The Power of Unreasonable People: How Social Entrepreneurs Create Markets that Change the World is a 2008 non-fiction book written by John Elkington and Pamela Hartigan and published by Harvard Business School . The title of the book is based on a quote from Irish playwright George Bernard Shaw: "The reasonable man adapts himself to the world; the unreasonable man persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." The book focuses on two groups of "Unreasonable People": social entrepreneurs and environmental entrepreneurs.[1]: 3
The first section of the book discusses in depth the process of creating successful business models and tapping financial resources.[1] Examples discussed include Barefoot College, Aravind Eye Hospital, and Whole Foods Market. The authors also briefly cover different methods of obtaining finances.[1]: 29–82
One of the fascinating examples of how social entrepreneur Bunker Roy is completely changing remote and destitute villages all over India and beyond is through his business named “Barefoot College”. The authors' John Elkington and Pamela Hartigan go into more detail of Roy's vision of providing first electric through solar panels and then other essentials to a thriving community such as clean running water, health care, education and jobs. This book goes into more detail of this one and many more enterprises centered on helping people while creating capital.[2]
Creating the Markets of the Futureedit
The second section of the book discusses some of the steps necessary to create successful markets. It discusses the identification of market opportunities and raising expectations. Poverty is also discussed, specifically why many of the new social businesses and NGOs are focusing on the bottom of the pyramid markets.[1]: 85–133 Pierre Omidyar, founder of the huge internet marketplace eBay was quoted in saying, “…if you want to have global impact you can’t ignore business…but (aim to create) business models that provoke social change…”. This leads to the exploration of social entrepreneurs who are not averse to making a profit, but think outside the box when it comes to improving communities. Rather than simply distributing aid, social entrepreneurs focus on partnering with members of poorer communities to help them create solutions to their problems using sustainable means - means that are reliant on the abilities of members of those communities rather than the generosity of others.[2]
Creating Sustainable and Scalable Changeedit
The third section of the book focuses on leadership and sustainable and scalable change. The chapter topics include democratizing technology, changing the system, and scaling solutions.[1]: 137–195
Receptionedit
In a Stanford Social Innovation Review article, Rick Aubry writes, "Pamela Hartigan and John Elkington have written an essential book for anyone interested in understanding the phenomenon of social entrepreneurship. Their comprehensive and thoughtful book offers a great single source for understanding the amazing variety of social entrepreneurs throughout the world."[3]
The Stanford Social Innovation and Review wrote that The Power of Unreasonable People, “should be on the shortlist of required reading on social entrepreneurship.” [4]
Referencesedit
^ abcdefElkington, John; Hartigan, Pamela (2008). The Power of Unreasonable People. Boston: Harvard Business School Publishing.
^ abElkington, John; Hartigan, Pamela (2008). The Power of Unreasonable People. Boston: Harvard Business School Publishing
^Aubrey, Rick. "Review: The Power of Unreasonable People". Stanford Social Innovation Review. No. Spring 2008. Retrieved 23 June 2016.
^Citation: Aubrey, Rick. "Review: The Power of Unreasonable People". Stanford Social Innovation Review (Spring 2008). Retrieved 23 June 2016.
April 26, 2024
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This article has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages This article contains content that is written like an advertisement Please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view June 2014 Learn how and when to remove this template message The topic of this article may not meet Wikipedia s notability guideline for books Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention If notability cannot be shown the article is likely to be merged redirected or deleted Find sources The Power of Unreasonable People news newspapers books scholar JSTOR June 2014 Learn how and when to remove this template message Learn how and when to remove this template message The Power of Unreasonable People How Social Entrepreneurs Create Markets that Change the World is a 2008 non fiction book written by John Elkington and Pamela Hartigan and published by Harvard Business School The title of the book is based on a quote from Irish playwright George Bernard Shaw The reasonable man adapts himself to the world the unreasonable man persists in trying to adapt the world to himself Therefore all progress depends on the unreasonable man The book focuses on two groups of Unreasonable People social entrepreneurs and environmental entrepreneurs 1 3 The Power of Unreasonable PeopleAuthorJohn Elkington Pamela HartiganLanguageEnglishPublisherHarvard Business Review PressPublication dateJanuary 7 2008Pages272ISBN1422104060OCLC820364879 Contents 1 Sections 1 1 Building Innovative Enterprises 1 2 Creating the Markets of the Future 1 3 Creating Sustainable and Scalable Change 2 Reception 3 ReferencesSections editThe book is divided into three sections 1 toc Building Innovative Enterprises edit The first section of the book discusses in depth the process of creating successful business models and tapping financial resources 1 Examples discussed include Barefoot College Aravind Eye Hospital and Whole Foods Market The authors also briefly cover different methods of obtaining finances 1 29 82 One of the fascinating examples of how social entrepreneur Bunker Roy is completely changing remote and destitute villages all over India and beyond is through his business named Barefoot College The authors John Elkington and Pamela Hartigan go into more detail of Roy s vision of providing first electric through solar panels and then other essentials to a thriving community such as clean running water health care education and jobs This book goes into more detail of this one and many more enterprises centered on helping people while creating capital 2 Creating the Markets of the Future edit The second section of the book discusses some of the steps necessary to create successful markets It discusses the identification of market opportunities and raising expectations Poverty is also discussed specifically why many of the new social businesses and NGOs are focusing on the bottom of the pyramid markets 1 85 133 Pierre Omidyar founder of the huge internet marketplace eBay was quoted in saying if you want to have global impact you can t ignore business but aim to create business models that provoke social change This leads to the exploration of social entrepreneurs who are not averse to making a profit but think outside the box when it comes to improving communities Rather than simply distributing aid social entrepreneurs focus on partnering with members of poorer communities to help them create solutions to their problems using sustainable means means that are reliant on the abilities of members of those communities rather than the generosity of others 2 Creating Sustainable and Scalable Change edit The third section of the book focuses on leadership and sustainable and scalable change The chapter topics include democratizing technology changing the system and scaling solutions 1 137 195 Reception editIn a Stanford Social Innovation Review article Rick Aubry writes Pamela Hartigan and John Elkington have written an essential book for anyone interested in understanding the phenomenon of social entrepreneurship Their comprehensive and thoughtful book offers a great single source for understanding the amazing variety of social entrepreneurs throughout the world 3 The Stanford Social Innovation and Review wrote that The Power of Unreasonable People should be on the shortlist of required reading on social entrepreneurship 4 References edit a b c d e f Elkington John Hartigan Pamela 2008 The Power of Unreasonable People Boston Harvard Business School Publishing a b Elkington John Hartigan Pamela 2008 The Power of Unreasonable People Boston Harvard Business School Publishing Aubrey Rick Review The Power of Unreasonable People Stanford Social Innovation Review No Spring 2008 Retrieved 23 June 2016 Citation Aubrey Rick Review The Power of Unreasonable People Stanford Social Innovation Review Spring 2008 Retrieved 23 June 2016 Retrieved from https en wikipedia org w index php title The Power of Unreasonable People amp oldid 1220688678, wikipedia, wiki, book, books, library,
