Nabisco Vanilla Wafers box, prior to the 1967 name changeBanana pudding with Nilla wafers around the outside
The name is a shortened version of vanilla, the flavor profile common to all Nilla-branded products. Originally marketed as Nabisco Vanilla Wafers, the product's name was changed in 1967 to the abbreviated form, Nilla Wafer.[1] Originally a round, thin, light wafer cookie made with flour, sugar, shortening, eggs[2] and real vanilla, Nilla wafers have been primarily flavored with synthetic vanillin since at least 1994, a change which prompted criticism.[3][4] Nilla wafers are described as having "natural and artificial flavor", according to the ingredients list on the box.[5]
Nilla also produces a variety of spin-off products, including pie crusts. The crusts were introduced in 1992 alongside pie crusts flavored like two other Nabisco cookie brands, Oreos and Honey Grahams.[6]
The recipe for vanilla wafers or sugar wafers was invented in the late 19th century by German-American confectioner Gustav A. Mayer on Staten Island.[7][8][9] He sold his recipe to Nabisco, and Nabisco began to produce the biscuits under the name Vanilla Wafers in 1898.[1] By the 1940s, Vanilla Wafers had become a major ingredient in the Southern cuisine staple banana pudding, and Nabisco began printing a banana pudding recipe on the Vanilla Wafers box.[10][11] The name of the product was not changed to "Nilla Wafers" until 1967.[1][12]
In 2013, the brand launched an advertising campaign on Facebook and other social media websites targeted at mothers, a campaign noted by the New York Times as unique because Mondelez International, the company that Kraft created to own the brand, spent its advertising dollars on social media rather than a combination of advertising platforms. The campaign resulted in a 9% increase in sales for Nilla.[13] Nabisco had previously used other marketing techniques to promote the brand, including in-person events such as sponsoring banana pudding pie eating contests at amusement parks.[14]
Usesedit
Nilla wafers are a common ingredient in banana pudding and are consequently popular in the American South. In Atlanta and Houston, they are consistently in the five best-selling cookie brands.[15]
The wafers themselves are commonly used to facilitate the oral administration of various compounds or medications to rats in testing.[16] Nilla's branding has been used to study consumer preferences about variations in packaging.[17]
Referencesedit
^ abc"Counterintuitive Wafers - December 6, 1999". archive.fortune.com. Retrieved 2017-10-08.
^Hartel, Richard W. (2006-06-06). . The Capital Times. Archived from the original on 2017-10-08.
^Hofsess, Diane (1994-02-24). . Chicago Sun-Times. Archived from the original on 2017-10-07.
^Hermann, Andrew (1997-09-16). . Chicago Sun-Times. Archived from the original on 2017-10-07. Nilla wafers no longer have any vanilla in them.
^Bomgardner, Melody M. (2016-09-12). "The problem with vanilla". Chemical & Engineering News. 94 (36).
^. Post-Tribune (IN). 1992-11-25. Archived from the original on 2017-10-08.
^Gould, Jennifer; Rosenbaum, Sophia (2015-02-26). "'Haunted' Staten Island mansion can be yours for $2 million". New York Post. Retrieved 2017-10-08.
^Kroessler, Jeffrey A. (August 2002). New York Year by Year: A Chronology of the Great Metropolis. NYU Press. p. 115. ISBN9780814747506. Gustav a. Mayer.
^"Meet Gustav A. Mayer". Zinn Brilliant. Retrieved 4 November 2019. Mayer moved to the U.S. in the late 1850s at age 19. In the 1880s Mayer's mold-making experience led him to design a line of indirectly-lit, tin Christmas ornaments.
^"Why do Southerners go bananas for banana pudding? | Southern Perspective". Pensacola News Journal. Retrieved 2019-05-03.
^Eats, Serious. "How Banana Pudding Became a Southern Icon". www.seriouseats.com. Retrieved 2017-10-08.
^Office, Library of Congress Copyright (1967). Commercial Prints and Labels. U.S. Government Printing Office. Nilla vanilla wafers are the same sweet Nabisco vanilla wafers with a brand new name.
^Segal, David (2 November 2013). "Riding the Hashtag in Social Media Marketing". New York Times. Retrieved 6 October 2017.
^Terry Halbert; Elaine Ingulli (1 February 2014). Law and Ethics in the Business Environment. Cengage Learning. p. 275. ISBN978-1-305-17787-1.
^. The Food Institute Report. 2005-11-14. Archived from the original on 2017-10-08.
^Sobolewski, Marissa; Allen, Joshua L.; Morris-Schaffer, Keith; Klocke, Carolyn; Conrad, Katherine; Cory-Slechta, Deborah A. (2016-07-01). "A novel, ecologically relevant, highly preferred, and non-invasive means of oral substance administration for rodents". Neurotoxicology and Teratology. 56 (Supplement C): 75–80. doi:10.1016/j.ntt.2016.04.002. PMC5663185. PMID 27094606. For example, it is common to use a wafer cookie for oral administration to mice and rats
^Roehm, Michelle L.; Roehm, Harper A. (2010-12-01). "The relationship between packaging uniformity and variety seeking". Psychology & Marketing. 27 (12): 1122–1133. doi:10.1002/mar.20376. ISSN 1520-6793.
External linksedit
Wikimedia Commons has media related to Nilla.
Official website
January 01, 1970
nilla, brand, name, owned, nabisco, subsidiary, illinois, based, mondelēz, international, widely, associated, with, line, vanilla, flavored, wafer, style, cookies, product, typecookieownermondelez, internationalcountryu, introduced1898, years, 1898, previous, . Nilla is a brand name owned by Nabisco a subsidiary of Illinois based Mondelez International widely associated with its line of vanilla flavored wafer style cookies NillaProduct typeCookieOwnerMondelez InternationalCountryU S Introduced1898 126 years ago 1898 Previous ownersNabiscoWebsitesnackworks com nilla Nabisco Vanilla Wafers box prior to the 1967 name change Banana pudding with Nilla wafers around the outside The name is a shortened version of vanilla the flavor profile common to all Nilla branded products Originally marketed as Nabisco Vanilla Wafers the product s name was changed in 1967 to the abbreviated form Nilla Wafer 1 Originally a round thin light wafer cookie made with flour sugar shortening eggs 2 and real vanilla Nilla wafers have been primarily flavored with synthetic vanillin since at least 1994 a change which prompted criticism 3 4 Nilla wafers are described as having natural and artificial flavor according to the ingredients list on the box 5 Nilla also produces a variety of spin off products including pie crusts The crusts were introduced in 1992 alongside pie crusts flavored like two other Nabisco cookie brands Oreos and Honey Grahams 6 Contents 1 History 2 Uses 3 References 4 External linksHistory editThe recipe for vanilla wafers or sugar wafers was invented in the late 19th century by German American confectioner Gustav A Mayer on Staten Island 7 8 9 He sold his recipe to Nabisco and Nabisco began to produce the biscuits under the name Vanilla Wafers in 1898 1 By the 1940s Vanilla Wafers had become a major ingredient in the Southern cuisine staple banana pudding and Nabisco began printing a banana pudding recipe on the Vanilla Wafers box 10 11 The name of the product was not changed to Nilla Wafers until 1967 1 12 In 2013 the brand launched an advertising campaign on Facebook and other social media websites targeted at mothers a campaign noted by the New York Times as unique because Mondelez International the company that Kraft created to own the brand spent its advertising dollars on social media rather than a combination of advertising platforms The campaign resulted in a 9 increase in sales for Nilla 13 Nabisco had previously used other marketing techniques to promote the brand including in person events such as sponsoring banana pudding pie eating contests at amusement parks 14 Uses editNilla wafers are a common ingredient in banana pudding and are consequently popular in the American South In Atlanta and Houston they are consistently in the five best selling cookie brands 15 The wafers themselves are commonly used to facilitate the oral administration of various compounds or medications to rats in testing 16 Nilla s branding has been used to study consumer preferences about variations in packaging 17 References edit a b c Counterintuitive Wafers December 6 1999 archive fortune com Retrieved 2017 10 08 Hartel Richard W 2006 06 06 Cracker or cookie What s the diff The Capital Times Archived from the original on 2017 10 08 Hofsess Diane 1994 02 24 Shopping It s Smart To Be Suspicious Chicago Sun Times Archived from the original on 2017 10 07 Hermann Andrew 1997 09 16 New improved or just different Chicago Sun Times Archived from the original on 2017 10 07 Nilla wafers no longer have any vanilla in them Bomgardner Melody M 2016 09 12 The problem with vanilla Chemical amp Engineering News 94 36 Sinkies Get Serious Post Tribune IN 1992 11 25 Archived from the original on 2017 10 08 Gould Jennifer Rosenbaum Sophia 2015 02 26 Haunted Staten Island mansion can be yours for 2 million New York Post Retrieved 2017 10 08 Kroessler Jeffrey A August 2002 New York Year by Year A Chronology of the Great Metropolis NYU Press p 115 ISBN 9780814747506 Gustav a Mayer Meet Gustav A Mayer Zinn Brilliant Retrieved 4 November 2019 Mayer moved to the U S in the late 1850s at age 19 In the 1880s Mayer s mold making experience led him to design a line of indirectly lit tin Christmas ornaments Why do Southerners go bananas for banana pudding Southern Perspective Pensacola News Journal Retrieved 2019 05 03 Eats Serious How Banana Pudding Became a Southern Icon www seriouseats com Retrieved 2017 10 08 Office Library of Congress Copyright 1967 Commercial Prints and Labels U S Government Printing Office Nilla vanilla wafers are the same sweet Nabisco vanilla wafers with a brand new name Segal David 2 November 2013 Riding the Hashtag in Social Media Marketing New York Times Retrieved 6 October 2017 Terry Halbert Elaine Ingulli 1 February 2014 Law and Ethics in the Business Environment Cengage Learning p 275 ISBN 978 1 305 17787 1 Consumer snack preferences Oreos still no 1 cookie New Product Activity Outpacing 2004 Brief Article The Food Institute Report 2005 11 14 Archived from the original on 2017 10 08 Sobolewski Marissa Allen Joshua L Morris Schaffer Keith Klocke Carolyn Conrad Katherine Cory Slechta Deborah A 2016 07 01 A novel ecologically relevant highly preferred and non invasive means of oral substance administration for rodents Neurotoxicology and Teratology 56 Supplement C 75 80 doi 10 1016 j ntt 2016 04 002 PMC 5663185 PMID 27094606 For example it is common to use a wafer cookie for oral administration to mice and rats Roehm Michelle L Roehm Harper A 2010 12 01 The relationship between packaging uniformity and variety seeking Psychology amp Marketing 27 12 1122 1133 doi 10 1002 mar 20376 ISSN 1520 6793 External links edit nbsp Wikimedia Commons has media related to Nilla Official website nbsp Retrieved from https en wikipedia org w index php title Nilla amp oldid 1216531013, wikipedia, wiki, book, books, library,
