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Volkswagen Westmoreland Assembly

Volkswagen Westmoreland Assembly was a manufacturing complex located 35 miles (56 km) southeast of Pittsburgh in Westmoreland County, Pennsylvania, near New Stanton — and noted for manufacturing 1.15 million Volkswagens from 1978 until 1987.[1] When VWoA began manufacturing in the unfinished Chrysler plant, it became the first foreign automobile company to build cars in the US since Rolls-Royce manufactured cars in Springfield, Massachusetts, from 1921 to 1931.[2][3][4]

Volkswagen Westmoreland Assembly
General information
TypeFactory Complex
Location1001 Technology Drive
Coordinates40°11′11″N 79°34′42″W / 40.18639°N 79.57833°W / 40.18639; -79.57833 (Volkswagen Westmoreland Assembly)
Construction started1968, by Chrysler
Completed1978 completion
Volkswagen Westmoreland Assembly (Pennsylvania)

Chrysler had called the facility the New Stanton plant; Volkswagen changed the name to Westmoreland.[5]

The factory manufactured a range of fuel-efficient small cars with gasoline and diesel engines, all variants (or rebadged models) of Volkswagen's Golf: the Rabbit (79–84); Rabbit GTI (83–84); Rabbit Pickup (1979–1982); the Golf Mk2 and GTI (85–89) and the Jetta (87–89). Built with the largest incentive package the Commonwealth of Pennsylvania had ever offered, the factory had an estimated annual capacity of 240,000 cars, and reached production of 200,000 in 1980.[1] Engines and drivetrains for Westmoreland production were sourced from Germany.[1] Employment, projected at 20,000, reached its highest level in mid-1981 at 6,000[6] and by 1984 had dropped to 1,500.[1]

Initially the plant was successful, but numerous factors contributed to a sharp decline in sales of the cars manufactured at Westmoreland and the factory's ultimate demise. Increased competition in the North American small car market, easing of the period's fuel crisis, poorly received changes to the character of the cars, VWoA's long product life-cycle, the internal economics of the plant, persistent labor unrest and poor networking between Westmoreland and Volkswagen headquarters in Germany.[7] The factory operated at less than half its design capacity and VWoA suffered operating losses during the last five years of its operation.[3] Sales of Volkswagen's US-built cars plummeted by nearly 60% between 1980 and 1985.[8]

Japanese manufacturers soon followed VWoA's presence in the US – achieving success but having non-unionized plants including Honda at their Marysville, Ohio, plant and Toyota at their Georgetown, Kentucky, plant.[9]

By the early 1980s, Volkswagen began retreating from manufacturing in North America, selling another assembly plant it had begun developing[1][10] and two ancillary plants to Westmoreland in West Virginia and Texas.[8] With the plant operating at 40% capacity and annual losses of $120 million,[9] Volkswagen closed Westmoreland Assembly on July 14, 1988.[11]

Volkswagen later expanded production of cars in Puebla, Mexico, and in 2011 inaugurated its Chattanooga Assembly Plant.

The Westmoreland plant was subsequently used by Sony in the production of televisions from 1990 to 2008, as the Sony Technology Center-Pittsburgh (STCP). As of 2014, the site is marketed as RIDC Westmoreland and is owned by RIDC, the Regional Industrial Development Corporation of Southwestern Pennsylvania.

Beginnings edit

 
Volkswagen Rabbit manufactured at Westmoreland Assembly
 
Volkswagen Rabbit Pickup manufactured at Westmoreland Assembly

Prior to development of Westmoreland Assembly, Volkswagen of America was headed by James W. (Jim) McLernon, a former Chevrolet manufacturing chief. Toni Schmücker, VW management board Chairman, selected McLernon to investigate feasibility of US production,[1] in part to help the company avoid international currency fluctuations and high German wages.[12]

After investigating five sites and narrowing the field to two alternate sites, a former Westinghouse appliance factory in Columbus, Ohio, and a federal tank plant in the Cleveland suburb of Brook Park,[2][13] VWoA signed a 30-year lease on Chrysler's unfinished New Stanton plant originally constructed in 1969[14] on 1,200 acres (5 km2)[4] at Route 119 in East Huntingdon Township – just outside New Stanton, Pennsylvania.

At Westmoreland, Volkswagen developed three major buildings, two minor buildings, and a waste water treatment system. Richard S. Cummins, the plant manager, described the inside of the largest unfinished building with 2.1 million square feet, as a "three-dimensional chess-board covering an area of over 37 football fields."[15] Land was graded for a new railway spur, and underground holding tanks constructed for the various fluids to be pumped into the building.[15] The complex included several two-story buildings: an administration building, a building with worker facilities and a metallurgy, plastic, rubber, and electrical testing lab, a building with a paint lab as well as durability and emissions testing and a rail yard.[15]

VWoA purchased the site with a $40 million loan from the state of Pennsylvania and then invested about $250 million to ready the factory for assembly.[1] In the richest corporate deal to date in Pennsylvania history, state and local officials offered VWoA an incentive package worth nearly $100 million in government assistance, highway and rail improvements and a property-tax exemption.[4]

VW subsequently purchased an American Motors stamping plant in South Charleston, West Virginia, investing further to make the factory capable of producing exterior sheet metal stampings for Westmoreland[1] and then purchased a small plant in Fort Worth, Texas for manufacture of the air-conditioning and heating systems and plastic-trim to facilitate integration of factory installed air-conditioning in the Westmoreland-manufactured cars. VWoA later purchased a former Chrysler missile plant in Sterling Heights, Michigan, to begin developing its second North American assembly plant.[1]

On April 10, 1978, VWoA dedicated Westmoreland Assembly[16] by driving its first car off the line, a two-door white Rabbit (in Rabbit C or mid trim level, as with all the initial production)[17] — which had actually been assembled the week before[16] and was shipped after the plant dedication to Volkswagen's Wolfsburg headquarters for its museum.[17] Toni Schmücker, Richard E Dauch, James McLernon, U.S. Treasury Secretary Michael Blumenthal, Pennsylvania Governor Milton Shapp and 1,200 employees were on hand the day the first car came off of the line.[18] In his remarks, Schmücker, CEO of Volkswagen AG, paraphrased Neil Armstrong remarks when stepping onto the moon, saying "this may be one small step for America, but it is a giant step for Volkswagen."[16]

According to Richard Dauch, who was general manufacturing manager for Volkswagen Manufacturing of America from 1976 to 1978, "within 18 months, from 1976 until April 10, 1978, we had production, excellent quality with no product recalls, over 1,000 (completed cars) a day within two months of launch, two-door, four-door, diesel, K-Jetronic (fuel injection), 10 different body colors, four different interiors. And in that period, every single goal set by the board of directors was met or exceeded, we launched on time and early. We were staying within budgets. We were actually making profits."[1] As of 1979, Volkswagen was "extremely pleased with the quality and productivity" of Westmoreland Assembly.[12]

Problems edit

Prior to manufacturing the first car, VWoA conceded that Westmoreland "was a gamble in 'a problem market' marked by sluggish sales and intense competition from other small car makers."[4] Changes to the cars' Germanic character were not well-received. Problems surfaced with the plant's economics as well as vehicle quality. Also, Westmoreland was beset with unionized labor problems.

Americanization edit

Neither buyers nor company executives in Germany were pleased with the Americanization of the Rabbit using a softer suspension, less expensive interior materials and decidedly un-Germanic color-keyed interiors.[19] Popular Mechanics said "inside is where you really see the Americanization of the Rabbit, the interior is comfortable but puffy. In fact, it's downright tacky"[17] – adding that the side marker lights on the Rabbit looked as if they "came off a kids bike."[17] USA Today, in 2010 described the Americanization of the Rabbit from Westmoreland: "Malibu-ing the Rabbit was the dismissive comment at the time, a reference to a soft-riding Chevy model unloved by fans of German makes."[20] Management at Volkswagen of America was also described as having become Americanized[21] and having struggled with advertising for Westmoreland's main product, the Rabbit. In his 2002 book Getting the Bugs Out: the Rise, Fall, and Comeback of Volkswagen in America, David Kiley said that "the German character was fading into oblivion."[21]

By 1983 Westmoreland went back to using stiffer shocks and suspension with higher-quality interior trim.[19] Volkswagen claimed to have made 1,300 changes to the Rabbit for the 1983 model year, with all Rabbit models getting a retuned suspension with stiffer spring rates and revised shock valving.[22] This, along with the North American introduction of the GTI, was part of efforts by new Volkswagen CEO (and former Volkswagen of America president) Carl Hahn and American Volkswagen brand leader Jim Fuller to de-Americanize the VW brand in the US.[21]

Plant economics edit

In some respects, the Westmoreland plant was "virtually outdated by the day it opened."[21] A similar plant opened at the same time by Chrysler had far more automation and could produce half again as many cars as Westmoreland.[21] VWoA's plant had to run at 85% of capacity to break even, rather than the projected 50% — which proved detrimental when Rabbit sales fell and VWoA had to begin offering rebates on a stock of unsold cars. The West Virginia stamping plant arrangement proved problematic. The plant was not automated, was four hours from Westmoreland, and body panels had to be shipped between the two sites.[23] At times, crucial parts were rushed to Westmoreland by helicopter or Lear jet to avoid a shutdown.[24]

Quality edit

Consumers Union ranked the VWoA Westmoreland vehicles in 1977-79 had "worse than average maintenance record, including an oil burning problem."[25] An analyst with Drexel Burnham Lambert said in 1987 "the quality of the cars built in Pennsylvania wasn't up to the quality of the cars in Germany."[26] An analyst for Global Insight, John Wolkonowicz, said the Rabbit was "probably the most troublesome Volkswagen ever built."[4]

Labor unrest edit

For the assembly line, Volkswagen did not develop its own skill base for Westmoreland, instead bringing in workers from Detroit. 100 workers were brought in from Great Britain.[27] A field of 40,000 applied for jobs at Westmoreland.[16] No more than 20% of the workers had ever worked for an automobile manufacturer,[28] and the average age of workers was 24-26; at the time this was considered a demographic that was "independent and militant."[28] VWoA chose employees not by skills, but by how long they had been unemployed.[24]

The plant was organized by the United Auto Workers; a 1992 New York Times article described it as the only "transplant" factory (a factory of a foreign automotive company in the US) that the UAW had succeeded in representing, and that the plant "began with a strike and lurched from problem to problem before closing"[29]

From the outset, minorities picketed the site, seeking fair treatment in the hiring process[4] and by its first 20 months of operation, workers had staged six walkouts.[30]

On October 13, 1978, six months after the plant opened, UAW workers staged a wildcat strike at Westmoreland for salaries equal to those received by General Motors Corporation employees.[31] Picketing workers chanted "No Money, No Bunny."[32] In 1981, Westmoreland Assembly avoided a strike when it reached agreement with the UAW over essentially the same issue: the disparity between wages earned at Westmoreland, where assemblers made an average of $10.76 per hour, and those at domestic auto plants in Detroit, where GM and Ford assemblers made an average of $11.42 per hour.[33]

Volkswagen settled a 1983 discrimination suit with the United Auto Workers to settle claims that they discriminated against black employees at Westmoreland Assembly. Plaintiffs had sought $70 million when filing suit, charging that management had initiated or tolerated "a pattern and practice" of limited hirings and promotions of blacks, that blacks were also subject to arbitrary firings and demotions and that the company openly allowed racial insults and threats in the workplace. Volkswagen of America Inc. denied the charges and later settled the case in 1989, paying 800 plaintiffs $670,000 and the United Auto Workers $48,000.[34] The most prominent black executive at the Westmoreland factory and spokesman for the "VW Black Caucus" committed suicide, bringing further notoriety to the suit.[35]

Demise edit

Sales of the VWoA models built at Westmoreland dipped "as gas prices fell and consumer preference shifted to larger models,"[4] dropping by nearly 60% between 1980 and 1985.[8] VW dealer defections became common.[36] In 1983, Volkswagen and Chrysler entered discussions about joint-venturing at Westmoreland.[37] The Detroit Free Press had earlier reported that Chrysler would take over VWoA's assembly operations.[37]

VWoA built the last Rabbit model at Westmoreland on June 15, 1984, a white, two-door, fuel-injected, five-speed manual transmission Wolfsburg Edition Rabbit[38] after spending about $200 million to retool the plant for the slightly larger and more powerful second generation Golf model.[26] Tim Moran, writing for Automotive News in 2005, said the styling of the main product became too old, the fuel crisis had eased, Wolfsburg was too slow to adapt to changing conditions and costs became too high.[1]

In September 1982, VWoA President Jim McLernon resigned amid widening losses.[26] In 1983 VWoA sold its Sterling Heights, Michigan, plant back to Chrysler, the same former Chrysler missile plant it had previously purchased to develop as its second North American assembly plant. Subsequently, VWoA sold the former American Motors stamping plant in South Charleston, West Virginia and its air-conditioning and plastic-trim plant in Texas to Valeo SA.[1] Over the Thanksgiving weekend in 1987, Volkswagen announced it would close Westmoreland Assembly[4] and on July 14, 1988, VWoA closed the plant.[21]

Commenting on the US plant closings in a 1998 Volkswagen publication about the history of Volkswagen Mexico, Dr. Carl Hahn who was Chairman of Volkswagen AG at the time said "The transfer of vehicle production to Mexico was done not only because of production losses in the U.S., but also with an eye to boosting sales in the US automotive market again through import to that country of low-cost vehicles made in Puebla... the decline of the US auto market had been foreseen for some time since the costs involved in US auto production were not competitive with European costs."[39]

After VWoA edit

After its closing, VWoA sold the welding line,[40] tooling and other production equipment from Westmoreland Assembly to First Automobile Works of Changchun, China, producing the Volkswagen Jetta (A2) for over 30 years and contributing to the explosion of the Chinese auto market.[41] Machinery, tools and facilities including production facilities for the presses used in the South Charleston plant were transferred to Puebla.[42] Unverified reports suggest the stamping dies for the Rabbit and Rabbit Pickup may have been used to start Volkswagen Caddy and Citi Golf production in South Africa. VWoA sold the facility to the Commonwealth of Pennsylvania and the factory remained dormant for several years.

In 1990, Sony announced it would begin manufacturing televisions at the site.[43] The facility employed more than 3,000 people in the late 1990s. That number had dwindled to just 250 in 2007. On December 9, 2008, Ed Rendell, Governor of Pennsylvania, announced that Sony planned to close the facility.[citation needed]

Automotive News reported in 2005, that the Corporation for Enterprise Development, a Washington economic think tank, estimated that "taxpayers were left with more than $70 million in incentives and loans used to lure (Westmoreland Assembly), whose promise never fully materialized."[1]

As of 2010, the 2,000,000 square feet (190,000 m2)[44] plant remained idle, the largest block of commercial space available in Western Pennsylvania.[44] As of 2014, the site is promoted as RIDC Westmoreland, and is owned by RIDC, the Regional Industrial Development Corporation of Southwestern Pennsylvania.

As of the beginning of 2014, the site is being used by Aquion Energy to produce large rechargeable batteries for renewable energy systems.[45]

In 1988, Volkswagen spent $1 billion to expand operations in Puebla, Mexico, to build Golfs and Jettas.[1] Twenty-three years after closing Westmoreland, Volkswagen inaugurated its new Chattanooga Assembly Plant[46] in a "right-to-work" state, one of 22 in the US that give workers the choice to join or not to join the dominant labor union on the premises — this with an estimated $577 million in incentives.[47]

Overview timeline edit

  • 1968: (September 26) Chrysler announces construction of the New Stanton plant.[48]
  • 1969: Chrysler suspends construction of the New Stanton plant while building's steel structure is being erected.[49]
  • 1976: (April 23) Volkswagen AG's supervisory board approves Rabbit production beginning in late 1977.[50]
  • 1976: (May) Volkswagen tentatively chooses Chryslers abandoned New Stanton plant for it venture.[51]
  • 1976: (September), Volkswagen signs papers, committing to Chrysler's New Stanton plant.
  • 1976: (October), Volkswagen signs 30-year lease on the New Stanton plant from Chrysler as an empty shell with a dirt floor,[3] changing its name from the New Stanton plant to Westmoreland.
  • 1978: VWoA purchases an American Motors stamping plant in South Charleston, West Virginia[1][52]
  • 1978: (3 April), VWoA completes first car off the assembly line.[16]
  • 1978: (10 April), VWoA dedicates Westmoreland,[16] drives the "first car off the assembly line" is a white Rabbit.[18]
  • 1978: Minorities picket the site, seeking fair treatment in the hiring process.[4]
  • 1978: (October 13) UAW workers stage a wildcat strike at Westmoreland, for salaries equal to those received by General Motors Corporation employees.[31] Picketing workers chant "No Money, No Bunny."[32]
  • 1980: (February) VW tentatively decides to build a second U.S. assembly plant in Sterling Heights, Michigan.[26]
  • 1981: (December) Sluggish sales force VWoA to cut production to 856 vehicles a day from an earlier peak of 1,100.[26]
  • 1981: (March 31) VWoA Westmoreland manufactures 500,000th car.[53]
  • 1982: (September) VWoA President James W. McLernon resigns amid widening losses.[26]
  • 1983: (January 7) William B. Brock, assistant administrator of personnel (the most prominent black executive at Westmoreland), commits suicide after a drawn-out controversy of alleged racial discrimination at the plant.[26][35]
  • 1983: VWoA sells its Sterling Heights, Michigan plant it had begun developing as its second North American assembly plant.
  • 1983: VWoA ends discussions about joint-venturing with Chrysler at Westmoreland Assembly.[54]
  • 1985: (November 15) VWoA Westmoreland manufactures its millionth vehicle.[53]
  • 1985: Volkswagen sells former American Motors stamping plant in South Charleston, West Virginia
  • 1987: (November, Thanksgiving weekend) Volkswagen announces it will close Westmoreland Assembly.[4]
  • 1988: (July 14), Volkswagen closes Westmoreland Assembly.[21]
  • 1988: VW sells its air-conditioning and plastic-trim plant in Texas to Valeo SA.[1]
  • Volkswagen sells Westmoreland to Commonwealth of Pennsylvania.
  • 1988: Volkswagen spends $1 billion to expand operations in Puebla, Mexico, to build Golfs and Jettas.[1]
  • 1990: Sony announces plans to manufacture televisions at plant.
  • 2008: Sony announces plans to cease manufacture at the plant of 2,000,000 square feet (190,000 m2).[44]
  • 2011: Volkswagen inaugurates its Chattanooga Assembly Plant[46] in Tennessee, a "right-to-work" state, one of 22 in the United States that give workers the choice to join or not to join the dominant labor union on the premises.
  • 2014: Aquion Energy begins manufacturing sodium ion batteries at the plant

References edit

  1. ^ a b c d e f g h i j k l m n o p q "VW production tripped up in U.S. Many problems led to closing of automaker's Pa. factory". Automotive News, Tim Moran, October 17, 2005.
  2. ^ a b . Time Magazine, Apr. 10, 1978. April 10, 1978. Archived from the original on January 29, 2008.
  3. ^ a b c "Volkswagen to Shut U.S. Plant". The New York Times, John Holusha, November 21, 1987. November 21, 1987.
  4. ^ a b c d e f g h i j "Local workers recall East Huntingdon plant closing". TRIBUNE-REVIEW, Robin Acton, August 24, 2008. Archived from the original on January 31, 2013. Retrieved May 29, 2011. In November 1987, Volkswagen of America officials chose Thanksgiving week to tell employees that the East Huntingdon plant would end its 10-year run and close six months later. ~ Minorities picketed the site, seeking fair treatment in the hiring process. ~ By 1981, car buyers were tired of the Rabbit that hit the American market in 1974. Sales dipped as gas prices fell and consumer preference shifted to larger models. John Wolkonowicz, senior automotive analyst for Global Insight in Lexington, Mass., watched the demise of the unreliable compact that cost more than its competition and lacked quality."It was probably the most troublesome Volkswagen ever built," Wolkonowicz said.
  5. ^ . Ward's Automotive, Ward's AutoWorld, Apr 1, 2000. Archived from the original on July 28, 2011. Retrieved May 29, 2011.
  6. ^ "State pushing for Toyoto plant". Beaver County Times. 11 March 1981. Retrieved 28 September 2023.
  7. ^ "To Become No. 1, Volkswagen Needs to Succeed in Chattanooga". Edmunds, Bill Visnic, December 6, 2010.
  8. ^ a b c "Volkswagen To Shut Its U.s. Parts Plant". LA Times. September 27, 1985.
  9. ^ a b "Volkswagen's American assembly plant: fahrvergnugen was not enough". Business Horizons, November–December 1992 William Beaver. 1992. To make matters worse, the Japanese, who would follow Volkswagen to America, were reporting highly successful operations at various sites across the country, at about the same time Volkswagen was announcing the closing of its American plant.
  10. ^ . Business Week, David Kiley, August 31, 2007. Archived from the original on April 17, 2011.
  11. ^ "Vw to close plant ohio once bid for". The Columbus Dispatch. 1987-11-21.
  12. ^ a b . Time Magazine, August 6, 1979. August 6, 1979. Archived from the original on October 22, 2010.
  13. ^ . Time Magazine, May 03, 1976. May 3, 1976. Archived from the original on March 7, 2008.
  14. ^ . Time Magazine, Feb. 2, 1976. February 2, 1976. Archived from the original on November 7, 2012.
  15. ^ a b c "Gigantic Buildings and Training Programs initiated by Volkswagen". The News Dispatch, Mary Lou Bauman.
  16. ^ a b c d e f "Westmoreland Rabbits On Parade". The Pittsburgh Press, April 10, 1978, William H. Wylie, p. 1.
  17. ^ a b c d 1974–2003 Volkswagen Golf Review. Popular Mechanics, November 1978, p.92-93. November 1978.
  18. ^ a b Getting The Bugs Out: the Rise, Fall, and Comeback of Volkswagen in America, David Kiley, p. 117. John Wiley & Sons, Inc., 2002. 22 April 2002. ISBN 9780471225980.
  19. ^ a b "1974–2003 Volkswagen Golf Review". Top Gear, 10.25.2006, Caesar Alvarez. 25 October 2006.
  20. ^ James Healey (September 3, 2010). "VW plans to be No. 1 car seller in the world by 2018". USA Today.
  21. ^ a b c d e f g Getting the bugs out: the rise, fall, and comeback of Volkswagen in America, David Kiley, p. 134. John Wiley & Sons, Inc., 2002. 22 April 2002. pp. 131, 134. ISBN 9780471225980.
  22. ^ Volkswagen: Beetles, Buses and Beyond, James Flammang, p. 216. Krause Publications, 1996.
  23. ^ Readings in international business: a decision approach, p.174. Robert Z. Aliber and Reid W. Click. 1993. ISBN 9780262510660.
  24. ^ a b "VW Tries it Again in U.S." Times Free Press, May 29th, 2011, Mike Pare. 29 May 2011.
  25. ^ "Racial incidents, declining sales, sour Volkswagen dream". Pittsburgh Post-Gazette, January 14, 1983, p. 6.
  26. ^ a b c d e f g "Volkswagen AG To Close or Sell Its U.S. Plant". The Wall Street Journal, 11/23/87, Joseph B. White and Thomas F. O'Boyle.
  27. ^ Between Imitation and Innovation, the Transfer and Hybridization of Productive Models in the International Automobile Industry, Robert Boyer, p.322. Oxford University Press, 1998. 19 November 1998. ISBN 9780191583940.
  28. ^ a b "Radicals dim start up hopes". Pittsburgh Post Gazette, October 13, 1978, p. 2.
  29. ^ "'Transplant' Car Makers Redefine the Industry". The New York Times, June 23, 1992, Doran P. Levin. June 23, 1992.
  30. ^ "VW laying off 400, due to W.Va. strike". Pittsburgh Post-Gazette, January 4, 1980.
  31. ^ a b "Headline: Auto Workers Strike / Pennsylvania VW Plant". NBC Evening News, October 13, 1978. Wildcat strike by auto workers at New Stanton, Pennsylvania, Volkswagen plant, for salaries equal to those received by General Motors Corporation employees, reported Situation this creates for UAW in trying to get other foreign auto makers to build US plants noted. REPORTER: David Brinkley
  32. ^ a b No Money, No Bunny, Honey. Mother Jones, January 1979. January 1979.
  33. ^ "Tentative Contract Reached By Volkswagen and U.A.W." The New York Times, November 1, 1981. November 1, 1981.
  34. ^ "Discrimination Suit Is Settled". The New York Times, April 19, 1989. April 19, 1989.
  35. ^ a b "Bias Suit Made Grimmer by a Suicide". The New York Times, Ben A. Franklin, January 29, 1983. January 29, 1983.
  36. ^ "VOLKSWAGEN REGAINS SOME BEETLE MAGIC". Fortune Magazine, March 31, 1986, Louis S. Richman with Darienne L. Dennis. March 31, 1986.
  37. ^ a b "Chrysler and VW Hold Talks". New York Times, June 25, 1983, Kenneth Gilpin. June 25, 1983. The Chrysler Corporation and Volkswagen said yesterday that they were holding talks on a wide range of subjects, but Chrysler denied published reports that it was negotiating the purchase of Volkswagen's American operations. Volkswagen was less adamant. Although it also denied in a statement that any takeover talks had been held, a spokesman for Volkswagen of America Inc., Ted Kade, said that he could neither deny nor confirm that executives of the two companies had discussed a joint venture in which Chrysler would take over manufacture of Volkswagens in this country. The statements by Chrysler and Volkswagen were issued in response to an article in The Detroit Free Press that quoted an unidentified Chrysler executive as saying that in three to six months Chrysler would take over Volkswagen's assembly plant in Westmoreland, Pa., and a stamping plant in South Charleston, W.Va.
  38. ^ "Last Volkswagen Rabbit built in U.S. will be sold in Rhode Island". PRnewsire, June 15, 1984. [dead link]
  39. ^ Schreiber, Gerhard (1998). A Never Ending Story. Volkswagen de Mexico. p. 115.
  40. ^ "Zooming into High Gear". Beijingreview.com, JUNE 25, 2009.
  41. ^ "Company News; Chinese Buying VW Equipment". The New York Times, June 27, 1989. June 27, 1989.
  42. ^ Schreiber, Gerhard (1998). A Never Ending Story. Volkswagen de Mexico. p. 116.
  43. ^ "COMPANY NEWS; Sony Announces New Factory Plan". The New York Times. April 18, 1990.
  44. ^ a b c . Pittsburgh Tribune-Review, Joe Napsha, June 23, 2010. Archived from the original on June 27, 2010.
  45. ^ "Behind the scenes of Aquion Energy's battery factory & the future of solar storage". Gigaom, Katie Fehrenbacher, July 20, 2014. 21 July 2014.
  46. ^ a b "Volkswagen's Chattanooga Plant Open For Business". The Truth About Cars, Bertel Schmitt, May 25, 2011.
  47. ^ Mike Pare (May 25, 2011). "VW CEO: Volkswagen delivered on new Chattanooga plant". The Times Free Press.
  48. ^ "Chrysler Plant Set South of Pittsburgh". The New York Times, September 27, 1968. September 27, 1968. DETROIT, Sept. 26 – The Chrysler Corporation said today it would build an auto assembly plant at New Stanton, Pa., 32 miles southeast of Pittsburgh. The plant is to be in production in the summer of 1970 and will have a capacity of 200,000 cars a year.
  49. ^ . Time Magazine, August 1, 1969. August 1, 1969. Archived from the original on December 14, 2008. Chrysler Corp., whose earnings plunged 51% last quarter, has deeply slashed its $300 million capital-spending plans for 1969. At New Stanton, Pa., construction of a $200 million assembly plant was halted even as the steel was going up.
  50. ^ Kemezis, Paul (April 24, 1976). "Germans Approve VW Output in U.S.; Choice of Plant Site Is Still Undecided; GERMANS APPROVE VW OUTPUT IN U.S." The New York Times, April 24, 1976. WOLFSBURG, West Germany, April 23 Volkswagen's supervisory board agreed unanimously today to produce its Rabbit automobiles in the United States starting in late 1977. The decision came only after auto workers were given strong guarantees that the plant would not cost German jobs.
  51. ^ Kemezis, Paul (April 24, 1976). "VW Chooses Site In Pennsylvania To Assemble Cars; VW Chooses Plant Site in Pennsylvania". The New York Times, May 29, 1976. Volkswagen has tentatively chosen an unfinished Chrysler plant near New Stanton, Pa., for its first American assembly plant, Milton J. Shapp, Governor of Pennsylvania, announced yesterday. But he cautioned that the decision was contingent upon successful conclusion before June 20 of detailed negotiations with the West German company.
  52. ^ . Charleston Daily Mail, January 6, 2005, GEORGE HOHMANN. Archived from the original on 2012-11-06. TIMELINE South charleston plant milestones 1974: American Motors Corp. begins operating the 922,000-square-foot stamping plant in South Charleston to make roofs, doors, lift gates and other parts for the Pacer. 1978: Volkswagen of American buys the plant to make external body parts for its Golf automotive assembly plant in Westmoreland County, Pa. and other assembly plants worldwide. 1984: VW signs agreements with Chrysler, General Motors and Ford to stamp body parts for those manufacturers at South Charleston. 1985: VW announces it will phase out the plant. VW begins negotiating with C&F Stamping of Grand Rapids, Mich., for a possible sale. 1986: VWs talks with C&F Stamping break off.
  53. ^ a b "Volkswagen produces its millionth car". Pittsburgh Post Gazette, Wash Gjebre, Nov 15, 1985, p. 14.
  54. ^ "Volkswagen's Chattanooga Plant Open For Business". The New York Times. September 1, 1983.

External links edit

  • Official website
  • Popular Mechanics, November 1978 issue, with photographs of Westmoreland Assembly


volkswagen, westmoreland, assembly, manufacturing, complex, located, miles, southeast, pittsburgh, westmoreland, county, pennsylvania, near, stanton, noted, manufacturing, million, volkswagens, from, 1978, until, 1987, when, vwoa, began, manufacturing, unfinis. Volkswagen Westmoreland Assembly was a manufacturing complex located 35 miles 56 km southeast of Pittsburgh in Westmoreland County Pennsylvania near New Stanton and noted for manufacturing 1 15 million Volkswagens from 1978 until 1987 1 When VWoA began manufacturing in the unfinished Chrysler plant it became the first foreign automobile company to build cars in the US since Rolls Royce manufactured cars in Springfield Massachusetts from 1921 to 1931 2 3 4 Volkswagen Westmoreland AssemblyGeneral informationTypeFactory ComplexLocation1001 Technology DriveCoordinates40 11 11 N 79 34 42 W 40 18639 N 79 57833 W 40 18639 79 57833 Volkswagen Westmoreland Assembly Construction started1968 by ChryslerCompleted1978 completionVolkswagen Westmoreland Assembly Pennsylvania Chrysler had called the facility the New Stanton plant Volkswagen changed the name to Westmoreland 5 The factory manufactured a range of fuel efficient small cars with gasoline and diesel engines all variants or rebadged models of Volkswagen s Golf the Rabbit 79 84 Rabbit GTI 83 84 Rabbit Pickup 1979 1982 the Golf Mk2 and GTI 85 89 and the Jetta 87 89 Built with the largest incentive package the Commonwealth of Pennsylvania had ever offered the factory had an estimated annual capacity of 240 000 cars and reached production of 200 000 in 1980 1 Engines and drivetrains for Westmoreland production were sourced from Germany 1 Employment projected at 20 000 reached its highest level in mid 1981 at 6 000 6 and by 1984 had dropped to 1 500 1 Initially the plant was successful but numerous factors contributed to a sharp decline in sales of the cars manufactured at Westmoreland and the factory s ultimate demise Increased competition in the North American small car market easing of the period s fuel crisis poorly received changes to the character of the cars VWoA s long product life cycle the internal economics of the plant persistent labor unrest and poor networking between Westmoreland and Volkswagen headquarters in Germany 7 The factory operated at less than half its design capacity and VWoA suffered operating losses during the last five years of its operation 3 Sales of Volkswagen s US built cars plummeted by nearly 60 between 1980 and 1985 8 Japanese manufacturers soon followed VWoA s presence in the US achieving success but having non unionized plants including Honda at their Marysville Ohio plant and Toyota at their Georgetown Kentucky plant 9 By the early 1980s Volkswagen began retreating from manufacturing in North America selling another assembly plant it had begun developing 1 10 and two ancillary plants to Westmoreland in West Virginia and Texas 8 With the plant operating at 40 capacity and annual losses of 120 million 9 Volkswagen closed Westmoreland Assembly on July 14 1988 11 Volkswagen later expanded production of cars in Puebla Mexico and in 2011 inaugurated its Chattanooga Assembly Plant The Westmoreland plant was subsequently used by Sony in the production of televisions from 1990 to 2008 as the Sony Technology Center Pittsburgh STCP As of 2014 the site is marketed as RIDC Westmoreland and is owned by RIDC the Regional Industrial Development Corporation of Southwestern Pennsylvania Contents 1 Beginnings 2 Problems 2 1 Americanization 2 2 Plant economics 2 3 Quality 2 4 Labor unrest 3 Demise 4 After VWoA 5 Overview timeline 6 References 7 External linksBeginnings edit nbsp Volkswagen Rabbit manufactured at Westmoreland Assembly nbsp Volkswagen Rabbit Pickup manufactured at Westmoreland AssemblyPrior to development of Westmoreland Assembly Volkswagen of America was headed by James W Jim McLernon a former Chevrolet manufacturing chief Toni Schmucker VW management board Chairman selected McLernon to investigate feasibility of US production 1 in part to help the company avoid international currency fluctuations and high German wages 12 After investigating five sites and narrowing the field to two alternate sites a former Westinghouse appliance factory in Columbus Ohio and a federal tank plant in the Cleveland suburb of Brook Park 2 13 VWoA signed a 30 year lease on Chrysler s unfinished New Stanton plant originally constructed in 1969 14 on 1 200 acres 5 km2 4 at Route 119 in East Huntingdon Township just outside New Stanton Pennsylvania At Westmoreland Volkswagen developed three major buildings two minor buildings and a waste water treatment system Richard S Cummins the plant manager described the inside of the largest unfinished building with 2 1 million square feet as a three dimensional chess board covering an area of over 37 football fields 15 Land was graded for a new railway spur and underground holding tanks constructed for the various fluids to be pumped into the building 15 The complex included several two story buildings an administration building a building with worker facilities and a metallurgy plastic rubber and electrical testing lab a building with a paint lab as well as durability and emissions testing and a rail yard 15 VWoA purchased the site with a 40 million loan from the state of Pennsylvania and then invested about 250 million to ready the factory for assembly 1 In the richest corporate deal to date in Pennsylvania history state and local officials offered VWoA an incentive package worth nearly 100 million in government assistance highway and rail improvements and a property tax exemption 4 VW subsequently purchased an American Motors stamping plant in South Charleston West Virginia investing further to make the factory capable of producing exterior sheet metal stampings for Westmoreland 1 and then purchased a small plant in Fort Worth Texas for manufacture of the air conditioning and heating systems and plastic trim to facilitate integration of factory installed air conditioning in the Westmoreland manufactured cars VWoA later purchased a former Chrysler missile plant in Sterling Heights Michigan to begin developing its second North American assembly plant 1 On April 10 1978 VWoA dedicated Westmoreland Assembly 16 by driving its first car off the line a two door white Rabbit in Rabbit C or mid trim level as with all the initial production 17 which had actually been assembled the week before 16 and was shipped after the plant dedication to Volkswagen s Wolfsburg headquarters for its museum 17 Toni Schmucker Richard E Dauch James McLernon U S Treasury Secretary Michael Blumenthal Pennsylvania Governor Milton Shapp and 1 200 employees were on hand the day the first car came off of the line 18 In his remarks Schmucker CEO of Volkswagen AG paraphrased Neil Armstrong remarks when stepping onto the moon saying this may be one small step for America but it is a giant step for Volkswagen 16 According to Richard Dauch who was general manufacturing manager for Volkswagen Manufacturing of America from 1976 to 1978 within 18 months from 1976 until April 10 1978 we had production excellent quality with no product recalls over 1 000 completed cars a day within two months of launch two door four door diesel K Jetronic fuel injection 10 different body colors four different interiors And in that period every single goal set by the board of directors was met or exceeded we launched on time and early We were staying within budgets We were actually making profits 1 As of 1979 Volkswagen was extremely pleased with the quality and productivity of Westmoreland Assembly 12 Problems editPrior to manufacturing the first car VWoA conceded that Westmoreland was a gamble in a problem market marked by sluggish sales and intense competition from other small car makers 4 Changes to the cars Germanic character were not well received Problems surfaced with the plant s economics as well as vehicle quality Also Westmoreland was beset with unionized labor problems Americanization edit Neither buyers nor company executives in Germany were pleased with the Americanization of the Rabbit using a softer suspension less expensive interior materials and decidedly un Germanic color keyed interiors 19 Popular Mechanics said inside is where you really see the Americanization of the Rabbit the interior is comfortable but puffy In fact it s downright tacky 17 adding that the side marker lights on the Rabbit looked as if they came off a kids bike 17 USA Today in 2010 described the Americanization of the Rabbit from Westmoreland Malibu ing the Rabbit was the dismissive comment at the time a reference to a soft riding Chevy model unloved by fans of German makes 20 Management at Volkswagen of America was also described as having become Americanized 21 and having struggled with advertising for Westmoreland s main product the Rabbit In his 2002 book Getting the Bugs Out the Rise Fall and Comeback of Volkswagen in America David Kiley said that the German character was fading into oblivion 21 By 1983 Westmoreland went back to using stiffer shocks and suspension with higher quality interior trim 19 Volkswagen claimed to have made 1 300 changes to the Rabbit for the 1983 model year with all Rabbit models getting a retuned suspension with stiffer spring rates and revised shock valving 22 This along with the North American introduction of the GTI was part of efforts by new Volkswagen CEO and former Volkswagen of America president Carl Hahn and American Volkswagen brand leader Jim Fuller to de Americanize the VW brand in the US 21 Plant economics edit In some respects the Westmoreland plant was virtually outdated by the day it opened 21 A similar plant opened at the same time by Chrysler had far more automation and could produce half again as many cars as Westmoreland 21 VWoA s plant had to run at 85 of capacity to break even rather than the projected 50 which proved detrimental when Rabbit sales fell and VWoA had to begin offering rebates on a stock of unsold cars The West Virginia stamping plant arrangement proved problematic The plant was not automated was four hours from Westmoreland and body panels had to be shipped between the two sites 23 At times crucial parts were rushed to Westmoreland by helicopter or Lear jet to avoid a shutdown 24 Quality edit Consumers Union ranked the VWoA Westmoreland vehicles in 1977 79 had worse than average maintenance record including an oil burning problem 25 An analyst with Drexel Burnham Lambert said in 1987 the quality of the cars built in Pennsylvania wasn t up to the quality of the cars in Germany 26 An analyst for Global Insight John Wolkonowicz said the Rabbit was probably the most troublesome Volkswagen ever built 4 Labor unrest edit For the assembly line Volkswagen did not develop its own skill base for Westmoreland instead bringing in workers from Detroit 100 workers were brought in from Great Britain 27 A field of 40 000 applied for jobs at Westmoreland 16 No more than 20 of the workers had ever worked for an automobile manufacturer 28 and the average age of workers was 24 26 at the time this was considered a demographic that was independent and militant 28 VWoA chose employees not by skills but by how long they had been unemployed 24 The plant was organized by the United Auto Workers a 1992 New York Times article described it as the only transplant factory a factory of a foreign automotive company in the US that the UAW had succeeded in representing and that the plant began with a strike and lurched from problem to problem before closing 29 From the outset minorities picketed the site seeking fair treatment in the hiring process 4 and by its first 20 months of operation workers had staged six walkouts 30 On October 13 1978 six months after the plant opened UAW workers staged a wildcat strike at Westmoreland for salaries equal to those received by General Motors Corporation employees 31 Picketing workers chanted No Money No Bunny 32 In 1981 Westmoreland Assembly avoided a strike when it reached agreement with the UAW over essentially the same issue the disparity between wages earned at Westmoreland where assemblers made an average of 10 76 per hour and those at domestic auto plants in Detroit where GM and Ford assemblers made an average of 11 42 per hour 33 Volkswagen settled a 1983 discrimination suit with the United Auto Workers to settle claims that they discriminated against black employees at Westmoreland Assembly Plaintiffs had sought 70 million when filing suit charging that management had initiated or tolerated a pattern and practice of limited hirings and promotions of blacks that blacks were also subject to arbitrary firings and demotions and that the company openly allowed racial insults and threats in the workplace Volkswagen of America Inc denied the charges and later settled the case in 1989 paying 800 plaintiffs 670 000 and the United Auto Workers 48 000 34 The most prominent black executive at the Westmoreland factory and spokesman for the VW Black Caucus committed suicide bringing further notoriety to the suit 35 Demise editSales of the VWoA models built at Westmoreland dipped as gas prices fell and consumer preference shifted to larger models 4 dropping by nearly 60 between 1980 and 1985 8 VW dealer defections became common 36 In 1983 Volkswagen and Chrysler entered discussions about joint venturing at Westmoreland 37 The Detroit Free Press had earlier reported that Chrysler would take over VWoA s assembly operations 37 VWoA built the last Rabbit model at Westmoreland on June 15 1984 a white two door fuel injected five speed manual transmission Wolfsburg Edition Rabbit 38 after spending about 200 million to retool the plant for the slightly larger and more powerful second generation Golf model 26 Tim Moran writing for Automotive News in 2005 said the styling of the main product became too old the fuel crisis had eased Wolfsburg was too slow to adapt to changing conditions and costs became too high 1 In September 1982 VWoA President Jim McLernon resigned amid widening losses 26 In 1983 VWoA sold its Sterling Heights Michigan plant back to Chrysler the same former Chrysler missile plant it had previously purchased to develop as its second North American assembly plant Subsequently VWoA sold the former American Motors stamping plant in South Charleston West Virginia and its air conditioning and plastic trim plant in Texas to Valeo SA 1 Over the Thanksgiving weekend in 1987 Volkswagen announced it would close Westmoreland Assembly 4 and on July 14 1988 VWoA closed the plant 21 Commenting on the US plant closings in a 1998 Volkswagen publication about the history of Volkswagen Mexico Dr Carl Hahn who was Chairman of Volkswagen AG at the time said The transfer of vehicle production to Mexico was done not only because of production losses in the U S but also with an eye to boosting sales in the US automotive market again through import to that country of low cost vehicles made in Puebla the decline of the US auto market had been foreseen for some time since the costs involved in US auto production were not competitive with European costs 39 After VWoA editAfter its closing VWoA sold the welding line 40 tooling and other production equipment from Westmoreland Assembly to First Automobile Works of Changchun China producing the Volkswagen Jetta A2 for over 30 years and contributing to the explosion of the Chinese auto market 41 Machinery tools and facilities including production facilities for the presses used in the South Charleston plant were transferred to Puebla 42 Unverified reports suggest the stamping dies for the Rabbit and Rabbit Pickup may have been used to start Volkswagen Caddy and Citi Golf production in South Africa VWoA sold the facility to the Commonwealth of Pennsylvania and the factory remained dormant for several years In 1990 Sony announced it would begin manufacturing televisions at the site 43 The facility employed more than 3 000 people in the late 1990s That number had dwindled to just 250 in 2007 On December 9 2008 Ed Rendell Governor of Pennsylvania announced that Sony planned to close the facility citation needed Automotive News reported in 2005 that the Corporation for Enterprise Development a Washington economic think tank estimated that taxpayers were left with more than 70 million in incentives and loans used to lure Westmoreland Assembly whose promise never fully materialized 1 As of 2010 the 2 000 000 square feet 190 000 m2 44 plant remained idle the largest block of commercial space available in Western Pennsylvania 44 As of 2014 the site is promoted as RIDC Westmoreland and is owned by RIDC the Regional Industrial Development Corporation of Southwestern Pennsylvania As of the beginning of 2014 the site is being used by Aquion Energy to produce large rechargeable batteries for renewable energy systems 45 In 1988 Volkswagen spent 1 billion to expand operations in Puebla Mexico to build Golfs and Jettas 1 Twenty three years after closing Westmoreland Volkswagen inaugurated its new Chattanooga Assembly Plant 46 in a right to work state one of 22 in the US that give workers the choice to join or not to join the dominant labor union on the premises this with an estimated 577 million in incentives 47 Overview timeline edit1968 September 26 Chrysler announces construction of the New Stanton plant 48 1969 Chrysler suspends construction of the New Stanton plant while building s steel structure is being erected 49 1976 April 23 Volkswagen AG s supervisory board approves Rabbit production beginning in late 1977 50 1976 May Volkswagen tentatively chooses Chryslers abandoned New Stanton plant for it venture 51 1976 September Volkswagen signs papers committing to Chrysler s New Stanton plant 1976 October Volkswagen signs 30 year lease on the New Stanton plant from Chrysler as an empty shell with a dirt floor 3 changing its name from the New Stanton plant to Westmoreland 1978 VWoA purchases an American Motors stamping plant in South Charleston West Virginia 1 52 1978 3 April VWoA completes first car off the assembly line 16 1978 10 April VWoA dedicates Westmoreland 16 drives the first car off the assembly line is a white Rabbit 18 1978 Minorities picket the site seeking fair treatment in the hiring process 4 1978 October 13 UAW workers stage a wildcat strike at Westmoreland for salaries equal to those received by General Motors Corporation employees 31 Picketing workers chant No Money No Bunny 32 1980 February VW tentatively decides to build a second U S assembly plant in Sterling Heights Michigan 26 1981 December Sluggish sales force VWoA to cut production to 856 vehicles a day from an earlier peak of 1 100 26 1981 March 31 VWoA Westmoreland manufactures 500 000th car 53 1982 September VWoA President James W McLernon resigns amid widening losses 26 1983 January 7 William B Brock assistant administrator of personnel the most prominent black executive at Westmoreland commits suicide after a drawn out controversy of alleged racial discrimination at the plant 26 35 1983 VWoA sells its Sterling Heights Michigan plant it had begun developing as its second North American assembly plant 1983 VWoA ends discussions about joint venturing with Chrysler at Westmoreland Assembly 54 1985 November 15 VWoA Westmoreland manufactures its millionth vehicle 53 1985 Volkswagen sells former American Motors stamping plant in South Charleston West Virginia 1987 November Thanksgiving weekend Volkswagen announces it will close Westmoreland Assembly 4 1988 July 14 Volkswagen closes Westmoreland Assembly 21 1988 VW sells its air conditioning and plastic trim plant in Texas to Valeo SA 1 Volkswagen sells Westmoreland to Commonwealth of Pennsylvania 1988 Volkswagen spends 1 billion to expand operations in Puebla Mexico to build Golfs and Jettas 1 1990 Sony announces plans to manufacture televisions at plant 2008 Sony announces plans to cease manufacture at the plant of 2 000 000 square feet 190 000 m2 44 2011 Volkswagen inaugurates its Chattanooga Assembly Plant 46 in Tennessee a right to work state one of 22 in the United States that give workers the choice to join or not to join the dominant labor union on the premises 2014 Aquion Energy begins manufacturing sodium ion batteries at the plantReferences edit a b c d e f g h i j k l m n o p q VW production tripped up in U S Many problems led to closing of automaker s Pa factory Automotive News Tim Moran October 17 2005 a b Business U S Rabbit All Set to Hop Time Magazine Apr 10 1978 April 10 1978 Archived from the original on January 29 2008 a b c Volkswagen to Shut U S Plant The New York Times John Holusha November 21 1987 November 21 1987 a b c d e f g h i j Local workers recall East Huntingdon plant closing TRIBUNE REVIEW Robin Acton August 24 2008 Archived from the original on January 31 2013 Retrieved May 29 2011 In November 1987 Volkswagen of America officials chose Thanksgiving week to tell employees that the East Huntingdon plant would end its 10 year run and close six months later Minorities picketed the site seeking fair treatment in the hiring process By 1981 car buyers were tired of the Rabbit that hit the American market in 1974 Sales dipped as gas prices fell and consumer preference shifted to larger models John Wolkonowicz senior automotive analyst for Global Insight in Lexington Mass watched the demise of the unreliable compact that cost more than its competition and lacked quality It was probably the most troublesome Volkswagen ever built Wolkonowicz said REARVIEW MIRROR Ward s Automotive Ward s AutoWorld Apr 1 2000 Archived from the original on July 28 2011 Retrieved May 29 2011 State pushing for Toyoto plant Beaver County Times 11 March 1981 Retrieved 28 September 2023 To Become No 1 Volkswagen Needs to Succeed in Chattanooga Edmunds Bill Visnic December 6 2010 a b c Volkswagen To Shut Its U s Parts Plant LA Times September 27 1985 a b Volkswagen s American assembly plant fahrvergnugen was not enough Business Horizons November December 1992 William Beaver 1992 To make matters worse the Japanese who would follow Volkswagen to America were reporting highly successful operations at various sites across the country at about the same time Volkswagen was announcing the closing of its American plant Volkswagen Doesn t Want To Be Seen as a Detroit Automaker Business Week David Kiley August 31 2007 Archived from the original on April 17 2011 Vw to close plant ohio once bid for The Columbus Dispatch 1987 11 21 a b Business VW s New Drive Time Magazine August 6 1979 August 6 1979 Archived from the original on October 22 2010 AUTOS American Made Rabbit Time Magazine May 03 1976 May 3 1976 Archived from the original on March 7 2008 AUTOS Beyond the Beetle Time Magazine Feb 2 1976 February 2 1976 Archived from the original on November 7 2012 a b c Gigantic Buildings and Training Programs initiated by Volkswagen The News Dispatch Mary Lou Bauman a b c d e f Westmoreland Rabbits On Parade The Pittsburgh Press April 10 1978 William H Wylie p 1 a b c d 1974 2003 Volkswagen Golf Review Popular Mechanics November 1978 p 92 93 November 1978 a b Getting The Bugs Out the Rise Fall and Comeback of Volkswagen in America David Kiley p 117 John Wiley amp Sons Inc 2002 22 April 2002 ISBN 9780471225980 a b 1974 2003 Volkswagen Golf Review Top Gear 10 25 2006 Caesar Alvarez 25 October 2006 James Healey September 3 2010 VW plans to be No 1 car seller in the world by 2018 USA Today a b c d e f g Getting the bugs out the rise fall and comeback of Volkswagen in America David Kiley p 134 John Wiley amp Sons Inc 2002 22 April 2002 pp 131 134 ISBN 9780471225980 Volkswagen Beetles Buses and Beyond James Flammang p 216 Krause Publications 1996 Readings in international business a decision approach p 174 Robert Z Aliber and Reid W Click 1993 ISBN 9780262510660 a b VW Tries it Again in U S Times Free Press May 29th 2011 Mike Pare 29 May 2011 Racial incidents declining sales sour Volkswagen dream Pittsburgh Post Gazette January 14 1983 p 6 a b c d e f g Volkswagen AG To Close or Sell Its U S Plant The Wall Street Journal 11 23 87 Joseph B White and Thomas F O Boyle Between Imitation and Innovation the Transfer and Hybridization of Productive Models in the International Automobile Industry Robert Boyer p 322 Oxford University Press 1998 19 November 1998 ISBN 9780191583940 a b Radicals dim start up hopes Pittsburgh Post Gazette October 13 1978 p 2 Transplant Car Makers Redefine the Industry The New York Times June 23 1992 Doran P Levin June 23 1992 VW laying off 400 due to W Va strike Pittsburgh Post Gazette January 4 1980 a b Headline Auto Workers Strike Pennsylvania VW Plant NBC Evening News October 13 1978 Wildcat strike by auto workers at New Stanton Pennsylvania Volkswagen plant for salaries equal to those received by General Motors Corporation employees reported Situation this creates for UAW in trying to get other foreign auto makers to build US plants noted REPORTER David Brinkley a b No Money No Bunny Honey Mother Jones January 1979 January 1979 Tentative Contract Reached By Volkswagen and U A W The New York Times November 1 1981 November 1 1981 Discrimination Suit Is Settled The New York Times April 19 1989 April 19 1989 a b Bias Suit Made Grimmer by a Suicide The New York Times Ben A Franklin January 29 1983 January 29 1983 VOLKSWAGEN REGAINS SOME BEETLE MAGIC Fortune Magazine March 31 1986 Louis S Richman with Darienne L Dennis March 31 1986 a b Chrysler and VW Hold Talks New York Times June 25 1983 Kenneth Gilpin June 25 1983 The Chrysler Corporation and Volkswagen said yesterday that they were holding talks on a wide range of subjects but Chrysler denied published reports that it was negotiating the purchase of Volkswagen s American operations Volkswagen was less adamant Although it also denied in a statement that any takeover talks had been held a spokesman for Volkswagen of America Inc Ted Kade said that he could neither deny nor confirm that executives of the two companies had discussed a joint venture in which Chrysler would take over manufacture of Volkswagens in this country The statements by Chrysler and Volkswagen were issued in response to an article in The Detroit Free Press that quoted an unidentified Chrysler executive as saying that in three to six months Chrysler would take over Volkswagen s assembly plant in Westmoreland Pa and a stamping plant in South Charleston W Va Last Volkswagen Rabbit built in U S will be sold in Rhode Island PRnewsire June 15 1984 dead link Schreiber Gerhard 1998 A Never Ending Story Volkswagen de Mexico p 115 Zooming into High Gear Beijingreview com JUNE 25 2009 Company News Chinese Buying VW Equipment The New York Times June 27 1989 June 27 1989 Schreiber Gerhard 1998 A Never Ending Story Volkswagen de Mexico p 116 COMPANY NEWS Sony Announces New Factory Plan The New York Times April 18 1990 a b c Former Sony Corp plant near New Stanton auditions for new tenant Pittsburgh Tribune Review Joe Napsha June 23 2010 Archived from the original on June 27 2010 Behind the scenes of Aquion Energy s battery factory amp the future of solar storage Gigaom Katie Fehrenbacher July 20 2014 21 July 2014 a b Volkswagen s Chattanooga Plant Open For Business The Truth About Cars Bertel Schmitt May 25 2011 Mike Pare May 25 2011 VW CEO Volkswagen delivered on new Chattanooga plant The Times Free Press Chrysler Plant Set South of Pittsburgh The New York Times September 27 1968 September 27 1968 DETROIT Sept 26 The Chrysler Corporation said today it would build an auto assembly plant at New Stanton Pa 32 miles southeast of Pittsburgh The plant is to be in production in the summer of 1970 and will have a capacity of 200 000 cars a year Business THE PAINFUL PROCESS OF SLOWING DOWN Time Magazine August 1 1969 August 1 1969 Archived from the original on December 14 2008 Chrysler Corp whose earnings plunged 51 last quarter has deeply slashed its 300 million capital spending plans for 1969 At New Stanton Pa construction of a 200 million assembly plant was halted even as the steel was going up Kemezis Paul April 24 1976 Germans Approve VW Output in U S Choice of Plant Site Is Still Undecided GERMANS APPROVE VW OUTPUT IN U S The New York Times April 24 1976 WOLFSBURG West Germany April 23 Volkswagen s supervisory board agreed unanimously today to produce its Rabbit automobiles in the United States starting in late 1977 The decision came only after auto workers were given strong guarantees that the plant would not cost German jobs Kemezis Paul April 24 1976 VW Chooses Site In Pennsylvania To Assemble Cars VW Chooses Plant Site in Pennsylvania The New York Times May 29 1976 Volkswagen has tentatively chosen an unfinished Chrysler plant near New Stanton Pa for its first American assembly plant Milton J Shapp Governor of Pennsylvania announced yesterday But he cautioned that the decision was contingent upon successful conclusion before June 20 of detailed negotiations with the West German company Owners of S C plant optimistic Holding employment levels steady finding new business goals this year Charleston Daily Mail January 6 2005 GEORGE HOHMANN Archived from the original on 2012 11 06 TIMELINE South charleston plant milestones 1974 American Motors Corp begins operating the 922 000 square foot stamping plant in South Charleston to make roofs doors lift gates and other parts for the Pacer 1978 Volkswagen of American buys the plant to make external body parts for its Golf automotive assembly plant in Westmoreland County Pa and other assembly plants worldwide 1984 VW signs agreements with Chrysler General Motors and Ford to stamp body parts for those manufacturers at South Charleston 1985 VW announces it will phase out the plant VW begins negotiating with C amp F Stamping of Grand Rapids Mich for a possible sale 1986 VWs talks with C amp F Stamping break off a b Volkswagen produces its millionth car Pittsburgh Post Gazette Wash Gjebre Nov 15 1985 p 14 Volkswagen s Chattanooga Plant Open For Business The New York Times September 1 1983 External links editOfficial website Popular Mechanics November 1978 issue with photographs of Westmoreland Assembly Retrieved from https en wikipedia org w index php title Volkswagen Westmoreland Assembly amp oldid 1177616799, wikipedia, wiki, book, books, library,

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