Originally owned by Hudson Communications, the station launched as WMAD in 1964 and aired a Top 40 format. The station later became WWQM in 1977 and, branded as "15Q" (shortened from the original concept "155QM"), aired an automated golden oldies format from 1977 to 1980 when it became WHIT. By the late 1990s/early 2000s, the station was airing an all-sports format known as "The Team."
In 2001, the station turned to an adult standards format as WTUX ("The Tux"), affiliated with the Music of Your Life, Jones Standards and Dial GlobalAmerica's Best Music networks. On January 19, 2009, the station dropped adult standards and switched back to an automated oldies format, readopting the WHIT legacy call sign and focusing on music from the 1950s and 1960s. (As part of WHIT's flip, another Mid-West Family station in Michigan that had the WHIT call sign was assigned the WSCY calls to match its FM simulcast station.) WHIT played oldies on an automated basis until joining the nationally distributed True Oldies Channel on November 14, 2011.[1]
On December 6, 2013, WHIT changed their format from oldies to classic country, branded as "Hank on AM 1550".[2]
On October 8, 2020, WHIT relaunched as "97.7 The Farm", still retaining the classic country format, but with an enhanced farm news coverage from Pam Jahnke’s "Mid-West Farm Report". In addition to airing that show daily 5-6am, Jahnke and Josh Scramlin will have additional news updates and features all day on The Farm.[3]
Previous logosedit
(WHIT's logo under previous oldies format) (WHIT's logo under previous "Hank" branding)
Referencesedit
^Source: Angelfire Radio DX Wisconsin website (11/14/2011)
whit, this, article, about, radio, station, radio, station, formerly, known, wcsy, other, uses, whit, 1550, radio, station, based, madison, wisconsin, broadcasting, classic, country, format, station, currently, owned, west, family, broadcasting, madison, wisco. This article is about radio station WHIT For the radio station formerly known as WHIT see WCSY AM For other uses see Whit WHIT 1550 AM is a radio station based in Madison Wisconsin and broadcasting a classic country format The station is currently owned by Mid West Family Broadcasting WHITMadison WisconsinFrequency1550 kHzBranding97 7 The FarmProgrammingFormatClassic countryOwnershipOwnerMid West Family BroadcastingSister stationsWJJO WJQM WLMV WMGN WOZN WRIS FM WWQM FMHistoryFirst air dateAugust 12 1964Former call signsWMAD 1964 1977 WWQM 1977 1982 WHIT 1982 2001 WTUX 2001 2009 Call sign meaningHIT Radio previous format Technical informationFacility ID19622ClassDPower5 000 watts daytime only Translator s 97 7 W249DH Madison LinksWebcastListen Live Websitethefarmwi com Contents 1 History 2 Previous logos 3 References 4 External linksHistory editOriginally owned by Hudson Communications the station launched as WMAD in 1964 and aired a Top 40 format The station later became WWQM in 1977 and branded as 15Q shortened from the original concept 155QM aired an automated golden oldies format from 1977 to 1980 when it became WHIT By the late 1990s early 2000s the station was airing an all sports format known as The Team In 2001 the station turned to an adult standards format as WTUX The Tux affiliated with the Music of Your Life Jones Standards and Dial Global America s Best Music networks On January 19 2009 the station dropped adult standards and switched back to an automated oldies format readopting the WHIT legacy call sign and focusing on music from the 1950s and 1960s As part of WHIT s flip another Mid West Family station in Michigan that had the WHIT call sign was assigned the WSCY calls to match its FM simulcast station WHIT played oldies on an automated basis until joining the nationally distributed True Oldies Channel on November 14 2011 1 On December 6 2013 WHIT changed their format from oldies to classic country branded as Hank on AM 1550 2 On October 8 2020 WHIT relaunched as 97 7 The Farm still retaining the classic country format but with an enhanced farm news coverage from Pam Jahnke s Mid West Farm Report In addition to airing that show daily 5 6am Jahnke and Josh Scramlin will have additional news updates and features all day on The Farm 3 Previous logos edit nbsp WHIT s logo under previous oldies format nbsp WHIT s logo under previous Hank branding References edit Source Angelfire Radio DX Wisconsin website 11 14 2011 True Oldies Leaves for Hank in Madison Mid West Family Has A Farm In M A D I S O N Radioinsight October 8 2020External links editWHIT official website The template AMQ is being considered for deletion WHIT in the FCC AM station database WHIT in Nielsen Audio s AM station database The template FMQ is being considered for deletion W249DH in the FCC FM station database W249DH at FCCdata org FCC History Cards for WHIT 43 00 08 N 89 23 13 W 43 00222 N 89 38694 W 43 00222 89 38694 Retrieved from https en wikipedia org w index php title WHIT amp oldid 1221236589, wikipedia, wiki, book, books, library,
