The "THINK" slogan was first used by Thomas J. Watson in December 1911, while managing the sales and advertising departments at the National Cash Register Company.[1] At an uninspiring sales meeting, Watson interrupted, saying "The trouble with every one of us is that we don't think enough. We don't get paid for working with our feet — we get paid for working with our heads". Watson then wrote THINK on the easel.[2]
Asked later what he meant by the slogan, Watson replied, "By THINK I mean take everything into consideration. I refuse to make the sign more specific. If a man just sees THINK, he'll find out what I mean. We're not interested in a logic course."[3]
In 1914, Watson took the slogan with him to the Computing-Tabulating-Recording Company (CTR) and its subsidiaries, all of which later became IBM.[4][5][6][7] International Time Recording, one of the subsidiaries, published a magazine for employees and customers, named Time, which, in 1935, IBM would rename to THINK.[8][9] IBM continues to use the slogan.[10]THINK is also an IBM trademark; IBM named its laptop computers ThinkPads and named a line of business-oriented desktop computers ThinkCentre.
Since 2018, IBM's main conference is called Think.[11]
^Random House Webster's College Dictionary. Random House. 1999. p. 1237.slogan: a distinctive phrase or motto identified with a particular party, product, etc.
^Belden, Thomas; Belden, Marva (1962). The Lengthening Shadow: The Life of Thomas J. Watson. Little, Brown and Company. pp. 157–8.
^Maney, Kevin (2003). The Maverick and His Machine: Thomas Watson Sr., and the Making of IBM. Wiley. ISBN0-471-41463-8.
^Tedlow, Richard S. (2003). The Watson Dynasty. Harper Business. ISBN0-06-001405-9.
^Engelbourg, Saul (1954). International Business Machines: A Business History (Ph.D.). Columbia University. pp. 103–105. Reprinted by Arno Press, 1976, from the best available copy. Some text is illegible.
^Aswad, Ed; Meredith, Suzanne M. (2005). IBM in Endicott. Arcadia. p. 18.
^Cousins, Robert, ed. (1957). The Will to THINK: A Treasury of Ideas and Ideals from the Pages of THINK. Farrar, Straus and Cudahy. The books introduction, The Thinking Man, was written by Thomas J. Watson.
^Clifton, Rita; Ahmad, Sameena (2009). Brands and Branding. The Economist. Bloomberg Press. p. 116. ISBN978-1576601471.
^Altstiel, Tom; Grow, Jean (2005). Advertising Strategy: Creative Tactics from the Outside/In. Sage Publications, Inc. p. 24. ISBN978-1412917964.
^Sull, Donald Norman (2003). Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them. Harvard Business Review Press. p. 66. ISBN978-1578519934.
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IBM Think
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think, slogan, think, slogan, associated, with, american, multinational, technology, company, thinkibm, think, signproductinformation, technologyrelease, date, 1911, think, source, source, track, track, thomas, watson, from, 1914, 1956, discussing, company, mo. THINK is a slogan associated with the American multinational technology company IBM THINKIBM Think signProductInformation technologyRelease date s 1911 THINK source source track track Thomas J Watson who led IBM from 1914 to 1956 discussing the company s motto THINK Problems playing this file See media help Contents 1 History 2 See also 3 References 4 External linksHistory editThe THINK slogan was first used by Thomas J Watson in December 1911 while managing the sales and advertising departments at the National Cash Register Company 1 At an uninspiring sales meeting Watson interrupted saying The trouble with every one of us is that we don t think enough We don t get paid for working with our feet we get paid for working with our heads Watson then wrote THINK on the easel 2 Asked later what he meant by the slogan Watson replied By THINK I mean take everything into consideration I refuse to make the sign more specific If a man just sees THINK he ll find out what I mean We re not interested in a logic course 3 In 1914 Watson took the slogan with him to the Computing Tabulating Recording Company CTR and its subsidiaries all of which later became IBM 4 5 6 7 International Time Recording one of the subsidiaries published a magazine for employees and customers named Time which in 1935 IBM would rename to THINK 8 9 IBM continues to use the slogan 10 THINK is also an IBM trademark IBM named its laptop computers ThinkPads and named a line of business oriented desktop computers ThinkCentre Since 2018 IBM s main conference is called Think 11 The Apple slogan Think different which was first used in 1997 has been widely taken as a response to IBM s THINK 12 13 14 nbsp THINK signs in several languages nbsp IBM THINK sign at a punched card data processing facility using IBM equipment circa 1960 nbsp IBM Think themed exhibit at Lincoln Center in 2011 nbsp A walking path at the IBM Poughkeepsie site with the word THINK nbsp IBM Think signSee also editHistory of IBMReferences edit Random House Webster s College Dictionary Random House 1999 p 1237 slogan a distinctive phrase or motto identified with a particular party product etc Belden Thomas Belden Marva 1962 The Lengthening Shadow The Life of Thomas J Watson Little Brown and Company pp 157 8 Belden 1962 p 158 IBM Archives THINK Sign Maney Kevin 2003 The Maverick and His Machine Thomas Watson Sr and the Making of IBM Wiley ISBN 0 471 41463 8 Tedlow Richard S 2003 The Watson Dynasty Harper Business ISBN 0 06 001405 9 Engelbourg Saul 1954 International Business Machines A Business History Ph D Columbia University pp 103 105 Reprinted by Arno Press 1976 from the best available copy Some text is illegible Aswad Ed Meredith Suzanne M 2005 IBM in Endicott Arcadia p 18 Cousins Robert ed 1957 The Will to THINK A Treasury of Ideas and Ideals from the Pages of THINK Farrar Straus and Cudahy The books introduction The Thinking Man was written by Thomas J Watson Think Exhibit Introducing THINK 2018 IBM 2017 11 01 Retrieved 2019 03 06 Clifton Rita Ahmad Sameena 2009 Brands and Branding The Economist Bloomberg Press p 116 ISBN 978 1576601471 Altstiel Tom Grow Jean 2005 Advertising Strategy Creative Tactics from the Outside In Sage Publications Inc p 24 ISBN 978 1412917964 Sull Donald Norman 2003 Revival of the Fittest Why Good Companies Go Bad and How Great Managers Remake Them Harvard Business Review Press p 66 ISBN 978 1578519934 External links edit nbsp Wikimedia Commons has media related to Think IBM IBM Think IBM Think Conference Retrieved from https en wikipedia org w index php title Think slogan amp oldid 1154421864, wikipedia, wiki, book, books, library,
