Trading up the chain is a marketing and propaganda tactic of deliberately inducing circular reporting, by seeding a message or claim in a less-credible medium, with the intent of it being quoted and repeated by publications (or people) who appeal to a wider audience. Those more-authoritative sources are then cited, to build up the message's credibility and publicize it further.[1][2][3] Trading up the chain can be a tactic for disinformation and media manipulation.[4]
^Donovan, Joan (October 24, 2019). "How memes got weaponized: A short history". MIT Technology Review. Retrieved 2020-08-17.
^Krafft, P. M.; Donovan, Joan (2020-03-03). "Disinformation by Design: The Use of Evidence Collages and Platform Filtering in a Media Manipulation Campaign". Political Communication. 37 (2): 194–214. doi:10.1080/10584609.2019.1686094. ISSN 1058-4609.
April 12, 2024
trading, chain, marketing, propaganda, tactic, deliberately, inducing, circular, reporting, seeding, message, claim, less, credible, medium, with, intent, being, quoted, repeated, publications, people, appeal, wider, audience, those, more, authoritative, sourc. Trading up the chain is a marketing and propaganda tactic of deliberately inducing circular reporting by seeding a message or claim in a less credible medium with the intent of it being quoted and repeated by publications or people who appeal to a wider audience Those more authoritative sources are then cited to build up the message s credibility and publicize it further 1 2 3 Trading up the chain can be a tactic for disinformation and media manipulation 4 The term was publicized by the author and marketer Ryan Holiday who described its use in marketing and politics 1 2 See also editInformation laundering Argument from authority Disinformation AstroturfingReferences edit a b Trading Up The Chain Mainstream Media Takes Cues from Blogosphere Observer 2014 04 23 Retrieved 2020 08 16 a b Holiday Ryan 2012 Trust Me I m Lying Confessions of a Media Manipulator Penguin ISBN 978 1101583715 Donovan Joan October 24 2019 How memes got weaponized A short history MIT Technology Review Retrieved 2020 08 17 Krafft P M Donovan Joan 2020 03 03 Disinformation by Design The Use of Evidence Collages and Platform Filtering in a Media Manipulation Campaign Political Communication 37 2 194 214 doi 10 1080 10584609 2019 1686094 ISSN 1058 4609 Retrieved from https en wikipedia org w index php title Trading up the chain amp oldid 1177327744, wikipedia, wiki, book, books, library,
