fbpx
Wikipedia

Visual masking

Visual masking is a phenomenon of visual perception. It occurs when the visibility of one image, called a target, is reduced by the presence of another image, called a mask.[1] The target might be invisible or appear to have reduced contrast or lightness. There are three different timing arrangements for masking: forward masking, backward masking, and simultaneous masking. In forward masking, the mask precedes the target. In backward masking the mask follows the target. In simultaneous masking, the mask and target are shown together. There are two different spatial arrangements for masking: pattern masking and metacontrast. Pattern masking occurs when the target and mask locations overlap. Metacontrast masking occurs when the mask does not overlap with the target location.

Visual masking involves surrounding a target image (here, the word "radio") with another image.

Factors affecting visual masking

Target-to-mask spatial separation

Suppression can be seen in both forward and backward masking when there is pattern masking, but not when there is metacontrast. Simultaneous masking, however, will produce facilitation of target visibility during pattern masking. Facilitation also comes about when metacontrast is combined with either simultaneous or forward masking.[2] This is because it takes time for the mask to reach the target's location through lateral propagation. As the target gets further from the mask, the time required for lateral propagation increases. Thus, the masking effect will increase as the mask gets closer to the target.

Target-to-mask temporal separation

As the time difference between the target and the mask increases, the masking effect decreases. This is because the integration time of a target stimulus has an upper limit 200 ms, based on physiological experiments[3][4][5] and as the separation approaches this limit, the mask is able to produce less of an effect on the target, as the target has had more time to form a full neural representation in the brain. Polat, Sterkin, and Yehezkel[2] went into great detail in explaining the effect of temporal matching between target input and lateral propagation of the mask. Based on data from previous single-unit recordings, they concluded that the time window for any sort of efficient interaction with target processing is 210 to 310 ms after the target's appearance. Anything outside of this window would fail to cause any sort of masking effect. This explains why there is a masking effect when the mask is presented 50 ms after the target, but not when the inter-stimulus interval between mask and target is 150 ms. In the first case, mask response would propagate to the target location and be processed with a delay of 260 to 310 ms, whereas the ISI of 150 would result in a delay of 410 to 460 ms.

Monoptic vs. dichoptic visual masking

In dichoptic visual masking, the target is presented to one eye and the mask to the other, whereas in monoptic visual masking, both eyes are presented with the target and the mask. It was found that the masking effect was just as strong in dichoptic as it was in monoptic masking, and that it showed the same timing characteristics.[6][7][8]

Possible neural correlates

There are multiple theories surrounding the neural correlates of masking, but most of them agree on a few key ideas. First, backward visual masking comes about from suppression of the target's “after-discharge”,[9] where the after-discharge can be thought of as the neural response to the target's termination. Impairments in backward masking have been consistently found in those with schizophrenia[10] as well as in their unaffected siblings,[11][12] thus suggesting that the impairments might be an endophenotype for schizophrenia.[13]

Forward masking, on the other hand, is correlated to the suppression of the target's “onset-response”,[9] which can be thought of as the neural response to the target's appearance.

Two-channel model

Originally proposed by Breitmeyer and Ganz in 1976,[14] the original version of this model stated that there were two different visual information channels- one being fast and transient, the other being slow and sustained. The theory asserts that each stimulus travels up each channel, and both channels are necessary for proper and full processing of any given stimulus. It explained backward masking by saying that the neural representation of the mask would travel up the transient channel and intercept the neural representation of the target as it travelled up the slower channel, suppressing the target's representation and decreasing its visibility. One problem with this model, as proposed by Macknik and Martinez-Conde,[9] is that it predicts masking to occur as a function of how far apart, temporally, the stimulus onset is. However, Macknik and Martinez-Conde showed that backward masking is actually more dependent on how far apart stimulus termination is.

Retino-cortical dynamics model

Breitmeyer and Ögmen modified the two-channel model in 2006,[15] renaming it to the retino-cortical dynamics (RECOD) model in the process. Their main proposed modification was that the fast and slow channels were actually feed forward and feedback channels, instead of the magnocellular and parvocellular retino-geniculocortical pathways, which is what had previously been proposed. Thus, according to this new model, backward masking is caused when feed forward input from the mask interferes with the feedback coming from the higher visual areas’ response to the target, thus reducing visibility.

Lamme's recurrent feedback hypothesis of visual awareness and masking

This model proposes that backward masking is caused by an interference with feedback from higher visual areas.[16] In this model, target duration is irrelevant because masking is supposed to occur as a function of feedback, which is generated when the target appears on screen. Lamme's group further supported their model when they described that the surgical removal of the extrastriate cortex in monkeys leads to a reduction of area V1 late responses.[17]

Lateral inhibition circuits

Proposed by Macknik and Martinez-Conde in 2008,[9] this theory proposes that masking can be explained almost entirely by feed forward lateral inhibition circuits. The idea is that the edges of the mask, if positioned in close proximity to the target, may inhibit the responses caused by the edges of the target, inhibiting perception of the target.

Coupled interactions between V1 and fusiform gyrus

Haynes, Driver, and Rees proposed this theory in 2005,[18] stating that visibility derives from the feed forward and feedback interactions between the V1 and fusiform gyrus. In their experiment, they required subjects to attend actively to the target- thus, as Macknik and Martinez-Conde point out,[9] it is possible that their results were confounded by the attentional aspect of the trials, and that the results may not accurately reflect the effects of visual masking.

Frontal lobe processing of visual masking

This was proposed by Thompson and Schall, based on experiments conducted in 1999[19] and 2000.[20] They concluded that visual masking is processed in the frontal-eye fields, and that the neural correlate of masking lies not in the inhibition of the response to the target but in the “merging” of target and mask responses. One criticism of their experiment, however, is that their target was almost 300x dimmer than the mask, so their results may have been confounded by the different response latencies one would expect from stimuli with such differences in brightness.

Evidence from monoptic and dichoptic visual masking

Macknik & Martinez-Conde[21] recorded from neurons in the lateral geniculate nucleus (LGN) and V1 V1 while presenting monoptic and dichoptic stimuli, and found that monoptic masking occurred in all the LGN and V1 neurons that were recorded, but dichoptic masking only occurred in some of the binocular neurons in V1, which supports the hypothesis that visual masking in monoptic regions is not due to feedback from dichoptic regions. This is because, if there had been feedback from higher areas of the visual field, the early circuits would have “inherited” dichoptic masking from the feedback coming from higher levels, and so would exhibit both dichoptic and monoptic masking. Although monoptic masking is stronger in the early visual areas, monoptic and dichoptic masking are equivalent in magnitude. Thus, dichoptic masking must become stronger as it proceeds down the visual hierarchy if the preceding hypothesis is correct. In fact, dichoptic masking was shown to begin downstream of area V2.[9]

See also

References

  1. ^ Ogmen H, Breitmeyer B (2007). "Visual masking". Scholarpedia. 2 (7): 3330. Bibcode:2007SchpJ...2.3330B. doi:10.4249/scholarpedia.3330.
  2. ^ a b Polat U, Sterkin A, Yehezkel O (July 2008). "Spatio-temporal low-level neural networks account for visual masking". Advances in Cognitive Psychology. 3 (1–2): 153–65. doi:10.2478/v10053-008-0021-4. PMC 2864984. PMID 20517505.
  3. ^ Albrecht DG (1995). "Visual cortex neurons in monkey and cat: effect of contrast on the spatial and temporal phase transfer functions". Visual Neuroscience. 12 (6): 1191–210. doi:10.1017/s0952523800006817. PMID 8962836. S2CID 14072147.
  4. ^ Mizobe K, Polat U, Pettet MW, Kasamatsu T (2001). "Facilitation and suppression of single striate-cell activity by spatially discrete pattern stimuli presented beyond the receptive field". Visual Neuroscience. 18 (3): 377–91. doi:10.1017/s0952523801183045. PMID 11497414. S2CID 12541180.
  5. ^ Polat U, Mizobe K, Pettet MW, Kasamatsu T, Norcia AM (February 1998). "Collinear stimuli regulate visual responses depending on cell's contrast threshold". Nature. 391 (6667): 580–4. Bibcode:1998Natur.391..580P. doi:10.1038/35372. PMID 9468134. S2CID 205024244.
  6. ^ Crawford BH (March 1947). "Visual adaptation in relation to brief conditioning stimuli". Proceedings of the Royal Society of London. Series B, Biological Sciences. 134 (875): 283–302. Bibcode:1947RSPSB.134..283C. doi:10.1098/rspb.1947.0015. PMID 20292379.
  7. ^ Macknik SL, Livingstone MS (June 1998). "Neuronal correlates of visibility and invisibility in the primate visual system". Nature Neuroscience. 1 (2): 144–9. doi:10.1038/393. PMID 10195130. S2CID 10520581.
  8. ^ Macknik SL, Martinez-Conde S, Haglund MM (June 2000). "The role of spatiotemporal edges in visibility and visual masking". Proceedings of the National Academy of Sciences of the United States of America. 97 (13): 7556–60. Bibcode:2000PNAS...97.7556M. doi:10.1073/pnas.110142097. PMC 16584. PMID 10852945.
  9. ^ a b c d e f Macknik SL, Martinez-Conde S (July 2008). "The role of feedback in visual masking and visual processing". Advances in Cognitive Psychology. 3 (1–2): 125–52. doi:10.2478/v10053-008-0020-5. PMC 2864985. PMID 20517504.
  10. ^ Green MF, Horan WP, Lee J (June 2019). "Nonsocial and social cognition in schizophrenia: current evidence and future directions". World Psychiatry. 18 (2): 146–161. doi:10.1002/wps.20624. PMC 6502429. PMID 31059632.
  11. ^ da Cruz JR, Shaqiri A, Roinishvili M, Favrod O, Chkonia E, Brand A, et al. (January 2020). "Neural Compensation Mechanisms of Siblings of Schizophrenia Patients as Revealed by High-Density EEG". Schizophrenia Bulletin. 46 (4): 1009–1018. doi:10.1093/schbul/sbz133. PMC 7345810. PMID 31961928.
  12. ^ Chkonia E, Roinishvili M, Makhatadze N, Tsverava L, Stroux A, Neumann K, et al. (December 2010). "The shine-through masking paradigm is a potential endophenotype of schizophrenia". PLOS ONE. 5 (12): e14268. Bibcode:2010PLoSO...514268C. doi:10.1371/journal.pone.0014268. PMC 3000331. PMID 21151559.
  13. ^ Green MF, Lee J, Wynn JK, Mathis KI (July 2011). "Visual masking in schizophrenia: overview and theoretical implications". Schizophrenia Bulletin. 37 (4): 700–8. doi:10.1093/schbul/sbr051. PMC 3122285. PMID 21606322.
  14. ^ Breitmeyer BG, Ganz L (January 1976). "Implications of sustained and transient channels for theories of visual pattern masking, saccadic suppression, and information processing". Psychological Review. 83 (1): 1–36. doi:10.1037/0033-295x.83.1.1. PMID 766038.
  15. ^ Breitmeyer B, Öğmen H (2006). Visual Masking: Time slices through conscious and unconscious vision (2nd ed.). Oxford, UK: Oxford University Press.
  16. ^ Lamme VA, Zipser K, Spekreijse H (October 2002). "Masking interrupts figure-ground signals in V1" (PDF). Journal of Cognitive Neuroscience. 14 (7): 1044–53. doi:10.1162/089892902320474490. PMID 12419127. S2CID 1975279.
  17. ^ Lamme VA, Zipser K, Spekreijse H (1997). "Figure-ground signals in V1 depend on extrastriate feedback". Investigative Ophthalmology & Visual Science. 38 (4): S969.
  18. ^ Haynes JD, Driver J, Rees G (June 2005). "Visibility reflects dynamic changes of effective connectivity between V1 and fusiform cortex". Neuron. 46 (5): 811–21. doi:10.1016/j.neuron.2005.05.012. PMID 15924866. S2CID 6543247.
  19. ^ Thompson KG, Schall JD (March 1999). "The detection of visual signals by macaque frontal eye field during masking". Nature Neuroscience. 2 (3): 283–8. doi:10.1038/6398. PMID 10195223. S2CID 7085444.
  20. ^ Thompson KG, Schall JD (2000). "Antecedents and correlates of visual detection and awareness in macaque prefrontal cortex". Vision Research. 40 (10–12): 1523–38. doi:10.1016/s0042-6989(99)00250-3. PMID 10788656. S2CID 412043.
  21. ^ Macknik SL, Martinez-Conde S (2004). "The spatial and temporal effects of lateral inhibitory networks and their relevance to the visibility of spatiotemporal edges". Neurocomputing. 58–60: 775–782. doi:10.1016/j.neucom.2004.01.126.

visual, masking, phenomenon, visual, perception, occurs, when, visibility, image, called, target, reduced, presence, another, image, called, mask, target, might, invisible, appear, have, reduced, contrast, lightness, there, three, different, timing, arrangemen. Visual masking is a phenomenon of visual perception It occurs when the visibility of one image called a target is reduced by the presence of another image called a mask 1 The target might be invisible or appear to have reduced contrast or lightness There are three different timing arrangements for masking forward masking backward masking and simultaneous masking In forward masking the mask precedes the target In backward masking the mask follows the target In simultaneous masking the mask and target are shown together There are two different spatial arrangements for masking pattern masking and metacontrast Pattern masking occurs when the target and mask locations overlap Metacontrast masking occurs when the mask does not overlap with the target location Visual masking involves surrounding a target image here the word radio with another image Contents 1 Factors affecting visual masking 1 1 Target to mask spatial separation 1 2 Target to mask temporal separation 1 3 Monoptic vs dichoptic visual masking 2 Possible neural correlates 2 1 Two channel model 2 2 Retino cortical dynamics model 2 3 Lamme s recurrent feedback hypothesis of visual awareness and masking 2 4 Lateral inhibition circuits 2 5 Coupled interactions between V1 and fusiform gyrus 2 6 Frontal lobe processing of visual masking 3 Evidence from monoptic and dichoptic visual masking 4 See also 5 ReferencesFactors affecting visual masking EditTarget to mask spatial separation Edit Suppression can be seen in both forward and backward masking when there is pattern masking but not when there is metacontrast Simultaneous masking however will produce facilitation of target visibility during pattern masking Facilitation also comes about when metacontrast is combined with either simultaneous or forward masking 2 This is because it takes time for the mask to reach the target s location through lateral propagation As the target gets further from the mask the time required for lateral propagation increases Thus the masking effect will increase as the mask gets closer to the target Target to mask temporal separation Edit As the time difference between the target and the mask increases the masking effect decreases This is because the integration time of a target stimulus has an upper limit 200 ms based on physiological experiments 3 4 5 and as the separation approaches this limit the mask is able to produce less of an effect on the target as the target has had more time to form a full neural representation in the brain Polat Sterkin and Yehezkel 2 went into great detail in explaining the effect of temporal matching between target input and lateral propagation of the mask Based on data from previous single unit recordings they concluded that the time window for any sort of efficient interaction with target processing is 210 to 310 ms after the target s appearance Anything outside of this window would fail to cause any sort of masking effect This explains why there is a masking effect when the mask is presented 50 ms after the target but not when the inter stimulus interval between mask and target is 150 ms In the first case mask response would propagate to the target location and be processed with a delay of 260 to 310 ms whereas the ISI of 150 would result in a delay of 410 to 460 ms Monoptic vs dichoptic visual masking Edit In dichoptic visual masking the target is presented to one eye and the mask to the other whereas in monoptic visual masking both eyes are presented with the target and the mask It was found that the masking effect was just as strong in dichoptic as it was in monoptic masking and that it showed the same timing characteristics 6 7 8 Possible neural correlates EditThere are multiple theories surrounding the neural correlates of masking but most of them agree on a few key ideas First backward visual masking comes about from suppression of the target s after discharge 9 where the after discharge can be thought of as the neural response to the target s termination Impairments in backward masking have been consistently found in those with schizophrenia 10 as well as in their unaffected siblings 11 12 thus suggesting that the impairments might be an endophenotype for schizophrenia 13 Forward masking on the other hand is correlated to the suppression of the target s onset response 9 which can be thought of as the neural response to the target s appearance Two channel model Edit Originally proposed by Breitmeyer and Ganz in 1976 14 the original version of this model stated that there were two different visual information channels one being fast and transient the other being slow and sustained The theory asserts that each stimulus travels up each channel and both channels are necessary for proper and full processing of any given stimulus It explained backward masking by saying that the neural representation of the mask would travel up the transient channel and intercept the neural representation of the target as it travelled up the slower channel suppressing the target s representation and decreasing its visibility One problem with this model as proposed by Macknik and Martinez Conde 9 is that it predicts masking to occur as a function of how far apart temporally the stimulus onset is However Macknik and Martinez Conde showed that backward masking is actually more dependent on how far apart stimulus termination is Retino cortical dynamics model Edit Breitmeyer and Ogmen modified the two channel model in 2006 15 renaming it to the retino cortical dynamics RECOD model in the process Their main proposed modification was that the fast and slow channels were actually feed forward and feedback channels instead of the magnocellular and parvocellular retino geniculocortical pathways which is what had previously been proposed Thus according to this new model backward masking is caused when feed forward input from the mask interferes with the feedback coming from the higher visual areas response to the target thus reducing visibility Lamme s recurrent feedback hypothesis of visual awareness and masking Edit This model proposes that backward masking is caused by an interference with feedback from higher visual areas 16 In this model target duration is irrelevant because masking is supposed to occur as a function of feedback which is generated when the target appears on screen Lamme s group further supported their model when they described that the surgical removal of the extrastriate cortex in monkeys leads to a reduction of area V1 late responses 17 Lateral inhibition circuits Edit Proposed by Macknik and Martinez Conde in 2008 9 this theory proposes that masking can be explained almost entirely by feed forward lateral inhibition circuits The idea is that the edges of the mask if positioned in close proximity to the target may inhibit the responses caused by the edges of the target inhibiting perception of the target Coupled interactions between V1 and fusiform gyrus Edit Haynes Driver and Rees proposed this theory in 2005 18 stating that visibility derives from the feed forward and feedback interactions between the V1 and fusiform gyrus In their experiment they required subjects to attend actively to the target thus as Macknik and Martinez Conde point out 9 it is possible that their results were confounded by the attentional aspect of the trials and that the results may not accurately reflect the effects of visual masking Frontal lobe processing of visual masking Edit This was proposed by Thompson and Schall based on experiments conducted in 1999 19 and 2000 20 They concluded that visual masking is processed in the frontal eye fields and that the neural correlate of masking lies not in the inhibition of the response to the target but in the merging of target and mask responses One criticism of their experiment however is that their target was almost 300x dimmer than the mask so their results may have been confounded by the different response latencies one would expect from stimuli with such differences in brightness Evidence from monoptic and dichoptic visual masking EditMacknik amp Martinez Conde 21 recorded from neurons in the lateral geniculate nucleus LGN and V1 V1 while presenting monoptic and dichoptic stimuli and found that monoptic masking occurred in all the LGN and V1 neurons that were recorded but dichoptic masking only occurred in some of the binocular neurons in V1 which supports the hypothesis that visual masking in monoptic regions is not due to feedback from dichoptic regions This is because if there had been feedback from higher areas of the visual field the early circuits would have inherited dichoptic masking from the feedback coming from higher levels and so would exhibit both dichoptic and monoptic masking Although monoptic masking is stronger in the early visual areas monoptic and dichoptic masking are equivalent in magnitude Thus dichoptic masking must become stronger as it proceeds down the visual hierarchy if the preceding hypothesis is correct In fact dichoptic masking was shown to begin downstream of area V2 9 See also EditAttentional blink Auditory masking Response primingReferences Edit Ogmen H Breitmeyer B 2007 Visual masking Scholarpedia 2 7 3330 Bibcode 2007SchpJ 2 3330B doi 10 4249 scholarpedia 3330 a b Polat U Sterkin A Yehezkel O July 2008 Spatio temporal low level neural networks account for visual masking Advances in Cognitive Psychology 3 1 2 153 65 doi 10 2478 v10053 008 0021 4 PMC 2864984 PMID 20517505 Albrecht DG 1995 Visual cortex neurons in monkey and cat effect of contrast on the spatial and temporal phase transfer functions Visual Neuroscience 12 6 1191 210 doi 10 1017 s0952523800006817 PMID 8962836 S2CID 14072147 Mizobe K Polat U Pettet MW Kasamatsu T 2001 Facilitation and suppression of single striate cell activity by spatially discrete pattern stimuli presented beyond the receptive field Visual Neuroscience 18 3 377 91 doi 10 1017 s0952523801183045 PMID 11497414 S2CID 12541180 Polat U Mizobe K Pettet MW Kasamatsu T Norcia AM February 1998 Collinear stimuli regulate visual responses depending on cell s contrast threshold Nature 391 6667 580 4 Bibcode 1998Natur 391 580P doi 10 1038 35372 PMID 9468134 S2CID 205024244 Crawford BH March 1947 Visual adaptation in relation to brief conditioning stimuli Proceedings of the Royal Society of London Series B Biological Sciences 134 875 283 302 Bibcode 1947RSPSB 134 283C doi 10 1098 rspb 1947 0015 PMID 20292379 Macknik SL Livingstone MS June 1998 Neuronal correlates of visibility and invisibility in the primate visual system Nature Neuroscience 1 2 144 9 doi 10 1038 393 PMID 10195130 S2CID 10520581 Macknik SL Martinez Conde S Haglund MM June 2000 The role of spatiotemporal edges in visibility and visual masking Proceedings of the National Academy of Sciences of the United States of America 97 13 7556 60 Bibcode 2000PNAS 97 7556M doi 10 1073 pnas 110142097 PMC 16584 PMID 10852945 a b c d e f Macknik SL Martinez Conde S July 2008 The role of feedback in visual masking and visual processing Advances in Cognitive Psychology 3 1 2 125 52 doi 10 2478 v10053 008 0020 5 PMC 2864985 PMID 20517504 Green MF Horan WP Lee J June 2019 Nonsocial and social cognition in schizophrenia current evidence and future directions World Psychiatry 18 2 146 161 doi 10 1002 wps 20624 PMC 6502429 PMID 31059632 da Cruz JR Shaqiri A Roinishvili M Favrod O Chkonia E Brand A et al January 2020 Neural Compensation Mechanisms of Siblings of Schizophrenia Patients as Revealed by High Density EEG Schizophrenia Bulletin 46 4 1009 1018 doi 10 1093 schbul sbz133 PMC 7345810 PMID 31961928 Chkonia E Roinishvili M Makhatadze N Tsverava L Stroux A Neumann K et al December 2010 The shine through masking paradigm is a potential endophenotype of schizophrenia PLOS ONE 5 12 e14268 Bibcode 2010PLoSO 514268C doi 10 1371 journal pone 0014268 PMC 3000331 PMID 21151559 Green MF Lee J Wynn JK Mathis KI July 2011 Visual masking in schizophrenia overview and theoretical implications Schizophrenia Bulletin 37 4 700 8 doi 10 1093 schbul sbr051 PMC 3122285 PMID 21606322 Breitmeyer BG Ganz L January 1976 Implications of sustained and transient channels for theories of visual pattern masking saccadic suppression and information processing Psychological Review 83 1 1 36 doi 10 1037 0033 295x 83 1 1 PMID 766038 Breitmeyer B Ogmen H 2006 Visual Masking Time slices through conscious and unconscious vision 2nd ed Oxford UK Oxford University Press Lamme VA Zipser K Spekreijse H October 2002 Masking interrupts figure ground signals in V1 PDF Journal of Cognitive Neuroscience 14 7 1044 53 doi 10 1162 089892902320474490 PMID 12419127 S2CID 1975279 Lamme VA Zipser K Spekreijse H 1997 Figure ground signals in V1 depend on extrastriate feedback Investigative Ophthalmology amp Visual Science 38 4 S969 Haynes JD Driver J Rees G June 2005 Visibility reflects dynamic changes of effective connectivity between V1 and fusiform cortex Neuron 46 5 811 21 doi 10 1016 j neuron 2005 05 012 PMID 15924866 S2CID 6543247 Thompson KG Schall JD March 1999 The detection of visual signals by macaque frontal eye field during masking Nature Neuroscience 2 3 283 8 doi 10 1038 6398 PMID 10195223 S2CID 7085444 Thompson KG Schall JD 2000 Antecedents and correlates of visual detection and awareness in macaque prefrontal cortex Vision Research 40 10 12 1523 38 doi 10 1016 s0042 6989 99 00250 3 PMID 10788656 S2CID 412043 Macknik SL Martinez Conde S 2004 The spatial and temporal effects of lateral inhibitory networks and their relevance to the visibility of spatiotemporal edges Neurocomputing 58 60 775 782 doi 10 1016 j neucom 2004 01 126 Retrieved from https en wikipedia org w index php title Visual masking amp oldid 1171006570, wikipedia, wiki, book, books, library,

article

, read, download, free, free download, mp3, video, mp4, 3gp, jpg, jpeg, gif, png, picture, music, song, movie, book, game, games.