FM)
Former call signs
WSHN-FM (1971–2005)[1][2]
Call sign meaning
Stuart and Helene Noordyk
Technical information
Facility ID73994
ClassA
ERP2,900 watts
HAAT144 meters (472 ft)
Links
WebcastListen live
Websitev100fm.com

History edit

The station began in 1971 as WSHN-FM in Fremont, Michigan, which for many years featured a country format (as "Fun Country 100 FM") oriented toward Fremont and Newaygo County. The WSHN calls stand for Stuart and Helene Noordyk, the station's original owners.

In January 2002, the Noordyks were granted a construction permit to change WSHN-FM's city of license from Fremont to Holton and move into the Muskegon market (WSHN-AM 1550 remained in Fremont and remains owned by Noordyk to this day). The following month, "Fun Country 100" became "The New Sunny FM" with a Hot AC format. The station chose the name "The New Sunny FM" to evoke memories of WSNX's days as "Sunny FM" during the 1980s and 1990s. The intention was to provide a "grown-up" version of "Sunny FM", without hip hop and rap music and with classic 1980s and 1990s hits mixed in. However, the revamped "Sunny FM" was a ratings failure.

In February 2004, Tony "Boomer" Burke, former on-air talent for Grand Rapids active rock station WKLQ and South Bend's CHR/Top 40 station U-93 WNDV, was hired as Program Director and Weekday Afternoon Host for "Sunny-FM". "Boomer"'s duties also included heading up the other Noordyk stations (WEFG, WLCS, WSHN-AM). In an attempt to push the station into direct competition with WSNX, WSHN's music format quickly evolved from Hot AC to CHR/Top 40, aiming directly at teens and young adults just in time for summer.

By June 2004, "100.1 The New Sunny-FM" had a fresh new sound. "Boomer" had added rap and hip hop music in a limited capacity compared to WSNX. Intense song rotation was given to current and recent hits as well as music from the early 2000s. Selected Top 40 hits from the 1990s remained, but very limited. 1980s songs were dropped altogether other than during special programming and syndicated programming. All this was an effort to try to bring in the 12–24 and 18–34 male-female demographic. A tweaked moniker and logo, a new voice-over by Jeff Straub complete with brand new fast-paced imaging and jingles, as well as new air talent, helped kick off WSHN's Top 40 effort in June 2004. This coincided with the week-long Muskegon Summer Celebration. Taking advantage of the timing, the station sponsored Nickelback, who performed in concert during the week-long festival. In June, changes in staff also were made, including revamping the morning show. "Boomer" replaced owner Don Noordyk on the morning team. Noordyk stepped back to focus exclusively on managerial duties. Brandon James was hired to replace "Boomer" as Weekday Afternoon Host to help continue the Top 40 approach and improve listener interaction. Along with several new contests and show features, Brandon's show was request and caller driven. A new Friday evening show titled Mix at Six also debuted, featuring a full hour of Modern Dance and club music.

In August 2004, these efforts too were proven not to be long-lived at Sunny-FM. Creative differences between talent and management over the direction of music decisions led to the departure of Tony "Boomer" Burke and Brandon James, who both resigned on the same day in late August. WSHN pretty much reverted to its adult-driven Hot AC format until November.

After Citadel Broadcasting took over the station in November 2004, 100.1 FM was switched to the current adult-urban format, which has proven popular among the African American community in Muskegon. [citation needed] Citadel merged with Cumulus Media on September 16, 2011.[3]

WVIB is the only commercial radio station in the Muskegon area programmed for the black community. It competes with non-commercial LPFM stations WUVS-LP and WUGM-LP.

References edit

  • Michiguide.com - WVIB History
  1. ^ History Cards for WVIB, fcc.gov. Retrieved March 27, 2019.
  2. ^ Call Sign History, fcc.gov. Retrieved March 27, 2019.
  3. ^ "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011.

External links edit

  • WVIB in the FCC FM station database
  • WVIB in Nielsen Audio's FM station database

43°18′50″N 86°09′18″W / 43.314°N 86.155°W / 43.314; -86.155

January 01, 1970
wvib, v100, radio, station, broadcasting, urban, adult, contemporary, format, satellite, from, westwood, known, touch, today, school, station, licensed, holton, michigan, serves, muskegon, market, heard, south, allendale, michigan, east, lakeview, michigan, no. WVIB 100 1 FM V100 is a radio station broadcasting an urban adult contemporary format fed via satellite from Westwood One known as The Touch or Today s R amp B and Old School The station is licensed to Holton Michigan and serves the Muskegon market It can be heard as far south as Allendale Michigan as far east as Lakeview Michigan and as far north as Ludington Michigan However its range is limited by WBCH to the southeast and WSJP FM to the west WVIBHolton MichiganBroadcast areaMuskegon MichiganFrequency100 1 MHzBrandingV100ProgrammingFormatUrban adult contemporaryAffiliationsThe Steve Harvey Morning Show Premiere Networks The Touch Westwood One OwnershipOwnerCumulus Media Radio License Holding CBC LLC Sister stationsWLAW WLCS WLAW FM WWSNHistoryFirst air date1971 as WSHN FM Former call signsWSHN FM 1971 2005 1 2 Call sign meaningStuart and Helene NoordykTechnical informationFacility ID73994ClassAERP2 900 wattsHAAT144 meters 472 ft LinksWebcastListen liveWebsitev100fm comHistory editThe station began in 1971 as WSHN FM in Fremont Michigan which for many years featured a country format as Fun Country 100 FM oriented toward Fremont and Newaygo County The WSHN calls stand for Stuart and Helene Noordyk the station s original owners In January 2002 the Noordyks were granted a construction permit to change WSHN FM s city of license from Fremont to Holton and move into the Muskegon market WSHN AM 1550 remained in Fremont and remains owned by Noordyk to this day The following month Fun Country 100 became The New Sunny FM with a Hot AC format The station chose the name The New Sunny FM to evoke memories of WSNX s days as Sunny FM during the 1980s and 1990s The intention was to provide a grown up version of Sunny FM without hip hop and rap music and with classic 1980s and 1990s hits mixed in However the revamped Sunny FM was a ratings failure In February 2004 Tony Boomer Burke former on air talent for Grand Rapids active rock station WKLQ and South Bend s CHR Top 40 station U 93 WNDV was hired as Program Director and Weekday Afternoon Host for Sunny FM Boomer s duties also included heading up the other Noordyk stations WEFG WLCS WSHN AM In an attempt to push the station into direct competition with WSNX WSHN s music format quickly evolved from Hot AC to CHR Top 40 aiming directly at teens and young adults just in time for summer By June 2004 100 1 The New Sunny FM had a fresh new sound Boomer had added rap and hip hop music in a limited capacity compared to WSNX Intense song rotation was given to current and recent hits as well as music from the early 2000s Selected Top 40 hits from the 1990s remained but very limited 1980s songs were dropped altogether other than during special programming and syndicated programming All this was an effort to try to bring in the 12 24 and 18 34 male female demographic A tweaked moniker and logo a new voice over by Jeff Straub complete with brand new fast paced imaging and jingles as well as new air talent helped kick off WSHN s Top 40 effort in June 2004 This coincided with the week long Muskegon Summer Celebration Taking advantage of the timing the station sponsored Nickelback who performed in concert during the week long festival In June changes in staff also were made including revamping the morning show Boomer replaced owner Don Noordyk on the morning team Noordyk stepped back to focus exclusively on managerial duties Brandon James was hired to replace Boomer as Weekday Afternoon Host to help continue the Top 40 approach and improve listener interaction Along with several new contests and show features Brandon s show was request and caller driven A new Friday evening show titled Mix at Six also debuted featuring a full hour of Modern Dance and club music In August 2004 these efforts too were proven not to be long lived at Sunny FM Creative differences between talent and management over the direction of music decisions led to the departure of Tony Boomer Burke and Brandon James who both resigned on the same day in late August WSHN pretty much reverted to its adult driven Hot AC format until November After Citadel Broadcasting took over the station in November 2004 100 1 FM was switched to the current adult urban format which has proven popular among the African American community in Muskegon citation needed Citadel merged with Cumulus Media on September 16 2011 3 WVIB is the only commercial radio station in the Muskegon area programmed for the black community It competes with non commercial LPFM stations WUVS LP and WUGM LP References editMichiguide com WVIB History History Cards for WVIB fcc gov Retrieved March 27 2019 Call Sign History fcc gov Retrieved March 27 2019 Cumulus now owns Citadel Broadcasting Atlanta Business Journal September 16 2011 Retrieved September 16 2011 External links editWVIB in the FCC FM station database WVIB in Nielsen Audio s FM station database 43 18 50 N 86 09 18 W 43 314 N 86 155 W 43 314 86 155 Retrieved from https en wikipedia org w index php title WVIB amp oldid 1221259730, wikipedia, wiki, book, books, library,

article

, read, download, free, free download, mp3, video, mp4, 3gp, jpg, jpeg, gif, png, picture, music, song, movie, book, game, games.