Tiger of Sweden is a clothing brand specialising in ready-to-wear fashion, footwear and accessories. Founded in 1903, the brand initially produced ready-to-wear men's suits. It now offers men's and women's fashion sold across Europe, North America and South Africa.
Founded in Uddevalla, Sweden in 1903 by Marcus Schwarzman and Hjalmar Nordström, the brand was first known as Schwarzman & Nordström. The brand founders introduced the ready-to-wear suit to common people in Sweden.[citation needed]
In the 1920s, the brand introduced a suit range called “Tiger”, which became so popular that the brand was later renamed Tiger of Sweden. The brand became northern Europe's largest fashion brand in the 1930s and produced over 140,000 suits a year.[1] Tiger of Sweden expanded internationally in the 1960s, entering both the UK and the US market. After years of successful growth, the brand launched its first womenswear collection during the 90s.[2]
In 2019, Linda Dauriz was assigned as the brand's new CEO,[3] and at the beginning of 2020, Tiger of Sweden appointed Bryan Conway as design director. Today Conway operates as the brand's creative director.
ProductsEdit
Tiger of Sweden offers ready-to-wear fashion, footwear and accessories for men and women. The brand designs in the Stockholm studio and releases four collections per year.
In 2021, Tiger of Sweden launched its first unisex suit during London Fashion Week, made from more sustainable materials, trims and dyeing techniques.[citation needed]
StoresEdit
Tiger of Sweden products are currently available in over 10,000 locations in Europe, North America and South Africa and has flagship stores in Stockholm, Copenhagen, London, Paris and Berlin.
tiger, sweden, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, november, 20. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Tiger of Sweden news newspapers books scholar JSTOR November 2019 Learn how and when to remove this template message Tiger of Sweden is a clothing brand specialising in ready to wear fashion footwear and accessories Founded in 1903 the brand initially produced ready to wear men s suits It now offers men s and women s fashion sold across Europe North America and South Africa Tiger of Sweden ABTypeSubsidiaryIndustryFashionFoundedUddevalla Sweden 1903 FounderMarkus SchwarzmannHjalmar NordstromHeadquartersStockholm SwedenKey peopleLinda Dauriz CEO Bryan Conway Creative Director ProductsClothingParentIC Group 1 Websitetigerofsweden wbr com Contents 1 History 2 Products 3 Stores 4 References 5 External linksHistory EditFounded in Uddevalla Sweden in 1903 by Marcus Schwarzman and Hjalmar Nordstrom the brand was first known as Schwarzman amp Nordstrom The brand founders introduced the ready to wear suit to common people in Sweden citation needed In the 1920s the brand introduced a suit range called Tiger which became so popular that the brand was later renamed Tiger of Sweden The brand became northern Europe s largest fashion brand in the 1930s and produced over 140 000 suits a year 1 Tiger of Sweden expanded internationally in the 1960s entering both the UK and the US market After years of successful growth the brand launched its first womenswear collection during the 90s 2 In 2019 Linda Dauriz was assigned as the brand s new CEO 3 and at the beginning of 2020 Tiger of Sweden appointed Bryan Conway as design director Today Conway operates as the brand s creative director Products EditTiger of Sweden offers ready to wear fashion footwear and accessories for men and women The brand designs in the Stockholm studio and releases four collections per year In 2021 Tiger of Sweden launched its first unisex suit during London Fashion Week made from more sustainable materials trims and dyeing techniques citation needed Stores EditTiger of Sweden products are currently available in over 10 000 locations in Europe North America and South Africa and has flagship stores in Stockholm Copenhagen London Paris and Berlin References Edit Vem ar det 1957 last 1 september 2018 Schwartzman amp Nordstrom konfektionsfabrik i Uddevalla Imms Katie 2019 11 11 Tiger of Sweden appoints new CEO Drapers Retrieved 2020 02 06 External links EditTiger of Sweden nbsp This Swedish corporation or company article is a stub You can help Wikipedia by expanding it vte nbsp This fashion related article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Tiger of Sweden amp oldid 1177505761, wikipedia, wiki, book, books, library,
