Colgate-Palmolive introduced Ultra Brite toothpaste in 1967. Ultra Brite gained popularity at the time of its launch with a television and print commercial ad campaign, aimed at Baby Boomers, that stated, "Ultra Brite gives your mouth...[bling]...sex appeal!"[1] It was introduced as an imitator of Maclean's adult toothpaste, but was soon reformulated with a peppermint flavor to give it a more pleasant taste.[2] The paste was sold in the United Kingdom from the late 1970s, but was withdrawn in the 2000s owing to competitive pressures.[3]
In recent years Ultrabrite has been market ultra low-budget toothpaste with it generally having a lower unit cost then mainline Colgate toothpaste.
Referencesedit
^A Brush With History, Goldie Blumenstyk, The Chronicle of Higher Education, February 6, 2004. Google cached retrieved on July 12, 2007.
^Marconi, Joe (1999). The Brand Marketing Book. McGraw-Hill Professional. pp. 108–9. ISBN0-8442-2257-7.
ultra, brite, american, brand, toothpaste, tooth, whitener, marketed, colgate, palmolive, united, states, marketed, whitening, toothpaste, active, ingredients, baking, soda, hydrogen, peroxide, sodium, monofluorophosphate, colgate, palmolive, introduced, tooth. Ultra Brite is an American brand of toothpaste and tooth whitener marketed by Colgate Palmolive in the United States Marketed as a whitening toothpaste its active ingredients are baking soda hydrogen peroxide and sodium monofluorophosphate Colgate Palmolive introduced Ultra Brite toothpaste in 1967 Ultra Brite gained popularity at the time of its launch with a television and print commercial ad campaign aimed at Baby Boomers that stated Ultra Brite gives your mouth bling sex appeal 1 It was introduced as an imitator of Maclean s adult toothpaste but was soon reformulated with a peppermint flavor to give it a more pleasant taste 2 The paste was sold in the United Kingdom from the late 1970s but was withdrawn in the 2000s owing to competitive pressures 3 In recent years Ultrabrite has been market ultra low budget toothpaste with it generally having a lower unit cost then mainline Colgate toothpaste References edit A Brush With History Goldie Blumenstyk The Chronicle of Higher Education February 6 2004 Google cached retrieved on July 12 2007 Marconi Joe 1999 The Brand Marketing Book McGraw Hill Professional pp 108 9 ISBN 0 8442 2257 7 The White SmilesExternal links edit Colgate Introduces A Value Priced Multi Benefit Toothpaste Investor Relations Statement August 20 1998 nbsp This product article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Ultra Brite amp oldid 1199113845, wikipedia, wiki, book, books, library,
