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TurboSquid

January 28, 2024

TurboSquid is an American animation studio and digital media company that sells stock 3D models used in 3D graphics to a variety of industries, including computer games, architecture, and interactive training. The company, headquartered in New Orleans, Louisiana in the United States, is most known for brokering the sale of 3D models in return for a percentage of the sales. As of 2019, TurboSquid has over 800,000[1] 3D models in its library. Turbosquid also has over 130,000[2] other products available, such as texture maps.

TurboSquid, Inc.
Company typeSubsidiary
IndustryComputer animated
Film
FoundedNew Orleans, Louisiana (2000; 24 years ago (2000))
FounderMatt Wisdom
Andy Wisdom
David Avgikos
Tom Avgikos
HeadquartersNew Orleans, Louisiana
Area served
Worldwide
Key people
Matt Wisdom (CEO)
Chris Phillips (COO)
Mark Kurt (CTO)
Eric Arvidson (CFO)
ProductsStock 3D Models
ServicesStock 3D Models
Number of employees
~100(September 2013)
ParentShutterstock
Websiteturbosquid.com

History edit

TurboSquid was founded by Matt Wisdom and Andy Wisdom, who were partners in Chimera Digital Imaging, a company that produced 3D animation for television commercials from 1994 to 2000. During that time the pair began researching ways to sell or license unused 3D models.[3] They officially began software development of a marketplace in 1999 under the brand iPublish.

At the same time Digimation, a New Orleans company founded by David Avgikos, was working on a similar project called 3dBay. In April 2000, the two groups officially merged to form TurboSquid. Backed by angel funding, the company announced the new marketplace at the SIGGRAPH conference in August 2000. Autodesk subsequently distributed 3ds max 4 with a TurboSquid add-on, and TurboSquid received its first venture investment in April 2001.

Disagreement over many aspects of the company led to the departure of Tom Avgikos, and initial CEO David Avgikos, and a complete separation from Digimation in 2002. Andy Wisdom served as the CEO for the next several years.

In 2005, Matt Wisdom and Andy Wisdom initiated and were instrumental in drafting and passing the Louisiana Digital Media Act (Louisiana Senate Bill 341), which seeks to stimulate growth in the technology sector by providing tax credits to digital media companies.[4][5] Also in 2005, levee failures in New Orleans following Hurricane Katrina caused catastrophic flooding and prompted the evacuation of nearly 500,000 city residents, including all of TurboSquid's New Orleans staff. Because the company's business is run on servers outside New Orleans, and employees were able to continue work over the Internet, the site's business was able to maintain record growth through the whole period of displacement. Rather than relocate, the company decided to return to New Orleans, which it did in November 2005.[6]

In 2006, Matt Wisdom became the company CEO. Andy Wisdom moved on to Chairman of TurboSquid's board and began working in the finance industry.

In August 2009, TurboSquid implemented the SquidGuild, a loyalty program that pays higher royalties to artists who post their 3D models exclusively at TurboSquid.[7] In 2011, the registered membership has crossed the 2.3 million mark, and the number of contributing artists has passed 20,000.[8] In that same year, Autodesk bought marketplace software from Turbosquid for $26M.[9]

In 2021, TurboSquid was acquired by Shutterstock for $75M.[10]

Company name edit

Regarding the company's name, Matt Wisdom said: "Having a good brand is a really important part of having a business. The idea of a squid was something we could brand around; a squid conjures the idea of having tentacles everywhere. And 'turbo' - well, everything that was big in the '80s was 'turbo.' Not surprisingly, the domain name TurboSquid.com was available. When I asked five different people about the name, three of them liked it a lot, one of them hated it, but came around, and one hated it, but remembered it. That's the sign of a good brand. And it was more passionate than Media-Exchange.com."[11]

CheckMate 3D modeling standards edit

In August 2011 TurboSquid introduced the CheckMate Certification program, where models are checked against a unified 3D modeling standard developed by TurboSquid, and passing models are marked as certified in their catalog.[12] By December 2011 more than 2500 models at TurboSquid had been CheckMate certified, with over 100 artists participating.[13][14]

Acquisitions edit

  • In March 2011 TurboSquid acquired Falling Pixel and Exchange 3D. Jonathan Lloyd, former Managing Director of Falling Pixel, was brought on as a member of the TurboSquid executive team.[15]
  • TurboSquid announced the acquisition of CGStudio and TF3DM in January 2017.[16]
  • TurboSquid announced acquisition by Shutterstock in January 2021.[17]

See also edit

References edit

  1. ^ "3D Models for Download | TurboSquid".
  2. ^ https://www.turbosquid.com/Search/Index.cfm?keyword=null
  3. ^ (PDF). Archived from the original (PDF) on 7 April 2012. Retrieved 23 October 2011.
  4. ^ . Archived from the original on 2012-04-05.
  5. ^ "Louisiana Offers Unique Deal to Help Create Video Industry".
  6. ^ "CNN's AC360 "Video: 3D Role In Building Up America: A 3D imaging company becomes a worldwide leader in industry despite difficult odds" Feb. 3, 2010".
  7. ^ "TurboSquid SquidGuild".
  8. ^ "TurboSquid Celebrates 11th Anniversary". April 2011.
  9. ^ "SEC Filing | Autodesk, Inc".
  10. ^ "New Orleans tech company TurboSquid bought by Shutterstock for $75M". 26 January 2021. Retrieved 27 June 2021.
  11. ^ . Archived from the original on June 22, 2011.
  12. ^ "Introducing CheckMate Certification". 4 August 2011.
  13. ^ "CheckMate Statistics". 11 October 2011.
  14. ^ "TurboSquid: Why We Need Quality Control for Models".
  15. ^ "TurboSquid to merge with Falling Pixel, Exchange3D | CG Channel".
  16. ^ Voisin, Kate (30 January 2017). "CGStudio and TF3DM join with TurboSquid". TurboSquid. Retrieved 31 March 2019.
  17. ^ Voisin, Kate (26 January 2021). "Shutterstock to Acquire TurboSquid, the World's Largest 3D Marketplace".

External links edit

  • Official website

January 28, 2024
turbosquid, this, article, uses, bare, urls, which, uninformative, vulnerable, link, please, consider, converting, them, full, citations, ensure, article, remains, verifiable, maintains, consistent, citation, style, several, templates, tools, available, assist. This article uses bare URLs which are uninformative and vulnerable to link rot Please consider converting them to full citations to ensure the article remains verifiable and maintains a consistent citation style Several templates and tools are available to assist in formatting such as reFill documentation and Citation bot documentation August 2022 Learn how and when to remove this template message This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources TurboSquid news newspapers books scholar JSTOR December 2012 Learn how and when to remove this template message TurboSquid is an American animation studio and digital media company that sells stock 3D models used in 3D graphics to a variety of industries including computer games architecture and interactive training The company headquartered in New Orleans Louisiana in the United States is most known for brokering the sale of 3D models in return for a percentage of the sales As of 2019 TurboSquid has over 800 000 1 3D models in its library Turbosquid also has over 130 000 2 other products available such as texture maps TurboSquid Inc Company typeSubsidiaryIndustryComputer animatedFilmFoundedNew Orleans Louisiana 2000 24 years ago 2000 FounderMatt Wisdom Andy Wisdom David Avgikos Tom AvgikosHeadquartersNew Orleans LouisianaArea servedWorldwideKey peopleMatt Wisdom CEO Chris Phillips COO Mark Kurt CTO Eric Arvidson CFO ProductsStock 3D ModelsServicesStock 3D ModelsNumber of employees 100 September 2013 ParentShutterstockWebsiteturbosquid wbr com Contents 1 History 2 Company name 3 CheckMate 3D modeling standards 4 Acquisitions 5 See also 6 References 7 External linksHistory editTurboSquid was founded by Matt Wisdom and Andy Wisdom who were partners in Chimera Digital Imaging a company that produced 3D animation for television commercials from 1994 to 2000 During that time the pair began researching ways to sell or license unused 3D models 3 They officially began software development of a marketplace in 1999 under the brand iPublish At the same time Digimation a New Orleans company founded by David Avgikos was working on a similar project called 3dBay In April 2000 the two groups officially merged to form TurboSquid Backed by angel funding the company announced the new marketplace at the SIGGRAPH conference in August 2000 Autodesk subsequently distributed 3ds max 4 with a TurboSquid add on and TurboSquid received its first venture investment in April 2001 Disagreement over many aspects of the company led to the departure of Tom Avgikos and initial CEO David Avgikos and a complete separation from Digimation in 2002 Andy Wisdom served as the CEO for the next several years In 2005 Matt Wisdom and Andy Wisdom initiated and were instrumental in drafting and passing the Louisiana Digital Media Act Louisiana Senate Bill 341 which seeks to stimulate growth in the technology sector by providing tax credits to digital media companies 4 5 Also in 2005 levee failures in New Orleans following Hurricane Katrina caused catastrophic flooding and prompted the evacuation of nearly 500 000 city residents including all of TurboSquid s New Orleans staff Because the company s business is run on servers outside New Orleans and employees were able to continue work over the Internet the site s business was able to maintain record growth through the whole period of displacement Rather than relocate the company decided to return to New Orleans which it did in November 2005 6 In 2006 Matt Wisdom became the company CEO Andy Wisdom moved on to Chairman of TurboSquid s board and began working in the finance industry In August 2009 TurboSquid implemented the SquidGuild a loyalty program that pays higher royalties to artists who post their 3D models exclusively at TurboSquid 7 In 2011 the registered membership has crossed the 2 3 million mark and the number of contributing artists has passed 20 000 8 In that same year Autodesk bought marketplace software from Turbosquid for 26M 9 In 2021 TurboSquid was acquired by Shutterstock for 75M 10 Company name editRegarding the company s name Matt Wisdom said Having a good brand is a really important part of having a business The idea of a squid was something we could brand around a squid conjures the idea of having tentacles everywhere And turbo well everything that was big in the 80s was turbo Not surprisingly the domain name TurboSquid com was available When I asked five different people about the name three of them liked it a lot one of them hated it but came around and one hated it but remembered it That s the sign of a good brand And it was more passionate than Media Exchange com 11 CheckMate 3D modeling standards editIn August 2011 TurboSquid introduced the CheckMate Certification program where models are checked against a unified 3D modeling standard developed by TurboSquid and passing models are marked as certified in their catalog 12 By December 2011 more than 2500 models at TurboSquid had been CheckMate certified with over 100 artists participating 13 14 Acquisitions editIn March 2011 TurboSquid acquired Falling Pixel and Exchange 3D Jonathan Lloyd former Managing Director of Falling Pixel was brought on as a member of the TurboSquid executive team 15 TurboSquid announced the acquisition of CGStudio and TF3DM in January 2017 16 TurboSquid announced acquisition by Shutterstock in January 2021 17 See also editSketchUp 3D Warehouse Sketchfab GrabCAD CADforumReferences edit 3D Models for Download TurboSquid https www turbosquid com Search Index cfm keyword null TurboSquid Named New Orleans CityBusiness Innovator of the Year PDF Archived from the original PDF on 7 April 2012 Retrieved 23 October 2011 Louisiana Digital Media Act Archived from the original on 2012 04 05 Louisiana Offers Unique Deal to Help Create Video Industry CNN s AC360 Video 3D Role In Building Up America A 3D imaging company becomes a worldwide leader in industry despite difficult odds Feb 3 2010 TurboSquid SquidGuild TurboSquid Celebrates 11th Anniversary April 2011 SEC Filing Autodesk Inc New Orleans tech company TurboSquid bought by Shutterstock for 75M 26 January 2021 Retrieved 27 June 2021 10 12 Business News From Louisiana s Creative Corridor July 12 2010 How I Did It Matt Wisdom Archived from the original on June 22 2011 Introducing CheckMate Certification 4 August 2011 CheckMate Statistics 11 October 2011 TurboSquid Why We Need Quality Control for Models TurboSquid to merge with Falling Pixel Exchange3D CG Channel Voisin Kate 30 January 2017 CGStudio and TF3DM join with TurboSquid TurboSquid Retrieved 31 March 2019 Voisin Kate 26 January 2021 Shutterstock to Acquire TurboSquid the World s Largest 3D Marketplace External links editOfficial website Retrieved from https en wikipedia org w index php title TurboSquid amp oldid 1193468177, wikipedia, wiki, book, books, library,

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