Kingfisher is an Indian beer brewed by United Breweries Group, Bangalore, India. The brand was first introduced in 1857 and then relaunched in 1978 by Vijay Mallya. With a market share of over 36% in India, it is also available in 52 other countries as of 2013.[1]
In 1978, Vijay Mallya launched Kingfisher Premium beer, inspired by the defunct brand from United Breweries Group which was introduced in 1857.[2][3] As the Advertising Standards Council of India banned alcohol advertisements in India, the UB Group began to promote the brand through surrogate advertisements of Kingfisher mineral water. After the group began operating Kingfisher Airlines in 2005, advertisements made their way into airplane cabins.[4][5] In the United States, the company promoted the Kingfisher beer by de-ethnicizing the brand.[6]
Kingfisher Beer Europeedit
A bottle of Kingfisher lager beer
Kingfisher Beer Europe Ltd. (KBE) is the European arm of United Breweries with a head office in Maidstone, Kent.[7] In the UK, Kingfisher is brewed under licence by Heineken but to the same recipe as used in India. The company runs independently of Kingfisher World and has its own assets such as website, social media, POS suite & marketing objectives such as the tagline, 'The Real Taste of India' which highlights the brand's genuine heritage and sets it apart from other similar products in the UK & Europe.
KBE sell only one Kingfisher variant; Kingfisher Premium, which is available in four formats; 330 mL (24 x 330 mL cases), 650 mL (12 x 650 mL case), pint or half pint draught and kegs (30 or 50 L).[8]
In November 2016, KBE launched[9] Peacock Cider: a 'quality apple cider' created to 'elegantly complement Asian flavours, providing a burst of apple refreshment to balance aromatic spices.'[10]
In 2017, KBE added two more products to its portfolio - Bintang Beer, 'Indonesia's No.1 Beer' and Pearl River Beer, an 'Iconic Cantonese Beer'.
Recognitionedit
Kingfisher is ranked 74th among India's most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Kingfisher was ranked 102nd among India's most trusted brands and subsequently, according to the Brand Trust Report 2014, Kingfisher was ranked 198th among India's most trusted brands.[11]
^. Archived from the original on 12 July 2013. Retrieved 20 August 2012.
^"The fall of Vijay Mallya". Financial Times. 5 May 2016. Archived from the original on 11 December 2022. Retrieved 16 June 2022.
^Khan, Danish; Khan, Ruhi (22 March 2021). Escaped: True Stories of Indian Fugitives in London. Penguin Random House India Private Limited. ISBN978-93-90914-73-9.
^Prystay, Cris (15 June 2005). "India's Brewers Cleverly Dodge Alcohol-Ad Ban". Wall Street Journal. Retrieved 16 June 2022.
^"Karnataka comes down on surrogate advertisements". www.thehindubusinessline.com. 22 March 2013. Retrieved 16 June 2022.
^Chen, Steven (26 May 2018). The Design Imperative: The Art and Science of Design Management. Springer. p. 180. ISBN978-3-319-78568-4.
^"Kingfisher Beer UK". kingfisherbeer.co.uk. Retrieved 29 March 2017.
^"Kingfisher Beer UK". kingfisherbeer.co.uk. Retrieved 29 March 2017.[permanent dead link]
^"Indian beer brand Kingfisher eyes 'untapped' opportunity in cider - FoodBev Media". foodbev.com. 8 November 2016. Retrieved 29 March 2017.
^"Peacock Cider (@peacockcider) • Instagram photos and videos". instagram.com. Retrieved 29 March 2017.
Wikimedia Commons has media related to Kingfisher (beer).
Official website Global
Official website Europe
January 01, 1970
kingfisher, beer, this, article, relies, excessively, references, primary, sources, please, improve, this, article, adding, secondary, tertiary, sources, find, sources, kingfisher, beer, news, newspapers, books, scholar, jstor, 2019, learn, when, remove, this,. This article relies excessively on references to primary sources Please improve this article by adding secondary or tertiary sources Find sources Kingfisher beer news newspapers books scholar JSTOR May 2019 Learn how and when to remove this message Kingfisher is an Indian beer brewed by United Breweries Group Bangalore India The brand was first introduced in 1857 and then relaunched in 1978 by Vijay Mallya With a market share of over 36 in India it is also available in 52 other countries as of 2013 1 KingfisherTypeLagerManufacturerUnited Breweries GroupCountry of origin IndiaIntroduced1857 167 years ago 1857 Alcohol by volume 4 8 VariantsKingfisher Premium Kingfisher Strong Kingfisher Magnum Strong Kingfisher Strong Fresh Kingfisher Draught Kingfisher Ultra Kingfisher Blue Kingfisher Red Kingfisher Lager Kingfisher StormRelated productsKingfisher BohemiaZingaroUB ExportLondon PilsnerKalyani Black LabelBulletPeacock CiderBintang BeerPearl River BeerWebsiteKingfisher global Kingfisher Europe Contents 1 History 2 Kingfisher Beer Europe 3 Recognition 4 See also 5 References 6 External linksHistory editIn 1978 Vijay Mallya launched Kingfisher Premium beer inspired by the defunct brand from United Breweries Group which was introduced in 1857 2 3 As the Advertising Standards Council of India banned alcohol advertisements in India the UB Group began to promote the brand through surrogate advertisements of Kingfisher mineral water After the group began operating Kingfisher Airlines in 2005 advertisements made their way into airplane cabins 4 5 In the United States the company promoted the Kingfisher beer by de ethnicizing the brand 6 Kingfisher Beer Europe edit nbsp A bottle of Kingfisher lager beer Kingfisher Beer Europe Ltd KBE is the European arm of United Breweries with a head office in Maidstone Kent 7 In the UK Kingfisher is brewed under licence by Heineken but to the same recipe as used in India The company runs independently of Kingfisher World and has its own assets such as website social media POS suite amp marketing objectives such as the tagline The Real Taste of India which highlights the brand s genuine heritage and sets it apart from other similar products in the UK amp Europe KBE sell only one Kingfisher variant Kingfisher Premium which is available in four formats 330 mL 24 x 330 mL cases 650 mL 12 x 650 mL case pint or half pint draught and kegs 30 or 50 L 8 In November 2016 KBE launched 9 Peacock Cider a quality apple cider created to elegantly complement Asian flavours providing a burst of apple refreshment to balance aromatic spices 10 In 2017 KBE added two more products to its portfolio Bintang Beer Indonesia s No 1 Beer and Pearl River Beer an Iconic Cantonese Beer Recognition editKingfisher is ranked 74th among India s most trusted brands according to the Brand Trust Report 2012 a study conducted by Trust Research Advisory In the Brand Trust Report 2013 Kingfisher was ranked 102nd among India s most trusted brands and subsequently according to the Brand Trust Report 2014 Kingfisher was ranked 198th among India s most trusted brands 11 See also edit nbsp Beer portal Kingfisher AirlinesReferences edit Our Brands Archived from the original on 12 July 2013 Retrieved 20 August 2012 The fall of Vijay Mallya Financial Times 5 May 2016 Archived from the original on 11 December 2022 Retrieved 16 June 2022 Khan Danish Khan Ruhi 22 March 2021 Escaped True Stories of Indian Fugitives in London Penguin Random House India Private Limited ISBN 978 93 90914 73 9 Prystay Cris 15 June 2005 India s Brewers Cleverly Dodge Alcohol Ad Ban Wall Street Journal Retrieved 16 June 2022 Karnataka comes down on surrogate advertisements www thehindubusinessline com 22 March 2013 Retrieved 16 June 2022 Chen Steven 26 May 2018 The Design Imperative The Art and Science of Design Management Springer p 180 ISBN 978 3 319 78568 4 Kingfisher Beer UK kingfisherbeer co uk Retrieved 29 March 2017 Kingfisher Beer UK kingfisherbeer co uk Retrieved 29 March 2017 permanent dead link Indian beer brand Kingfisher eyes untapped opportunity in cider FoodBev Media foodbev com 8 November 2016 Retrieved 29 March 2017 Peacock Cider peacockcider Instagram photos and videos instagram com Retrieved 29 March 2017 India s Most Trusted Brands 2014 Archived from the original on 2 May 2015 External links edit nbsp Wikimedia Commons has media related to Kingfisher beer Official website Global Official website Europe Retrieved from https en wikipedia org w index php title Kingfisher beer amp oldid 1191987973, wikipedia, wiki, book, books, library,
