Vêti (sometimes referred to as 'Vetimarché', short for vêtements (clothing)) is a French clothing shop, offering clothes for the family with over 150 retail outlets in France. Vêti has its own brands, nine in all, as well as national brands such as Levi's, Lee Cooper and Ober at low prices.[1]
Vêti has also signed a partnership with former Miss France, Elodie Gossuin, for the exclusive distribution of her collection "Elodie Gossuin by Vêti" for the next three years.[when?][2]
Historyedit
Difficult beginningsedit
In 1986, Les Mousquetaires created the Vêtimarché brand,[3] with its first outlet in Vannes, in a move to sell clothing for the whole family. With a concept relatively similar to that of supermarkets, this led to the group's failure.[4] The company's beginnings were difficult due to a lack of professionalism, but a change of mentality and a cultural revolution enabled the group to improve its textile business, leading to a major restructuring of the company's network in the early 2000s.[5]
In 1996, the chain had almost 120 outlets,[6] and in 1997 had a 4.3% market share in specialized textile superstores (source: TNS Secodip, 1997 results), while Kiabi had a 26.3% share. The chain generated sales of FRF 1.02 billion in 1997, compared with FRF 868.4 million in 1996, or FRF 8.8 million per store.[7] On August 25, 1998, the Pocé-sur-Cisse store tests a new concept focusing on the sale of both own-brand and leading brands, as well as sporting goods and equipment.[8]
^Séverine Grumiaux (25 June 2003). "Les Mousquetaires développent Vêtimarché". ac-franchise.com (in French). Retrieved 28 July 2014.
^. veti.fr (in French). Archived from the original on 18 May 2009. Retrieved 2 August 2014.
^Jean-François Cristofari (1 March 2003). "Vêtimarché se retrousse les manches". e-marketing.fr (in French). Retrieved 28 July 2014.
^. veti.fr (in French). Archived from the original on 18 May 2009. Retrieved 2 August 2014.
^Rédaction Points de Vente (11 November 1998). "Les Mousquetaires de l'habillement". pointsdevente.fr (in French). Retrieved 29 November 2014.
^Sabine de Seze (11 November 1998). "Du sport chez Vêtimarché". pointsdevente.fr (in French). Retrieved 29 November 2014.
April 10, 2024
vêti, mousquetaires, group, mousquetaires, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, . For the Les Mousquetaires group see Les Mousquetaires This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Veti news newspapers books scholar JSTOR August 2010 Learn how and when to remove this template message Veti sometimes referred to as Vetimarche short for vetements clothing is a French clothing shop offering clothes for the family with over 150 retail outlets in France Veti has its own brands nine in all as well as national brands such as Levi s Lee Cooper and Ober at low prices 1 VetiCompany typePublicIndustryRetailFounded1979ProductsClothingParentLes Mousquetaires GroupWebsiteVeti Website in French Veti has also signed a partnership with former Miss France Elodie Gossuin for the exclusive distribution of her collection Elodie Gossuin by Veti for the next three years when 2 History editDifficult beginnings edit In 1986 Les Mousquetaires created the Vetimarche brand 3 with its first outlet in Vannes in a move to sell clothing for the whole family With a concept relatively similar to that of supermarkets this led to the group s failure 4 The company s beginnings were difficult due to a lack of professionalism but a change of mentality and a cultural revolution enabled the group to improve its textile business leading to a major restructuring of the company s network in the early 2000s 5 In 1996 the chain had almost 120 outlets 6 and in 1997 had a 4 3 market share in specialized textile superstores source TNS Secodip 1997 results while Kiabi had a 26 3 share The chain generated sales of FRF 1 02 billion in 1997 compared with FRF 868 4 million in 1996 or FRF 8 8 million per store 7 On August 25 1998 the Poce sur Cisse store tests a new concept focusing on the sale of both own brand and leading brands as well as sporting goods and equipment 8 References edit Les Mosquetaires sub site for Veti Les Mosquetaires sub site for Veti Severine Grumiaux 25 June 2003 Les Mousquetaires developpent Vetimarche ac franchise com in French Retrieved 28 July 2014 Qui sommes nous Historique veti fr in French Archived from the original on 18 May 2009 Retrieved 2 August 2014 Jean Francois Cristofari 1 March 2003 Vetimarche se retrousse les manches e marketing fr in French Retrieved 28 July 2014 Qui sommes nous Historique veti fr in French Archived from the original on 18 May 2009 Retrieved 2 August 2014 Redaction Points de Vente 11 November 1998 Les Mousquetaires de l habillement pointsdevente fr in French Retrieved 29 November 2014 Sabine de Seze 11 November 1998 Du sport chez Vetimarche pointsdevente fr in French Retrieved 29 November 2014 Retrieved from https en wikipedia org w index php title Veti amp oldid 1169629737, wikipedia, wiki, book, books, library,
