WCSM is an American AM radio station in Celina, Ohio, broadcasting at 1350 kHz on the AM dial. The station is owned with 96.7 WCSM-FM by Brent and Danielle Selhorst, through licensee Buzzards Media, LLC, and also broadcasts on FM translator W262DC at 100.3 MHz, also located in Celina. The station airs a country music format branded as Lake 100.3.
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WCSM was founded in 1963 by Richard Hunt and C. Oscar Baker who at the time also owned WPTW in Piqua (currently owned by Muzzy Broadcasting Group). It was owned by Hayco Broadcasting from 1977 until 2021, when it was sold to Buzzards Media, LLC. During most of the 1970s, WCSM and its companion FM were owned by Johnston Broadcasting, Inc., Hugh Johnston, President. At that time both stations aired a Middle of the Road (MOR)/adult contemporary format which included the top Country songs. Popular programming included Janie's Corner with Janie Henderson. Service and Music, which allows listeners to buy, sell and trade, remains popular.
WCSM is the second oldest commercial radio station in Mercer County with crosstown WKKI making its initial sign-on in 1960. It was originally a daytimer from its inception until the 1990s when WCSM was given permission to operate with reduced power (11 watts) during the evening hours. Its normal daytime power is 500 watts with a direction pattern reaching neighboring Saint Marys, Wapakoneta, Van Wert and the southwestern suburbs of Lima, and can be received as far north as Bryan in far northwestern Ohio.
Since the late 1980s, departure of former competitor WERM at Moulton near Wapakoneta (later WAXC which then moved its studios to Lima as WZOQ-FM and currently WFGF...previously at 93.1 following a callsign and frequency swap), WCSM has maintained its local image and for the most part remains locally originating in Celina and for many years also operated an additional live studio in downtown St. Marys. Its main studios, offices and AM transmitter remain located on the southwestern corner of Celina at the intersection of Meyer and Schunck Road.
WCSM AM and FM remain as Mercer and Auglaize County's only AM–FM combo still offering locally-originating full-service programming with WKKI-FM being the only competition for the local market. Its slogan and jingle (produced by Dallas' TM Productions) "We Do It For You" has been in use since Hayco's purchase in 1977.
Programmingedit
Until changing to its current Contemporary Country music format in January 2021,[1] WCSM featured an adult standards format from the Music of Your Life network. The station continues to air local high-school sports, and farm programming. WCSM also features newscasts from ABC Radio and the Ohio News Network as well as NASCAR racing while sister WCSM-FM continues in the station's heritage format, adult contemporary. WCSM-AM formerly featured a secondary branding as "Mellow 1350."
WCSM features agricultural news and weather updates several times daily from the Agri Broadcast Network, of which the station is a charter affiliate, and the Buckeye Ag Radio Network (BARN).
^WCSM Radio and Hayco Broadcasting Announces New Contemporary Country Music Format "Lake 100." MercerCountyOutlook.net, 18 January 2021. Retrieved 22 May 2021.
wcsm, wcsm, american, radio, station, celina, ohio, broadcasting, 1350, dial, station, owned, with, wcsm, brent, danielle, selhorst, through, licensee, buzzards, media, also, broadcasts, translator, w262dc, also, located, celina, station, airs, country, music,. WCSM is an American AM radio station in Celina Ohio broadcasting at 1350 kHz on the AM dial The station is owned with 96 7 WCSM FM by Brent and Danielle Selhorst through licensee Buzzards Media LLC and also broadcasts on FM translator W262DC at 100 3 MHz also located in Celina The station airs a country music format branded as Lake 100 3 WCSMCelina OhioFrequency1350 kHzBrandingLake 100 3ProgrammingFormatCountryAffiliationsCleveland Cavaliers Radio NetworkCumulus MediaOwnershipOwnerBrent and Danielle Selhorst Buzzards Media LLC Sister stationsWCSM FMHistoryFirst air dateSeptember 11 1963 60 years ago 1963 09 11 Call sign meaningCelina St MarysTechnical informationFacility ID26470ClassDPower500 watts daytime 11 watts nighttime Transmitter coordinates40 32 14 N 84 35 18 W 40 53722 N 84 58833 W 40 53722 84 58833Translator s 100 3 W262DC Celina LinksWebsitewcsmradio wbr comThis article relies largely or entirely on a single source Relevant discussion may be found on the talk page Please help improve this article by introducing citations to additional sources Find sources WCSM AM news newspapers books scholar JSTOR May 2022 Contents 1 Brief history 2 Programming 3 See also 4 References 5 External linksBrief history editWCSM was founded in 1963 by Richard Hunt and C Oscar Baker who at the time also owned WPTW in Piqua currently owned by Muzzy Broadcasting Group It was owned by Hayco Broadcasting from 1977 until 2021 when it was sold to Buzzards Media LLC During most of the 1970s WCSM and its companion FM were owned by Johnston Broadcasting Inc Hugh Johnston President At that time both stations aired a Middle of the Road MOR adult contemporary format which included the top Country songs Popular programming included Janie s Corner with Janie Henderson Service and Music which allows listeners to buy sell and trade remains popular WCSM is the second oldest commercial radio station in Mercer County with crosstown WKKI making its initial sign on in 1960 It was originally a daytimer from its inception until the 1990s when WCSM was given permission to operate with reduced power 11 watts during the evening hours Its normal daytime power is 500 watts with a direction pattern reaching neighboring Saint Marys Wapakoneta Van Wert and the southwestern suburbs of Lima and can be received as far north as Bryan in far northwestern Ohio Since the late 1980s departure of former competitor WERM at Moulton near Wapakoneta later WAXC which then moved its studios to Lima as WZOQ FM and currently WFGF previously at 93 1 following a callsign and frequency swap WCSM has maintained its local image and for the most part remains locally originating in Celina and for many years also operated an additional live studio in downtown St Marys Its main studios offices and AM transmitter remain located on the southwestern corner of Celina at the intersection of Meyer and Schunck Road WCSM AM and FM remain as Mercer and Auglaize County s only AM FM combo still offering locally originating full service programming with WKKI FM being the only competition for the local market Its slogan and jingle produced by Dallas TM Productions We Do It For You has been in use since Hayco s purchase in 1977 Programming editUntil changing to its current Contemporary Country music format in January 2021 1 WCSM featured an adult standards format from the Music of Your Life network The station continues to air local high school sports and farm programming WCSM also features newscasts from ABC Radio and the Ohio News Network as well as NASCAR racing while sister WCSM FM continues in the station s heritage format adult contemporary WCSM AM formerly featured a secondary branding as Mellow 1350 WCSM features agricultural news and weather updates several times daily from the Agri Broadcast Network of which the station is a charter affiliate and the Buckeye Ag Radio Network BARN See also editWCSM FMReferences edit WCSM Radio and Hayco Broadcasting Announces New Contemporary Country Music Format Lake 100 MercerCountyOutlook net 18 January 2021 Retrieved 22 May 2021 External links editWCSM Radio official website WCSM in the FCC AM station database WCSM in Nielsen Audio s AM station database W262DC in the FCC FM station database W262DC at FCCdata org 40 32 17 N 84 35 20 W 40 53806 N 84 58889 W 40 53806 84 58889 Retrieved from https en wikipedia org w index php title WCSM AM amp oldid 1165731580, wikipedia, wiki, book, books, library,
