"The One with the Apothecary Table" is the eleventh episode of the sixth season of the American television situation comedyFriends, which was broadcast on NBC on January 6, 2000.[1] The plot concerns Rachel (Jennifer Aniston) buying an apothecary table from Pottery Barn and trying to keep roommate Phoebe (Lisa Kudrow) from finding out that she bought it from a chain store.
The episode was directed by Kevin S. Bright, written by Brian Boyle (from a story by Zachary Rosenblatt) and guest-stars Elle Macpherson in her final appearance as recurring character Janine Lecroix.[1] The episode and producers attracted criticism for the blatant product placement present in the story.
After Rachel buys an apothecary table from Pottery Barn for her and Phoebe's apartment, she learns from Monica that Phoebe hates Pottery Barn and its mass-produced products, because she believes there is no symbolical history behind them. In order to keep the table, Rachel tells her that she purchased it from the flea market at a surprising discount, making it antique in Phoebe's eyes. The plan is eventually ruined when, at Ross's place, Phoebe notices an exactly identical apothecary table, and Ross, having at first decided not to tell Phoebe, gets angry when she spills wine on a new sheet, also from Pottery Barn, and tells the truth. To cover for this, Rachel claims that Pottery Barn ripped off their table's design; and later ends up buying a collection of items from Pottery Barn, claiming they are antiques. Ross, fed up with her lying, makes Rachel take Phoebe to the flea market to get some antique furniture. They do not find any there, but on the way home, Phoebe glances at a window display from Pottery Barn, realizes that Rachel had bought all the items from there, and becomes angry with her. However, she falls into liking a lamp from Pottery Barn, which is the only piece of furniture that Rachel has not bought from there. She intentionally coerces Rachel into threatening to move out unless she buys her that lamp.
Meanwhile, Joey convinces his roommate, Janine, to go double dating with Chandler and Monica; but without Monica and Chandler's knowledge, Janine criticizes the whole experience to Joey, disliking Chandler's funny quotes and Monica's loud behavior. He is forced to admit this to them after she dodges another double date; they become angry at her but Joey manages to convince them to give her another chance. After the second double date, Chandler and Monica overhear Janine's true feelings about them and the situation escalates into an argument between them. Joey, torn between his feelings for Janine and respect for his best friends, demands that Janine try to get along with them, threatening to break up with her if she does not. Janine agrees and apologizes to Monica. However, she then quietly insults her, which culminates in an off-screen fight between the two. Joey, angry and upset, breaks up with Janine, and she moves out.
ReceptionEdit
Entertainment Weekly rates the episode B+, describing Janine's criticism of Monica and Chandler as inspired, and enjoying the mockery of the "omnipresent" Pottery Barn.[2] The authors of Friends Like Us: The Unofficial Guide to Friends point out that viewers are aware that new characters will not remain on the series for long, citing Paolo, Julie, Richard Burke and Emily Waltham as examples. They further describe Janine's character as lacking personality, suggesting it is either bad writing or bad acting by MacPherson.[1]
In a 2004 feature to mark the end of the series, EW compiled a "best product placement" list, placing this episode at number one.[3] When questioned in 2000 about why there was product placement in the episode, Peter Roth of Warner Bros. played down the criticism by stating that the deal struck with Pottery Barn "offset the high cost of production",[4] and while Pottery Barn donated pieces for the episode they denied paying for any product placement.[5] The episode had lasting effects for Pottery Barn; in a 2004 interview Patrick Connolly of Williams Sonoma said the "phones light up with catalog requests every time it airs" in syndication.[6]
This episode is cited in a study of product placement in television.[7]
ReferencesEdit
^ abcSangster, Jim; David Bailey (2000). Friends Like Us: The Unofficial Guide to Friends (2nd ed.). London: Virgin Publishing Ltd. pp. 357–359. ISBN0-7535-0439-1.
^Staff writer. (2001-09-15). "Review: Season 6 (1999–2000)". Entertainment Weekly. Retrieved 2007-06-30.
^Cruz, Clarissa; Sumeet Bal (2004-05-07). "Friends Goes Out In Style". Entertainment Weekly. Retrieved 2007-06-30.
^Weintraub, Joanne (2000-02-01). . Milwaukee Journal Sentinel (at Find Articles). Archived from the original on 2013-01-13. Retrieved 2007-06-30.
^So Apparently THAT Episode Of "Friends" Was Secretly Product Placement For Pottery Barn And We're All Living A Lie. BuzzFeed. 20 April 2018.
^Viveiros, Beth Negus (2004-05-04). "Live From the Catalog Conference: The Williams-Sonoma Brands Have "Friends"". Direct Mag.com. Retrieved 2007-06-30.
^Russell, Christel Antonia (December 2002). "Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude". Journal of Consumer Research. 29 (3): 306–18. doi:10.1086/344432.
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The One with the Apothecary Table is the eleventh episode of the sixth season of the American television situation comedy Friends which was broadcast on NBC on January 6 2000 1 The plot concerns Rachel Jennifer Aniston buying an apothecary table from Pottery Barn and trying to keep roommate Phoebe Lisa Kudrow from finding out that she bought it from a chain store The One with the Apothecary Table Friends episodeEpisode no Season 6Episode 11Directed byKevin S BrightStory byZachary RosenblattTeleplay byBrian BoyleProduction code225560Original air dateJanuary 6 2000 2000 01 06 Guest appearanceElle Macpherson as JanineEpisode chronology Previous The One with the Routine Next The One with the Joke Friends season 6 List of episodesThe episode was directed by Kevin S Bright written by Brian Boyle from a story by Zachary Rosenblatt and guest stars Elle Macpherson in her final appearance as recurring character Janine Lecroix 1 The episode and producers attracted criticism for the blatant product placement present in the story Contents 1 Plot 2 Reception 3 References 4 External linksPlot EditAfter Rachel buys an apothecary table from Pottery Barn for her and Phoebe s apartment she learns from Monica that Phoebe hates Pottery Barn and its mass produced products because she believes there is no symbolical history behind them In order to keep the table Rachel tells her that she purchased it from the flea market at a surprising discount making it antique in Phoebe s eyes The plan is eventually ruined when at Ross s place Phoebe notices an exactly identical apothecary table and Ross having at first decided not to tell Phoebe gets angry when she spills wine on a new sheet also from Pottery Barn and tells the truth To cover for this Rachel claims that Pottery Barn ripped off their table s design and later ends up buying a collection of items from Pottery Barn claiming they are antiques Ross fed up with her lying makes Rachel take Phoebe to the flea market to get some antique furniture They do not find any there but on the way home Phoebe glances at a window display from Pottery Barn realizes that Rachel had bought all the items from there and becomes angry with her However she falls into liking a lamp from Pottery Barn which is the only piece of furniture that Rachel has not bought from there She intentionally coerces Rachel into threatening to move out unless she buys her that lamp Meanwhile Joey convinces his roommate Janine to go double dating with Chandler and Monica but without Monica and Chandler s knowledge Janine criticizes the whole experience to Joey disliking Chandler s funny quotes and Monica s loud behavior He is forced to admit this to them after she dodges another double date they become angry at her but Joey manages to convince them to give her another chance After the second double date Chandler and Monica overhear Janine s true feelings about them and the situation escalates into an argument between them Joey torn between his feelings for Janine and respect for his best friends demands that Janine try to get along with them threatening to break up with her if she does not Janine agrees and apologizes to Monica However she then quietly insults her which culminates in an off screen fight between the two Joey angry and upset breaks up with Janine and she moves out Reception EditEntertainment Weekly rates the episode B describing Janine s criticism of Monica and Chandler as inspired and enjoying the mockery of the omnipresent Pottery Barn 2 The authors of Friends Like Us The Unofficial Guide to Friends point out that viewers are aware that new characters will not remain on the series for long citing Paolo Julie Richard Burke and Emily Waltham as examples They further describe Janine s character as lacking personality suggesting it is either bad writing or bad acting by MacPherson 1 In a 2004 feature to mark the end of the series EW compiled a best product placement list placing this episode at number one 3 When questioned in 2000 about why there was product placement in the episode Peter Roth of Warner Bros played down the criticism by stating that the deal struck with Pottery Barn offset the high cost of production 4 and while Pottery Barn donated pieces for the episode they denied paying for any product placement 5 The episode had lasting effects for Pottery Barn in a 2004 interview Patrick Connolly of Williams Sonoma said the phones light up with catalog requests every time it airs in syndication 6 This episode is cited in a study of product placement in television 7 References Edit a b c Sangster Jim David Bailey 2000 Friends Like Us The Unofficial Guide to Friends 2nd ed London Virgin Publishing Ltd pp 357 359 ISBN 0 7535 0439 1 Staff writer 2001 09 15 Review Season 6 1999 2000 Entertainment Weekly Retrieved 2007 06 30 Cruz Clarissa Sumeet Bal 2004 05 07 Friends Goes Out In Style Entertainment Weekly Retrieved 2007 06 30 Weintraub Joanne 2000 02 01 TV industry oh so flexible on money Milwaukee Journal Sentinel at Find Articles Archived from the original on 2013 01 13 Retrieved 2007 06 30 So Apparently THAT Episode Of Friends Was Secretly Product Placement For Pottery Barn And We re All Living A Lie BuzzFeed 20 April 2018 Viveiros Beth Negus 2004 05 04 Live From the Catalog Conference The Williams Sonoma Brands Have Friends Direct Mag com Retrieved 2007 06 30 Russell Christel Antonia December 2002 Investigating the Effectiveness of Product Placements in Television Shows The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude Journal of Consumer Research 29 3 306 18 doi 10 1086 344432 External links Edit The One with the Apothecary Table at IMDb Retrieved from https en wikipedia org w index php title The One with the Apothecary Table amp oldid 1159980478, wikipedia, wiki, book, books, library,
